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PODCAST

Own It

We’re buying out of the ad industry boys’ club. Hosted by Cornett owner Christy Hiler, Own It lifts up the stories of women and nonbinary ad agency owners: their challenges, their successes, and their goals for the industry. We’re aiming to start a movement—because you don’t have the power until you own it.

business entrepreneurship

All Episodes

35:44

How Sarah Latz & Francesca Piancone from Book180, Own It

Own It ·

2023/07/24

Today's episode of OWN IT features Sarah Latz and Francesca Piancone-Crowley from Book180. It is an online portfolio school that sources the best agency talent to teach new professionals in our industry! That is so cool! The conversation that became the idea for Book 180 was born during COVID. The two worked together at a portfolio school in Chicago before and during the pandemic and saw the online-only approach to education as an opportunity. Both are writers by craft, but come to the education

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31:47

How Haley Dagan from The Written World, Owns It

Own It ·

2023/07/17

On this week's episode of OWN IT, we’re talking to Haley Dagan from The Written World. As you might expect, her background is as a copywriter and her firm specializes in purpose-driven copywriting and content marketing. Writing has been a big piece of her journey along the way. In fact, when she worked in the hotel business, she started a travel blog. She then started blogging and writing as a free-lancer which carried her through the pandemic and inspired her taking the plunge into ownership. I

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36:58

How Alana Ficalora from Aligned for Impact, Owns It

Own It ·

2023/07/10

In this week's episode of OWN IT, we’re talking to Alana Ficalora from Aligned for Impact. Alana is a dancer away from work and does a lot of community and volunteer work in Los Angeles. She actually comes from a deep tradition of building community. She founded HER - Helping Each Other Rise, a community group of like-minded women dedicated to helping women in advertising and entertainment. Her firm, Aligned for Impact, helps companies drive social change through employee and customer engagement and

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31:08

How Mary Knight of Hydrogen, Owns It.

Own It ·

2023/06/26

On this episode of OWN IT, we’re talking to Mary Knight of Hydrogen. She is a writer and came up in the business on the creative side of the aisle. In fact, she is currently working on a satirical novel of climbing the corporate ladder we can’t wait to read! Mary’s father was a marketing director on the client-side of the advertising business. He raised her and her sisters with the mindset that a woman should be able to do anything a man can do. She carved out an amazing career working on brands

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34:03

How Megan Devine of cat&tonic, Owns It

Own It ·

2023/06/12

On this episode of OWN IT, we’re talking to Megan Devine from cat&tonic. She came up through the account side of advertising, but is also a painter with a creative side. That mix turned out to be important in her climb to a position of ownership. But her path to ownership includes experiences of being fired, leaving an agency and starting something new with partners and then rebranding that agency to what is now cat&tonic. Megan’s thoughts on ownership and closing the gender gap in ad agency

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52:15

ENCORE: How Libby Brockhoff of Odysseus Arms, Owns It

Own It ·

2023/06/05

We're airing an encore presentation of OWN IT today in honor of a recent accomplishment by Libby Brockhoff from Odysseus Arms. We talked to her first almost one year ago about her path to ownership which included a stint working for James Patterson, some of the biggest agencies in the world, then founding Mother. That firm just recently won the D&AD President's Award! Libby since moved on to found Odysseus Arms with her husband and partner. Enjoy our revisit with one of the true visionary agency

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43:47

How Barbara Pantuso and Lisa Reid from Nimble Works,...

Own It ·

2023/05/29

Today we’re talking to Barbara Pantuso and Lisa Reid from Nimble Works. These sisters started their creative collaboration when they were kids with a fun neighborhood newspaper. But they didn’t always work together. In fact, Barbara started her professional career in the restaurant business. Lisa’s career was more rooted in writing and marketing creative. Eventually, the entrepreneurial spirit led the sisters into business together. Barbara talked Lisa into joining her in the venture that became

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29:44

How Ali Cox of Noble West, Owns It

Own It ·

2023/05/22

On this episode of OWN IT, we’re talking to Ali Cox from Noble West. It’s not every day that you run into an Olympic athlete. Ali not only is one, she was a member of the United States Silver Medal-winning Women’s Eight Rowing team in 2004. It’s also not every day you run into an agency owner that is also a farmer. Her family has farmed for generations in California's almond and melon fields. You might expect, then that Ali and her firm are focused on agriculture, and you would be right. But

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28:44

How Allison Bakken of Collective Measures, Owns It

Own It ·

2023/05/15

On this episode of OWN IT, we’re talking to Allison Bakken from Collective Measures. Her path to ownership is very different and interesting. She began at an agency called Nina Hale, once a small agency owned by a woman. When Nina retired, she sold the company to its employees. Allison became the managing director and guided the company through a rebranding to become Collective Measures. She now leads a 100-person strong media agency in downtown Minneapolis. We talked about the ins and outs of

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51:50

How Rachel Carlson and Jourdan Huys from Foul Mouth,...

