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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

20:56

#96: Understanding the Importance of Submarks In Your...

Duo On Air Podcast ·

2023/12/04

In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can’t go. Submarks are your brand’s playful companions, ensuring consistency with a fun twist. Tune in as we share easy tips for creating submarks that truly complement your main logo. Whether you're just starting or thinking of adding a submark to your existing brand, we've got you covered. Let’s explore how these small marks can make a big

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46:09

#95: How Sustainability & Style Can Lead To...

Duo On Air Podcast ·

2023/11/27

Join us as we chat with Emily, a trailblazer in sustainable style, unraveling how conscious fashion choices not only reflect your personal brand but also resonate with your business values. Whether you're a fashion enthusiast or typically roll up to your laptop in your sweats and fuzzy socks (guilty! 🙋🏼‍♀️), this episode will offer some actionable tips to blend eco-consciousness with your entrepreneurial spirit. Plus some fun power dressing moments to really help you step into your best CEO

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13:15

#94: Why You Believe SEO Is Hard

Duo On Air Podcast ·

2023/11/20

Why on earth do we believe that SEO is so hard? If you thought you were the only one, know that you absolutely aren’t. When we surveyed our audience the same concerns popped up again and again: “It seems difficult.” “Where to start? I am overwhelmed.” “I feel like I’ll never grasp it.” “If I spend the time to learn it, it won’t work for me.” In this episode, we break down the lies. Together let's understand why you feel this way, and better yet, let’s reverse it. Because who wants to

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41:44

#93: Boost Your Reach with These Pinterest Hacks

Duo On Air Podcast ·

2023/11/13

Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. We’ve got Laurel, an SEO and Pinterest expert, joining us to share practical, easy-to-implement Pinterest strategies. Whether you're starting fresh or looking to breathe new life into your Pinterest presence, this episode is packed with straightforward tips and insights. Forget complex jargon; we're keeping it simple and effective. Tune in to discover how you can make

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47:42

#92: Navigating Stress and Success Through Nervous...

Duo On Air Podcast ·

2023/11/06

Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system. Forget the dry science lecture – we're mixing in-depth knowledge with our own brand of fun as we uncover how a well-tuned nervous system can be your ally in the entrepreneurial arena. Join us and our guest Chelsea as we break down why feeling good isn't just a perk, it's a business strategy. We also share the everyday tools you can use to keep stress

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38:34

#91: Marketing Tricks and Treats 👻

Duo On Air Podcast ·

2023/10/31

Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the part— You'll have to tune in to "hear" 🎸🌏 Beware of the haunting tricks that have terrified so many entrepreneurs. But don't worry, just before the witching hour strikes, we'll conjure up a bag of digital goodies that you are definitely going to want! Remember, Halloween might be once a year, but these marketing tricks lurk all year round. So, tune in, stay vigilant out there! 🌌🕸️👻🍬🎙️ Links

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39:18

#90: Lessons Learned & Evolutions Worth Sharing...

Duo On Air Podcast ·

2023/10/23

In this episode, dive deep into the evolution of Duo Collective, exploring the many twists and turns that shaped our journey. Every business evolves, and ours is no exception. We hope you take away some actionable insights and strategies to streamline and elevate your own entrepreneurial journey— oh and have a little fun too! Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/evolutions-of-our-business/ Instagram: https://www.instagram.com/duoonairpodcast/ #63:

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40:02

#89: Reviving Your Dreams While Rocking a 9-5

Duo On Air Podcast ·

2023/10/16

It's so easy to get caught in the cycle of our day jobs or even our own businesses, letting our passions slide to the wayside. On this episode, we dive deep into the art of rediscovering and nurturing those passions—whether they're related to your main hustle or a delightful escape from it. Join us as we chat with our friend, Tiffany of Cateeva Studio, who's brilliantly balancing a corporate role alongside her love for art. We explore the challenges and joys of juggling multiple roles, the

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28:23

#88: How Many Marketing Channels Should You Use?...

