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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:21:35

Making the Case for your FY26 Budget

Higher Ed Pulse ·

2025/03/03

Mallory and Seth dive into a growing crisis in higher education—burnout. Drawing from a recent Chronicle of Higher Education report, they explore the alarming data on faculty and staff exhaustion, workload increases, and political pressures. But rather than just acknowledging the issue, they focus on solutions—specifically, how AI can help alleviate burnout by automating repetitive tasks, improving efficiency, and allowing educators to focus on what they do best. Whether you’re an AI skeptic or an

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00:46:28

Pulse Check: Advancement Amplified: AI for IA — Part 1

Higher Ed Pulse ·

2025/02/27

Welcome to "Advancement Amplified: AI for IA," a 5-part Pulse Check hosted by Dan Giroux, a higher education marketing and communications leader focused on elevating the strategic impact of Advancement. Advancement is at a pivotal moment. As institutions navigate shifting donor expectations, alumni engagement challenges, financial pressures, and the demand for greater efficiency, AI is emerging as a transformative force.In today's Part 1, Dan Giroux sits down with Matthew Lambert, Senior Vice

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00:21:08

Can AI Save Higher Ed from Burnout?

Higher Ed Pulse ·

2025/02/24

Higher ed is exhausted—literally. A new report from The Chronicle of Higher Education confirms what many faculty and staff already feel: heavier workloads, fewer resources, and increasing pressure are pushing employees to the brink. But is there a way out? In this episode, Mallory and Seth explore how AI can be a powerful tool in reducing burnout, streamlining workloads, and helping institutions retain their best talent. Plus, they share real-world AI solutions, from automating admin tasks to

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00:42:51

Pulse Check: Strategic Storytelling — Part 5

Higher Ed Pulse ·

2025/02/20

Welcome to this new Pulse Check series on the power of storytelling. This is Part 5: AI-Powered Storytelling.In this episode of Strategic Storytelling, host Maria Kuntz speaks with Tina Miller. They discuss the transformative role of AI in storytelling and communication within higher education, particularly at Arizona State University. Tina shares her journey of integrating AI tools into her team's processes, enhancing creativity and productivity, and developing proprietary AI models to support

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00:33:49

Pulse Check: Strategic Storytelling — Part 4

Higher Ed Pulse ·

2025/02/13

Welcome to this new Pulse Check series on the power of storytelling. This is Part 4: Leveraging Stakeholder Engagement for Strategic Storytelling.In this episode of Strategic Storytelling, host Maria Kuntz speaks with Anna McBrayer, Chief Marketing Officer at Fort Lewis College, about the importance of strategic storytelling in higher education. They discuss the process of stakeholder engagement, balancing creativity with institutional goals, and the significance of student-driven narratives. Anna

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00:22:30

The Books That Changed How We Lead

Higher Ed Pulse ·

2025/02/10

Hosts Mallory and Seth dive into the books that have profoundly shaped their leadership philosophies. From timeless business classics to modern leadership must-reads, they share personal anecdotes, key insights, and how these books have influenced their careers. If you’re looking to sharpen your leadership skills, rethink your approach to work, or just add some solid reads to your bookshelf, this episode is for you.Their Book Recommendations:How To Be a Great Boss - Gino Wickman and Rene Boer The

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00:35:42

Pulse Check: Strategic Storytelling — Part 3

Higher Ed Pulse ·

2025/02/06

Welcome to this new Pulse Check series on the power of storytelling. This is Part 3: Multicultural Brand Marketing. In this episode of Strategic Storytelling, host Maria Kuntz interviews Christian Ponce, the Associate Vice President for Marketing at Old Dominion University. They discuss the importance of storytelling in higher education marketing, particularly focusing on multicultural marketing strategies. Christian shares his personal journey into the field, key moments that shaped his approach,

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00:22:03

The ROI Reality Check: What Students and Families...

Higher Ed Pulse ·

2025/02/03

Hosts Seth Odell and Mallory Willsea tackle one of the most pressing questions in higher education today: What do students and families actually care about in 2025? With application season in full swing and yield season just around the corner, institutions must understand what’s driving enrollment decisions. Spoiler alert—it’s all about proof, not just promises. From career outcomes to tuition transparency and campus safety, Seth and Mallory break down the key factors influencing students and

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00:26:44

Pulse Check: Strategic Storytelling — Part 2

Higher Ed Pulse ·

2025/01/30

Welcome to this new Pulse Check series on the power of storytelling. This is Part 2: From News to Narrative: Frank Tramble on Transforming Higher Ed Storytelling. Frank Tramble shares about the importance of an integrated marketing and communications strategy, understanding your audience's core motivations to create more impactful messages and the need to always to be learning.Guest Name: Frank Tramble, Duke UniversityGuest Bio: Frank Tramble is a highly accomplished communications professional

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00:21:09

AI as Higher Ed’s Crisis Compass: Does It Build...

