Loading...

PODCAST

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert,

technology marketing

All Episodes

40:59

Engagement Over Discounts | An Interview with Sarah...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/20

Welcome to another episode of Subscription Prescription!In this episode, your host, Matthew Holman, dives deep into the world of subscription businesses with the queen of subscription boxes, Sarah Williams. Whether you're just starting out or looking to scale your subscription program, this episode is packed with actionable insights.🎯Key Topics Covered:The power of email marketing in reducing churn and boosting average order value.How to create an engaging subscriber experience that drives

en

25:54

The Metrics You Can't Ignore for a Profitable...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/13

Welcome to another episode of Subscription Prescription, where we unlock the secrets to scaling your subscription business! In this episode, host Matthew Holman dives deep into essential metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Contribution Margin. These are the building blocks for understanding how to acquire subscribers profitably.You'll learn:The importance of knowing your CAC and how it impacts your ad spend.How to balance upfront costs with long-term subscriber

en

38:01

From a Rocky Start to a Smooth Shave | How Tiege...

Subscription Prescription | Weekly Doses to Boost... ·

2024/08/06

In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley. Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for

en

23:07

Get Better At Creating Content | Strategies to Help...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/30

Content is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more.From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business.To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.coSubscribe to our weekly newsletter:

en

29:47

Build Better Website Experiences | An Interview with...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/23

Ben Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver more for less online.Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com

en

20:58

Beef Up Retention with Better Email | Steal These...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/16

A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers.In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.Read

en

26:27

Active Customers | Why This Metric Can Transform Your...

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/09

Ryan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead.In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.Get an audit right away with Chargeflow:

en

18:37

Subscription Pet Peeves | Make These Changes Right Away

Subscription Prescription | Weekly Doses to Boost... ·

2024/07/02

Matt has seen a lot of subscription programs, both big and small. There are a few things brands fail to do that they shouldn't.In this week's dose, Matt breaks down the simple improvements you can make today.Scale up your content today with Penmo: https://penmo.co/Subscribe to our weekly newsletter: https://thesubscriptiondoc.com

en

60:13

Subscription Features You Need | Tips From an...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/25

Ben Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control.Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers.See how Upzelo can scale up your loyalty program: https://upzelo.comLearn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-controlSubscribe

en

20:54

The Easiest Way to Increase Subscribers | Focus on...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/18

In honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer.This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer.Watch to get inspiration on simple ways you can improve your subscription offer and get more

en

48:10

Beggin For More | How Bailey's CBD Keeps Making...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/11

Learn from Aaron Argueta has helped build Bailey's CBD into one of the most popular and growing brands in the pet industry. With strong SEO, wholesale sales, and incredible product development, Bailey's is showing why pet owners keep coming back for more.Shop at Bailey's for your pet: https://baileyscbd.com/Connect with Aaron Argueta: https://www.linkedin.com/in/aaronargueta/Subscribe to our newsletter for weekly subscription tips: https://thesubscriptiondoc.com

en

55:55

Which Subscription App is Best? | A Special Edition...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/06

One of the most contentious topics is ecommerce is which subscription app is best. In this special edition of subscription prescription, Matt sits down with Andriy Rudnik to weigh all of the different platforms. You'll be surprised to hear some of our picks! This is a hot topic you won't want to miss. Plus, we talk about the danger in migrations.Go get a free chargeback audit from Chargeflow

en

14:28

My Secret to Unlocking Subscription Growth | Let's Do...

