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PODCAST

The Create Unknown

Unknown Media & Studio71

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The

society & culture comedy interviews

All Episodes

77:14

Creating the Unknown with Ben Webster

The Create Unknown ·

2022/09/23

Post your first job FREE: https://linkedin.com/create Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown You’d better like Unknown Sausage, because Producer Ben Webster is here to explain how it’s made. We’ve wanted to do an episode with Ben for a while because

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129:26

Chris Ray Gun's Boiling Ocean of Hot Takes

The Create Unknown ·

2022/09/16

Join Our Patreon: https://www.patreon.com/thecreateunknown Chris Ray Gun’s content has evolved, but he’s closer to being himself than ever – and he’s putting in more time podcasting, streaming, and making videos than even seems possible. Now that he’s living alone, who’s going to hold the camera? Separating where you work and where you live is complex. Is it best to have a totally different room and setup? Or can you make it work, and actually be happier, when everything you do all day is

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89:36

That Joke Isn’t Funny Anymore, but Lou Perez Is

The Create Unknown ·

2022/09/09

Join Our Patreon: https://www.patreon.com/thecreateunknown Comedian Lou Perez is launching his book “That Joke Isn’t Funny Anymore” with us, and having Lou on is something we’ve looked forward to for a long time – after all, we’ve known him for about 7 years now. He’s a product of New York City, specifically Queens, and that’s what made being forced to sit outside at one of his favorite pizzerias a truly harrowing experience. It was pizza so good he’d ‘schlep through streets of shit’ to get it…

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134:08

Schlatt's Creator Advice Is Give Up

The Create Unknown ·

2022/09/02

Join Our Patreon: https://www.patreon.com/thecreateunknown There’s only one way to start a conversation with Jschlatt, and that’s a detailed examination of the social interactions that undergirds deli meat transactions. Getting the perfect slice of meat is a delicate balance of conversation and mouth feel, right down to the millimeter. We get serious as Kevin pulls a remarkable recent statistic about 98% of kids wanting to become social influencers. Schlatt’s advice? Quit – and he’s got compelling

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92:41

ManyKudos -- Not Safe For Work

The Create Unknown ·

2022/08/26

Post your first job FREE: https://linkedin.com/create Join Our Patreon: https://www.patreon.com/thecreateunknown We're back on Tuesday with jschlatt, and his return into the Unknown will likely be peppered with cereal residue and conflict. We're prepared. We're ready to fight. Tuesday, 6pm ET. On to the Kudos... It’s Kudos time, which also means it’s jelqing time. And toilet time. Sometimes you do something and wonder how your life went so wrong – or so right. This is one of those

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126:50

We Respond to Our Zoomer Critics

The Create Unknown ·

2022/08/19

A broad range of people listen to The Create Unknown, from high schoolers to retirees. Occasionally that leads to some misinterpretations, and we’ve run head first into a few of those recently. It’s time to throw down. We clear up what we meant by our shared worldview that we talked to PsychicPebbles about – namely, that things are getting much, much better, and that life is just a lot easier than it used to be. Does that mean we’re out of touch with current problems, or that we don’t think they’re

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117:24

Rusty Cage’s Backyard “Lemonade Stand”

The Create Unknown ·

2022/08/11

Rusty Cage is a comic book artist, musician, YouTuber, and now… controversial carpenter. We discuss his ongoing series documenting the building of a backyard “lemonade stand” that would make Marie Antoinette shiver. Kevin throws out several concepts he’s been mulling over in recent weeks including the Mr. Beastification of YouTube, the death of the full-time creator at the hands of TikTok, and the advancement of nuclear-level clickbait swallowing all the views. But ultimately, both Kevin and

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92:57

Nerdwriter Escapes into Meaning

The Create Unknown ·

2022/08/05

The gold standard of the video essay genre on YouTube is Nerdwriter, and between a decade of videos and a book about to drop, Evan’s got a lot to talk about. We start off with a bit of failure: the novel that got Evan on YouTube in the first place, and we analyze why it just wasn’t very good. It *was* successful in the sense that it kicked off an amazing career of writing for video and now a collection of essays – and he successfully avoided the worst thing in the creative process, which is starting

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146:38

PsychicPebbles Opens His Brain For Us

The Create Unknown ·

2022/08/01

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio: https://maingear.com/vybe/ Post your first job FREE: https://linkedin.com/create We start off our 2+ hour biannual neurological exam of PsychicPebbles’ lizard brain with a grim comparison of the Smiling Friends and Vsauce fandoms – and a realization about the rewatchability of both endeavors. Jimmy Carter is set to trade in the peanut farm and Habitat for Humanity for a

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120:51

Drew Durnil: Geography Jester and Empire Builder

The Create Unknown ·

2022/07/29

Thanks to MAINGEAR for speeding up *everything* for us. Check out the VYBE line that’s making up the core of Matt’s new studio: https://maingear.com/vybe/ Post your first job FREE: https://linkedin.com/create Drew Durnil is one of the most prolific creators we know, and he’s dropped over 500 videos since we talked to him a year and a half ago. All that may have culminated in a theory that the next great world event will center on a tiny city-state with a 12-person army. Or maybe not. It’s

