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PODCAST

Duo On Air Podcast

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.

business marketing

All Episodes

33:49

#104: How We Handle 10+ Clients At One Time

Duo On Air Podcast ·

2024/01/29

Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls. 😅 In this episode we are getting real and sharing some of our favorite client management tips. While, of course, maintaining our sanity and growing our bottom line. We just counted, and right now, we have 15 clients (plus about three more on hold for various reasons). This is on top of building a course, running a coaching

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23:14

#103: Breaking Down Our Favorite Website Platform

Duo On Air Podcast ·

2024/01/22

We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in! Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website Snag One Month Free of ShowIt Here: https://showit.com/?referralCode=duocollective Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective Northfolk:

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20:27

#102: Five Website Pages You Didn’t Know You Needed

Duo On Air Podcast ·

2024/01/15

Today's episode we dive in deep to explore five different website pages that you likely didn’t even know you needed. The best part? These pages will even help give you a little SEO boost. And I am going to share all the details on why! So grab your notebook and let's dive in! Show Notes: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo 404 Page Best Practices: https://duocollective.com/blog/404-page-best-practices-for-seo/ Course Waitlist:

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34:23

#101: Rebranding Through Our Client’s Eyes

Duo On Air Podcast ·

2024/01/08

We are so excited to bring Sara Gillis on the podcast! Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in helping female creative business owners, especially photographers, stand out through their words. There are so many topics we could talk about with her, BUT in today’s episode, we’re talking about her branding experience with us and everything that it entailed. From when she knew she needed a rebrand to the emotions that come along with the rebranding

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20:35

#100: Celebrating 100 Episodes!

Duo On Air Podcast ·

2024/01/01

It’s hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share! For today’s episode, Courtney had a crazy idea… “How about we share 100 lessons we’ve learned in entrepreneurship?” We’re always up for a challenge. So here we go…. Rapid fire style. Some of these are lessons, and some are confessions— just keeping it real with you guys. Show Notes:

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38:47

#99: Reflecting Back on 2023

Duo On Air Podcast ·

2023/12/26

Rather than the whole look ahead and goal-setting theme that always comes around right before the new year, we wanted to take a different approach because well, we suck at celebrating. Maybe you do, too! Instead, let’s spend this time reflecting on 2023 with some wins and not-so-much wins from this past year. This is going to be a real raw reflection and could turn into an emotional journey. Links Mentioned In This Episode: Show Notes:

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33:01

#98: Steal These ChatGPT Prompts For Easy Content...

Duo On Air Podcast ·

2023/12/18

In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In this episode, we're diving into the transformative power of ChatGPT with simple hacks and AI prompts that change the game. Join us as we uncover the smart, time-saving strategies using ChatGPT, making content creation not just more efficient but downright enjoyable. Whether you're a seasoned entrepreneur or just starting, we'll guide you through the

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44:08

#97: How To Market Your Business With Data in 2024

Duo On Air Podcast ·

2023/12/11

Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driven marketing strategies. Of course Abbey's nerdy SEO self was thinking, “Heck yes, bring on the data!” In this episode, we talk about the importance of a customer research strategy and how it can impact where you spend time marketing your business. As always, we promise to remove the jargon and give you some simple strategies to get started. Let’s

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20:56

#96: Understanding the Importance of Submarks In Your...

Duo On Air Podcast ·

2023/12/04

In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can’t go. Submarks are your brand’s playful companions, ensuring consistency with a fun twist. Tune in as we share easy tips for creating submarks that truly complement your main logo. Whether you're just starting or thinking of adding a submark to your existing brand, we've got you covered. Let’s explore how these small marks can make a big

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46:09

#95: How Sustainability & Style Can Lead To...

Duo On Air Podcast ·

2023/11/27

Join us as we chat with Emily, a trailblazer in sustainable style, unraveling how conscious fashion choices not only reflect your personal brand but also resonate with your business values. Whether you're a fashion enthusiast or typically roll up to your laptop in your sweats and fuzzy socks (guilty! 🙋🏼‍♀️), this episode will offer some actionable tips to blend eco-consciousness with your entrepreneurial spirit. Plus some fun power dressing moments to really help you step into your best CEO

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13:15

#94: Why You Believe SEO Is Hard

Duo On Air Podcast ·

2023/11/20

Why on earth do we believe that SEO is so hard? If you thought you were the only one, know that you absolutely aren’t. When we surveyed our audience the same concerns popped up again and again: “It seems difficult.” “Where to start? I am overwhelmed.” “I feel like I’ll never grasp it.” “If I spend the time to learn it, it won’t work for me.” In this episode, we break down the lies. Together let's understand why you feel this way, and better yet, let’s reverse it. Because who wants to

