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PODCAST

The Recipe For SEO Success Show

Kate Toon SEO Educator

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.

business marketing

All Episodes

45:15

Confessions of an SEO Agency founder with Alex...

The Recipe For SEO Success Show ·

2021/03/02

Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. “One-time application, the results will shock you!” If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won’t actually look into the results too closely. So how do you find a solid, trustworthy SEO Agency? How much SEO knowledge

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31:12

Reality SEO: Gavin Hodgins: How I fiddled with my...

The Recipe For SEO Success Show ·

2021/02/16

Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how to run a successful business, have studiously avoided dealing with the marketing side of things. This

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13:56

BONUS EP: What happens if Google leaves Australia?

The Recipe For SEO Success Show ·

2021/02/14

Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren’t happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying no, you want us to pay? We’ll go away. So what would happen if Google left Australia? In today’s bonus episode, recorded as a Facebook live in my I LOVE SEO group, I talk about this conflict between Google, the Australian Government, and

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40:25

Best Practice Google Analytics: How to boost your...

The Recipe For SEO Success Show ·

2021/02/02

How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You’re not doing anything with the data. In this week’s episode, we’re going to dig deep into Google Analytics, the important metrics, and reports that actually matter. But more importantly, we’re going to chat about how to interpret the data and turn it in to… yes you guessed it, ACTION! Tune in to learn:

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31:32

Super Simple SEO in 2021 with Cyrus Shepard (NEWBIE)

The Recipe For SEO Success Show ·

2021/01/19

Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I’m over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It’s not happening here. And also the predictions are always the same. Voice search will be bigger. Optimise for EAT. SERPs will change. Schema blah blah blah. Obviously, we have the page experience update coming in May 2021 but we’ve covered that in our episode with Peter

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32:46

Grappling Google My Business with Daniel Lamb (NEWBIE)

The Recipe For SEO Success Show ·

2021/01/05

Simple changes to deliver more customer engagement By now I’m guessing you’ve probably heard of Google My Business, it’s Google’s free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more. It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand. But most of us are just plain lazy when it comes to Google My Business, only entering the most basic of information. If we

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44:34

Understanding Google’s Web Speed Report with Peter...

The Recipe For SEO Success Show ·

2020/12/15

Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does Google. I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hill. And you guessed it, search engines have a similar opinion when it comes to website speed, so much so

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35:35

Split-Testing for Visibility and Conversion Rates...

The Recipe For SEO Success Show ·

2020/12/01

Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue? Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you’re trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on. Suddenly the choice between red and blue could make or break your click-through rate. Today we’re going to discover exactly how to make that choice

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41:18

How To Create High-Converting Sales Funnels with...

The Recipe For SEO Success Show ·

2020/11/17

Keeping Customers On The Line After You’ve Reeled Them In So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way. But how do you keep your customers’ attention once they do actually show up? How do you lead them in, establish a connection, build trust and of course sell them stuff, and have them come back again and again? How do you lure them into your sticky tube, so to

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37:12

How Captions Can Dramatically Increase Your Video...

The Recipe For SEO Success Show ·

2020/11/03

Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio, according to the World Health Organisation, approximately 5% of the world’s population is deaf or hard of hearing. But did you also know that around 85 percent of humans watch videos with the sound turned off? Assuming that sound will be played on your video, or even your podcast and not considering how to make it accessible to those without sound

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29:48

REALITY SEO: Finding your Digital Marketing Voice...

The Recipe For SEO Success Show ·

2020/09/29

It’s not just business, it’s personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. This week I’m talking to Jo Violeta, a marketing manager for her award-winning brokerage, and the host

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45:58

Paid Advertising: How To Use Multiple Platforms To...

The Recipe For SEO Success Show ·

2020/09/15

How to set up the right online campaign for your business Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros. More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret. In this episode, I’m

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34:18

How To Dramatically Increase Your Ecommerce Sales...

The Recipe For SEO Success Show ·

2020/09/01

Wheeling customers all the way to checkout Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store. But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash? How do you persuade with amazing product descriptions? What strategies can you use to make the first sale? How do you stop those dreaded abandoned carts and how do you keep customers happy and

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43:05

Grow Your Youtube Channel Through SEO with Tom Martin...

The Recipe For SEO Success Show ·

2020/08/18

You gotta love YouTube The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients. Getting your lovely little face onto people’s screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer. Today we’re talking about how to come out on top of the Youtube algorithm through the magic of SEOoooo… Tune in

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26:02

2020 eCommerce SEO Trends You Can't Afford To Ignore...

The Recipe For SEO Success Show ·

2020/08/04

Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough. Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors. But don’t fret! I have an excellent expert to simplify the eCommerce digital marketing process and highlight what will push you ahead of the game. Tune in to learn: How COVID-19 has changed eCommerce

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41:12

Your Brand SERP is Your New Business Card with Jason...

The Recipe For SEO Success Show ·

2020/07/21

Scrubbing up your Brand SERP to make a good impression In this tech-crazed day and age, we often Google first, and ask questions later. When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it. And we want to know NOW. But more importantly, we want to know the brand behind the product or service. The who behind the what. And of course, being found for who you are will always be easier than being found for what we do. And that’s where

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33:23

The five Cs of Personal Branding with Kat Elizabeth...

The Recipe For SEO Success Show ·

2020/07/07

Get your head in the game so you can maintain your brand integrity Personal branding is scary. You don’t want to step out from behind your brand. And if you do, you have questions. How much do you need to share? How personal is a personal brand? Do you need a brand for your business and for you? And does it really make a difference to the bottom line? We’ll find out all this and more on today’s episode Tune in to learn: Why Clarity is the first step towards building a personal brand What role

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24:59

Reality SEO: How Rudo Makuyana is dipping her toe in...

The Recipe For SEO Success Show ·

2020/06/23

Or how to market a podiatry business In my Reality SEO series, I interview REAL LIFE HUMANS who’ve changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships, put herself out as the face of her brand, and be more customer-friendly and less medical jargony! Useful resources

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27:18

Schema Secrets Revealed with Shay Ohayon (NEWBIE)

The Recipe For SEO Success Show ·

2020/06/09

Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights It’s that time again. SCHEMA TIME. Yes, we’re here for another soiree with Schema. You’re a little familiar with it at this point. You’ve eyed each-other across the room. You’ve heard your peers mention “markup’’ in hushed, worried tones. It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool. I know many of us put Schema in the too hard basket, but no

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39:42

10 small biz digital marketing mistakes – and how to...

The Recipe For SEO Success Show ·

2020/05/27

Tool free SEO for the budget conscious When it comes to running your own business we have to wear so many different berets. We have to be accountants, project managers, salespeople, and digital marketers. And it’s a tough gig. So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle. Floundering, wasting money, getting ripped off, missing the basics. So today I’m chatting with Louisa Dahl from

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191 results

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