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PODCAST

Streamlined Solopreneur: Helping Solopreneurs Take Time Off Worry-Free

Joe Casabona, Business Systems Coach

You started your business for freedom, not to be chained to your desk. I help solopreneurs replace manual tasks with a reliable system so they can take time off worry-free. On Streamlined Solopreneur you"ll get real-world strategies, smarter workflows, and practical tools to help you reclaim your time and actually enjoy the freedom you set out to create. Your host, Joe Casabona, is a seasoned technologist with over 25 years of experience. He"s seen how the right systems can transform a business

business entrepreneurship

All Episodes

40:59

How Solopreneurs can Optimize Their Taxes with Rachel...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/07/22

When I first started my business, I was 14 years old. My income was pretty light, and my expenses were even lighter. Heck – I didn’t even pay for hosting. I hosted my few client websites on a web server in my bedroom (don’t tell my old ISP). But even then, I knew the importance of keeping track of my income and expenses, which I did in an Excel sheet. I’ve always had an interest in accounting, which I thought served me well. Then I hired Rachel Stas. She made some fantastic changes to my

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25:22

Why and How I’m Fixing my Newsletter

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/07/15

My newsletter has gone through a lot of changes over the years, but something that's been steadfast is promoting the latest episode of this podcast at the beginning of the week. And that made perfect sense when both the newsletter and this podcast talked about largely the same thing.But now this show talks about running a solo business generally, while the newsletter is supposed to focus on podcast processes and systems.They both make the same promise, but the audiences are different.I've

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42:07

Generating Predictable Income Joining Affiliate...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/07/08

I remember the first time I got an affiliate payout. I didn’t even know it was coming. The money just showed up in my account. “What is this from?” Then an email followed. A hosting company I had written a blog post about paid my affiliate commission for the last 2 months. Since then, I’ve been stumbling through, clumsily trying to make affiliate income an appreciable part of my income – but it’s never worked as well as I hoped. So I brought in an expert: my friend Justine. She’s been doing

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47:41

The Philosophies Behind Choosing the Right Tools...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/07/01

A common thread on the show this year has been the push and pull of finding the right tools while also balancing our time and money as solopreneurs. A while back I invited my friend and fellow podcaster Sarah St John onto the show. She’s the host of the Frugalpreneur podcast, and at first, I thought we’d share podcasting war stories. But then everything went wrong. We were having both hardware and software issues. So once we got everything squared away, I thought we could refocus the

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34:07

Why Solopreneurs NEED to Time Track

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/06/24

I remember the first time after my wife and I started dating that a mutual friend of ours became pregnant. I was the first one to find out and got to relay the message to her."Amy's pregnant," I said. My wife then asked a series of questions: "When is she due? What is she having? How is she feeling?" I had the same answer to every question: "I don't know."All I knew was that Amy was pregnant. My wife later went out and found this information for both of us. All these details were crucial to

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63:38

Your Next 1000 Leads: How To Consistently Attract...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/06/17

Just this morning I watched an incredibly interesting video that sent me down a rabbit hole. A 19-year-old kid was arm wrestling against a massive bodybuilder – and won, pretty easily. Thinking this could be rigged or fake, I looked at other matches this fellow – Maxim appears to be his name – competed in. And he won…a lot. See, while he is very strong (just not as big as the other guys), Maxim has great technique. What does this have to do with lead generation? Well, as you’ll hear from

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58:48

Organizing Your Digital Life (using Obsidian?) with...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/06/10

Perhaps the most important lesson I learned over and over again running a business is that it’s never about the tool – it’s about the solution to a particular problem. So while I recruited Mike Schmitz to talk about Obsidian, what we actually talked about was much, much deeper. Personal Knowledge Management (PKM) is much more about defining your approach, and intentionality and making time for the important things in your life. All of this creates balance, and space, for you to do your best

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51:10

How to Create a Winning Content Calendar with Kaitlyn...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/06/03

Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened. You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them. We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content

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29:28

Why We’re Not Doing Summer Camp (and How it’s...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/05/27

If you have kids and you’re a solopreneur, you know how tough summer care could be — especially if you have small children. Today, I'm diving into why my wife and I decided to skip summer camp for our kids and how this big decision is changing how I’m structuring my business for the summer.Discussion Topics:Financial and Family Considerations: The high cost of summer camp motivated my wife and me to find a solution that allows us to save nearly $10,000 while providing more quality family

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54:08

Solopreneur’s Guide to SEO in 2024 with Lauren Gaggioli

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/05/20

One day in March I started getting regular inbound requests from my coaching form – I had no idea why. When I looked into it, it turns out that I was ranking at #2 on Google for “Podcast Coach.” Not to sound like a broken record…but I had no idea why. I didn’t feel like I was doing anything special. I didn’t do keyword research. I didn’t write content in a certain way. So I wanted to learn more. That’s why I sat down with SEO pro Lauren Gaggioli to get the real truth about search engine

