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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

45:35

Shopify SEO: Top 10 Mistakes to Avoid with Kerri Bennett

The Recipe For SEO Success Show ·

2021/05/11

Common mistakes that will drag down your conversions So perhaps you’re a new business considering taking the plunge into the Shopify pool. Or maybe you’ve taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And no matter what you’re selling – whether it’s fun pool floaties, funky garden gnomes, or eco-friendly fashion – you know you need to rank well on the search engines to reach new customers. So today I’ll be chatting

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40:59

TikTok for Business (and the Reels alternative) with...

The Recipe For SEO Success Show ·

2021/04/27

Using short, snappy videos to your advantage Tik Tok. It’s the widely talked about short-form video sharing platform. Most think it’s for bright young things, who can dance about and skateboard off high things. While it’s mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day. It’s also hugely powerful for business. IF… you know what you’re doing. Today we’re straying from the SEO path to talk Tik Tok and how you can use

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41:14

SEO Forecasting: How to Predict and Plan the Future...

The Recipe For SEO Success Show ·

2021/04/13

SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can’t see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum cheeks for results. But today I’m talking to one of the SEO greats about how to use human ingenuity, apps,

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42:51

Dissecting the Search Engine Results Page with Alan...

The Recipe For SEO Success Show ·

2021/03/30

What shows up in the results, and why Ah those pesky Search Engine Results Pages, they seem to change every single day. And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we’re going to take you through it. Step by step. Element by element. We’ll name them, explain them and tell you how to optimise for them. By the end of this episode, you’ll be a SERP Pro! Tune in to learn: Which factors impact personalisation. The increase in ads on Google

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24:59

Clubhouse: The Ultimate Guide (NEWBIE)

The Recipe For SEO Success Show ·

2021/03/16

How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it’s a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block. Clubhouse. Some of you may already have dipped your toe in the Clubhouse pond, only to discover it’s full of willy-waving 7-figure

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45:15

Confessions of an SEO Agency founder with Alex...

The Recipe For SEO Success Show ·

2021/03/02

Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. “One-time application, the results will shock you!” If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely. So how do you find a solid, trustworthy SEO Agency? How much SEO knowledge

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31:12

Reality SEO: Gavin Hodgins: How I fiddled with my...

The Recipe For SEO Success Show ·

2021/02/16

Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things. This

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13:56

BONUS EP: What happens if Google leaves Australia?

The Recipe For SEO Success Show ·

2021/02/14

Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying no, you want us to pay? We’ll go away. So what would happen if Google left Australia? In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and

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40:25

Best Practice Google Analytics: How to boost your...

The Recipe For SEO Success Show ·

2021/02/02

How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter. But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION! Tune in to learn:

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31:32

Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE)

The Recipe For SEO Success Show ·

2021/01/19

Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the predictions are always the same. Voice search will be bigger. Optimise for EAT. SERPs will change. Schema blah blah blah. Obviously, we have the page experience update coming in May 2021 but we’ve covered that in our episode with Peter

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32:46

Grappling Google My Business with Daniel Lamb (NEWBIE)

The Recipe For SEO Success Show ·

2021/01/05

Simple changes to deliver more customer engagement By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more. It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand. But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information. If we

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44:34

Understanding Google’s Web Speed Report with Peter...

The Recipe For SEO Success Show ·

2020/12/15

Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does Google. I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill. And you guessed it, search engines have a similar opinion when it comes to website speed, so much so

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35:35

Split-Testing for Visibility and Conversion Rates...

The Recipe For SEO Success Show ·

2020/12/01

Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. Suddenly the choice between red and blue could make or break your click-through rate. Today we’re going to discover exactly how to make that choice

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41:18

How To Create High-Converting Sales Funnels with...

The Recipe For SEO Success Show ·

2020/11/17

Keeping Customers On The Line After You’ve Reeled Them In So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way. But how do you keep your customers’ attention once they do actually show up? How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again? How do you lure them into your sticky tube, so to

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37:12

How Captions Can Dramatically Increase Your Video...

The Recipe For SEO Success Show ·

2020/11/03

Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing. But did you also know that around 85 percent of humans watch videos with the sound turned off? Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound

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29:48

REALITY SEO: Finding your Digital Marketing Voice...

The Recipe For SEO Success Show ·

2020/09/29

It’s not just business, it’s personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host

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45:58

Paid Advertising: How To Use Multiple Platforms To...

The Recipe For SEO Success Show ·

2020/09/15

How to set up the right online campaign for your business Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros. More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret. In this episode, I’m

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34:18

How To Dramatically Increase Your Ecommerce Sales...

The Recipe For SEO Success Show ·

2020/09/01

Wheeling customers all the way to checkout Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store. But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash? How do you persuade with amazing product descriptions? What strategies can you use to make the first sale? How do you stop those dreaded abandoned carts and how do you keep customers happy and

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43:05

Grow Your Youtube Channel Through SEO with Tom Martin...

The Recipe For SEO Success Show ·

2020/08/18

You gotta love YouTube The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients. Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo… Tune in

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26:02

2020 eCommerce SEO Trends You Can't Afford To Ignore...

The Recipe For SEO Success Show ·

2020/08/04

Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough. Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. But don’t fret! I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. Tune in to learn: How COVID-19 has changed eCommerce

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196 results

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