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PODCAST

The Measure Pod

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.

technology marketing

All Episodes

37:16

#53 A conversation with the one and only Jim Sterne...

The Measure Pod ·

2022/09/23

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Jim: "in 2002 we were overwhelmed with data because we had not heard the words 'big data' yet" Quote of the episode from Dan: "finally, there's someone that's willingly and able to listen to you and understand it" Quote of the episode from Dara: "GA4 as a kind of evolution of GA, maybe with a bit of privacy sprinkled on

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43:50

#52 Talking privacy, GDPR and GA4 (with Rick Dronkers...

The Measure Pod ·

2022/09/16

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- DISCLAIMER: Neither we, or our podcast guest Rick Dronkers, is a lawyer or data privacy professional. We don’t give any legal advice. This podcast should not be taken as legal advice. Please consult with a lawyer and a privacy legislation professional before taking any decisions. --- Quote of the episode from Rick: "It's good for us to realise

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31:25

#51 From marketing to milk (with Bastien Eymery @ Lilk)

The Measure Pod ·

2022/09/09

**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Quote of the episode from Bastien: "There's nothing like a sexy graph!" Quote of the episode from Dara: "If you start feeling like you're not stupid anymore, you're probably getting complacent." Quote of the episode from Dan: "I've not heard of startup bod before, that's a new one to me, but it sounds really fun." --- This week Dan and Dara catch

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38:47

#50 Who wants to be an analyticsionaire!

The Measure Pod ·

2022/08/19

This week Dan puts Dara in the hot seat for a Who Wants to Be a Millionaire special! Dara is raising money for charity, and Dan has curated 15 questions spanning Universal Analytics, Google Analytics 4, Google Tag Manager, and some other curveballs thrown in there for good measure too. Dara's chosen charity is Hopefield Animal Sanctuary, please support them if you can by donating to help the, care for sick, unwanted and mistreated animals - https://bit.ly/3Pvzknm (and they have a vegan cafe

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29:03

#49 Will you still need GA360 in a GA4 world?

The Measure Pod ·

2022/08/12

This week Dan and Dara chat about assessing the need for Google Analytics 360 in a GA4 world. Do you need 360? Should you still continue with 360 if you already have it for UA? Will you need to go to 360 with GA4? These are the questions that they assess and chat though, and more! The Measure Pod episode #6 - https://bit.ly/3pivbbK (or just look in your podcast player that you're in now) The Google page detailing the limit differences with GA4 and GA4-360 - https://bit.ly/3p9s7Po. The Google page

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32:33

#48 Cookies and consent in Google Analytics

The Measure Pod ·

2022/08/05

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff! The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr. Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website -

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36:04

#47 Digging into Snowplow (with Jordan Peck)

The Measure Pod ·

2022/07/29

This week Dan and Dara are joined by Snowplow's Jordan Peck to chat shop about what Snowplow is, how and where it's used, and of course the differences between Google Analytics. Jordan is a friend of Measurelab's and the team saw his presentation at the latest MeasureCamp in London that spurred a lot of this conversation. See SNowplow's website for more details on who they are and what they do - https://bit.ly/3b9hwkc. Read Dara's review of Jordan's talk (and others) - https://bit.ly/3besPY4. For

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23:50

#46 Google Analytics for apps (i.e. Firebase) vs....

The Measure Pod ·

2022/07/22

This week Dan and Dara discuss the differences in setting up and using the data from Google Analytics on apps versus websites. Dan recently built an Android app using Unity, and they both chat through how he found the process of 'tagging' it us with Firebase Analytics/Google Analaytics for Firebase/Google Analytics! Check out Dan's GA and GTM resources when using Unity for app development on his blog - https://bit.ly/3crM4h8. This blog from Todd Kerpelman is a funny account of all the confusion

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32:39

#45 Forecasting analytics with machine learning (with...

The Measure Pod ·

2022/07/15

This week Dan and Dara are joined by Richard Fergie (creator of Forecast Forge) to chat all about forecasting with machine learning models, and the flaws in Google Analytics 4's machine learning aproach to watch out for. Her's Richard's rules for using any machine learing forecast model: 1) No machine learning is allowed until you've plotted the data! 2) Make the simplest Forecast that you can 3) Look at where is it that this simple forecast is wrong, and correct for it 4) Repeat te process until

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31:10

#44 What we’ve learned from teaching analytics

The Measure Pod ·

2022/07/08

This week Dan and Dara talk about what they've learned training analytics over the last 10 years. They discuss the value of subject matter expert driven training so that you can get real value from live in-person discussions and Q&A, as well as all the things they figured out not being professional teachers! Shameless but whatevs, here's a link to our GA4 Kickstarter training - https://bit.ly/3RcfwI5. And a link to the in-person GA4 training Dan runs via brightonSEO - https://bit.ly/3amGBra. In

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23:20

#43 What is data retention in GA?

