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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

32:56

Why CMOs Need to be Chief Competitive Advantage Officers

C-Suite Sales & Marketing Perspectives ·

2024/11/19

Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive Officers. She also delves into how marketing departments can drive long-term sustainable growth by focusing on customer experience rather than just product differentiation, especially in an era where rapid technological advancement has changed the competitive landscape."As marketers, our job and our challenge is to stretch the customer experience, right

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31:40

CMOs: How to Play the Dual Role of Marketer and...

C-Suite Sales & Marketing Perspectives ·

2024/11/19

💡 Elizabeth Clor, Chief Marketing Officer at Contegix, shares her experiences and insights on balancing the dual roles of a CMO as both a marketer and a business growth leader. She delves into how modern marketing roles have transformed with technological advancements, integrating storytelling with data to drive strategic growth. She also discusses the importance of active listening for aspiring marketing leaders looking to bridge the gap between marketing functions and executive business

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35:22

CROs: How to Build a Diversified Portfolio of Revenue

C-Suite Sales & Marketing Perspectives ·

2024/11/11

💡 Edan Gottlib, CRO at Hygraph, shares insights on the intricacies of building a diversified revenue portfolio, crucial for achieving sustainable growth in today's dynamic market. With his extensive experience, Edan articulates the vital strategies required to balance and diversify revenue streams, sharing valuable insights drawn from his successful tenure in leading major companies.💡“The only way to truly and continuously meet the expectations of the board, management, or even your own goals and

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31:37

CMOs: The Engineering Perspective on Creating...

C-Suite Sales & Marketing Perspectives ·

2024/11/11

💡 Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies through innovative strategies and data-driven marketing approaches. He unfolds the engineering-based scientific method applied to marketing, focusing on data-driven decision-making, creating emotional market connections, and fostering hyper-revenue growth.💡"Marketing can play a huge role in driving hyper revenue growth. While sales are needed to close deals,

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26:23

CMOs: Why B2B Marketing Needs to Be More Like...

C-Suite Sales & Marketing Perspectives ·

2024/11/11

💡 Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing. 💡"In B2B, the reference point is becoming the entertainment space because they do an

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31:48

Getting Things Done as a CMO, Now CRO

C-Suite Sales & Marketing Perspectives ·

2024/11/11

💡Sanja Gabler, Chief Revenue Officer at Trapets, shares her experience transitioning from CMO to CRO, highlighting the role's strategic demands in unifying marketing, sales, and customer success. She addresses common challenges like sales-marketing alignment and fostering revenue ownership across teams. She also discusses the importance of customer experience as a competitive advantage, emphasizing the need to refine the ideal customer profile and exceed service expectations.💡"The CRO today

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27:42

How to Transform Your GTM Strategy for Today's B2B...

C-Suite Sales & Marketing Perspectives ·

2024/11/06

💡 Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the digital age. He shares his extensive knowledge of how the buying journey has shifted over the years and why understanding this change is crucial for B2B companies aiming to remain competitive.💡"Keep your content relevant. Keep it fresh, new, entertaining, and fun. Give your target market content they can use to improve their lives and build trust." -

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31:29

CMOs: Elevating the Customer Role to a Seat at the Table

C-Suite Sales & Marketing Perspectives ·

2024/11/06

💡 Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sales. He shares his vast experience from his tenure at Digicel, highlighting the importance of elevating the customer’s role to the highest authority in any business decision process. He also discusses building a customer-obsessed culture within organizations and how this approach influences success both in the B2C and B2B sectors.💡"Ultimately, the

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28:30

CMO Resilience: How to Prove Marketing's Value

C-Suite Sales & Marketing Perspectives ·

2024/11/06

💡 Izabela Misiorny, Chief Marketing Officer at Siteimprove, discusses the intricate balance involved in proving the value of marketing. She shares her passion for marketing, communication, and her journey across various cultures, emphasizing the importance of resilience and adaptability in today's ever-changing landscape. She also discussed crucial insights into how marketers can effectively communicate their strategic importance both internally and externally.💡"External value comes from

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33:34

CMOs: How to Build Adaptive Frameworks for Changing...

C-Suite Sales & Marketing Perspectives ·

2024/11/06

💡 Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. He shares his unique career journey and discusses the significance of understanding the fundamentals of business to sustain success in ever-evolving markets.💡"If you understand what and how your peers operate, boil those down into fundamentals, and then turn them into either the frameworks they're using or the frameworks you're using, your marketing is

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21:54

CRO Insights: In-Depth ICP Analysis Drives...