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41:44

#93: Boost Your Reach with These Pinterest Hacks

Duo On Air Podcast ·

2023/11/13

Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. We’ve got Laurel, an SEO and Pinterest expert, joining us to share practical, easy-to-implement Pinterest strategies. Whether you're starting fresh or looking to breathe new life into your Pinterest presence, this episode is packed with straightforward tips and insights. Forget complex jargon; we're keeping it simple and effective. Tune in to discover how you can make

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47:42

#92: Navigating Stress and Success Through Nervous...

Duo On Air Podcast ·

2023/11/06

Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system. Forget the dry science lecture – we're mixing in-depth knowledge with our own brand of fun as we uncover how a well-tuned nervous system can be your ally in the entrepreneurial arena. Join us and our guest Chelsea as we break down why feeling good isn't just a perk, it's a business strategy. We also share the everyday tools you can use to keep stress

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38:34

#91: Marketing Tricks and Treats 👻

Duo On Air Podcast ·

2023/10/31

Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the part— You'll have to tune in to "hear" 🎸🌏 Beware of the haunting tricks that have terrified so many entrepreneurs. But don't worry, just before the witching hour strikes, we'll conjure up a bag of digital goodies that you are definitely going to want! Remember, Halloween might be once a year, but these marketing tricks lurk all year round. So, tune in, stay vigilant out there! 🌌🕸️👻🍬🎙️ Links

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39:18

#90: Lessons Learned & Evolutions Worth Sharing...

Duo On Air Podcast ·

2023/10/23

In this episode, dive deep into the evolution of Duo Collective, exploring the many twists and turns that shaped our journey. Every business evolves, and ours is no exception. We hope you take away some actionable insights and strategies to streamline and elevate your own entrepreneurial journey— oh and have a little fun too! Links Mentioned In This Episode: Show Notes: https://duocollective.com/blog/evolutions-of-our-business/ Instagram: https://www.instagram.com/duoonairpodcast/ #63:

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40:02

#89: Reviving Your Dreams While Rocking a 9-5

Duo On Air Podcast ·

2023/10/16

It's so easy to get caught in the cycle of our day jobs or even our own businesses, letting our passions slide to the wayside. On this episode, we dive deep into the art of rediscovering and nurturing those passions—whether they're related to your main hustle or a delightful escape from it. Join us as we chat with our friend, Tiffany of Cateeva Studio, who's brilliantly balancing a corporate role alongside her love for art. We explore the challenges and joys of juggling multiple roles, the

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28:23

#88: How Many Marketing Channels Should You Use?...

Duo On Air Podcast ·

2023/10/09

Ever find yourself puzzling over how many marketing channels to juggle? We get it, and we've been there. In today's episode, we're diving deep into that very question, and trust us, the answer might just give you a delightful double-take! Let's cut through the noise and discover a fresh, feel-good approach to marketing. Spoiler alert: you might not be expecting our answer! Links Mentioned In This Episode: Show Notes:

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37:38

#87: Meet Mila! Courtney’s Maternity Leave Recap

Duo On Air Podcast ·

2023/10/02

Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episode promises an emotional rollercoaster of love, the realness of those sleepless nights, and the intimate moments of becoming a first-time mom. Grab your headphones and get ready for a little sneak peek behind the scenes of our live as mama's and CEO's. Links Mentioned In This Episode: Show Notes:

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49:50

#86: Business Growth Can Be Fun... Here’s How!

Duo On Air Podcast ·

2023/09/25

In this episode, we're diving deep into the vibrant world of business development, but not in the way you might expect! We're joined by Melissa Lohrer from Waverly Ave, who's going to shake up your perceptions. In fact, the word business development might feel a bit too jargony. Don't worry, we will dive into that! Prepare to explore growth strategies with a playful twist—think scavenger hunts and bingo for your business! We'll also uncover the crucial pillars that every business owner needs for

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11:30

#85: Are You Cannibalizing Your Keywords?

Duo On Air Podcast ·

2023/09/18

In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentionally competing for the same search terms. Think this might be you? You might be doing it without even realizing! Join us as we: Define what Keyword Cannibalization is and why it's more harmful than you think. Share real-life examples Offer insights on aligning content with search intent and how to ensure different pieces of content are serving unique

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204 results

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