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PODCAST

Bare Knuckles and Brass Tacks

BKBT Productions

Bare Knuckles and Brass Tacks is the tech podcast about humans. Hosted by George K and George A, this podcast examines AI, infrastructure, technology adoption, and the broader implications of tech developments through both guest interviews and news commentary.Our guests bring honest perspectives on what"s working, what"s broken, and new ways to examine the roles and impacts of technology in our lives.We challenge conventional tech industry narratives and dig into real-world consequences over hype

technology

All Episodes

55:17

From Operator to Sales, Staying Creative, and Tech's...

Bare Knuckles and Brass Tacks ·

2024/04/08

💥 Amber DeVilbiss jumps behind the mic to drop bombs on her cyber journey and her commitment to making technology accessible through her non-profit, Teach Kids Tech.George K and George A talk to Amber about:🔍 How her operator background has informed her sales career.🤝 Addressing and overcoming industry stereotypes around being a woman on the technical side.🌐 The founding of Teach Kids Tech, and her mission to providing tech education to underserved communities, and why starting young matters.🙌

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47:34

Be Bold! Embracing a Modern Cyber Sales and GTM...

Bare Knuckles and Brass Tacks ·

2024/04/01

✊ The sales revolution will not be televised. Jessica Crytzer, CRO at LimaCharlie, jumps into the ring to give the sales leader perspective on what’s changing in cyber!George K and George A talk to Jessica about:💥 Her recipe for being bold in sales leadership, and why the models of the past do not work well for startups today.🎯 Why the CISO is probably not your target, and how to engage buyers effectively.💡Her advice to aspiring sellers and CRO peers.🤖 Why she requires so much research on

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36:24

The Equation for Personal Growth and Cultivating...

Bare Knuckles and Brass Tacks ·

2024/03/25

The triumphant return of Kayla Cytron-Thaler! Kayla returns with fresh insights from changes in her career path.In this episode, George K and George talk to her about:🔄 Embracing change in career paths, highlighting the value of detachment and sometimes taking steps “backward” to leap forward.🎯 Why she doesn’t want to use AI and why her authentic and personalized outreach strategies work so well.🛠️ Practical tips for effective sales and business development, emphasizing the human touch over

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50:50

Taking a Flamethrower to FUD and Buzzword Mumbo Jumbo...

Bare Knuckles and Brass Tacks ·

2024/03/18

🔥 New episode alert! Diving deep into the world of marketing with Clark Barron, the man, the myth, the flamethrower.George K and George A talk to Clark about:🥷Ronin: Why he created his own Marketing-as-a-Service platform and the gaps it aims to bridge in the tech marketing landscape.🔍 The moment he realized how disconnected his marketing practice was from cybersecurity buyers🏭 The marketing profession's identity crisis as a “factory job”🧨 His advice for marketers looking to make a genuine

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46:02

Using Lessons in Sales and Marketing Pain from CISO...

Bare Knuckles and Brass Tacks ·

2024/03/11

🚀 Launching a ballistic payload of insight at your brainbox! Royce Markose jumps into the ring with over 20 years experience, from auditing mainframes, to Fortune500 enterprise infosec, and now to vCISO.George K and George A talk to Royce about:🤔 What’s changed for SecOps leaders and how they should approach career growth🎱 How to break into cyber, and how it’s different today than when he started🤝 Why networking with vendors is vital for practitioners🎯 For marketing and sales: What he really

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48:34

How Security Buyers Think, and Go-to-Market...

Bare Knuckles and Brass Tacks ·

2024/03/04

This episode is filled with so much gold, we should charge you Big 4 consulting fees just to listen to it! Industry leader Merritt Baer talks about the role of the Field CISO, and how she advises young companies. But in between those topics is so much fire.George K and George A talk to Merritt about:🤝The value and empathy a Field CISO can bring to customers💼 How to build the business case for security projects (and what sales folks can learn from that)🏗️ How building a security culture might be

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46:53

Smashing Obstacles, Embracing Authenticity, and...

Bare Knuckles and Brass Tacks ·

2024/02/26

If they try to shut you out of a conference, start your own! That’s what BlackGirlsHack did with SquadCon, creating arguably one of the most inclusive cybersecurity events in the industry. And one with the dopest after-party. Part of the leadership team jumped into the ring:George K and George A talk to BGH about:✊BlackGirlsHack’s mission and work🔥The origins story of SquadCon💅🏾Showing up as your authentic self💡And their top advice for newcomers and career pivotsGet to SquadCon with our

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47:02

The Power of Your Authentic Self, Layering Skills,...

Bare Knuckles and Brass Tacks ·

2024/02/19

How do you help others speak up on your behalf? This week, the fabulous Tashya Denose joins the show to talk about how she found success in cybersecurity and in rooms where she stands out as a Black woman precisely by embracing her authentic self. After time with the Pentagon and the Secret Service, Tashya has gone to manage security programs at the biggest tech companies, including Google and Meta.George K and George A talk to Tashya about:🫵 How embracing and being true to her authentic self

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29:01

Advocating for Your Career, Vital Skills, and Chasing...

Bare Knuckles and Brass Tacks ·

2024/02/12

How do you help others speak up on your behalf? This week, Kenneth Ellington jumps into the ring to talk about how he went from IT to cybersecurity at warp speed, and how he started Ellington Cyber Academy to help others do the same. But Kenneth doesn’t just teach technical skills. He’s talking to students about all the other ways to elevate their careers.George K and George A talk to Kenneth about:🚀How talking to others about your ambitions is the first step to supercharging your

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40:46

Finding Your Voice, Going Beast Mode for Your Career,...

