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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

technology politics

All Episodes

22:56

Engaging and Mobilizing Voters with Sara Schreiber...

Digital Politics with Karen Jagoda ·

2023/04/12

Sara Schreiber is the Executive Director at America Votes coordinating the activities of progressive groups. Strategies for engaging voters have widened as the options for voting have expanded. America Votes educates people of all ages about the need to vote, finding them where they are throughout the day. Sara emphasizes that connecting with voters on issues is one way to persuade Independent voters, a growing segment of the electorate. We talk about: The Blue Surge Electorate in 2020 and 2022 and

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19:36

Preventing Gun Violence with Po Murray Newtown Action...

Digital Politics with Karen Jagoda ·

2023/04/07

Po Murray, Founder and Chairwoman of Newtown Action Alliance, joins Deepak Puri in an interview about ending gun violence. After the shooting at her local Sandy Hook Elementary School, Po took a fresh look at gun control and the role she could play in keeping weapons of war out of the hands of civilians like her neighbor who shot and murdered 26 people that day. Po and Deepak discuss: Working with survivors of gun violence to create a sea change in the dialogue about guns Role of revenue from

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17:08

Organizing for Civil and Women's Rights with Heather...

Digital Politics with Karen Jagoda ·

2023/04/02

Heather Booth, Founder of the Jane Cooperative, talks with Deepak Puri about her current work and experience as an early activist in the civil and women's rights movements. Organizing abortion services In the pre-Roe years and participating in the Freedom Summer Project taught Heather the importance of community and speaking up. As Founder of the Midwest Academy, Heather has influenced and instructed many of the leading Democratic leaders of our time. Heather and Deepak talk about: The history

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13:42

Phone Banking Strategies to Get Out the Vote with...

Digital Politics with Karen Jagoda ·

2023/03/28

Susan Pfeiffer is an expert at using phone banks to organize and mobilize voters. As a veteran phone bank volunteer and manager, she explains how her group is working with volunteers to get the vote out for the Wisconsin Supreme Court Election. Deepak Puri interviews Susan and they talk about: Successful phone banking best practices Using phone banking to organize and GOTV The impact from innovations in predictive dialers How volunteers can participate in virtual phone banking @TheDemLabs

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18:27

Political and Advocacy Influence Marketing with Zach...

Digital Politics with Karen Jagoda ·

2023/03/27

Zach Fang, Head of Sales and Business Development at Vocal Media, is enthusiastic about the opportunities for political and advocacy campaigns to tap into the power of online influencers. He is also excited about the chances for a diverse community of influencers to have their voices heard and to build stronger communities of interest. We talk about: How influencer marketing is different from other paid media The ways candidates and advocates can work with influencers to produce authentic messages

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18:17

Postcarding and Other Political Grassroots...

Digital Politics with Karen Jagoda ·

2023/03/21

Andrea Miller, Center for Common Ground talks with Deepak Puri about grassroots efforts to reach disadvantaged voters and under-represented people to encourage them to vote. With a family background in activism, Andrea is continuing a tradition of providing accurate information about voting and elections. They talk about: Organizing postcarding campaigns by engaging volunteers to send out handwritten postcards to drive registration and GOTV Using the physical mailing address to bridge the Digital

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20:57

Democracy Thrives When We Have Shared Facts with...

Digital Politics with Karen Jagoda ·

2023/02/21

Nicole Bateman, Research Manager USAFacts.org, is making government data available to bring facts to conversations about the economy and political policy. USAFacts focuses on improving timely access to government data to provide a more complete picture for Americans to contextualize the data. In 2023, much work must be done at the state and local levels to inform conversations about political issues with accurate facts from a trusted resource. We talk about: Findings in the State of the Union in

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19:05

The Power of Women Voters with Taylor Salditch...

Digital Politics with Karen Jagoda ·

2023/02/10

Taylor Salditch is the Interim Executive Director at Supermajority, a women's equality organization offering a wide range of opportunities for marginalized voters to get informed and have their voices heard. The values-based progressive agenda at Supermajority promotes the needs of women at the local and national levels with calls to action to address specific issues. With an interracial, intergenerational approach to building the community, Taylor emphasizes that what is good for women is good for

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17:47

Training Winning Candidates with Patti Russo The...

Digital Politics with Karen Jagoda ·

2023/02/02

Patti Russo, Executive Director of The Campaign School at Yale University, reports on the success of women elected officials who graduated from their program and the impact their success has on others thinking of running for office. Creating this radically collaborative non-partisan environment has opened the range of applicants interested in running for office and campaign management. In the early years, the average attendee was a white woman in her mid-40s, and now they are women of color in their

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20:22

Empowering Campaign Volunteers to Build Relationships...

Digital Politics with Karen Jagoda ·

2023/01/13

Jono Kupferberg is the CEO of HubDialer, a virtual predictive dialer software that supports outreach efforts and GOTV by campaigns and advocacy groups. This process automates the dialing and personalizes the conversation for volunteers so that campaigns can build relationships with voters and supporters and encourage them to take an action. We talk about: Taking this legacy brand into a new direction combining the old and new How physical phone banks have been replaced by virtual phone banking to

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23:48

Editorial Cartoons Political Humor and Influencing...

Digital Politics with Karen Jagoda ·

2022/12/21

Daryl Cagle is the Founder of Cagle Cartoons, a newspaper syndicate specializing in editorial cartoons and columnists. Despite the changing landscape of newspaper readership and editorial pages, political cartoons still effectively reach and persuade voters. These visual columnists are looking to make a point and persuade a reader, not just get a chuckle. We talk about: The future of editorial pages in local newspapers Editorial cartoons driving letters to the editor Traditional reasons political

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15:24

Midterm Trends in Targeting Voters with Matthew...

Digital Politics with Karen Jagoda ·

2022/12/15

Matthew Hedberg, VP General Manager, Professional Services, at Semcasting shares what he expected to happen in the 2002 midterms and what really happened in the roll-out and targeting of political digital ad campaigns. We talk about: Hesitancy of campaigns to buy digital ads early in the campaign cycle How campaigns factored in early voting audiences when determining digital ad spends The continuing reliance on traditional television ad campaigns Pros and cons of nationalization of campaigns to

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22:14

Using Political Humor to Reach Voters with Deepak...

Digital Politics with Karen Jagoda ·

2022/12/09

Deepak Puri, Co-Founder and CEO, of The Democracy Labs, is a fan of using Homer Simpson and other cultural icons to reach a broader audience of voters. Deploying humor rather than outrage seems to be a reliable way to get voters to listen and consider another point of view. Also on Deepak's agenda are gun safety and gun violence, protecting voting rights, gerrymandering, and using data visualization to educate and engage voters on geographically relevant issues. We talk about: How humor cuts across

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21:45

Modeling Voter Data in 2022 with Steven Alembik SMA...

Digital Politics with Karen Jagoda ·

2022/11/30

Steve Alembik, Founder of SMA Communications, has extensive experience in mining voter data to derive predictive models for persuasion, fundraising, and voter turnout. Steve is an experienced data scientist who reflects on Florida politics, voter touchpoints for political and PAC campaigns, and following the money. We talk about: The staying power of incumbents and the limited number of competitive races Variety of modeling techniques and the issues that are probed in voter polls and surveys The

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26:46

Effectiveness of Audio Ads to Drive Voter Turnout in...

Digital Politics with Karen Jagoda ·

2022/11/22

Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience could effectively be persuaded with compelling messages that leveraged geotargeting. This was particularly true in the most competitive congressional

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22:20

Nationalization of Fundraising and Other Midterm...

Digital Politics with Karen Jagoda ·

2022/11/18

Ben Katz is the Chief Architect at ISPolitical and a pioneer in using the internet and technology to solve challenges for political and advocacy campaigns. Working with hundreds of campaigns in 2022, Ben has seen some significant changes in this cycle and makes the point that all politics is not local anymore. With an emphasis on the accounting side, Ben points out the increasing difficulty of reporting contributions to federal and state authorities and the value of technology to scale operations to

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19:53

Building Support for Zero Emissions From All...

Digital Politics with Karen Jagoda ·

2022/11/04

Henk Rogers is the Founder of the Blue Planet Alliance, an organization advocating for islands and countries around the world to legislatively mandate a commitment to 100% renewable energy by 2045. BPA is shining a light on how the use of fossil fuels particularly impacts island nations stressed by global inflation and limited resources. With a history as a computer game developer and publisher, Henk is looking for new and better ways to fight the good fight. We talk about: The fossil fuel

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19:45

The Activist's Media Handbook: Lessons from Fifty...

Digital Politics with Karen Jagoda ·

2022/10/27

David Fenton is the Founder of Fenton Communications, the first public relations firm dedicated to progressive social change. David has written a new book, The Activist's Media Handbook: Lessons From Fifty Years as a Progressive Agitator, based on his extensive experience working with politicians and celebrities. While the channels and styles for communicating political and advocacy messages are changing, the basic principles of communication remain the same. The way the brain processes words and

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18:23

Political Text Spam with Scott Goodstein Catalyst...

Digital Politics with Karen Jagoda ·

2022/10/07

Scott Goodstein is the CEO and Founder of Catalyst Campaigns and is active in the war against spam. He sets the stage with a description of the early days of mass text messaging by the Obama campaign in 2008. We talk about: Voter lists and targeting political text message spam Impact of texting moving from opt-in to spam Use of text messaging for consumer products versus use for political fundraising and persuasion Weaponizing peer-to-peer texting for political disinformation and fraudulent

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22:42

National News Literacy Campaign with Sally Lehrman...

Digital Politics with Karen Jagoda ·

2022/09/23

Sally Lehrman is a journalist and Founder and CEO of The Trust Project, a global consortium of news organizations responding to the misinformation crisis. With support from Microsoft and other partners, The Trust Project has launched the National News Literacy campaign to address the need to rebuild voters' trust in journalists and highlight sources of misleading and disinformation. We talk about Eight Trust Indicators to evaluate sources of information and opinions Assessing news sites and

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148 results

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