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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:25:47

3 Ways Industrial Brands Can Increase Customer Loyalty

B2B Marketing Excellence & AI Podcast ·

2022/11/29

True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships. In this episode of the B2B Marketing Excellence Podcast, I spoke with Zahra Awan, Editor of Furnaces International and Aluminium International Today. She will tell us why building relationships is vital to the growth of industrial brands.Zahra spoke about why people have to think about relationships differently. Then she gave us three

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00:37:00

How Industrial Auctions Can Help Grow Your...

B2B Marketing Excellence & AI Podcast ·

2022/11/18

In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.I have been helping industrial auction companies with their marketing for over 20 years, but I can always learn something new. To be a great marketer, you must dive into the specific industry to learn

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00:16:49

Worried About Your Data? Here’s How to Make Sure...

B2B Marketing Excellence & AI Podcast ·

2022/09/16

Which category are you in?A) You are so worried about your data that you are paralyzed and don't do anything.or B) You feel you are invincible and have nothing to worry about.Both scenarios are bad for brands that want to grow into the future.Today, I spoke with Pauline Murphy from 1 Stop Data. We spoke about the importance of having and using only clean, compliant data. This push must come from the board level. Therefore, train and assign specific team members in data protection and security

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00:28:53

Three Key Messaging Components for Industrial B2B...

B2B Marketing Excellence & AI Podcast ·

2022/06/09

In this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brands across twenty different verticals. Kate is going to shed light on how Industrial brands can make real connections with prospects and customers, keeping them coming back year after year.1) How can industrial brands build the brand trifecta?2) What is the path of least resistance to revenue?3) How do you get buy-in from all your departments? For more

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00:43:03

The Power of Building Relationships with Employees,...

B2B Marketing Excellence & AI Podcast ·

2022/05/20

Today I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is also a CRCST certified sterile processing technician.Our conversation started with understanding the sterilization process when it comes to surgical tools and equipment, and all the steps that have to take place to ensure everything is completely clean. Then we dove into leadership and how companies can inspire their employees to do great things. When an

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00:40:03

Stop the Great Resignation

B2B Marketing Excellence & AI Podcast ·

2022/05/12

Today I had the pleasure of talking with Renee Johnson, founder of Third Coast Learning. We talked about several areas where businesses and individuals should consider making some changes. If employers and employees can share a common purpose, everyone will be happier. During Covid, some company's personnel problems got amplified.You have to show everyone around you that you truly care.Without a defined direction, companies and individuals won’t know when goals are achieved.Mentors need to listen

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00:39:55

Don’t Start Your Business Without These Marketing Tips!

B2B Marketing Excellence & AI Podcast ·

2022/04/21

Title: Don’t Start Your Business Without These Marketing TipsIn this episode, we learned from Aaron Montgomery, co-founder of Our Success Group, about how collaboration between different owners can help business owners save time and money by avoiding things that did not work.Some of the topics discussed:1) The importance of knowing your Mission, your Why, and your Goal, and how they can move your business needle.2) Why you need to be brave and specialize.3) There are tons of new technologies and

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00:15:41

Why Your Sales Team Must Concentrate on Relationship...

B2B Marketing Excellence & AI Podcast ·

2022/04/07

I believe that relationship building is the new marketing. Brands must build a relationship that instills trust so that a prospect will become a lead.Once you have a quality lead it is time for sales to continue building the relationship. You will not deepen a relationship by sending out general sales messages that are more concerned about quantity over quality.In this episode, I had the opportunity to talk with Dan Englander, CEO & Founder of Sales Schema.During our conversation we discussed:1)

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00:27:51

LinkedIn Must Be Part of Every B2B Marketing Campaign

B2B Marketing Excellence & AI Podcast ·

2022/03/24

LinkedIn currently has over 774 million subscribers in over 55 million companies across 200 + countries.To say that LinkedIn must be part of every B2B marketing campaign is an understatement. But I will caution you; You must do it correctly to be effective. In this episode, my guest is Lorraine Duncan, a B2B social media expert and Founder of Biz Gone Social. She and I will be discussing the following:How effective is LinkedIn in building B2B relationships?Companies Pages vs. Top Executive/Owner

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00:22:15

Stand Out from Your Competition by Being Unique

B2B Marketing Excellence & AI Podcast ·

2022/03/03

Welcome to B2B Marketing Excellence: A World Innovators Podcast. In this episode, we’re going back to marketing basics.We’ll be discussing the importance of developing goals, having a mission, and knowing you're “why”.Then we’ll dive into how to define the uniqueness of your company:How to focus on a specific niche audienceCreating messaging that show you truly care and understand the prospect's situation - LEAD WITH YOUR HEARTWhy continuity is so importantTargeting specific audiences can be

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00:29:44

What is Data Governance and Why is it Important?