The Measure Pod ·

2022/07/01

This week Dan and Dara dive into the world of data retention and the somewhat secret setting that is in Google Analytics 4 and Universal Analytics alike. They discuss what it is, how it works, and what to bear in mind when looking to set up GA4, or export historic data from UA when the time comes. Google documentation on the data retention setting - https://bit.ly/3yvEZok. Simo Ahava's four custom dimensions for UA to improve data collection and be able to export all raw data -

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33:27

#42 Consent Mode and behavioral modelling in GA4

The Measure Pod ·

2022/06/24

This week Dan and Dara discuss the latest Google Analytics 4 release of behavioural modelling with consent mode - possibly the biggest single update to Google Analytics ever! They discuss what data can be trusted now in GA4, and if this is even a good or bad thing in the grander scheme of things. What do you think? Dan's blog on "What is Consent Mode in GA4?" - https://bit.ly/3HTrsdu Consent Mode - https://bit.ly/3NdRqJB Behavioural modelling for consent mode - https://bit.ly/3OiNatB Reporting

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28:50

#41 Littledata’s GA4 journey (with Edward Upton)

The Measure Pod ·

2022/06/17

This week Dan and Dara are joined by Edward Upton to talk about how Littledata are approaching GA4 with all of their ecommerce clients across Shopify and BigCommerce. They discuss the GA4 measurement protocol and the nuances that come with moving from the UA version, as well as some of the exciting features that GA4 is bringing to the table for the ecommerce space. See Littledata's website for more on who they are and what they do with GA4 on Shopify and BigCommerce at https://bit.ly/3NWuAY6. Find

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30:34

#40 What is the modern data stack? (with Mark Rittman)

The Measure Pod ·

2022/05/27

This week Dan and Dara are joined by Mark Rittman to talk about the 'modern data stack' and how the danger with all analytics implementations is the ‘so what’ factor. They also touch on how the changes in Google Analytics 4 are changing things for the modern data stack, and what type of company would truly benefit from a fully-fledged setup. Check out Rittman Analytics - agile analytics consulting for the modern data stack - https://bit.ly/3LTE9oV. Mark's Medium article on his Rittman Analytics'

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29:50

#39 Product analytics and CRAP Talks (with Bhavik Patel)

The Measure Pod ·

2022/05/20

This week Dan and Dara are joined by Bhavik Patel to talk about the differences and similarities between product and marketing analytics, CRAP Talks, and the concept of 'analytical debt'. Find Bhav on his platform of choice - Twitter at https://bit.ly/3PntANX. Check out the blog Bhav wrote on "Data Privacy is the Latest Natural Resource in Tech" on the CRAP Medium on https://bit.ly/3sJM41d. Visit the CRAP Talks website for info on the next event and links to their Slack community (it's nice I

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21:49

#38 How do you measure the return on analytics?

The Measure Pod ·

2022/05/13

This week Dan and Dara discuss a listener submitted topic on how to measure the return on analytics. After arguing about the flawed premise of the quest, they explore different ways that analytics specialists and analysts can measure a tangible return for their hard work. The key ways that were discussed to measure the impact (or return if you will...) of analytics is via: - Optimising marketing campaign ROAS - Improving website/app CVR via testing and CRO programs - Product optimisation to reduce

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33:02

#37 How attribution works in Google Analytics 3 and 4

The Measure Pod ·

2022/05/06

This week Dan and Dara chat through how attribution works in Universal Analytics and Google Analytics 4, and the differences between them. They discuss the nuances and pain-points they have come up against, and what to look out for whenever using any of the built-in models. The blog post from Dan they mentioned on how the Universal Analytics Campaign Timeout works is at https://bit.ly/3LRdolG. Here's a good resource on how to build various attribution models using the GA4 BigQuery export data from

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41:09

#36 Events, events, events – explaining the various...

The Measure Pod ·

2022/04/29

This week Dan and Dara chat through all of the event types Google Analytics 4 has to offer - from automatically collected, to enhanced measurement, to customised. The new EU data and privacy controls recently released in GA4 - https://bit.ly/38CtxwU. The newest fields in Google Data Studio for the Google Ads connector for shopping campaign (including custom labels) - https://bit.ly/3rXkAVG. The full blog post from Dan they mentioned that spurred this topic can be found on Dan's website at

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26:04

#35 Is tracking too much a bad thing?

The Measure Pod ·

2022/04/22

This week Dan and Dara chat about the troubles of tracking too much in Google Analytics, especially when you come to migrate everything from Universal Analytics to Google Analytics 4. Not much to mention or link to in this episode - but thanks for reading the show notes (if you are)! Dan's two questions he asks when it comes to seeing if you need to migrate some data from UA to GA4 are; Is this data needed? And if yes, is this needed in GA? Remember GA (GA4 more so than UA) is a marketing tool, so

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34:04

#34 MeasureFest and brightonSEO – April 2022 debrief...

The Measure Pod ·

2022/04/15

This week Dan and Dara are joined by Liam Grant and Matthew Hooson to chat about their experiences at MeasureFest and brightonSEO. The pick out their favourite talk and the relevance and application in the analytics world wherever possible. Check out Dan's Marvel-themed Google Analytics 4 presentation slides on "The role of GA in the future MarTech stack" over at https://bit.ly/3JKL3M9. Dan's pick is from Will Critchlow on "Lessons from hundreds of SEO A/B tests" - https://bit.ly/3vh2vTj. Matthew's

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154 results

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