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71:40

Charity Croff’s Infinite Pursuit of Knowledge

The Create Unknown ·

2022/07/15

We met Charity Croff in a really, really strange way – and before we were even out of the car, we’d invited him on The Create Unknown. He represents the new generation of educational/informational creators, and he got started by crushing a million views about a week after one of his first videos. He had to jump a few hurdles to get where he is. School wasn’t a fit and people around him didn’t quite understand how online content creation worked. But without defining himself in the face of those

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83:06

No VidCon for Old Men

The Create Unknown ·

2022/07/09

We’re alive. BARELY. Did we go to VidCon, an event that Kevin has been featured at for a decade? Or… did we go to TikTokCon for the very first time? The answer to both questions appears to be YES. The highlight of the trip was hanging out with the TCU community, from an incredible dinner (and 40oz. steak) with Minty, Michael, and Andy, to a breakfast with Doejens and both past and future TCU guests. The lowlight? WE ALL GOT COVID, and we’re arbitrarily deciding that ManyKudos was the Patient

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110:15

Our Serious Advice for Creatives

The Create Unknown ·

2022/06/17

There’s no sense in talking about creativity week after week without discussing the things that get in the way… because there are a lot of them. They can ruin days, months, years, and even a lifetime of great ideas. So how does a creative navigate that mix of life and workflow in such a way that they execute their vision and maybe even make a full-time, decades-long career out of it? Kevin’s got a water pitcher metaphor courtesy of Rosanna Pansino that turns out to be absolutely amazing at

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95:24

Evil Uno: AEW’S Masked Gamer

The Create Unknown ·

2022/06/10

Evil Uno has spent nearly two decades grinding upward in a physically and mentally grueling career that combines athleticism and performance – and even though he’s with All Elite Wrestling, he’s made time for gaming. Evil Uno is one of the new, rare breed that’s managed to combine his creative interests and crossover in a way that makes millions of people happy, and we want to know how that actually works. Apparently, it starts with a 6-pack of Super Nintendos. Uno’s got a travel schedule that

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85:32

TierZoo: Ranking the Animal Kingdom

The Create Unknown ·

2022/06/03

First off, we’d like to wish the infamous Ben W a happy 3-year anniversary with The Create Unknown and Unknown Media. Here’s to 33 more years with a 333% reduction in pay! No one goes deep into the animal kingdom the way TierZoo does. Between analysis and rankings, TierZoo’s entryway into serious zoological thought has familiar roots: a similar concept to Vsauce. Magic: The Gathering and Runescape videos paved the way for something we never really see… instant success. Like, literally his first

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92:58

BlameSocietyFilms: Chad Vader, Board Games and Beer

The Create Unknown ·

2022/05/27

The comedy duo of Aaron Yonda and Matt Sloan has seen it all, from going viral before YouTube to playing board games with an online community of friends. Kevin’s known them for years starting with a meetup in New York City, but it probably wasn’t as epic as them getting beers with Dan Harman. Back then, anything was fair game including rolfing… but they might regret not vomiting in each other’s mouths. After massive success with Chad Vader, Aaron and Matt evolved into Beer and Board Games. They’ve

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112:34

Top Gun and Neil DeGrasse Moon Hate

The Create Unknown ·

2022/05/20

The quintessential 80’s action film Top Gun appears to be a cultural litmus test – everyone seems to think it’s either abysmal or amazing and not much in between. Matt’s on Team Cruise, but Kevin thinks the entire movie is… boring. And underwhelming. And just plain dumb to the point that he wouldn’t recommend it to anyone. Why? Because there’s no real problem in the whole movie. Everything is just too low stakes. Matt thinks the Cold War context and Maverick’s nature are enough. The redemption

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89:13

Rick Beato: Video Games Killed The Radio Star

The Create Unknown ·

2022/05/13

Post your first job FREE: https://linkedin.com/create Rick Beato is ‘Everything Music’ and more. He’s played, taught, and produced music for over four decades, and his unique expertise in analyzing songs and the people who play them has resulted in an extremely popular YouTube channel. But how do you get to the point where you casually and appropriately mention someone like Steve Vai? Rick explains his massive acquisition of stems from 20 years ago, and it turned out to be a fortuitous trade. He

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107:34

Sniping Soup is Stupid on Purpose

The Create Unknown ·

2022/05/06

Sniping Soup is pretty much living the dream: video games, a metal band, and hanging out with his friends every day. It’s been a decade since he first uploaded on YouTube, and now he’s got an audience for both streaming and music. And while he’s not much of a fighter, he does like to mosh – even if he has to witness near-deaths from balcony jumps. He does like some tame music, and when you watch a video of Soup ripping on kids in Rust, it’s hard to imagine him listening to Movements. The real

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120:30

Sean Malone on Why People Suck at Economics

The Create Unknown ·

2022/04/29

There’s no one better at explaining economics in an interesting, non-obnoxious way than Sean Malone and his Out of Frame channel. It’s such an important subject, but very few people are truly interested – and only a portion of those want to learn as opposed to just spreading their own beliefs. In terms of creating compelling YouTube videos, it’s a challenge. And occasionally it goes wrong – like with Sean’s Arcane video. It turns out those commenters were more interested in critiquing what he

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