Smarter Marketer

After straddling marketing and c-suite for over 20 years, Aaron Aigus discusses how best performing marketers manage internal stakeholders, when data and numbers work to your benefit, and how to improve your company's brand.Guest:Aaron is the Co-Founder and Managing Director of Louder Online, a digital marketing consultancy that specialises in Intelligent & Effective Search, Content & Social Marketing. His initial experience within the digital and IT space allowed him to gain a deep

How do you choose the right SEO agency for your business? Jordan Slover reveals how much you should be paying for SEO, what strategies your agency should use, and how long it will take to see results.Guest:Jordan has been helping companies grow online for the past 15 years. He got his start in online marketing working for Google in NYC and London before moving to Sydney to help start the online marketing division of a web design agency. He started Neon Ambition 8 years ago and now has a team of 25

Do you need a marketing agency, or can you get everything done in-house? Does there need to be a "problem" for you to consider external partnerships? With experience on both sides, Racquel Collard debunks the inhouse vs agency debate.Guest:Racquel Collard is a marketer with over 15 years of experience, working in-house and on the agency side to deliver marketing ROI for businesses and brands of all shapes and sizes. Follow her on LinkedIn [https://www.linkedin.com/in/racquelcollard/], or visit her

Want to win awards for your business and don't know where to begin? This episode reveals why should you enter awards, what to include in a winning application, and how to maximise your win. Eshita Durve shares her in-house marketing experience and reveals the secret sauce to winning awards!Guest:Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to

Do your sales and marketing teams work in silos? If you're in a stitch-up that includes finger-pointing, complaints about bad leads, or leads not being followed up, this one is for you. Tune into James in conversation with Australia's leading sales coach, Dean Mannix on how both teams can see eye to eye, and how this can save your business!Guest:Our guest Dean Mannix is CEO of SalesITV, an inspiration and "how-to" for sales professionals in over 25 countries. Follow him on LinkedIn

Struggling to hire and keep talented marketers in Australia? Recruitment expert Alicia Lykos reveals where you should advertise open positions, how to be recruitment ready, and why a graduate program could be the best thing for your business!Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been in numerous executive HR roles across leading global IT

About the Episode:In this weekly podcast, James Lawrence, co-founder of leading digital marketing agency Rocket, and co-author of the Amazon #1 bestselling book Smarter Marketer, will be interviewing key figures in the marketing industry to give you the latest trends, best resources, and tactical marketing advice. Stay tuned for our first episode!Find Us Online:Rocket Agency Website: https://rocketagency.com.au/Smarter Marketer Website: https://www.smartermarketer.com.au/Rocket Agency LinkedIn: