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PODCAST

Designed for the Creative Mind™

Your designs are beautiful, but you"re struggling with the business of your interior design business. Join successful interior design business owner, Michelle Lynne, of ML Interiors Group each Monday morning as she shares the processes she has found useful in growing her own 7-figure design firm, interviews industry related guests, and brings her own team of designers on for lively conversations. If you aren"t happy with the performance of your interior design business, are tired of trading your

arts design

All Episodes

57:27

126. The Intersection of Fashion, Film, and...

Designed for the Creative Mind™ ·

2024/01/08

In this episode I talk with Jeffrey Madoff, a multi-talented creative with a diverse career spanning fashion design, film production, producing, and teaching. Madoff has worked with prestigious clients like Ralph Lauren, Tiffany, Victoria's Secret, and more. He's also an adjunct professor at Parsons School of Design and an Amazon best-selling author of "Creative Careers, Making a Living with Your Ideas." Madoff is the author of Creative Careers: Making a Living with Your Ideas. His book

en

35:15

125. Establishing Emotional Connection on Your...

Designed for the Creative Mind™ ·

2024/01/08

In this episode I talk with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design

en

35:15

125. Establishing Emotional Connection on Your Website

Designed for the Creative Mind™ ·

2024/01/08

In this episode I talk with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design industry

en

44:57

124. Designing with Traction, Intention, and...

Designed for the Creative Mind™ ·

2023/12/18

In this episode I have the pleasure of introducing you to the dynamic duo behind Lima Stanley Design, a health and wellness-focused interior and landscape design company based in Dallas, Texas. Daniel and Rome share their journey into incorporating sustainability and wellness practices into their business, particularly in the aftermath of the COVID-19 pandemic. Daniel reflects on his original passion for sustainability back in Brazil, while Rome delves into his experience at the Parsons

en

44:57

124. Designing with Traction, Intention, and Compassion

Designed for the Creative Mind™ ·

2023/12/18

In this episode I have the pleasure of introducing you to the dynamic duo behind Lima Stanley Design, a health and wellness-focused interior and landscape design company based in Dallas, Texas. Daniel and Rome share their journey into incorporating sustainability and wellness practices into their business, particularly in the aftermath of the COVID-19 pandemic. Daniel reflects on his original passion for sustainability back in Brazil, while Rome delves into his experience at the Parsons School of

en

43:14

123. Keys to Hiring and Retaining Team Members for...

Designed for the Creative Mind™ ·

2023/12/11

In this episode I talk to Jamie Van Cuyk, the owner and lead strategist of Growing Your Team. She helps women, small business owners become confident leaders who hire correctly every single time. It's a big promise, but Jamie backs it up and shares with us in this episode the keys to getting it right. In our conversation Jamie shares with us the 4 things to look out for in your business to know that it is time to hire, and we chat about common pitfalls you should avoid when trying to hire in your

en

43:14

123. Keys to Hiring and Retaining Team Members for...

Designed for the Creative Mind™ ·

2023/12/11

In this episode I talk to Jamie Van Cuyk, the owner and lead strategist of Growing Your Team. She helps women, small business owners become confident leaders who hire correctly every single time. It's a big promise, but Jamie backs it up and shares with us in this episode the keys to getting it right. In our conversation Jamie shares with us the 4 things to look out for in your business to know that it is time to hire, and we chat about common pitfalls you should avoid when trying to hire

en

52:26

122. From Jobby to Design Firm; The Business of...

Designed for the Creative Mind™ ·

2023/12/04

In this episode I am thrilled to introduce you to Katie Decker Erickson, a powerhouse in the world of interior design and business. Katie has not only earned her MBA but has spent nearly two decades building a multi-million dollar interior design firm that operates in over 20 states and she is sharing with us what things have been the most helpful for her as she has built her business. In our conversation, Katie shares her fearless approach to starting her design business. She emphasizes

en

52:26

122. From Jobby to Design Firm; The Business of...

Designed for the Creative Mind™ ·

2023/12/04

In this episode I am thrilled to introduce you to Katie Decker Erickson, a powerhouse in the world of interior design and business. Katie has not only earned her MBA but has spent nearly two decades building a multi-million dollar interior design firm that operates in over 20 states and she is sharing with us what things have been the most helpful for her as she has built her business. In our conversation, Katie shares her fearless approach to starting her design business. She emphasizes the

en

19:14

121. Evolving As A Leader In Your Design Business

Designed for the Creative Mind™ ·

2023/11/27

In this episode I’m diving into a topic that's close to my heart - leadership. Whether you're leading a team or going solo, leadership is the key to unlocking freedom in your interior design business, and how you are as a leader is crucial to your team and business success. I share my journey, starting from managing tables in a restaurant at 23 to running my own interior design business. Leadership became essential when I realized I couldn't do it all alone.I had to learn the delicate

