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PODCAST

Embedded Executive Podcast

Rich Nass, Embedded Computing Design

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.

technology

All Episodes

12:26

Embedded Executive: The Evolution of a Wireless...

Embedded Executive Podcast ·

2025/02/05

At the LoRa Alliance, there’s a new sheriff in town. Alper Yegin is the group’s new CEO. LoRa, which stands for long range, allows transmissions to occur at very low power, sometimes lasting many years without changing batteries. Yegin believes the LoRa spec is quite solid, but there’s always room for it to evolve. He feels that one of his primary tasks is increasing awareness and education around the standard. This can (and will) happen by increasing partnerships with complementary organ...

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13:13

Embedded Executive: Develop Your Embedded Code on an...

Embedded Executive Podcast ·

2025/01/29

Open tools are becoming the norm in the embedded software development space. And that’s definitely the case for Analog Devices’ CodeFusion Studio tool. The IDE lets developers start with an SoC, and design their systems from there. The software development platform is based on Microsoft's Visual Studio Code (VS Code). On this week’s Embedded Executives podcast, with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, we define...

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11:47

Embedded Executive: A Banner Year for Z-Wave, Z-Wave...

Embedded Executive Podcast ·

2025/01/22

It’s been a very successful year for the Z-Wave Alliance. If you have any doubts about that statement, check out this week’s Embedded Executives podcast, where I spoke to Avi Rosenthal, the Chairman of the Alliance. Avi rattled off a long list of achievements for the organization, including a new spec, an unplug fest, and many new products. These endeavors all transcend nicely into wins for the community. That means developers have more/better options when it comes to wireless devices.

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21:36

Embedded Executive: A Productivity Tool From a Name...

Embedded Executive Podcast ·

2025/01/15

Tyson Tuttle left the helm of Silicon Labs a few years ago, took a little time to recharge the batteries, and now he’s back in the thick of things with a new company called Circuit. Given its name, you might think it’s a company designing ICs, but that’s not true. The company is building what some might call a productivity tool, but Tyson describes it as something way bigger and far more involved than that. He claims it’s a way to turn information into insights to simplify life, enhance work,...

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13:48

Embedded Executive: Deploying Production AI, Synaptics

Embedded Executive Podcast ·

2025/01/08

The industry revolves around two types of AI, namely research AI versus production AI. I wasn’t sure what these terms meant and their differences, so I asked an expert to join me on this week’s Embedded Executives podcast. John Weil is the Vice president and General Manager of Synaptics’ IoT Business Unit. After setting me straight, John talks about the last 20% of a design that the customer needs to figure out for themselves, amongst other things.

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14:54

Embedded Executive: The Latest in SDVs, Sonatus

Embedded Executive Podcast ·

2025/01/02

What is the real definition of a software-defined vehicle (SDV)? It depends, mostly on who you are asking that question of. I asked John Heinlein, the Chief Marketing Officer at Sonatus and he had a great response on this week’s Embedded Executives podcast. We discussed the differences between various tiers of vehicles, how they are upgraded, and what we should be looking out for as we move forward. Note that John has his podcast and was gracious enough to have me on as a guest recently. Hear...

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14:59

Embedded Executive: Tools Create All Your...

Embedded Executive Podcast ·

2024/12/26

Is documentation an issue for your embedded project? Wouldn’t it be great if you didn’t have to create that documentation yourself, yet have it be as good (or better) than you could do yourself? That’s what the tool from Driver does. In full disclosure, I didn’t understand how the company’s technology worked, so I had a great discussion with Driver’s CEO and Co-Founder, Adam Tilton on this this week’s Embedded Executives podcast.

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11:49

Embedded Executive: Memory Controllers Are More...

Embedded Executive Podcast ·

2024/12/18

The amount of NAND memory that exists today is staggering. There are many different kinds of NAND, and the needed type is based on the intended application. Sometimes you need high-speed memory, sometimes very dense memory, and sometimes you need the memory to go into an environment that’s less than favorable. But the memory itself is just one piece of the system puzzle. You also need a controller to go with that memory. You might think like I did, that the controller is fairly simple to desi...

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5:05

Embedded Executive: Your AI Platform Needs Wireless,...

Embedded Executive Podcast ·

2024/12/11

With all the focus on AI and machine learning these days, we sometimes take other facets of design for granted, some of which are vital, like the wireless component. Synaptics’ Veros architecture fits the bill for state-of-the-art wireless communications with high throughput, low power consumption, and top-notch security. If you’re designing an AI-based platform using the company’s latest AI platform, Veros has built-in hooks to attach the two subsystems seamlessly. To understand what that me...

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11:24

Embedded Executive: Developing a Strategy To Manage...

Embedded Executive Podcast ·

2024/12/04

We are being bombarded with data; it’s coming at us from so many avenues, particularly as we move into the world of AI and the analytics that it brings. The key to a proper edge-to-cloud strategy is being able to make sense of that plethora of data. That statement sounds obvious and simple, but it’s quite the opposite. If you don’t have the proper strategy in place, your design could be doomed before it even gets started. To understand where to begin, and what path to take with the data strat...

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11:48

Embedded Executive: Choosing Your Programming...