Bare Knuckles and Brass Tacks ·

2024/02/05

What would you do if someone said you couldn’t succeed because no one knew who you were? Shinesa Cambric decided to go full Beast Mode, writing a book, speaking widely, and lifting others.George K and George A talk to Shinesa about:😳The hypocrisy of tearing others down in cybersecurity🙌 How she chose to build on a foundation of values rather than chasing a “personal brand”💥Audience questions! Including, why it’s never too late to define yourself on your own terms.👊⚡️ Become a Bare Knuckles an

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36:58

The Good, the Bad, and the Ugly of Selling Managed...

Bare Knuckles and Brass Tacks ·

2024/01/29

How do MSSPs provide real value instead of slinging snake oil? How can they actually build a better client? Mike Pedrick, veteran consultant and vCISO joins the show!George K and George A get into:🥊 the vCISO battle: legit help or fluffy title?🌳 which outreach tactics make Mike want to end someone's family tree!📝 why a mindset around signed contract at any cost will always erode trust3️⃣ Mike's top 3 recommendations for any MSSP👊⚡️ Become a Bare Knuckles an Brass Tacks member for a little as

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57:00

Cyber for Builders, a guide for innovating, building...

Bare Knuckles and Brass Tacks ·

2024/01/22

Ross Haleliuk jumps into the ring to talk about his new book, Cyber for Builders,” and the lessons he’s learned from building products and talking with practitioners over the years. George K and George A talk to Ross about:🛠️ How new founders should approach building security products🔍 Why security buyers will now demand more transparency, and what that trend means for product and GTM teams🤝 Why the trust that comes with transparency is critical to growth💸 When and how to raise money in the

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44:08

Can't stop, won't stop! Career transitions, goal...

Bare Knuckles and Brass Tacks ·

2024/01/15

Maril Vernon is a force of nature. Last year alone she won hacker of the year, keynoted a DefCon village, and also won the SANS DMA for podcast of the year, and there's no sign of her slowing down. George K and George A talk to Maril about:⚡️ Making the career transition from operator to business leader.⚙️ The ONE thing she looks for in new tooling.🔮 And what the very near future holds for her side projects...👊⚡️ You can now support the show for less than a cup of coffee, or join our membership

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52:22

Building a new cybersecurity sales paradigm with...

Bare Knuckles and Brass Tacks ·

2024/01/08

What if cyber sellers built such strong relationships that they could refer prospects to one another? Carlos Guerrero and Maria Graham jump into the ring to talk about a new way to sell.George K and George A get into:🤝 How the long game of building trust has helped pipeline generation and deal velocity. Could it be the mythic "flywheel" of every CRO's dreams?⚖️ How Carlos and Maria balance relationship building mixed with traditional cold outreach.🎨 The art of closing a deal!🥅 How sellers and

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1:38

Happy New Year from Bare Knuckles and Brass Tacks!...

Bare Knuckles and Brass Tacks ·

2024/01/01

It's 2024! We're excited to be on this journey with you, and can't wait to bring you some incredible conversations with some badass guests this year.Hope your New Year's is rightfully a time for celebration, reflection, and optimism. We're back to our regular program, starting January 8th!✅ Subscribe to Bare Knuckles and Brass Tacks, wherever you get your podcasts!👆Follow the show's LinkedIn page for regular updates and high-test doses of snark.

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1:02

Merry Christmas from Bare Knuckles and Brass Tacks!

Bare Knuckles and Brass Tacks ·

2023/12/25

Stop listening to this and go hang out with your friends and family!We're hard at work behind the scenes, and will return to our regular programming on January 8th. But in the meantime, thank you for listening and for supporting the pod. That is your gift to us, and we appreciate it!

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40:05

Best Of! Insights from Jason Carrico, Mike Privette,...

Bare Knuckles and Brass Tacks ·

2023/12/18

2023 is winding down. George K and George A are busy behind the scenes for next year. Today is a reflective episode, featuring a collection of critical insights from a few guests over the past few months: Jason Carrico on sales process Mike Privette on the cybersecurity market in the larger macroeconomic picture Chris Lieu on his approach to outreach Dani Woolf on operationalizing customer researchSubscribe today, wherever you get your podcasts!

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52:29

Confronting the Reality of Sexual Harassment in...

Bare Knuckles and Brass Tacks ·

2023/12/11

Today we have a special episode. George K and George A interview an anonymous cybersecurity professional about her experiences with sexual harassment. To protect her identity, we’ve changed her voice, and the image accompanying this episode uses a portrait rendered in Midjourney.Warning: This episode contains descriptions of repeated verbal and physical harassment that listeners may find distressing.

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36:56

Burrito Marketing, Standing Out, and Learning from...

Bare Knuckles and Brass Tacks ·

2023/12/04

How do you stand out in a crowded cybersecurity market? Pete Johnson, CMO at Cranium.ai, jumps into the ring to talk about creativity and building relationships with practitioners. George K and George A talk to Pete about:💡What today’s leaders can learn from Gen Z🌯 Burrito marketing! And the lessons from spontaneity…📢 The value of “narrow-casting” vs broadcasting when it comes to cyber messaging🤝 How and why leaders to need lifting others as they go✅ Subscribe to Bare Knuckles and Brass Tacks,

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43:10

Dani Woolf on Understanding Your Customers, and How...

Bare Knuckles and Brass Tacks ·

2023/11/27

🥳 Episode 51! Dani Woolf jumps into the ring to talk about getting to know your customers! Market research is one thing, but how can you use customer research data to drive results?George K and George A jump in head first. In this episode:📊 The cost of novelty vs consistency💡 The differences in What, Now What, and So What in decision making🧭 Forces at work in a changing cyber landscape: market maturity, outreach fatigue, and Google cracking down on bulk email sends💪 How to operationalize

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173 results

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