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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

technology politics

All Episodes

19:05

The Power of Women Voters with Taylor Salditch...

Digital Politics with Karen Jagoda ·

2023/02/10

Taylor Salditch is the Interim Executive Director at Supermajority, a women's equality organization offering a wide range of opportunities for marginalized voters to get informed and have their voices heard. The values-based progressive agenda at Supermajority promotes the needs of women at the local and national levels with calls to action to address specific issues. With an interracial, intergenerational approach to building the community, Taylor emphasizes that what is good for women is good for

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17:47

Training Winning Candidates with Patti Russo The...

Digital Politics with Karen Jagoda ·

2023/02/02

Patti Russo, Executive Director of The Campaign School at Yale University, reports on the success of women elected officials who graduated from their program and the impact their success has on others thinking of running for office. Creating this radically collaborative non-partisan environment has opened the range of applicants interested in running for office and campaign management. In the early years, the average attendee was a white woman in her mid-40s, and now they are women of color in their

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20:22

Empowering Campaign Volunteers to Build Relationships...

Digital Politics with Karen Jagoda ·

2023/01/13

Jono Kupferberg is the CEO of HubDialer, a virtual predictive dialer software that supports outreach efforts and GOTV by campaigns and advocacy groups. This process automates the dialing and personalizes the conversation for volunteers so that campaigns can build relationships with voters and supporters and encourage them to take an action. We talk about: Taking this legacy brand into a new direction combining the old and new How physical phone banks have been replaced by virtual phone banking to

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23:48

Editorial Cartoons Political Humor and Influencing...

Digital Politics with Karen Jagoda ·

2022/12/21

Daryl Cagle is the Founder of Cagle Cartoons, a newspaper syndicate specializing in editorial cartoons and columnists. Despite the changing landscape of newspaper readership and editorial pages, political cartoons still effectively reach and persuade voters. These visual columnists are looking to make a point and persuade a reader, not just get a chuckle. We talk about: The future of editorial pages in local newspapers Editorial cartoons driving letters to the editor Traditional reasons political

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15:24

Midterm Trends in Targeting Voters with Matthew...

Digital Politics with Karen Jagoda ·

2022/12/15

Matthew Hedberg, VP General Manager, Professional Services, at Semcasting shares what he expected to happen in the 2002 midterms and what really happened in the roll-out and targeting of political digital ad campaigns. We talk about: Hesitancy of campaigns to buy digital ads early in the campaign cycle How campaigns factored in early voting audiences when determining digital ad spends The continuing reliance on traditional television ad campaigns Pros and cons of nationalization of campaigns to

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22:14

Using Political Humor to Reach Voters with Deepak...

Digital Politics with Karen Jagoda ·

2022/12/09

Deepak Puri, Co-Founder and CEO, of The Democracy Labs, is a fan of using Homer Simpson and other cultural icons to reach a broader audience of voters. Deploying humor rather than outrage seems to be a reliable way to get voters to listen and consider another point of view. Also on Deepak's agenda are gun safety and gun violence, protecting voting rights, gerrymandering, and using data visualization to educate and engage voters on geographically relevant issues. We talk about: How humor cuts across

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21:45

Modeling Voter Data in 2022 with Steven Alembik SMA...

Digital Politics with Karen Jagoda ·

2022/11/30

Steve Alembik, Founder of SMA Communications, has extensive experience in mining voter data to derive predictive models for persuasion, fundraising, and voter turnout. Steve is an experienced data scientist who reflects on Florida politics, voter touchpoints for political and PAC campaigns, and following the money. We talk about: The staying power of incumbents and the limited number of competitive races Variety of modeling techniques and the issues that are probed in voter polls and surveys The

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26:46

Effectiveness of Audio Ads to Drive Voter Turnout in...

Digital Politics with Karen Jagoda ·

2022/11/22

Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience could effectively be persuaded with compelling messages that leveraged geotargeting. This was particularly true in the most competitive congressional

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22:20

Nationalization of Fundraising and Other Midterm...

Digital Politics with Karen Jagoda ·

2022/11/18

Ben Katz is the Chief Architect at ISPolitical and a pioneer in using the internet and technology to solve challenges for political and advocacy campaigns. Working with hundreds of campaigns in 2022, Ben has seen some significant changes in this cycle and makes the point that all politics is not local anymore. With an emphasis on the accounting side, Ben points out the increasing difficulty of reporting contributions to federal and state authorities and the value of technology to scale operations to

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19:53

Building Support for Zero Emissions From All...

Digital Politics with Karen Jagoda ·

2022/11/04

Henk Rogers is the Founder of the Blue Planet Alliance, an organization advocating for islands and countries around the world to legislatively mandate a commitment to 100% renewable energy by 2045. BPA is shining a light on how the use of fossil fuels particularly impacts island nations stressed by global inflation and limited resources. With a history as a computer game developer and publisher, Henk is looking for new and better ways to fight the good fight. We talk about: The fossil fuel

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19:45

The Activist's Media Handbook: Lessons from Fifty...

