Selling the Cloud

In this episode of Selling the Cloud, we are joined by Paul Melchiorre, legendary Silicon Valley Chief Revenue Officer at leading SaaS companies including Ariba and AnaPlan. Over thirty years, Paul has had the change to be a part of industry leading, high growth companies beginning with SAP where Paul was an early executive for their entry into the North American market. Paul then in 1998 joined Ariba, an early market entrant and ultimately the acknowledged leader in indirect procurement

Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals? This was a primary topic of conversation on the latest Selling the Cloud podcast with Michael Pollack, Intricately CEO Data is like water - it's really important if you don't have any but what if you have TOO MUCH?  Water's value increases exponentially when you process or distill it into higher value outcomes (coffee vs water).  This applies to B2B Marketing and Sales by evolving

In this episode of the Selling the Cloud podcast,  we are  joined by Cathy Minter, Chief Revenue Officer at R3. Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level application development. The need for transformation was initially based upon the original formation of R3, which was founded as a consortium of large financial service companies exploring how Block Chain could  impact and be leveraged in the banking

In this inaugural  episode of the Selling the Cloud podcast,  we were joined Greg Holmes, the Chief Revenue Officer of Zoom Video Communications between 2013 and 2020. Your hosts of the Selling the Cloud podcast are Mark Petruzzi, Digital Sales Transformation  consultant at Accenture and Ray Rike founder and CEO of RevOps Squared, the B2B SaaS KPI Benchmarking Index company. In this episode, Greg shares how Zoom cultivated a "happiness culture" from the very early days at Zoom.  Happiness as a