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PODCAST

Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet"s best content marketing community.

business marketing

All Episodes

34:58

Freshpaint: A content strategy crash course with Mark...

Content, Briefly ·

2023/10/02

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss:- What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/👉 You can learn more about Freshpaint here: https://www.freshpaint.io/

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37:21

Ogilvy: Ashly Stewart on creating amazing user...

Content, Briefly ·

2023/09/27

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

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37:45

Mutiny: Stewart Hillhouse's "owned audience" framework

Content, Briefly ·

2023/09/18

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss:- Mutiny's long-term approach to building trust- Why Stewart eschews SEO in favor of an owned audience approach- Why he doesn't milk content or community for metrics👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/👉 You can learn more about Mutiny here: https://www.mutinyhq.com/

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35:22

Sacra: Jan-Erik Asplund's process for creating...

Content, Briefly ·

2023/09/11

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss:- How to create content when it's the product- Using repeatable content formats to increase velocity- Programmatically repurposing long-form content into useful snippets- How to use publicly available to create novel content- How to find and use "golden nuggets"You can signup for the free Sacra newsletter here → https://sacra.com/Also, Sacra is hiring an Analyst → jobs.sacra.com👉 You can follow Jan Erik-Asplund on

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36:41

SimpleTexting: How Nathan Ellering tackled his first...

Content, Briefly ·

2023/09/04

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resourcesNathan also writes about marketing on his Medium blog: https://ellering.medium.com/👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/👉 You can learn more

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37:36

Inscribe: How Brianna Valleskey ensures total...

Content, Briefly ·

2023/08/28

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:- Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric👉 You can check our her personal website here: https://www.braveink.co/👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/👉 You can learn more about Inscribe here:

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40:43

Lasso: Jess Cook on her 12x "content repurposing...

Content, Briefly ·

2023/08/22

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:- How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier"Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here →

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50:43

Workweek: Ben Bradbury's advice on talent-first...

Content, Briefly ·

2023/08/14

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss:- Workweek's talent-first approach to B2B content- Why empowering your writers and creators is so important- How to repurpose content for maximum impact- How to run virtual events that people will loveBen runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/This episode is presented by our friends at The Juice. You can signup for a free account

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44:19

MessageDesk: Kyle Kuczynski on ruthless...

Content, Briefly ·

2023/08/07

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:- How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choicesThis episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/👉 You can learn more about

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45:28

Zapier: How Lane Scott Jones proved a 454% ROI on...

Content, Briefly ·

2023/07/31

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:- How Lane calculated a 454% content ROI for Zapier- How she grew the team from four to 20 people- How (and why) Zapier publishes 85 articles each month- How A.I. is speeding up the team's editing workflow👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/👉 You can learn more about Zapier here: https://zapier.com/

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35:44

Voiceflow: Kristin Hillery on bringing a new category...

Content, Briefly ·

2023/07/24

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:- Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/👉 You can learn more about Voiceflow here: https://www.voiceflow.com/

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34:38

Arrows: Stuart Balcombe on platform-native content...

Content, Briefly ·

2023/07/17

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:- Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/👉 You can learn more about Arrows here: https://arrows.to/

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34:25

Meta: Sonja Jacob and Mahu Sims on content ops and...

Content, Briefly ·

2023/07/10

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:- Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/ 👉 You can learn more about Meta here: https://about.meta.com/

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35:12

Minuttia: George Chasiotis on building an agency and...

Content, Briefly ·

2023/07/03

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:- How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I.👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/👉 You can learn more about Minuttia here: https://minuttia.com/

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30:15

Appcues: Ramli John's Multi-Pronged Strategy for...

Content, Briefly ·

2023/06/12

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers. His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that. Today, Jimmy and Ramli look at the various elements of product based growth marketing, and

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36:44

Forget the Funnel: Gia Laudi's Masterclass on Knowing...

Content, Briefly ·

2023/05/29

On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics.Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-Led Growth Framework. Through her founding of Forget the Funnel, they help SaaS marketing & growth leaders get out of the weeds, build airtight customer-led strategies, & build revenue-generating outcomes.Today, Jimmy and Gia go

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32:47

Peak Freelance: Elise Dopson on the State of Freelancing

Content, Briefly ·

2023/05/15

Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing.From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to becoming a $100k+ earner in freelance writing by the age of 21.Elise and Jimmy discuss Elise's process in taking the leap and creating such a successful freelance business at such a young age, her thoughts on the freelance market as it stands,

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30:45

Clearbit: Analytics Expert Julie Beynon on Measuring...

Content, Briefly ·

2023/05/01

Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit.Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business.After a short stint in content marketing, Julie realized her talents could be recognized elsewhere, and joined the data analytics world. Jimmy and Julie discuss data, analytics, attribution and the concept of getting “close enough” when drilling down into the details.To find

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36:27

Verblio: How Ryan Sargent Is Cutting Through the...

Content, Briefly ·

2023/04/14

On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio. Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, webinars, and more. With a music professor and teacher background, Ryan entered the space with a different vision than some of his peers. Jimmy and Ryan talk about what the Verblio team looks like, how they dedicate resources to prioritizing

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41:39

Slite: Melanie Broder’s Focus on Thought Leadership...

Content, Briefly ·

2023/04/04

Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today.Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, thoughtful collaboration and confident decision-making for its users.Jimmy and Melanie chat about the process at Slite, from content frequency to Melanie’s tips for editing for the right audience. They also chat about Slite’s new AI feature, “Ask”

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127 results

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