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PODCAST

Building Brand Advocacy

Paul Archer and Verity Hurd

The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond. Hosted by Paul Archer and Verity Hurd, this podcast brings together industry leaders and experts to share how they cultivate communities, empower advocates, and drive results at scale. Whether you’re a founder, CMO, or marketer at a scaling brand, this is your space to stay ahead in modern brand building. From creating authentic connections to mobilizing

business marketing

All Episodes

11:40

How To Find The Perfect Brand Market Fit ft. Paul Archer

Building Brand Advocacy ·

2022/11/02

In this episode of Building Brand Advocacy, Paul Archer, Founder, and CEO of Duel and the host of the Building Brand Advocacy Podcast, shares insights into laying the groundwork from the start to achieve brand success strategically.Paul is a World Record-breaking Adventurer, Best-selling Author, and founder of Duel and the Daredevil Project. He founded Duel to democratise and decentralise marketing for brands. Duel is solving the lack of emotional connection and social proof in often

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49:28

Can Traditional Marketing and Brand Authenticity...

Building Brand Advocacy ·

2022/10/17

In this episode of Building Brand Advocacy, Paul Archer is joined by Jim Davis. They discuss how brands can leverage traditional marketing ideas like catalogue marketing to focus brand authenticity on improving the customer experience for DTC models.Jim is a customer obsessed omnichannel leader with extensive experience in delivering customer-focused strategies at global brands. He is the current Chief Customer Officer at Buck Mason. Before joining Buck Mason, he was the VP of Marketing and Sales at

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30:31

Leveraging Marketing Technology, Personalisation, And...

Building Brand Advocacy ·

2022/10/10

In this episode of Building Brand Advocacy, Paul Archer is joined by Stephan Lukac. They discuss how brands can leverage marketing, personalization, and customer feedback to build customer advocacy.Stephan is a paid media strategist and digital marketer, passionate about driving capabilities forward to uncover new opportunities. He is currently the Marketing Director at INDOCHINO–a retail apparel and fashion company founded on the belief that people don't need to spend a fortune on a custom

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1:16:23

Driving exponential brand growth like Quicksilver and...

Building Brand Advocacy ·

2022/10/03

In this episode of Building Brand Advocacy, Paul Archer is joined by Barry Wolins. They discuss the creation of brands, factors that promote brand survival, and approaches and limitations around brand growth.Barry Wolins is the CEO of Wolins Consulting. He consults for the surf and sports industries, specifically apparel range building, sourcing, and marketing. He is the executive advisor to South African Surfing Legends and an innovator and executive consultant to the High-Performance Surfing

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49:31

Brand Advocacy Buzz Pt. 3 ft. Alex Cook & Ollie Smith

Building Brand Advocacy ·

2022/09/05

In this three part series on brand advocacy, our team of experts will guide you through what brand advocacy is, how it can add value to your brand's growth, and the return on investment that it can bring.In this part three of the series, join Alex and Ollie as they dig into the bottom line of what return on investment brand advocacy can bring to your brand and how you can calculate those figures.Alex Cook - Head of Growth at Duel (Ex-Treatwell)Ollie Smith - Head of Commercial at Duel

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42:16

How a passionate sports community built a brand ft....

Building Brand Advocacy ·

2022/08/30

Jeremy Rusco is the Founder and CEO of Dynamic Discs.Jeremy took an idea and his love for disc golf and has now built one of the most passionate brand communities in the world.Paul and Jeremy sit down to discuss how this brand came to be and what it takes to build a passionate community around your brand.Building Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

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46:59

Brand Advocacy Buzz Pt. 2 ft. Alex Cook & Jaclyn Crocker

Building Brand Advocacy ·

2022/08/22

In this three part series on brand advocacy, our team of experts will guide you through what brand advocacy is, how it can add value to your brand's growth, and the return on investment that it can bring.In this part two of the series, join Alex and Jaclyn as they bring us through the value of brand advocacy by going over three key areas:The challenges brands face todayHow customer acquisition is changingHow to scale brand advocacy to tackle customer acquisition costAlex Cook - Head of Growth at

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39:18

Elevating The Customer Experience To Continually...