Embedded Executive Podcast ·

2024/11/27

When designing systems with high integrity, say for automotive applications, what is the programming language of choice? I believe that’s referred to as a loaded question, because there are so many variables involved, and it’s a question that’s almost impossible to answer. Unfortunately, many developers make a decision for the wrong reasons. To get to the root of the matter, I invited Quentin Ochem, the Chief Product and Revenue Officer at AdaCore, to be my guest on this week’s Embedded Execu...

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17:31

Embedded Executive: When, Where, and Why Use Rad-Hard...

Embedded Executive Podcast ·

2024/11/20

What is rad-hard memory, and when and where should it be used? And what makes it different from conventional memory? The answers may seem obvious, but that’s not the case. That’s exactly why I spoke to Helmut Puchner, Vice President and Fellow in the Aerospace and Defense division of Infineon Technologies in this week’s Embedded Executives podcast. Obviously, such memories cost more, so you want to be sure you understand when they need to be deployed and when they don’t.

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10:03

Embedded Executive: The In-Cabin User Experience,...

Embedded Executive Podcast ·

2024/11/13

The automobile's in-cabin user experience (UX) is undergoing some serious changes. We’re nearing the point where the automobile can be viewed as an office or entertainment center that also transports you from point A to point B. With all those changes, it’s important to ensure that these non-mission-critical functions communicate with the mission-critical tasks at some point. To make sense of this, I spoke to Chet Babla, a Senior Vice President at indie Semiconductor on his week’s Embedded Ex...

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14:12

Embedded Executive: Zero-Trust Architecture, Infineon

Embedded Executive Podcast ·

2024/11/06

The Zero Trust Architecture (ZTA) provides a new approach to cybersecurity, and outlines a great model for developers to follow. Like the name implies, you should trust no one, at least initially, and assume that all networks and traffic are potential threats. We know that no network is ever 100% secure, but beginning with this assumption gives you the safest starting point and should reduce the risk of data breaches. ZTA is based on the principle of “least privilege,” which means that users ...

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14:58

Embedded Executive: The Future of Battery Testing,...

Embedded Executive Podcast ·

2024/10/30

Testing high-power batteries, like those used in EVs, can be a tricky endeavor. It’s more complicated and, frankly, more dangerous than testing smaller, lower-voltage batteries. It makes sense that the testing of these packs could and should be left to recognized test experts, Tektronix in this case.In a discussion with Russ Gaubatz, a senior applications engineer, and subject matter expert for Tektronix, and formerly of Elektro-Automatik (recently acquired by Tektronix), I learned what this ...

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12:27

Embedded Executive: Electrification of the...

Embedded Executive Podcast ·

2024/10/23

We’ve talked a lot about the software-defined vehicle. This week, we are talking about the electrification of that same automobile on the Embedded Executives podcast. As you might expect, it means removing some of the car's mechanical components and replacing them with electrical components. The benefits of doing that are great, as Sayeed Ahmed, a Director at Infineon Technologies states, but there are still some issues to be solved and some tradeoffs. It has to do with software, semiconducto...

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13:05

Embedded Executive: Deploying TSN, Mitsubishi

Embedded Executive Podcast ·

2024/10/16

TSN is a standard that originated for video-streaming applications. But today, it’s finding a home in industrial applications, and it’s is now becoming irreplaceable. Hear why in this week’s Embedded Executives podcast, where I spoke to Tom Burke, who is the Global Director of Industry Standards for Mitsubishi, as well as the Global Strategic Advisor for CC-Link Partner Association (CLPA), a high-speed, high-performance industrial network that supports the IIoT and IT/OT convergence.

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13:06

Embedded Executive: The SDV Is Coming, and It’s...

Embedded Executive Podcast ·

2024/10/09

We spend a lot of time talking about the software-defined vehicle (SDV), and there are two very good reasons for that. One is that is it occurring, whether you know it or not or whether you want it or not. The second reason is that it is very complex, even if you’re just dealing with the HMI, as it all ties back together at some point. To sort through the issues, I invited Marcelo Williams, a Global Senior Director for Infineon Technologies to be my guest on this week’s Embedded Executives po...

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12:55

Embedded Executive: Developers Need Great Hardware...

Embedded Executive Podcast ·

2024/10/09

Great hardware is useless without great software, and vice versa. The hardware industry continues to evolve, as always, but the software side operates quite differently than it did in the past, thanks to the groundswell of open-source software. Linux has grown into an operating system that can handle nearly any available application, leading the open-source parade down where it currently stands, basically being its own supply chain. One vendor, Analog Devices, has transformed from a tradition...

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12:10

Embedded Executive: Zephyr Could Be the OS You’ve...

Embedded Executive Podcast ·

2024/10/02

If you’re not familiar with Zephyr, shame on you. It’s an open-source, real-time operating system (RTOS) for resource-constrained devices. That’s how it differs from Linux, which is more of a mainstream OS. That said, Zephyr is growing quite rapidly in popularity, for many reasons. To understand what those reasons are, and why they make sense, I chatted with Benjamin Cabe, the Lead Developer Advocate for the Zephyr Project, which fall sunder the auspices of the Linux Foundation, on this this ...

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396 results

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