Subscription Prescription | Weekly Doses to Boost... ·

2024/06/04

This week's dose is a little bit different. Instead of telling you what to improve, I'm walking you through the process I do with brands to figure out (quickly) what they should focus on next. A lot of the work I do is getting brands to tell me what is working or not across subscriptions, and then helping them connect the dots.So this week's dose is a thought exercise you can run through with your team now and in the future to find next steps for subscription growth.Don't forget to grab the

en

33:53

The Year of Retention | Chris George and SubSummit

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/30

In this special dose of Subscription Prescription, Matt talks with Chris George, the cofounder of SubSummit and Gentleman's Box. Chris is a seasoned subscription expert - Gentleman's Box was acquired before he founded SubSummit - and is in touch with people all over the industry.From his experience, what he's seeing work (or fail) he shares his insights on growing subscriptions.Plus, hear more about the Subscription Prescription conference and what is happening there.Special shout-out to our

en

50:23

Loyalty That Matters | How Goth Rider Coffee Does...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/28

This week's dose is an interview with a good friend, Phil Kyprianou. As the founder of Goth Rider Coffee and Hubbvee, an agency specializing in designing loyalty programs, no one knows loyalty quite like Phil. In this week's dose, Phil shares his insights on loyalty with Matt, on what's working, what's not, and how to design loyalty programs that people love.Connect with Phil on Twitter: https://x.com/philkyprianouCheckout Phil's work at Hubbvee: https://www.hubbvee.com/Subscribe to our newsletter:

en

44:51

Coffee That Never Runs Out | How Michael Mayer...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/21

One of the top reasons for any subscription ending is 'too much product.' Michael Mayer chose to attack this problem a little differently - with technology. In this week's dose, Matt sits down with the creator of Bottomless to discuss frequency, usage, and customer experience.https://www.linkedin.com/in/holman-matthew https://twitter.com/subscriptiondocSubscribe to my newsletter: thesubscriptiondoc.comSubscription Prescription https://thesubscriptiondoc.comSarah Williams for Subscription Box content

en

27:22

Finance Matters | Matt Putra Shares What Ecommerce...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/14

Do you know your numbers? Do you know what numbers matter the most for a successful subscription business? In this week's dose, Matt Putra, fractional CFO for ecommerce companies, shares how to think about your business. We dive into contribution margin, payback period, and more in this episode.0:00 Interview with Matt Putra0:22 Partner Recognition: Butter Payments1:24 Welcome Matt Putra, CEO EightX2:11 Introduction to Matt3:14 Understanding Profitability in an Ecommerce Business3:32 The Most

en

26:36

Cancellation Tactics | Reduce Churn by Increasing...

Subscription Prescription | Weekly Doses to Boost... ·

2024/05/07

We would all love to use discounts to improve retention, but sometimes its about getting the right people on the subscription. Even better is getting someone to use the product more right away to increase retention down the road. In this week's dose, Matt walks through some key strategies to reduce churn and improve retention.0:00 - Cancellation Tactics | Reduce Churn by Increasing User Adoption0:36 - Partner Recognition: Jordan Salvit - Salvit Advisors1:25 - Why We Shouldn't Lead With Surprise

en

46:12

Let SEO Bring You More Subscribers | An Interview...

Subscription Prescription | Weekly Doses to Boost... ·

2024/04/30

Whether you're new to content or crank out a blog article each week, growing organically is the dream for any ecommerce business. Josh Piepmeier is an SEO expert specializing in ecommerce and in this week's dose, he share the do's and don'ts of great SEO, plus how you can find better content opportunities for your brand within your niche.0:00 Interview with Josh Piepmeier0:23 Upzelo Loyalty, Referrals and Rewards Platform1:44 Introducing Ecommerce SEO Expert Josh Piepmeier2:32 Josh Talks About His

en

22:04

How to Help Subscribers Find the Right Frequency

Subscription Prescription | Weekly Doses to Boost... ·

2024/04/23

We've all had subscribers cancel because of too much product, but how do you craft an experience that lets customers order what they want, when they want it? In this week's dose, Matt dives into some of the ins and outs of getting subscribers on to the right frequency. Also, what that unlocks for LTV and other ways to sell products to capture better value up front.0:00 How to Help Subscribers Find the Right Frequency0:33 A New Solution Called Bottomless May Be the Answer2:08 This Week's Dose:

en

127 results

Similar Podcasts

Lead With AI

Tamara Nall

Elon Musk Podcast

Stage Zero

Two Blokes Talking Tech

Trevor Long and Stephen Fenech

Download This Show

ABC Australia

Amelia"s Weekly Fish Fry

EEJournal.com