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Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world"s most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream

business management

All Episodes

00:29:41

Replay: Plant-based foods need a makeover, with Peter...

Masters of Scale ·

2024/12/31

In this special holiday replay, we share another standout conversation from 2024 featuring Impossible Foods’ Peter McGuinness. This year, sustainability initiatives rolled back across industries and meat alternatives struggled more than ever before on sales. McGuinness tells host Bob Safian where plant-based brands made big missteps, and why the industry’s marketing should evolve – potentially away from climate change messaging. McGuinness also shares how Impossible leverages retail partners like

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00:34:49

Replay: How Fawn Weaver blitzscaled a bourbon brand

Masters of Scale ·

2024/12/26

This week, we’re revisiting a stellar episode from 2024 with Fawn Weaver, founder of Uncle Nearest Premium Whiskey. Fawn joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly

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00:31:22

Replay: How Barstool Sports’ ex-CEO cooks up...

Masters of Scale ·

2024/12/24

In this special holiday replay, we share a standout conversation of 2024 featuring ex-CEO of Barstool and current head of Food52, Erika Ayers Badan. She shares with Rapid Response why she made a dramatic career pivot — taking over Food52 — and why running Barstool was like “a heart attack every day.” She also explores lessons around cultivating a community of fans, and why, as a leader, “no” is often a better answer than “yes.”Visit the Rapid Response website

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00:32:30

What Dungeons & Dragons can teach entrepreneurs, with...

Masters of Scale ·

2024/12/19

Dungeons & Dragons, the tabletop role-playing game, turns 50 this year. As a lifelong lover of the game, host Reid Hoffman asked fellow D&D player and Hasbro CEO Chris Cocks to join him for a conversation about the entrepreneurial lessons they each learned from the game, how Hasbro is scaling the legacy brand to new heights, and the ways technology is unlocking new levels of creative and business opportunities. Read a transcript of this episode: https://mastersofscale.com Subscribe to the

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00:28:53

Six lessons of Rapid Response for 2025

Masters of Scale ·

2024/12/17

We’ve rounded up the most definitive business lessons of 2024, as heard on Rapid Response. Drawn from standout guests like will.i.am, Airbnb’s Brian Chesky, Salesforce’s Marc Benioff, and more, these moments not only offer takeaways from tech to entertainment, they provide a roadmap for challenges ahead in 2025. Our curated collection of insights in leadership and creative problem-solving is drawn from a half-dozen of our favorite conversations, with lasting lessons to navigate uncertainty and drive

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00:30:39

Prepare for a ‘technology supercycle,’ with futurist...

Masters of Scale ·

2024/12/12

As the founder and CEO of the Future Today Institute, Amy Webb helps global companies and governments see what comes next. She’s an expert in strategic forecasting, NYU business school professor, and popular author and speaker on tech and trends. She sat down with host Jeff Berman to share her insights on how every business can better prepare for the future.Check out Amy Webb's latest tech trends report to go deeper on the topics discussed in this episode. Subscribe to the Masters of Scale weekly

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00:32:04

Rapid Response: Bluesky’s bold plan beyond the...

Masters of Scale ·

2024/12/10

Millions of users have joined social media platform Bluesky in recent weeks, as an alternative to Elon Musk's X. It’s sparking new opportunities and challenges for Bluesky's tiny 20-person team, and COO Rose Wang joins Rapid Response to discuss a major shift underway in social media. As dissatisfaction with the big platforms grows, she explains why the open network of Bluesky isn't just X by another name, nor a liberal refuge, but instead part of a new decentralized social web that prioritizes

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00:34:38

How The Flex Company founder Lauren Wang disrupted...

Masters of Scale ·

2024/12/05

Lauren Wang, founder of The Flex Company, is transforming the menstrual product industry with bold innovations and a tendency to break taboos. Driven by her own health needs and a staggering lack of progress in menstrual care, she spent years developing Flex Co’s unique menstrual disc and menstrual cups. She shares challenges, including scaling an unknown product via traditional retail outlets, and the leap to embrace authentic marketing as a means to build community. It’s often taken relentless

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00:28:53

Rapid Response: How Cost Plus Drugs is...

Masters of Scale ·

2024/12/03

With the help of co-founder Mark Cuban, Cost Plus Drugs CEO Alex Oshmyansky is radically re-engineering the pharma marketplace and dramatically cutting the price for many prescription drugs. Oshmyansky joins Rapid Response host Bob Safian to share his amazing journey — from struggling as an immigrant in primary school to starting college at age 13, how medical practice led to entrepreneurship, plus reimagining his original plan on advice from the legendary incubator Y Combinator. Oshmyansky explains

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00:36:50

Masters of Scale Live: Shake Shack founder Danny...

Masters of Scale ·

2024/11/28

Danny Meyer is best known as the founder of Shake Shack and the legendary restaurants of his Union Square Hospitality Group in New York City. He joined host Jeff Berman on stage recently for the first Masters of Scale Live, presented by Capital One Business. Later in the conversation, Danny's daughter, Hallie Meyer, joined them on stage. Hallie is busy scaling her own food venture, the gourmet NYC ice cream shop Caffè Panna. The Meyers offer invaluable insights on how to scale great experiences

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00:25:47

Rapid Response: Why Apple defies gravity and AI is...

