PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

John Caples Believability Secrets Part 2 - Old...

Copywriters Podcast ·

2024/02/12

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York minute? It’s: if your prospect doesn’t believe you. We covered one aspect of believability last week, but we have some fresh tips today. Because believability is the pass/fail test every ad must pass in order to work. Period. But that’s not the end of the story. In today’s Old Masters

Believability Secrets From John Caples - Old Masters...

Copywriters Podcast ·

2024/02/05

You can have the greatest product, the greatest headline, the greatest targeting, the greatest offer, and the greatest price. But you know what’s going to torpedo your entire promotion in a New York minute? It’s: if your prospect doesn’t believe you. Believability is the pass/fail test every ad must pass in order to work. Period. But that’s not the end of the story. In today’s Old Masters Series episode, we draw on the considerable wisdom of the great John Caples, and a new book recommended

Copywriting Summit With The World’s Fastest...

Copywriters Podcast ·

2024/01/29

What do the world’s most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriting topics they know most about? If you’ve ever wondered those things, you’re not alone. Our special guest today, Jack Turk, wondered the same thing. And next week, he’s going to give you an answer, at no cost to you, to hear what some of the world’s top copywriters have to say. Including David

The Shortest Killer Pitch You’ve Ever Seen

Copywriters Podcast ·

2024/01/22

When you’ve got to make a pitch to a prospect, whether in person or in writing, you face a weird paradox: The more successful the prospect, the less time they have for you. Cramming a ton of benefits into a short pitch tends to work against you. Who can process all that data in such a short period of time. Lucky for you, there’s another way. It’s called “stacking microstories.” Today I’ll show you how to put together a complete pitch that takes less than five minutes to deliver. You can use

What Connects, And What Separates, Copywriting From...

Copywriters Podcast ·

2024/01/15

If you’re thinking hiring a copywriter OR you’re considering getting a coach, you might be wondering: What can a copywriter do for me that a coach can’t? And vice-versa: What can a coach do for me that a copywriter can’t? Coaching and copywriting are two professions that have grown impressively over the last 20 years. The Internet and a fast-changing world have a lot to do with it. But a lot of people are unclear on what they do and what kind of results they provide. Because while both

Response-Boosting Pre-Launches, With Brenna McGowan

Copywriters Podcast ·

2024/01/08

When you start a launch, do ripples of fear tie your stomach up in knots, because you feel like you’re starting from zero and you feel you’ve got way too far to go, and not enough time to get there? It’s a common problem, and one today’s guest set out to solve. Brenna McGowan is a launch strategist, copywriter and the creator of what she calls “Anticipation Marketing.” She’s developed a system so the water is warm even before you jump in to start your launch. She has a complete pre-launch

The Little-Known Power Of Email Subject Lines, With...

Copywriters Podcast ·

2024/01/01

When you sit down to write an email, you are presented with a barrage of questions and problems. Not only how to get it opened, but how to get click-throughs. An even bigger problem which most people don’t deal with is, how does your subject line affect the number of sales you ultimately make? Our guest today, returning champion Donnie Bryant, has spent a lot of time thinking about these questions—and a lot of time rigorously testing different approaches to come up with some definitive answers

How To Effortlessly Get Into Flow, With Composer And...

Copywriters Podcast ·

2023/12/25

What do you do when copy is coming in fits and starts… or, worse than that, you are staring at a blank page, which is staring back at you? Our returning champion today, Dr. Doug Pew, has some answers for you. What he has to say is information and specific steps you’ve probably heard nowhere else before. And Doug should know. He’s written music performed at Carnegie Hall and an opera that was featured at the Kennedy Center in Washington, DC. He’s also written a lot of other sophisticated music

Home-Run Promo Story Secrets, With Joshua Lee Henry

Copywriters Podcast ·

2023/12/18

When you’re writing a long-form sales letter, you’ve got to cover a lot of info, and some of it is quite detailed. The problem is, how do you keep your reader engaged and keep the excitement building all the way through? And suppose you know you need to use stories but you are so tired of worn-out hero’s journey stories? Our returning champion today, Joshua Lee Henry, recently solved those problems and wrote a home-run promo featuring a very exciting expert, a veteran of high-level military

Tips To Improve Conversions - Old Masters Series

Copywriters Podcast ·

2023/12/11

Have you ever written a really good sales page or video sales letter script, and you’re sure you’ve done everything right, but it’s still not converting the way you know it should? Sometimes it all boils down to that final push. More than a call to action, the final push is a collection of simple but crucial elements to help your prospect get across the finish line. These tips were discovered from rigorous testing and study by an old Master, Clyde Bedell. We’re going to share some of his best

