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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

19:56

Why Composable DXP Should Matter to Marketers with...

The Content Cocktail Hour ·

2024/01/12

Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP.3:10 What is DXP5:35 Adobe acquisitions8:00 Defining composable12:35 Aligning teams14:35 Benefits of being composable19:18 OutroRegister: The State of Gated

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32:21

How to Run a Media-Led Growth Strategy with Rachel...

The Content Cocktail Hour ·

2024/01/05

Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.2:26 Share Your

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48:24

Defining the 3 Axioms of Content Marketing with Tommy...

The Content Cocktail Hour ·

2023/12/15

Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.Read: The State of Gated vs Ungated Content Report

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35:00

How to Get Over the Hurdle to Create Video Content...

The Content Cocktail Hour ·

2023/12/08

What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.Between AI and other automation tools, there’s lots of ways to expedite the video production

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44:48

How Personalization Has Ruined Marketing with Nick...

The Content Cocktail Hour ·

2023/12/01

How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.2:00 Conversation with Nick5:53 Air Traffic Control8:40 Journey to thesis18:16

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36:56

How to Use YouTube Video Content to Execute an...

The Content Cocktail Hour ·

2023/11/17

Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!0:00 Intro1:40 Janet’s background6:40 Shifts in

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27:45

How to Distribute Your Content in Communities the...

The Content Cocktail Hour ·

2023/10/13

There is a right and wrong way to distribute your content in communities. Katarina Andrejević tell us the right way. Katarina is the Customer Advocate at Userlist, an email marketing automation platform for for product-led growth. She shares how she tracks the success of organic traffic, online discussions and community building. Remember—never spam your community and keep the reader in mind.0:00 Introduction1:20 Conversation with Katarina5:25 Roadblocks in distribution9:00 Keep reader in mind11:55

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32:47

How SaaS Founders Should Think About Community with...

The Content Cocktail Hour ·

2023/10/06

Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today

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30:14

How to Connect When Writing for a New Persona with...

The Content Cocktail Hour ·

2023/09/29

Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.0:00 Intro1:25 Introducing Sam and Spiff3:50 Journalism background8:50 Writing with

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31:08

Exploring the Decision to Rebrand from the CMO...

The Content Cocktail Hour ·

2023/09/22

Michael Londgren is a hyper-growth CMO with an impressive resume that includes Apple, Adobe, Blue Martini, Docusign, Nasdaq, and Seismic. Most recently, he became the CMO at Responsive, formerly RFPIO. Michael explains his reasoning to drive this big rebrand. A company name needs to be memorable and encompass their value proposition. The rebrand went much deeper than a name change, he also recognized a need to align the sales team. Change can be scary, so careful planning and execution were

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19:54

Building a Modern Day SaaS Brand with Emir Atli of...

The Content Cocktail Hour ·

2023/09/15

Emir Atli is the Co-Founder & CRO of HockeyStack, a rapidly growing company that’s standing out from competition in a crowded space. HockeyStack provides revenue attribution analytics for B2B SaaScompanies and currently has 40 customers. Today he shares how he leveraged LinkedIn to scale the company in a short amount of time. He also reveals what he’s looking for in new hires, as they continueto grow. 0:00 Introduction1:22 Conversation with Emir3:04 Attribution5:35 Navigating feedback &

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30:55

The Evolution of AI in Search Marketing with Viola...

The Content Cocktail Hour ·

2023/09/08

Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for

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21:40

Turning Left When Everyone Else is Moving Right...

The Content Cocktail Hour ·

2023/09/01

Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went

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32:18

How to Keep Your Creativity Alive When Everything...

The Content Cocktail Hour ·

2023/08/25

How can we (the marketers) keep our creativity alive when everything around us tries to kill it? Endless meetings, financial pressures, and time constrains really suck the fun out of work. Luckily, Lindsay McGuire has a tip or two to help. Lindsay is the Associate Director of Content and Campaigns atGoldcast, a digital events platform. She’s new to the company, but not new to the Indy marketing scene. To stay creative, she does her best to automate repetitive tasks and uses monday.com to stay

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28:31

The Criticality of Content in the Digital Economy and...

The Content Cocktail Hour ·

2023/08/18

Brett invites Warren Daniels to discuss the criticality of content in the digital economy. Warren is the Chief Marketing Officer at Bynder, a leading digital asset management platform. According to research done at Bynder, 3/4 of tech marketing leaders have either maintained or increased their investment in content this year. The two discuss playing the long game, leveraging AI, roadblocks in content creation, relevancy and consistency, and aligning internally. 1:54 Conversation with Warren3:50

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24:24

The Mindset Shift from Brand to Revenue Marketing...

The Content Cocktail Hour ·

2023/08/11

Sit down and get comfortable for some B2B marketing therapy with local Indianapolis marketer, Justin Keller. Justin is the SVP of Marketing at Drift, an AI-powered conversational platform. After getting an MBA, he helped build up the iconic brand of Sigstr. Today, he discusses the mindset shift from brand to revenue marketing. With the rise of AI automating the revenue pipeline, it will become more important for companies to focus on building brand with the help of creative marketers. Don’t be

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22:23

Defining Your Company's ROI Story and the ROI Story...

The Content Cocktail Hour ·

2023/08/04

Palmer Houchins is the Head of Marketing at G2, the largest and most trusted software marketplace. There’s a lot of competition in the B2B software space, so it’s essential to clearly frame and define your ROI story for your customers, both qualitatively and quantitatively. To do this, you need to truly understand who your ideal customer is and their goals. Palmer suggests creating an ROI calculator andobtaining social proof. Define the ROI story. Align internally. Then, go tell it externally.1:01

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25:36

The Power of Curation Over Creation

The Content Cocktail Hour ·

2023/07/31

Jonathan Gandolf gives his CEO perspective on vision setting and the idea of “curation over creation.” Brands that pump out new content every day or week can prevent their work from getting buried in “internet purgatory” by utilizing The Juice. Rather than focusing on quantity and speed, focus instead on quality, specificity, curation, seasonality, and repurposing. Brett and Jonathan also talk about AI, NRR(Net Revenue Retention), and the long-game.0:00 Introduction0:59 Conversion with JG4:55

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0:00

What to Look for In a Great Social Media Manager with...

The Content Cocktail Hour ·

2023/07/21

What traits should you look for when hiring a social media marketing manager? To answer this, Brett brings on Andrew Barlos, who recently hired someone to lead social media. Andrew is the Senior Director of Marketing at Loomly, all-in-one social media management platform. He predicts that social media managers will be the next leaders at companies. Great ones stay on top of trends, carve out time for creativity, and are self-starters.1:17 Introducing Andrew and Loomly5:35 Carving out a

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0:00

Highest Performing Pieces of Content for Marketers...

The Content Cocktail Hour ·

2023/07/17

Mariya Delano is an audience research and content consultant and the CEO and Founder at Kalyna Marketing. On this previous episode of Slice and Dice, Brett and Mariya discuss the top 5 performing pieces of content for marketers on The Juice within March. They note that these pieces are from well- known brands, have attention grabbing headlines, and are practical how-to articles. One thing that continues to be true: marketers love a good template.0:00 Intro1:33 Slice and Dice4:50 AI

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