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59:51

Make Your Website a Team Member with Monica Pitts

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/05/13

Context is everything. It’s easy to think that if you have a salesperson who’s actively frustrating potential clients to the point where they never consider hiring you, you’d fire that salesperson. But what if your website is doing it? Would you fire your website? You should. That’s why I’m SO excited to have Monica Pitts on the show today. She’s going to tell us how we can save HOURS per month by making our website a member of our team (sound familiar?). We spoke for over two hours – and

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54:46

Forget the Tools: Focus on Mindset with Rashelle Isip

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/05/06

I know this is going to sound like an Italian stereotype, but my mother makes the best chicken cutlets. They are thin cuts of chicken, perfectly breaded and seasoned, and taste amazing hot and cold. I’d watch her in hopes of learning how to make them as well (or at least close to it). She’d tell me things like, “You just know how much breading to use,” and “cook them until they look right.” What she didn’t do was walk into the kitchen and get paralyzed over which pan to use, or the perfect

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25:43

Rebranding my YouTube Channel

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/04/29

There's an old adage in construction that you should measure twice and cut once. The idea being that cutting is a permanent action. If you cut a piece of wood, you can't put it back together. So you should measure where you're cutting, make sure you're measuring it right, and double-check your work before you take that permanent action.Now on the Internet, things aren't necessarily as permanent. Sure. Things that are online could be online forever. But as far as setting up a YouTube page or

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44:47

Can AI Change What and How We Repurpose With Greg...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/04/22

I’m currently reading Stories that Stick by Kindra Hall. In it, she mentions that “story” has become such a common term that people use it for everything, even if it’s not a story. I feel the same thing has been done to the term “repurposing.” See, when you repurpose something in the real world, you take it, you make changes to it, and you give it new life. You don’t just lop a piece off of it and say you’ve repurposed it. But that’s what many people consider repurposing today. “I’m going

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2:24

How I Built It is now Streamlined Solopreneur!

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/04/17

After 8 years, I'm changing the name of this podcast from How I Built It to Streamlined Solopreneur. Here's why. You can learn more at https://streamlined.fm ★ Support this podcast ★

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50:13

Building Native Apps using Nocode as a Team of One...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/04/15

The first documented parachute jump happened in the late 1700s, when André-Jacques Garnerin just from balloons at “only” 2000 feet. He no doubt prepared for this moment, testing his parachute and doing everything he could to mitigate risk. Today, skydiving is a sport and a recreational activity, with a lot of safety measures and technology to further mitigate risk. Why am I telling you this? Because human beings are, by and large, risk-averse…so doing everything we can to reduce it is

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61:43

From Doubt to Determination: Pushing Through the...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/04/11

Today we have a good old fashioned feed drop from my friends at The Podcast Host, and their show, Podcraft. What really makes someone a successful podcaster? Is it a certain number of episodes, downloads, or reviews? Is it whether content creation has become their full-time job? Or could it be because they’ve been recognised with a prestigious award?That's what they'll discuss on this episode, and every episode this season. I hope you enjoy! Check out Podcraft wherever you listen. ★

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26:11

My Be Everywhere Strategy was an Incredible Failure...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/04/08

I love shuffling poker chips. In fact, I love playing poker…but there’s a fallacy in gambling that can get you into a lot of trouble. It’s the fallacy of sunk cost. Basically, you think you should continue what is ultimately a losing battle because you’ve already invested some amount of money in the pot.The same thing can be applied to lots of stuff. Have you ever finished a book or a movie you didn’t like just because you started it? That’s the fallacy of sunk cost.And I’m happy to say

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58:24

Discovering What Customers Really Want with Georgiana...

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/04/01

I remember touring a Murano Glass factory on my honeymoon to Italy. Basically as soon as we stepped foot into the place, a man giving us the tour had us pegged. So when it came time to sell us something, he didn’t just ask us if we wanted to buy some glass art. He painted us a picture of a unique conversation piece that we can put in our home, to help us remember this time at the beginning of our marriage. To turn into a family heirloom for when we have kids and grandkids. He wasn’t selling

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26:06

Tools Check-in: What am I using so far in 2024?

Streamlined Solopreneur: Helping Solopreneurs Take... ·

2024/03/25

My grandfather came to the United States from Italy in 1949 and worked in New York City for much of his life — primarily in construction. For as long as I can remember, he had this big, metal toolbox. And when he passed away, he gave it to me, and I still have and use it to this day.Pop had that toolbox for decades. When he found something that worked for him, he held on to it and took care of it. There’s a hammer in there that has to be as old as I am.And when you think about it, the

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528 results

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