Duo On Air Podcast ·

2023/10/09

Ever find yourself puzzling over how many marketing channels to juggle? We get it, and we've been there. In today's episode, we're diving deep into that very question, and trust us, the answer might just give you a delightful double-take! Let's cut through the noise and discover a fresh, feel-good approach to marketing. Spoiler alert: you might not be expecting our answer! Links Mentioned In This Episode: Show Notes:

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37:38

#87: Meet Mila! Courtney’s Maternity Leave Recap

Duo On Air Podcast ·

2023/10/02

Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episode promises an emotional rollercoaster of love, the realness of those sleepless nights, and the intimate moments of becoming a first-time mom. Grab your headphones and get ready for a little sneak peek behind the scenes of our live as mama's and CEO's. Links Mentioned In This Episode: Show Notes:

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49:50

#86: Business Growth Can Be Fun... Here’s How!

Duo On Air Podcast ·

2023/09/25

In this episode, we're diving deep into the vibrant world of business development, but not in the way you might expect! We're joined by Melissa Lohrer from Waverly Ave, who's going to shake up your perceptions. In fact, the word business development might feel a bit too jargony. Don't worry, we will dive into that! Prepare to explore growth strategies with a playful twist—think scavenger hunts and bingo for your business! We'll also uncover the crucial pillars that every business owner needs for

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11:30

#85: Are You Cannibalizing Your Keywords?

Duo On Air Podcast ·

2023/09/18

In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentionally competing for the same search terms. Think this might be you? You might be doing it without even realizing! Join us as we: Define what Keyword Cannibalization is and why it's more harmful than you think. Share real-life examples Offer insights on aligning content with search intent and how to ensure different pieces of content are serving unique

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34:53

#84: Is Substack the Perfect Platform for Your Content?

Duo On Air Podcast ·

2023/09/11

It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller. We love sourcing new topic ideas

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14:10

#83: Introducing SEO’s Newest Metric: Brand Authority

Duo On Air Podcast ·

2023/09/05

SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us! In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fresh

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36:19

#82: Tapping Into Your Marketing Sixth Sense

Duo On Air Podcast ·

2023/08/28

Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiever to burnout is both relatable and enlightening. Now, if you're expecting a deep dive into spiritual realms, think again. Our talk remains grounded, focusing on the very real act of listening to oneself. Lisa's insights are not about mystical forces but about understanding and valuing our inner voice. So, if you've felt that internal nudge or wondered

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12:01

#81: The Future of Online Search Is Changing

Duo On Air Podcast ·

2023/08/21

The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right? But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is called the “search generative experience,” or SGE. This

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27:41

#80: What It’s Really Like To Outsource Your SEO

Duo On Air Podcast ·

2023/08/14

Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding. We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it

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32:08

#79: Our Favorite Tools For Blogging

Duo On Air Podcast ·

2023/08/07

How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media platforms… How do we keep up with it all? Well it's simple... we have trained our minds to always be on the look out for content. And of course there are a few tools that we absolutely love to leverage when the well comes up dry. Those tools are exactly what we want to share with you today! First, we have a little tip for you. We think about content

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40:18

#78: Why You Should Scrap Your To-Do List

Duo On Air Podcast ·

2023/07/31

If we asked you "are you growing your business with intention?" how do you think you'd answer? This question gave us a little pause and we bet it did for you too. The definition of intention is an idea that you plan, or intend, to carry out. It's easy to think about our everyday intentions, our weekly intentions and even our monthly intentions. But when you start thinking about your intentions at a larger scale it gets a little trickier. We were thrilled to invite Andi on the podcast from Oui,

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33:50

#77: The Key to Building a Winning Mindset

Duo On Air Podcast ·

2023/07/24

Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks and Ford. She Founded her business today, Sunny McGraw Marketing, at age 50 and she is a living model of the fact that it is never too late to follow your dreams. One of our favorite moments on the podcast was the fact that we all need only one simple thing to succeed at entrepreneurship. Tune in to hear her success mindset framework and so much

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196 results

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