en

19:14

121. Evolving As A Leader In Your Design Business

Designed for the Creative Mind™ ·

2023/11/27

In this episode I’m diving into a topic that's close to my heart - leadership. Whether you're leading a team or going solo, leadership is the key to unlocking freedom in your interior design business, and how you are as a leader is crucial to your team and business success. I share my journey, starting from managing tables in a restaurant at 23 to running my own interior design business. Leadership became essential when I realized I couldn't do it all alone.I had to learn the delicate balance of

en

33:15

120. The Importance Of Client Education

Designed for the Creative Mind™ ·

2023/11/20

In this episode, we dive into the heart of client education, specifically in the context of project financials and client sourcing. We've all seen those design forums filled with pricing struggles and client shopping stories. Today, let's break down the myth and find a solution. The truth of the matter is—clients aren't jerks; they're often just uninformed. Time to shift your perspective from frustration to education. Once you learn how to weave client education into your conversations and

en

33:15

120. The Importance Of Client Education

Designed for the Creative Mind™ ·

2023/11/20

In this episode, we dive into the heart of client education, specifically in the context of project financials and client sourcing. We've all seen those design forums filled with pricing struggles and client shopping stories. Today, let's break down the myth and find a solution. The truth of the matter is—clients aren't jerks; they're often just uninformed. Time to shift your perspective from frustration to education. Once you learn how to weave client education into your conversations and even

en

27:02

119. Dreaming of a Better World? Your Sleep Matters...

Designed for the Creative Mind™ ·

2023/11/13

In this episode I’m introducing you to Debbie DeCleva, the leader of the dream team at Ogallala Comfort, a luxury bedding company with a mission to lift people out of poverty and save the Monarch butterfly, and we are diving into the fascinating connection between butterflies and a good night's sleep. Debbie shares her family's second-generation involvement in the business, and the role of milkweed in enhancing the sleeping experience. You’ll also hear how milkweed is connected to the Monarch

en

27:02

119. Dreaming of a Better World? Your Sleep Matters...

Designed for the Creative Mind™ ·

2023/11/13

In this episode I’m introducing you to Debbie DeCleva, the leader of the dream team at Ogallala Comfort, a luxury bedding company with a mission to lift people out of poverty and save the Monarch butterfly, and we are diving into the fascinating connection between butterflies and a good night's sleep. Debbie shares her family's second-generation involvement in the business, and the role of milkweed in enhancing the sleeping experience. You’ll also hear how milkweed is connected to the

en

40:25

118. Project Pitching 101 with Sarah Lyon

Designed for the Creative Mind™ ·

2023/11/06

In this episode I’m introducing you to Sarah Lyon, a full-time freelance writer for publications such as Architectural Digest, Apartment Therapy, The Spruce, Washington Post, and more. We're thrilled to have her here to share her insights and experiences. We delve into Sarah's journey into the world of freelance interiors writing and how her passion for writing and journalism led her down this path, even without a dedicated journalism major at her liberal arts college. Sarah's background as an

en

40:25

118. Project Pitching 101 with Sarah Lyon

Designed for the Creative Mind™ ·

2023/11/06

In this episode I’m introducing you to Sarah Lyon, a full-time freelance writer for publications such as Architectural Digest, Apartment Therapy, The Spruce, Washington Post, and more. We're thrilled to have her here to share her insights and experiences. We delve into Sarah's journey into the world of freelance interiors writing and how her passion for writing and journalism led her down this path, even without a dedicated journalism major at her liberal arts college. Sarah's background

en

32:11

117. Dealing with Unexpected Business Challenges

Designed for the Creative Mind™ ·

2023/10/30

In this episode, I am taking you on a journey through some challenging times in my business this year, and shedding some light on how to face unexpected situations and overcome fear. From a contractor mishap to personal health issues and team betrayals, I am sharing valuable insights that can help you navigate tough seasons in your business. How you deal with these disappointments is a key indicator to your long term success in business. Having mental fortitude is key. When the unexpected happens,

en

32:11

117. Dealing with Unexpected Business Challenges

Designed for the Creative Mind™ ·

2023/10/30

In this episode, I am taking you on a journey through some challenging times in my business this year, and shedding some light on how to face unexpected situations and overcome fear. From a contractor mishap to personal health issues and team betrayals, I am sharing valuable insights that can help you navigate tough seasons in your business. How you deal with these disappointments is a key indicator to your long term success in business. Having mental fortitude is key. When the unexpected

en

14:39

116. Where Are They Now (Part 2): How The Interior...

Designed for the Creative Mind™ ·

2023/10/20

In this episode I am coming to you live again (for part 2) from the Las Vegas Market and I am interviewing Interior Design Business Bakery alum Heather Vercellino and her husband Joe about how impactful being in The Bakery has been for not just Heather’s interior design business, but how it has trickled into every part of their life. Sometimes having the talent isn’t enough, you also have to get the tools, and that is just what the bakery is designed to give you. Joe and Heather emphasize the

en

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