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PODCAST

Chris Malta"s EBiz Insider Podcast

Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.

All Episodes

04:43

Simple Sells. Clutter Kills. | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/23

If your ecommerce site looks like a slot machine exploded, flashing banners, seizure-inducing colors, pop-ups screaming for attention, congrats, you just sent your buyer straight to the back button. That kind of chaos doesn’t sell. It scares people off. Especially if you’re running this thing from your kitchen table. You don’t get do-overs. Your site has to work the first time.

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06:13

The Truth About Discounts | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/23

If you think slashing prices is the secret weapon for boosting ecommerce sales, you’re about to learn the hard way. Discounting is not a shortcut to profit. It’s a tactic, and like any tactic, it can either make you more money or absolutely gut your brand’s reputation.

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07:16

Customer Lifetime Value (CLV) | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/22

If you're focused only on chasing one-time sales, you're working way harder than you need to. You're spinning your wheels trying to bring in new buyers instead of getting more value out of the customers who already said yes. That’s where CLV comes in. Customer lifetime value isn’t some fancy marketing buzzword. It’s the smartest way to boost your profits without burning out.

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04:46

Why You Need a Blog | Chris Malta's EBiz Insider Podcast

Chris Malta"s EBiz Insider Podcast ·

2025/06/22

If your ecommerce site doesn’t have a blog, you’re handing free traffic and trust to your competitors. A blog isn’t optional. It’s one of the few tools that brings in new buyers, builds credibility, and increases your conversion rate without spending a dime on ads.

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05:14

Handling Negative Feedback | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/22

Getting a bad review sucks. But ignoring it, brushing it off, or clapping back will cost you more than your ego. It will cost you sales, trust, and repeat customers. Negative feedback isn’t an insult. It’s a spotlight. And how you react under it tells every potential buyer whether you’re worth their money.

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05:41

Consistency is Critical in Online Business | Chris...

Chris Malta"s EBiz Insider Podcast ·

2025/06/19

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06:05

How To Create a Brand Voice | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/19

If your website sounds like a tech manual or a chatbot that just discovered adjectives, you’ve got a problem. Nobody remembers a store that sounds like everyone else. Your brand voice is the personality behind your business, and if you don’t have one, you’re blending into the noise and wondering why no one’s buying.

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04:56

Why Your Website Needs An FAQ | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/12

If your store doesn’t have an FAQ page, your customers are stuck guessing. And they won’t guess for long. They’ll leave. People don’t want to hunt through your site just to figure out if you take returns or how long shipping takes. If the answers aren’t obvious, they’ll buy from someone else.

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06:13

The Biggest Pricing Mistake | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/11

If you’re pricing your products so low that you barely make lunch money on each sale, you’re not being competitive. You’re being reckless. Underpricing isn’t a smart entry tactic for home-based sellers. It’s a fast track to burnout and broken margins. You’re not building a business. You’re running a liquidation sale that never ends.

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06:32

Trends Are Not Your Friends | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/11

If you think jumping on the latest product trend is the secret to ecommerce success, you’re about to get burned. Trends are bait. They lure you in with fast hype, then disappear just as fast. One day it’s viral. The next day it’s clearance bin material. That’s not a business plan. That’s gambling with your inventory.

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04:56

You Need a Clear Refund Policy | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/10

If your store doesn’t clearly explain how returns work, you’re not just missing a policy. You’re losing sales. Customers won’t message you to ask. They’ll just leave. A vague or hidden refund policy makes you look sketchy, and sketchy doesn’t get clicks.

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06:04

The Hidden Cost of Cheap Hosting | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/06/09

So you found a $5 hosting plan and thought you scored a deal. Nice try. What you actually got was a slow, underpowered, overstuffed server that’s going to choke the life out of your online store. That cheap hosting isn’t saving you money. It’s costing you sales.

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06:01

Are Zero-Click Searches Real?| Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/05/30

So there you are, minding your own business, sipping coffee and deleting spam like a digital janitor. Then bam, an email from some SEO “guru” crashes into your inbox like a raccoon in a trash can. He’s practically yelling in bold font that your online store is done for. Toast. Burnt toast, actually. Why? Because of something called “zero-click searches.” Cue the dramatic music and stock photo of someone crying at a laptop.

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05:38

Pain Points Drive Sales | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/05/27

If your store isn’t calling out the real-life problems your customers are dealing with, you’re leaving money on the table. People don’t buy because something looks nice. They buy because it solves a problem. That’s the whole game.

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05:58

Upselling Without Being a Jerk | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/05/27

If your idea of upselling is tossing some random product in the customer’s face at checkout and hoping they bite, you’re doing it wrong. Upselling isn’t about squeezing people for extra cash. It’s about showing them something they actually want, right when they’re ready to say yes. When it’s done right, it adds money to your cart without making customers feel like they’re being hustled.

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06:25

Fix Your Product Descriptions | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/05/27

If your product descriptions read like someone copied a tech manual into your store, you’re not just boring people. You’re driving them away. Nobody wants to buy something that sounds like it was written by a toaster.

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06:52

The Myth of Overnight Success | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/05/27

If you think your online store is going to start printing money the second you hit publish, you’ve been watching too many Instagram Reels from guys in rented Lamborghinis. That “I made $50K in my first week” story? It’s about as real as a unicorn on roller skates. You’re not going to roll out of bed, slap up a website, and retire by next Tuesday.

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06:54

Product Titles That Sell | Chris Malta's EBiz Insider...

Chris Malta"s EBiz Insider Podcast ·

2025/05/27

Here’s a quick test: go look at one of your product titles. If it sounds like it was written by a half-asleep intern who doesn’t know what a customer is, you’ve got a problem. Boring titles kill traffic. Vague titles bury your listings. And keyword soup? That just makes you look desperate.

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07:13

The Power of Customer Reviews | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/05/26

If your store doesn’t have customer reviews, you’re not running a business. You’re running a guessing game. Shoppers show up, squint at your product, and wonder if they’re about to spend money on something that’ll show up broken, late, or not at all. Reviews fix that. They aren’t decoration. They’re proof. And in ecommerce, proof beats pitch every time.

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06:48

Slow Page Loads Hurt Sales | Chris Malta's EBiz...

Chris Malta"s EBiz Insider Podcast ·

2025/05/26

You ever click on a website and watch it spin like it’s trying to solve a Rubik’s cube underwater? Yeah. Now imagine your customer doing that on your store. How long do you think they’ll stick around? Spoiler: not long enough to give you money.

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283 results