Own It ·

2023/05/08

In this episode of OWN IT we’re talking to Rachel Carlson and Jourdan Huys from the brand new agency Foul Mouth. They officially announced the firm’s opening the week before we spoke, I’m so excited to talk to new agency owners at the very beginning of their journey. But make no mistake, Rachel and Jourdan are not new to the business. Both have a long list of successful work at a variety of the top agencies. But like many owners before them, found themselves between opportunities and said, “We

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30:32

How Tahira White of 19th & Park, Owns It

Own It ·

2023/05/01

In this episode of Own It, we’ve got something new and special for you. Our conversations about closing the gender gap in advertising agency ownership shouldn’t be limited to just one person asking the questions. So I’ve asked Carrie Kerpen, who you heard me talk to a few weeks ago, to step in and host an episode. Not only will she host from time to time, but so will many others who are active in our community. Today is just the first of many conversations from and with all of you. This week, Carrie

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43:55

How Nina Stanley of MOD, Owns It

Own It ·

2023/04/24

In this episode, we’re talking to Nina Stanley of MOD. Her Philadelphia-based agency does amazing work around brand storytelling, strategy and creative, but is rooted in the study of consumer behavior, neuroscience and the psychology behind what makes advertising work. That’s a long way from starting her professional career as a ballerina. We talked about that very unique career path and how its twists and turns shaped her thinking as an advertising creative and strategist. We talked about the

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29:56

How Sam Laubach and Meghan Martin of Here & Now...

Own It ·

2023/04/17

Today, we’re talking to Sam Laubach and Meghan Martin from Here & Now Creative Co. The two are actually cousins, so they run a family business. They didn’t start out as collaborators, though. And I love their origin story. Meghan texted Sam one day and said, “Why don’t we just start our own agency?” YES!!!! They’re both designers, though each with a different approach to creative. Their firm specializes in brand development and brand design and does amazing work. We explored their confidence in

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27:24

How Lisa Slagle of Wheelie, Owns It

Own It ·

2023/04/10

Today, we’re talking to Lisa Slagle from WHEELIE! Her firm specializes in video-centric campaigns and rebrands, but they say their creative is for people who thrive outside. As you might expect, she deals with a lot of clients in the outdoor industry. She’s an avid outdoor enthusiast like me. And being in Colorado helps her with that endeavor. She skis, snowboards, hikes and also has the experience of running a marathon. We talked about her book-in-progress which is about having creative ideas and

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39:16

How Carrie Kerpen of Likeable, Owns It

Own It ·

2023/04/03

Today, we’re talking to Carrie Kerpen of Likeable. Her agency was one of the early firms to lay claim on social media expertise and her business exploded with the trend. But she says that early and fast growth covered up a lot of problems she had to work through and learn from. Carrie tells us about the power of having a clear vision for your agency and why you should think about selling your agency even if you aren’t ready to sell your agency. She says building it to sell will make your agency

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43:00

How Stacy Durand of Smart Media Technologies, Owns It

Own It ·

2023/03/27

Today, we’re talking to Stacy Durand of Smart Media Technologies. Stacy launched her own agency after years as the CEO of another. Stacy comes from the media buying segment of the industry, which as you’ll hear, is very different in gender dynamics. That turned out to be quite empowering for her. Our conversation about what needs to change for more women to own agencies is not what you might expect. Stacy also had some great advice for anyone aspiring to be an owner … or just anyone who is looking

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38:02

How Susan Betteridge and Kate Black of Pahnke, Own It

Own It ·

2023/03/20

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. In this episode, we talk to Kate Black and Susan Betteridge from Pahnke. I so enjoy hearing the stories of partnership and co-ownership, so having Kate and Susan on the podcast was exciting. And their story of coming together to form Pahnke is not your typical shared ownership story. In fact, Kate

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37:20

How Renee Miller of The Miller Group, Owns It

Own It ·

2023/03/13

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. On this episode, we’re talking to Renee Miller of The Miller Group. She is a rare bird among advertising agency owners. She launched her agency in Southern California in 1990 – 33 years ago. Her agency is focused on helping purpose-driven brands and those focused on outcomes, not outputs. Renee

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37:23

How Marissa Nance of Native Tongue, Owns It

Own It ·

2023/03/06

Hi and welcome to the OWN IT podcast, where we celebrate the growing number of (women and non-binary) ad agency owners and talk about buying out of the boys’ club of advertising, one agency at a time. In this episode we’re talking to Marissa Nance of Native Tongue. She spent nearly 30 years in the Omnicom family of agencies before taking the plunge into ownership just a few short years ago. But she did so to create more seats at the table. Native Tongue is believed to be the first Minority and

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39:56

ENCORE: How Carol Williams of Carol H. Williams...

Own It ·

2023/02/27

Today, we are truly honored to learn from Carol Williams. She is perhaps most commonly known as the first African-American female creative director and vice-president in the advertising business. She accomplished that at Leo Burnett in Chicago in the early 1980s. But she is more deeply known as a tireless pioneer and change agent, who has worked tirelessly to level the playing field in advertising for women and African-Americans, both in the industry and in our creative outputs. She assumed agency

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167 results

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