Higher Ed Pulse ·

2025/01/27

Mallory and Seth dive into the provocative topic of AI's role in higher education, asking the critical question: Does AI act as higher ed’s crisis compass by building resilience, or does it expose vulnerabilities we’d rather ignore? The conversation explores how AI is transforming institutions, from identifying inefficiencies to bridging communication gaps, while also highlighting leadership’s role in determining whether these insights drive progress—or further deepen the cracks. If you’re curious

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00:49:26

Pulse Check: Strategic Storytelling — Part 1

Higher Ed Pulse ·

2025/01/23

Welcome to this new Pulse Check series on the power of storytelling. On this Part 1: Reimagining the University as a “Big Brand”, guest Matt McFadden talks about embracing the fact that universities are mega brands and how this should influence the way we market to different audiences through a values-based brand platform. Case studies include Nike and three universities with very different use cases. Guest Name: Matt McFadden, Simpson & ScarboroughGuest Social:

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00:27:24

The Role of Storytelling in Shaping Institutional...

Higher Ed Pulse ·

2025/01/20

Hosts Mallory and Seth explore the art and strategy behind storytelling in higher education marketing. From its emotional impact to its ability to build authentic connections, they discuss how storytelling differentiates institutions in an increasingly crowded marketplace. Seth shares insights from his recent team retreat and dives deep into effective frameworks, platforms, and actionable steps for crafting compelling narratives.Key TakeawaysStorytelling's Importance: Stories are the bridge between

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00:30:53

Pulse Check: What We’re Learning About Leadership...

Higher Ed Pulse ·

2025/01/16

Part 3: The Confidence Equation: Building Resilience and Owning Your WinsThis episode explores how to recognize your achievements, combat imposter syndrome, and step into opportunities with confidence. It’s about resilience and learning to see yourself as a leader, even when doubt creeps in.Key TakeawaysImposter Syndrome Isn’t Truth: Doubts often stem from self-imposed narratives, not reality. Recognizing this is the first step in overcoming them.Celebrate Every Win: Whether big or small,

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00:25:12

New Year, New Who?

Higher Ed Pulse ·

2025/01/13

In the latest episode of The Higher Ed Pulse, co-hosts Seth and Mallory dive into their 2025 aspirations, blending professional ambitions with personal growth goals. They explore how AI is transforming workflows, the importance of intentional leadership, and strategies for balancing high performance with well-being. This lively discussion offers inspiration for education professionals looking to make meaningful changes in the year ahead.Key TakeawaysAI Integration is Key: 2025 is the year to

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00:25:03

Pulse Check: What We’re Learning About Leadership...

Higher Ed Pulse ·

2025/01/09

Welcome back to this Pulse Check Series for Pt. 2 — How to Make a Difference (Even Without the Title). Leadership doesn’t always come with a title. This episode dives into practical ways to lead through influence, whether it’s starting initiatives, building rapport, or making your voice heard on campus.Key TakeawaysInfluence Without Authority: You don’t need a title to lead. Preparation, relatability, and collaboration are key to influencing decisions effectively.Active Listening and Empathy:

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00:24:07

Can Higher Ed Handle AI Responsibly?

Higher Ed Pulse ·

2025/01/06

In the inaugural 2025 episode of The Higher Ed Pulse, hosts Mallory and Seth dive into the complex and urgent topic of ethics in artificial intelligence (AI) within higher education. They explore the challenges AI presents, such as data privacy, algorithmic bias, and over-reliance on automation, while discussing strategies to align AI usage with institutional missions. This thought-provoking episode is a must-listen for higher education professionals navigating the evolving landscape of AI

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00:28:32

Pulse Check: What We’re Learning About Leadership...

Higher Ed Pulse ·

2025/01/02

Feedback is at the heart of mentorship, and this episode dives into embracing constructive criticism, learning from mistakes, and understanding the power of “tough love.” It’s about turning feedback into actionable steps for personal and professional growth—even when it’s not easy to hear.Key TakeawaysFeedback Feels Personal: Feedback often feels like a critique of our identity, not just our work—especially as young professionals still finding their footing.Mindset Matters: Shifting from seeing

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00:13:22

2024 Hall of Fame: Tina Miller

Higher Ed Pulse ·

2024/12/31

Today's inductee into the 2024 Enrollify Hall of Fame is Tina Miller, Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology. A trailblazer in AI-driven innovation, Tina has been instrumental in integrating advanced technologies into higher education. From fostering AI literacy to launching impactful ChatGPT initiatives, Tina shares how ASU is redefining the role of technology in student success and workplace efficiency.Check out the full episodes Tina

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00:15:36

2024 Hall of Fame: Jon-Stephen Stansel

Higher Ed Pulse ·

2024/12/30

Today's inductee into the 2024 Enrollify Hall of Fame is Jon-Stephen Stansel, founder of Saturn Nine Media, whose transformative social media strategies are reshaping higher education engagement. In this episode, Jon-Stephen discusses the immense potential of social listening, advocates for rethinking the role of social media managers, and shares actionable insights for empowering these professionals. His vision is setting a new standard for leveraging digital platforms in higher ed.Check out the

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00:11:52

2024 Hall of Fame: Kin Sajpal

Higher Ed Pulse ·

2024/12/26

Today's inductee into the 2024 Enrollify Hall of Fame is Kin Sajpal, Vice President of Marketing and Communications at the University of Redlands. We revisit Kin’s groundbreaking insights on audience engagement, tailored marketing strategies, and fostering collaboration between enrollment and marketing teams. From innovative approaches to international student recruitment to the transformative "OneGrad" campaign, this episode is a masterclass in strategic higher ed marketing.Check out the full

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