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PODCAST

PR 360

Global Results Communications

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis

business marketing

All Episodes

24:56

Understanding Retail in a Post-COVID World with...

PR 360 ·

2023/11/22

Catherine Seeds is the president and CEO at Ketner Group Communications. Over the past 21 years at Ketner, Catherine has helped leading companies in the retail, grocery, hospitality, and technology industries create and manage comprehensive and unique communications campaigns. Here, she shares how retail has changed since the pandemic and why Gen Z’s feelings about retail are different from older generations.Key Takeaways:-How younger people see retail differently-How COVID-19 pushed retail

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24:05

The Power of Acknowledgement with Stevie Awards...

PR 360 ·

2023/11/15

After a career working in advertising, PR, sales, the events industry, and the dotcom world, Michael Gallagher founded the Stevie Awards in 2002 to honor the millions of business executives and workers worldwide who quietly accomplish innovative and extraordinary things in the workplace every day. Michael’s commitment to honoring excellence was sparked during his tenure as Vice President of The New York Festivals, where he organized some of the world’s largest international awards competitions for

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23:24

B2G: Business-to-Government Communication with Sean...

PR 360 ·

2023/11/08

Sean O’Leary is a communications professional with nearly two decades of experience in journalism, marketing, and public relations. He’s the Vice President of Susan Davis International, which handles communications for military and veterans’ groups, the federal government, and technology and healthcare organizations. Previously, he served as Director for the Merritt Group, a marketing and PR agency for technology companies focused on working with federal, state, and local governments, as well as the

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22:58

Disrupting Public Health Through PR with John Patton

PR 360 ·

2023/11/01

John Patton is a 25-year marketing and communications executive and entrepreneur who has worked in public health for the last 13 years. Currently, he’s the Executive Director of the ProVention Health Foundation and a Vice President of the National Association of Chronic Disease Directors. He is also the author of "Brainless Health: Simple Health Habits for Smart People." Here, he talks about the intersection between media and public health and how simple habits can make big changes.Key Takeaways:-

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21:27

The 5 Rules of Crisis Communication with Rick Lyke...

PR 360 ·

2023/10/25

As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is also part of the Mower Reputation Management Team, which prepares clients for media interviews, key stakeholder presentations, and potential crisis situations. In his career, Rick has developed award-winning campaigns for Freightliner Trucks, Troy-Bilt, Guinness Stout, Mitsubishi Power Systems, Starbucks, and I Love NY. On this episode, we discuss

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23:17

Creative Podcast Marketing with Arielle Nissenblatt

PR 360 ·

2023/10/18

Arielle Nissenblatt is the Community Marketing Manager at Descript and founder of the EarBuds Podcast Collective. With a diverse background in the podcast industry, she has experience as a studio manager, an in-app curator at Castbox, a festival organizer at Outlier PodFest, and more. She is also part of the organizing team behind the Podcast Taxonomy project, an international, multidisciplinary collaborative standard for recognizing roles and credits in podcast production. On this episode, she

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25:27

Unlocking Genomics and PR with David McAlpine

PR 360 ·

2023/10/11

David McAlpine is the Global Head of External Communications at Illumina, a biotech company that develops, manufactures, and markets integrated systems for the analysis of genetic variation and biological function. He has also worked as the Director of Broadcast Media Relations at General Motors and as a producer for CBS and Fox News. Here, David discusses the challenges of educating the public about genomics, what it was like hosting President Biden at a General Motors event, and the importance of

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24:30

Building Brands Through Social Search and AI with...

PR 360 ·

2023/10/04

Jeff Beringer founded and oversees Golin's global digital team and has spent more than two decades helping companies earn attention online to build brands and drive demand. In the earliest days of the internet, Jeff helped some of the world's biggest corporations plant their first flags on the web, and today he's helping them embrace AI to do the some of their best work ever. Here, he discusses how AI is being used in PR and the need for brands to embrace social search. Key Takeaways:- The current

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25:10

PR for the Publisher’s Soul with Shelby Janner of...

PR 360 ·

2023/09/26

Shelby Janner, Chief Publicity Officer at Zilker Media, is passionate about helping thought leaders and brands share their stories. Over the past 11 years, Shelby has managed publicity campaigns for three New York Times bestselling books and the immensely popular "Chicken Soup for the Soul" series, along with dozens of others. Here, Shelby discusses her work with “Chicken Soup for the Soul,” getting people booked on podcasts, and her personal branding tips.Key Takeaways:- PR in the world of

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30:59

The Art of Authentic Networking with Karen Gamba,...

PR 360 ·

2023/09/20

Karen Gamba is a PR, networking, and business strategist as well as the CEO and co-founder of the ExV Agency. With locations in Atlanta, New York, and Hong Kong, ExV Agency creates out-of-the-box digital events, elevated branded narratives, and distinctive visibility campaigns for clients looking to expand their reach, reputation, and revenue. Here, she discusses the importance of authenticity, the challenges of producing unscripted content, and her relationship with business partner Frank Carlisi

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26:24

Nancy Luong on Opening Communication with Immigrant...