C-Suite Sales & Marketing Perspectives ·

2024/11/05

💡 Baris Vural, CRO at Smartlinx, emphasizes the vital role of a well-defined Ideal Customer Profile (ICP) in accelerating go-to-market success. He explores how understanding evolving customer needs, fostering human-centered communication, and building communities enable businesses to connect deeply with C-suite executives, address their challenges, and create targeted, impactful marketing strategies. 💡"As a CRO, it’s all about efficiency, customer acquisition costs, and ensuring your company

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34:11

CMOs: What Is the Importance of Your ZMOT?

C-Suite Sales & Marketing Perspectives ·

2024/11/04

💡 Vikram Bhaskaran, VP of Growth Marketing at ThoughtSpot, delves into the concept of the Zero Moment of Truth (ZMOT) and its crucial role in contemporary marketing strategies. He also explores how understanding and leveraging ZMOT can help marketers better align their efforts with customer needs, leading to more effective engagement and conversion tactics. Vikram shares his journey from software engineering to marketing and emphasizes the importance of being customer-obsessed to truly address

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30:58

The Concept of CMO Darwinism

C-Suite Sales & Marketing Perspectives ·

2024/11/04

💡 Shashwat Ghosh, Former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. He also unveils the challenges CMOs face today and the pressing need for evolution in marketing strategies to stay competitive. 💡"The era of CMO Darwinism is here. As a CMO, you need to take ownership of the go-to-market strategy and incremental modifications, while a good CMO will want to utilize the depth of experience from successful experiments." -

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36:40

Cloud Republic: Modernizing Go-to-Market Strategies...

C-Suite Sales & Marketing Perspectives ·

2024/11/04

💡 Søren Vasø, Chief Marketing Officer at MapsPeople, delves deep into innovative B2B marketing strategies. Søren discusses the groundbreaking concept introduced in his book “Cloud Republic,” a strategy challenging traditional sales approaches and embracing the limitless potential of the cloud to effectively reach ideal customer profiles (ICP). 💡"Instead of just having a kingdom and hiring a lot of armies to fight your wars, you can build a different business that goes out and creates a compelling

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33:33

CMOs: Don’t Accept the Status Quo, Be a Business...

C-Suite Sales & Marketing Perspectives ·

2024/10/22

💡 Zarina Stanford, CMO at Bazaarvoice, dives into how her storytelling skills transcend traditional marketing roles, advocating for dynamic leadership within the C-suite. She uncovers the transformation from marketing as a functional role to an influential business leadership position that defies the status quo, emphasizing the importance of authentic consumer voices and insights in shaping company strategies and narratives.💡“Think big and be bold, because small changes won't be enough. There is

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32:40

B2B CEOs: How to Use AI to Accentuate Your...

C-Suite Sales & Marketing Perspectives ·

2024/10/22

💡 Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive experience with major brands. He highlights the significant role AI plays in redefining business strategies, juxtaposing past digital transformations with current and future AI advancements.💡"Build a roadmap for how you will implement and approach AI in your marketing organization. Try to gain some clarity and measure where you are now and where you could

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31:37

CMOs: Becoming the Leading Customer Authority in Your...

C-Suite Sales & Marketing Perspectives ·

2024/10/22

💡 Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. She highlights why understanding customer needs and experiences is essential for developing effective go-to-market strategies and creating lasting competitive advantages. She also discussed the need for a holistic and deep understanding of customers, moving beyond transactional data to uncover customer motives, intentions, and feelings. 💡"Customers are

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30:44

CMOs: Lesson Learned From a B2B Turnaround

C-Suite Sales & Marketing Perspectives ·

2024/10/21

💡 Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant change, she delves into how businesses can authentically engage both their internal teams and external partners to foster growth.💡"Times of high growth

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34:36

How to Not Overcomplicate Our Own Success

C-Suite Sales & Marketing Perspectives ·

2024/10/16

💡 Griffin Parry, Chief Executive Officer at m3ter, along with Kelly Singsank, Director of Marketing, explores the art of simplifying success in business. The conversation focuses on how businesses often overcomplicate their approaches and the steps needed to streamline operations by adopting customer-centric strategies. They draw on their extensive experience in startups, large enterprises, and various roles to discuss the importance of understanding your audience’s perspectives to foster clear and

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32:57

How Core Values Truly Impact Your Clients and Business

C-Suite Sales & Marketing Perspectives ·

2024/10/14

💡 Michael Zalle, CEO of YellowBird, discusses his journey as an entrepreneurial leader, emphasizing the critical role that foundational core values play in driving not only internal company culture but also client relationships and overall business success. He shares insights drawn from his extensive experience founding and leading tech startups, focusing on the essential distinction between values and principles. 💡“The numbers reflect the outcome and the output, which ties back to core values. It

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240 results

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