Masters of Scale ·

2024/11/26

Apple defies gravity, and AI is Divine. That’s how Guy Kawasaki, who worked closely with Steve Jobs and is now chief evangelist at Canva and host of the podcast Remarkable People, describes the state of tech now. Guy argues that Jobs would thrive in today’s business climate, muses about Tim Cook’s limitations, and explains what he means when he says “AI is God.” Plus unconventional advice about what it means to be remarkable in modern life, and why entrepreneurship is like surfing in the ocean.For

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00:24:24

Tracee Ellis Ross talks Pattern Beauty, advocacy, and...

Masters of Scale ·

2024/11/21

Award-winning actress and founder of Pattern Beauty Tracee Ellis Ross didn’t see Black beauty being represented well in the market – so she built a company from scratch to fix that. In this episode, she shares entrepreneurial lessons with her longtime friend Samira Nasr, who is editor-in-chief of Harper’s Bazaar. Their conversation was recorded live on stage at the 2024 Masters of Scale Summit.Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly

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00:31:50

Rapid Response: Iggy Azalea on crypto’s biggest myths...

Masters of Scale ·

2024/11/19

Rapper and musician Iggy Azalea wants you to know that her crypto token $MOTHER isn’t just another ‘pump and dump’ celebrity crypto play. She believes in the future of cryptocurrency and the potential for fostering a new engaged community of followers — or ‘stans’ as she calls them. Azalea sits down with Rapid Response host Bob Safian to reveal why she retired from music and made the pivot into cryptocurrency, as well as founding an online gifting platform and telecommunication company. For any

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01:09:04

Possible: Bill Gates on possibility, AI, and humanity

Masters of Scale ·

2024/11/16

Reid and Aria sat down with Bill Gates to discuss his main areas of focus: climate change, energy, global health, and education—and how AI will help transform each of them. Taking a bird’s-eye view of society’s challenges, it’s easy to give in to pessimism. But as one of the most influential people in the world, Bill Gates has a unique perspective on how far humanity has come and what our potential—and timelines—for meaningful change really look like. He gets granular on everything from cows (5% of

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00:31:52

How to grow a greener energy grid, with Octopus...

Masters of Scale ·

2024/11/14

Octopus Energy is now the UK's top electricity supplier, and is growing its footprint in the US. CEO and founder Greg Jackson joins host Jeff Berman to discuss how Octopus is disrupting a global industry with green energy. From helping customers game out savings to building AI-powered software tools, his approach to innovation is multifaceted – and fascinating.Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly

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00:21:30

Rapid Response: Cultivate loyalty at every level,...

Masters of Scale ·

2024/11/12

How do you cultivate loyalty, from investors to team members and, of course, customers? Business leaders have long debated this. Host Bob Safian invites two guests to weigh in with their secrets to brand and company loyalty. Chewy CEO Sumit Singh has built his pet-centric business around customer service and care. And seasoned CEO Sarah Robb O’Hagan has led at Exos, Equinox, Nike, and more – all brands with deep reliance on genuine connections. Hear their conversation recorded live at the 2024

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00:31:58

Rapid Response: Reid Hoffman on Trump's election and...

Masters of Scale ·

2024/11/08

Following Donald Trump’s victory in this week’s US presidential election, Reid Hoffman (a major donor to Vice President Harris’ campaign) is figuring out where business, tech, and his own energy go from here. Hoffman joins Rapid Response host Bob Safian to share his reaction to the election and what the outcome means for Silicon Valley, the overall economy, and more. Despite being a vocal critic of Trump, Hoffman is committed to driving US prosperity over the next four years, assuring “we’re all in

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00:29:36

Rapid fire fun: Slutty Vegan’s Pinky Cole + ocean...

Masters of Scale ·

2024/11/05

In this special 2-for-1 episode, we offer two segments of rapid-fire fun from the 2024 Masters of Scale Summit. First, Slutty Vegan’s Pinky Cole joins Rapid Response host Bob Safian for a gamified session on capturing consumer attention that delivers lessons on the power of joy, building celebrity, and competing with stalwarts like McDonald’s. Then, ocean storyteller and entrepreneur Philippe Cousteau Jr. has 10 minutes to convince Safian (as a faux VC) to invest in our oceans — encouraging that the

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00:34:29

Former President Bill Clinton in conversation with...

Masters of Scale ·

2024/11/04

Former President Bill Clinton joined host Reid Hoffman on stage at the 2024 Masters of Scale Summit on October 24 to offer insights on what’s at stake in this election, and what could come next. Their full, unedited stage conversation is presented in this episode.Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly

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00:26:45

Is AI a new species? Microsoft’s Mustafa Suleyman...

Masters of Scale ·

2024/10/31

Artificial intelligence is a “new digital species,” says Mustafa Suleyman, Microsoft AI’s CEO. For this episode, Mustafa joined Reid Hoffman on stage at the October 2024 Masters of Scale Summit. They discuss the risks and rewards of AI, and Mustafa explains why AI will change our experience of memory. Plus, why he thinks now is a great time to found and scale companies.Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission. Read

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634 results

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