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PODCAST

Mi3 Audio Edition

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

All Episodes

25:09
Jaguar Land Rover notches 200 per cent audience...
Mi3 Audio Edition ·
2023/11/23
en-US
54:16
Master brand plan: Arnott’s CMO Jenni Dill, Publicis...
Mi3 Audio Edition ·
2023/11/20
en-US
48:00
Measuring BVOD, TV and YouTube and footfall in one...
Mi3 Audio Edition ·
2023/11/16
en-US
41:25
Last supper: Outgoing creative chief at Accenture...
Mi3 Audio Edition ·
2023/11/13
en-US
36:26
‘It’s given us a lot of credibility within the...
Mi3 Audio Edition ·
2023/11/09
en-US
52:02
GroupM’s global boss Christian Juhl, ANZ CEO Aimee...
Mi3 Audio Edition ·
2023/11/06
en-US
51:59
Ecom’s boom meets reality check: Focus on CX,...
Mi3 Audio Edition ·
2023/11/02
en-US
58:05
‘It’s sharpened me up as a marketer’: Telstra CMO...
Mi3 Audio Edition ·
2023/10/30
en-US
38:10
4 billion streams and counting: News Corp Australia...
Mi3 Audio Edition ·
2023/10/26
en-US
40:03
Mi3 goes all-in on AI-powered Fast News and CustomerX...
Mi3 Audio Edition ·
2023/10/23
en-US
32:15
BMW marketing boss flips strategy ahead of...
Mi3 Audio Edition ·
2023/10/19
en-US
42:41
‘Do we have to do this?’ Lego’s Troy Taylor and...
Mi3 Audio Edition ·
2023/10/16
en-US
38:57
Scentre Group, Westfield partners with businesses for...
Mi3 Audio Edition ·
2023/10/12
en-US
64:40
Letting the marketing effectiveness rulebook do the...
Mi3 Audio Edition ·
2023/10/09
en-US
42:49
‘Binet & Field, Mark Ritson, Byron Sharp applied’:...
Mi3 Audio Edition ·
2023/10/03
en-US
33:20
‘ESG is facing its GDPR moment’: From 1 Jan European...
Mi3 Audio Edition ·
2023/09/25
en-US
28:40
Work from home changed out of home audiences… for...
Mi3 Audio Edition ·
2023/09/21
en-US
26:06
’15 versions of creative for multiple platforms is...
Mi3 Audio Edition ·
2023/09/18
en-US
41:46
‘Decade of growth ahead for native content’ as brands...
Mi3 Audio Edition ·
2023/09/14
en-US
51:59
Even a shrink couldn’t fix media agencies’ narrow...
Mi3 Audio Edition ·
2023/09/11
en-US
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