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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:05:34

What’s The One Word Marketers Should Focus On When...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/22

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the importance of brand differentiators in the skincare industry. Understanding your unique selling points and how to stand out from competitors is crucial for success. Kelley shares insights on determining these differentiators and how they can impact your marketing strategies. Show NotesConnect With:Kelley Thornton:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee

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00:06:16

Should Growing Retail Brands Double Down On Their...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/21

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of skincare systems for men, emphasizing the importance of understanding brand differentiators. Discover how Tiege Hanley simplifies skincare routines for men, providing the necessary tools to face each day confidently. Join Kelley as she shares insights on brand positioning and the significance of knowing your market. Show NotesConnect With:Kelley Thornton:Website//LinkedInThe MarTech

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00:22:48

Has DTC Marketing Peaked

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/20

Founder and CEO of Tiege Hanley, Kelley Thornton, delves into the world of direct-to-consumer marketing strategies. Discover how understanding your brand differentiators can set you apart in the competitive skincare industry. Kelley shares insights on how to leverage uncomplicated skincare systems to enhance your marketing approach. Show NotesConnect With:Kelley Thornton:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy

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00:06:09

Toss Up: AI-driven Analytics or Traditional Market...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/17

VP of Marketing at EZO, Rob Freedman, delves into the world of AI-driven analytics versus traditional market research. Discover how EZO's innovative asset intelligence and management solutions are transforming organizations globally. Join Rob as he explores the dynamic landscape of leveraging technology for strategic decision-making. Show NotesConnect With:Rob Freedman:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy

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00:04:12

Trend or Trash: Is A Focus On Zero-Party Data Worth...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/15

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. He explores the significance of zero-party data and whether it's a trend worth pursuing in today's marketing landscape. Discover how EZO's innovative approach is shaping the future of data-driven strategies. Show NotesConnect With:Rob Freedman:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at

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00:04:35

Buy or Sell: Is Personalization The Future Of Marketing?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/14

VP of Marketing at EZO, Rob Freedman, delves into the world of personalization in marketing. He explores the significance of understanding competitors to enhance marketing strategies and the importance of staying updated with market trends. Rob emphasizes the need to determine brand differentiators to stand out in the competitive landscape. Show NotesConnect With:Rob Freedman:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee

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00:18:34

Is Product, Sales, Or Marketing- Led Growth Right For...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/13

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. Discover how understanding your competitors can enhance your marketing strategies and why identifying your brand differentiators is crucial for success. Join Rob as he explores the topic of determining your brand differentiators in the competitive landscape. Show Notes Connect With:Rob Freedman:Website//LinkedInThe MarTech Podcast:Email//Newsletter//TwitterBenjamin

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00:06:49

When Will AI Be Rich Enough To Start Customizing The...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/10

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from marketers. Exploring the potential of AI to personalize experiences autonomously, David discusses the evolving role of technology in shaping customer interactions. Join us as David Edelman shares insights on the trajectory of AI in delivering tailored customer experiences. Show NotesConnect With:David Edelman:Website//LinkedInThe MarTech

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00:04:58

Mobilizing The C-Suite To Embrace Personalization...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/09

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with personalized approaches to meet evolving customer expectations. Show NotesConnect With:David Edelman:Website//LinkedInThe MarTech

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00:04:53

AI Personalization Secret Sauce

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/08

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unveiling the secret sauce behind AI personalization, David emphasizes the importance of leveraging technology to tailor customer experiences effectively. By exploring the intricacies of AI-driven personalization, David sheds light on how businesses can enhance customer engagement and drive growth through personalized strategies. Show NotesConnect

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00:06:14

AI Personalization Improves ROI?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/07

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI. Exploring the significance of leveraging artificial intelligence for personalized marketing strategies, David sheds light on how tailored approaches can enhance return on investment. Discover how AI personalization strategies can revolutionize marketing outcomes in this insightful discussion with David Edelman from Harvard Business School

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00:22:54

The History Of Personalization

MarTech Podcast ™ // Marketing + Technology =... ·

2025/01/06

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to drive business success. Drawing on his expertise, he sheds light on the significance of adapting to changing consumer preferences and leveraging data insights to create impactful personalized campaigns. Show NotesConnect

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00:19:51

The Power Of Financial Media Networks

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/31

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the

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00:18:23

Secrets To CPG Marketing Success

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/30

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market.Show NotesConnect With:Tom Burgess:Website//LinkedInThe MarTech

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00:19:18

Why Programmatic Buying Dominates CTV

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/24

Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising.Show NotesConnect With:Angelina

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00:14:34

The Rise Of Linear Streaming & What It Means

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/23

Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevant content placement. With a focus on streamlining supply deals and maximizing relevancy without relying on user-based data, Lemma empowers

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00:18:45

Tips For Creating Engaging Videos

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/19

Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet changing audience demands, and best practices for enhancing audience engagement.Show NotesConnect With:Matt Pierce:Website//LinkedInThe

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00:18:53

What Audiences Want From Creators

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/18

Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importanceof understanding audience preferences for creators. He also explores the evolving role of video content in engaging audiences.Show NotesConnect With:Matt Pierce:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin

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00:18:29

We Need More Digital Warmth

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/17

Brian Solis, Head of Global Innovation at ServiceNow, Inc., delves into the topic of determining brand differentiators.

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00:15:33

What Today’s Marketing Leaders Are Missing

MarTech Podcast ™ // Marketing + Technology =... ·

2024/12/16

Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding evolving consumer behaviors and leveraging AI to create more personalized and human experiences at

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2,219 results

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