Building Brand Advocacy ·

2022/08/15

In this episode of Building Brand Advocacy, Paul Archer is joined by Zarina Stanford. They discuss the trends of brand building today and how brands can bring an engaging shopping experience to the digital sphere.As CMO of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches. Before joining Bazaarvoice, Zarina was CCMO of Rackspace Technology and held sales and marketing executive positions at public and private equity and venture

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45:16

Brand Advocacy Buzz Pt. 1 ft. Lisa Galt & Jaclyn Crocker

Building Brand Advocacy ·

2022/08/08

In this three part series on brand advocacy, our team of experts will guide you through what brand advocacy is, how it can add value to your brand's growth, and the return on investment that it can bring.In this first episode of the series, Lisa & Jaclyn will be uncovering what brand advocacy is by sharing why its important, how the best brands have grown through the use of it, and how you can engineer brand advocacy within your brand.Lisa Galt - Brand and Community Lead at Duel

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41:23

How bonding with their audience over underwear built...

Building Brand Advocacy ·

2022/08/01

What do you get when you mix a determined duo with a community of men tired of chaffing underwear?JustWears, run by CEO Yang Liu and CTO Alex Walsh, have successfully utilised community marketing tactics to authentically engage its target market with its state-of-the-art underwear. They've mastered the art of audience listening and have erected a brand that their community has contributed to and feels seen by.In this lighthearted, passion-driven episode get into the minds of the two brand builders

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35:33

Brand Advocacy, Why Care? ft. Jaclyn Crocker & Alex Cook

Building Brand Advocacy ·

2022/07/26

If you are a brand builder, you probably have three marketing goals you want to achieve. You want to:1) Grow your community2) Reduce your customer acquisition cost3) Increase your brand awarenessBrand Advocacy enables you to achieve all 3.In this week's episode, Alex Cook and Jaclyn Crocker get into the weeds of Brand Advocacy. You'll leave knowing why advocacy is crucial to brand growth in the modern world and how to implement Brand Advocacy tactics into your marketing strategy.Alex Cook - Head of

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1:04:20

Why brands need to be more human ft. Kate Nightingale

Building Brand Advocacy ·

2022/07/18

Kate Nightingale is a consumer psychologist, and the Founder and Chief Behavioural Officer of Humanising Brands.Her unique approach mixes decades of scientific wisdom on human behaviour with consumer business and creative thinking to maximise the impact brands can have on their consumers.Paul and Kate sit down and discuss how brands can connect with potential and existing customers by tapping into the power of behavioural psychology.Building Brand Advocacy is handcrafted by our friends over at:

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54:19

How the Co-Founder of OLIO harnessed advocacy to...

Building Brand Advocacy ·

2022/07/07

This week's episode features the enigmatic Saasha Celestial-One, Co-Founder of OLIO and food-waste warrior.Paul and Saasha dive into the fundamentals of what makes a true community, and how important it is to never underestimate your advocates.Building Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

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28:55

The Cost Of Advocacy ft. Ollie Smith & Emmanuel Kwakye

Building Brand Advocacy ·

2022/06/27

In this week's episode, Emmanuel sits down with Ollie Smith (Head of Commercial at Duel) to talk about the cost of advocacy.We discuss:The problem with relying solely on performance marketingThe shifts in consumer behaviour and how brands need to adapt to these changesThe ROI of Brand Advocacy and investing in your customersBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

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44:22

"Better to do something and make a mistake, than not...

Building Brand Advocacy ·

2022/06/20

Prince William, Obama, Beyoncé, Elton John and Kris Jenner have one thing in common - Daniel.This week's episode features the magnetic Daniel Price, Co-founder of My 1st Years. Dan's story is one of self-belief, perseverance and fearless optimism, demonstrating the unparalleled success that can occur when you combine advocacy principles with hustle.Paul peers into the mind of Dan, uncovering the traits needed to be a successful founder and create a brand with the longevity that My 1st Years have

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25:02

How to scale a successful Ambassador program ft. Paul...

Building Brand Advocacy ·

2022/06/13

In this week's episode, Emmanuel (Content Manager at Duel) sits down with Paul to get into the weeds of Ambassador programs.Learn:What Brand AmbassadorsHow to best source Brand AmbassadorWhat Brand Ambassador programsHow to build a scalable Ambassador programsBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

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33:42

"If you don't start advocacy at home it's not going...

Building Brand Advocacy ·

2022/06/06

We kick off Building Brand Advocacy with the phenomenal Camilla Craven.The guru of growing beauty brands has worked with Charlotte Tilbury, Vashi and more. Currently the Global Brand & Marketing Director of FaceGym, Paul sits down with Camilla as she shares the gems that she has picked up building DTC brands in one of the most competitive industries today.LinkedIn: https://www.linkedin.com/in/camillabradleyTwitter: https://twitter.com/camillablyssBuilding Brand Advocacy is handcrafted by our

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00:00:39

Building Brand Advocacy (Trailer)

Building Brand Advocacy ·

2022/06/05

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