Digital Politics with Karen Jagoda ·

2022/10/27

David Fenton is the Founder of Fenton Communications, the first public relations firm dedicated to progressive social change. David has written a new book, The Activist's Media Handbook: Lessons From Fifty Years as a Progressive Agitator, based on his extensive experience working with politicians and celebrities. While the channels and styles for communicating political and advocacy messages are changing, the basic principles of communication remain the same. The way the brain processes words and

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18:23

Political Text Spam with Scott Goodstein Catalyst...

Digital Politics with Karen Jagoda ·

2022/10/07

Scott Goodstein is the CEO and Founder of Catalyst Campaigns and is active in the war against spam. He sets the stage with a description of the early days of mass text messaging by the Obama campaign in 2008. We talk about: Voter lists and targeting political text message spam Impact of texting moving from opt-in to spam Use of text messaging for consumer products versus use for political fundraising and persuasion Weaponizing peer-to-peer texting for political disinformation and fraudulent

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22:42

National News Literacy Campaign with Sally Lehrman...

Digital Politics with Karen Jagoda ·

2022/09/23

Sally Lehrman is a journalist and Founder and CEO of The Trust Project, a global consortium of news organizations responding to the misinformation crisis. With support from Microsoft and other partners, The Trust Project has launched the National News Literacy campaign to address the need to rebuild voters' trust in journalists and highlight sources of misleading and disinformation. We talk about Eight Trust Indicators to evaluate sources of information and opinions Assessing news sites and

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17:51

P2P Texting Driving Persuasion Fundraising GOTV with...

Digital Politics with Karen Jagoda ·

2022/09/15

Thomas Peters is the Founder and CEO of RumbleUp and has been in the peer-to-peer texting space for many cycles. Working with all the Republican committees, RumbleUp is offering a self-service texting program and turn-key solution that can be used to build a relationship with voters and be quickly deployed for rapid response. Now that social media companies have stricter rules about political ad campaigns, Thomas emphasizes the value of the phone carriers' campaign registration requirements to

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19:07

The Power of Yard Signs in a Digital Age with Scott...

Digital Politics with Karen Jagoda ·

2022/09/09

Scott Minkoff is an Associate Professor of Political Science at SUNY New Paltz and a co-author of Politics on Display: Yard Signs and the Politicization of Social Spaces. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasing voter turnout. We talk about: Who puts out a yard sign, and what message does a campaign yard sign communicate Most effective use of campaign yard

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24:51

Exciting Voters about the Midterms with Richard...

Digital Politics with Karen Jagoda ·

2022/08/19

Richard Greene, The Civics Dean, political strategist, and author of WTF are the Midterms, is driven to engage low-propensity voters by putting more specific names on the Midterm elections by focusing on what issues voters are most concerned about. Richard makes an argument that more civics education is needed to drive understanding of issues, how Congress works, and why registering and voting matters. We talk about: The voices of women and the fight for reproductive rights Fundraising messaging

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20:07

Building the Candidate Brand Using Public Opinion...

Digital Politics with Karen Jagoda ·

2022/08/11

Adam Probolsky is the President of Probolsky Research, a non-partisan market and opinion research firm and brings insights about consumer brand advertising to the political and advocacy campaign world. Adam brings a clear eye to the pollsters' job, the value of polling, and how that data should be used. We talk about: Best time to plan and conduct public opinion and opposition research Using polling data to build the campaign brand and narrative How candidates project authenticity and the impact

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18:22

Use of P2P Texting in Midterm Campaigns with Josh...

Digital Politics with Karen Jagoda ·

2022/08/04

Josh Justice, President, Peerly, on how campaigns of all sizes use peer-to-peer texting to engage and motivate voters. With high response rates for rich media P2P texting, this is a cost-effective platform to do A/B testing and measure what messages and formats are working for each target audience. We talk about: The evolution of P2P messages Why HDVideo peer-to-peer texting is taking off Advantages of P2P over traditional linear commercials and other digital ad formats Driving down the cost of

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18:04

Targeting Out-of-Home Political Advertising with John...

Digital Politics with Karen Jagoda ·

2022/07/28

John McClung is the Director of Sales at AdQuick an Out-of-Home network of diverse advertising inventory. This category of OOH advertising covers everything from bus benches to digital billboards to skywriting. AdQuick has created a system to allow political and advocacy campaigns to achieve their goals by targeting voters with ads when they are out and about. We discuss: Advantages to advertising to people within a specific geography Hyper-targeting specific audiences and the benefits of OOH for

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17:29

Digital Landscape of the 2022 Midterms Ethan Eilon IMGE

Digital Politics with Karen Jagoda ·

2022/07/22

Ethan Eilon, President of IMGE, reflects on how the digital landscape has changed between the 2018 and 2022 Midterms and what technology is working to reach donors and educate and persuade voters. We talk about: The increasing interest in MMS and SMS Best practices for online fundraising The growing challenge to break through the noise to get access to voters Importance of frequency and messaging to get the attention of base and low-propensity voters Thinking strategically about the countdown to

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141 results

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