Two Key Deep Dives For Copywriters

Copywriters Podcast ·

2023/12/04

Have you ever been working for a client on a project where you know exactly what hook and offer will convert in the market, but your client has a different opinion and is strongly opposed to what you want to do? By the same token, have you ever had a client urging you to promote their product a certain way, when you have strong evidence or knowledge that it’s not what the market wants? Every experienced copywriter has faced one of these problems, or both of them at the same time. It’s very

The Comic Book Copywriting Secret

Copywriters Podcast ·

2023/11/27

If you’re haunted by low open rates, dismal click-through rates, miserable engagement and pathetic conversions, there’s almost certainly something you’re not doing enough of—or maybe not doing at all—that could increase your numbers dramatically at every turn. And that’s writing in a much more visual way. Picture copywriting, we call it. Which is not as hard to do as you might think it is. The best visual storytellers in the world are comic book artists and filmmakers, and today we’re going to

Transforming Complex Concepts Into Cash - The...

Copywriters Podcast ·

2023/11/20

The confused mind buys nothing. So if you are confusing the reader, they’re not going to buy. How does this play out? When you are selling a course, a technology, or a health supplement, you often run into a familiar brick wall: This thing is so complicated. I know it works, but how do I explain it so the average consumer can quickly grasp it? Today we kick around some little-known (yet completely common-sense) techniques to go from “incompressible” to “I want it!” Resource: My new book, The

“Sprint Testing” For Faster ROI, With Nathan Fraser

Copywriters Podcast ·

2023/11/13

Whenever you’re about to roll out a huge campaign on Facebook or Youtube, you’re facing a huge risk. How do you know your ad is optimized in the four most important ways to get you the biggest bang for your buck? For most people, it’s a roll of the dice. Or time to call in an expert in statistics. Because optimizing is so complicated that most people don’t know how to do it—or get it right without taking weeks and weeks and spending hundreds of dollars in ad spend, just to test and get it

The Copywriter’s Workout, With Wendy Ann Jones

Copywriters Podcast ·

2023/11/06

We’ve talked about the path of mastery in copywriting before, and a key part of moving ahead in your skills as a copywriter is regular practice. But how do you practice your skills if you don’t already have lots of work to keep you busy? Today’s guest, Wendy Ann Jones, confronted that important question herself when she first started writing copy. She couldn’t find a good answer in anything available, so, created the solution herself. It’s a terrific book called The Copywriter’s Workout and

Many Millions And Still Testing, With Walter Burch

Copywriters Podcast ·

2023/10/30

What does testing your online ads at a nine-figure level look like, and how do you think about it? Our special guest today, Walter Burch, is CEO of Envoy Media Group, a performance-based marketing company. Envoy has spent many, many millions of dollars of its own money on Facebook, Google and YouTube ads over the last 18 years. His company has generated more than $1 billion in sales for national clients, using their own money and developing their own methods through imagination, testing,

Why You MUST Be Interesting

Copywriters Podcast ·

2023/10/23

It’s a common mistake copywriters make, but it’s one you MUST not make, because it can be fatal. And that’s: writing copy that’s boring. Sometimes copywriters make the mistake of trying to put something funny in the copy that draws attention away from what you’re trying to sell. You definitely want to keep the tension going while you focus on the problem you’re promising to solve. But there are ways to do it that don’t detract from the sales appeal of the offer itself, and that’s what we talk

5 Growth Strategies for Course Creators, with Doug Pew

Copywriters Podcast ·

2023/10/16

Online education is growing faster than you can keep up with. That’s great news if you’re riding the boom wave yourself. The problem, though, is that as the space gets more saturated, course creators need ways to stand out. How do you become known as the go-to expert in your niche? Our returning champion today, Doug Pew, has some answers for you. Besides writing blockbuster copy for course creators, Doug also coaches people to put together powerful courses and ramp up their sales

The Little-Known Power of Microstories

Copywriters Podcast ·

2023/10/09

How do you keep your prospect’s attention and even create unexpected moments of fascination throughout your copy? One of the greatest sure-fire solutions, that is, paradoxically, one of the least-well-known, is microstories. These little gems have all the power of stories with none of the heavy-lifting requirements of a hero’s journey story. You can easily sprinkle microstories throughout your copy, replacing interesting parts of your pitch with little gems that are truly intriguing. Not only

Fast Path To Short Copy

Copywriters Podcast ·

2023/10/02

Sometimes when you’re doing a funnel or you only have a limited space or number of characters to start your sales process, you have no choice but to use short copy. We all run into that situation, even if we prefer long-form copy. But then we run into a brick wall–the time and difficulty of actually writing short copy that works. Why does it take longer to write a good Google ad for a powerful 280-character Twitter/X post than it takes to write a couple pages of copy? It’s maddening when it

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Copywriters Podcast

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