B2B Marketing Excellence & AI Podcast ·

2022/01/14

Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly. They also need to make sure the data is cleaned and updated so the marketing and sales teams can use it in the most appropriate way to attract appropriate leads that will turn into repeat customers. Kim Palmbush, an expert in the Data Governance space, can give companies some great ideas on how to get started. Here are some of the questions we discussed.Why is it important for

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00:32:07

What Food and Beverage Manufacturers Need to Know...

B2B Marketing Excellence & AI Podcast ·

2021/12/17

Today, I had the pleasure of talking with Eric Weiler, President of New Mill Capital. Eric was able to shed light on the industrial auction process and how food and beverage companies can take advantage of the benefits. Here are the topics we discussed:1) Why should companies consider used equipment vs new2) What does the current supply chain look like and how has that affected the used marketplace3) What should people expect when buying at auction4) When should companies sell their used

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00:32:30

Grow Your Marketing Through Emotion and Strategy

B2B Marketing Excellence & AI Podcast ·

2021/12/02

In this episode, Donna Peterson interviewed Janet Granger, founder of Marketing Career Mentor & author of OK Boomer.We discussed why people buy. Did you know there is a proven connection between emotion, neuroscience, and B2B buying? While many insist they make choices only on facts and data, final decisions are always emotionally based.We also spoke about how relationship building should be the main objective for all B2B brands. In order to do that, your marketing teams need to have a clear

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00:39:34

A Major Component of Mindfulness

B2B Marketing Excellence & AI Podcast ·

2021/11/18

For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to find balance and mindfulness in life. Giving is a major component of mindfulness. Individuals that have a good sense of awareness and gratitude are usually very charitable with their time and money. Helping and giving to causes that are meaningful is a big component to having inner peace.In this episode, Donna Peterson interviewed Sandra Bravo, Senior Lecturer at Babson College and

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00:15:05

Professional Women Stay Grounded with Awareness

B2B Marketing Excellence & AI Podcast ·

2021/11/10

For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to be more mindful and fully present in their careers by understanding their Why and determining their intentions each day.In this episode, Donna Peterson interviewed Pam Wilhelm, a Compliance Operations Manager, at Boehringer Ingelheim Pharmaceuticals.Here are the questions to be discussedWhy is it so crucial for women in the corporate world to hone in on their awareness skills and

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00:30:21

Growth of Food and Beverage Brands in 2022

B2B Marketing Excellence & AI Podcast ·

2021/10/27

In this episode of the World Innovators Podcast, Donna Peterson interviewed Ed Binsted, Editor and Publisher of International Bottler and Packer Magazine, and President of The British Bottlers’ Industry. Ed tells us what to expect of the Food & Beverage industry in 2022. Here are some of the topics discussed: What do you think will be the biggest trend in the Food & Beverage Industry in 2022?What is the biggest marketing challenge Food & Beverage brands are up against?Why did you keep International

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00:27:02

How to Maintain the Value of Your House/Customer List...

B2B Marketing Excellence & AI Podcast ·

2021/10/04

A company's most valuable asset is its House/Customer List.In Part 2 of this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping your file clean, updated, and growing.Here are the topics we discussed:What is the average decay %?Importance to promote only to individuals who are engaged.How to get unengaged to be engaged?Good House files with all the fields will help you create a responsive multi-channel campaign.Data file

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00:23:46

How to Maintain the Value of Your House/Customer List...

B2B Marketing Excellence & AI Podcast ·

2021/10/01

A company's most valuable asset is its House/Customer List.In this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping your file clean, updated, and growing.Here are the topics we discussed:What is the average decay %?Importance to promote only to individuals who are engaged.How to get unengaged to be engaged?Good House files with all the fields will help you create a responsive multi-channel campaign.Data file is more

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00:27:56

Death of the Open Rate and iOS15

B2B Marketing Excellence & AI Podcast ·

2021/09/24

Everyone is talking about Apple’s new iOS15, the new Mail Privacy Protection option, and how it is going to affect open rates for email campaigns sent to Apple Mail users. Wanting to learn more, I thought Dennis Hecht, Chief Intelligence Officer, of Rooster Strategic Solutions, could give us some insight on the topic and how to proceed in the future.Listen in to see how iOS15 and Mail Privacy Protection could be a good thing. It will push brands to concentrate on relationship building, and that will

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00:26:14

Marketing Mistakes All Businesses Make – Part 2

B2B Marketing Excellence & AI Podcast ·

2021/09/07

In the second half of their conversation, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, continue to discuss marketing tactics your company should implement to be more effective. They also discuss marketing philosophies that will help you build a relationship with your prospects that will instill trust, including:Stop talking about yourself and talk about your customer’s needs and challenges.You cannot help everyone - Specializing is scary but can be more profitable while

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139 results

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