PR 360 ·

2023/09/13

Nancy Luong is a successful Fortune 500 senior marketer, financial content creator, keynote speaker, university educator, and DEI advocate. Currently, she is a Digital Program Manager at Salesforce and the Leader in Residence at Cal State Long Beach, where she advises students on how to start their careers. A proud first-generation daughter of Vietnamese and Chinese immigrants, Nancy recently became a bestselling author after publishing the “How We Got Here Journal.” Key Takeaways:-How Nancy’s book

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26:33

The Crusade Against Commodity Content with Joe Zappa...

PR 360 ·

2023/09/06

Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. As the founder of marketing agency Sharp Pen Media, Joe approaches content and PR through a three-step process of narrative building, editorial planning, and content creation. From 2018 to 2023, he was the editor of Street Fight, a prominent martech trade publication. Prior to that, he earned his BA from Brown and his Ph.D. in comparative literature from Cornell. Here, he

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27:30

PR for the ‘Little Guy’ with Mickie Kennedy

PR 360 ·

2023/08/30

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 22 years ago after realizing that small businesses desperately needed a press release service they could actually afford, with access to the media and to a national newswire—all with a personal touch. His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets. Here, he

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33:22

Great Speeches and Communication Tips with Steve Rohr

PR 360 ·

2023/08/23

Steve Rohr is a Hollywood publicist, media expert, and author. He served as the Show Publicist for the Academy Awards from 2015 – 2019 and is the founder of Lexicon Public Relations, a boutique entertainment firm representing award-winning actors and recording artists. As a communication expert, Rohr co-authored “Scared Speechless: 9 Ways to Overcome Your Fears and Captivate Your Audience.” Here, he talks about running PR for the Oscars and how to make a great speech—plus, he shares some helpful

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26:11

Adding Value as a PR Freelancer with Maria Jordan of...

PR 360 ·

2023/08/16

Maria Jordan is the founder of Fireflies Management, a global communications agency that specializes in propelling both established organizations and startups to new heights by evolving and promoting their brands. Over her decade of experience in PR, Maria has successfully collaborated with renowned businesses such as Lamborghini, Wimbledon, and MyHeritage, delivering compelling and tangible results. Here, she talks about the benefits of hiring freelancers, her work to reunite stolen babies with

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32:30

The High-Brow, Low-Brow Battle with Funmi Lijadu

PR 360 ·

2023/08/09

Funmi Lijadu is a creative communications specialist who loves pop culture. She has both agency and in-house PR experience across a range of sectors, including art, publishing, finance, tech, real estate, and retail. Currently, she's an account executive at MSL in the UK. Recently, she finished her dissertation on a rather compelling topic that compares reality TV with classic literature. Here, she discusses her dissertation and shares the current challenges faced by her PR clients in the UK.Key

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27:33

Disney Magic and DEI Changes with Shawn Smith

PR 360 ·

2023/08/02

Shawn Smith has served in senior communications roles with Warner Bros. and The Walt Disney Company, developing multimillion-dollar campaigns for global brands and franchises. She has also served as the global head of communications with Osmo, one of the world’s leading ed-tech companies. Here, she discusses the current state of DEI in PR, the joy of working with iconic IPs, and why she's stepping out on her own.Key Takeaways:- The current state of DEI in the PR world- What it’s like working with

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28:33

Personal Brand Building 101

PR 360 ·

2023/07/26

In this special episode of PR 360, we look back at how to build a strong personal brand using tips from experts we've spoken to over the last few months. Sana A. Ahmed discusses how to build a "monster brand with monster plans." Rob Aurelius tells us how his love for pro wrestling taught him key branding insights, and Shawn P. Walchef explains why people should "lean into their crazy." Plus, former news anchor Dan Kloeffler and L.A. Times columnist Gustavo Arellano each share some helpful advice on

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22:06

Telling the Fintech Story with Harvey Hudes of...

PR 360 ·

2023/07/19

This week on PR 360, we welcomeHarvey Hudes, the founder and CEO ofCaliber Corporate Advisers, one of the preeminent marketing communications firms in fintech and financial services. Since its founding in 2010, Caliber has assisted more than 270 portfolio companies, including asset management firms, growth-stage startups, and investors. Harvey shares how Caliber has succeeded at the difficult task of telling fintech stories and how it keeps up in a rapidly changing ecosystem.Key Takeaways:- Why

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32:20

Following the Formula for Success with Jeff Fenster

PR 360 ·

2023/07/12

Jeff Fenster is an award-winning serial entrepreneur who credits his success to one thing: the art of building and maintaining relationships. He’s the founder of the Everbowl superfood chain, the WeBuild Stuff manufacturing and fabrication firm, and SuperFuel Coffee. Here, he discusses why his five core values are the foundation for success, his relationship with NFL legend Drew Brees, and how to get his free “Network to Millions” playbook.Key Takeaways:- The Japanese concept of Kaizen- How values

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