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PODCAST

Start Scale Succeed

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This

business entrepreneurship

All Episodes

51:26

Ep 95 - How going Viral on Tik Tok helped grow...

Start Scale Succeed ·

2023/05/04

Today Nicole is chatting to Lucy Hitchcock founder of not just one business, but two, service business Sassy Digital and pandemic born business Partner in Wine. In 2021 Lucy posted a viral video on TikTok, racking up half a million views in 12 hours and saw an item in her store selling every two minutes. Sales increased by 1,700 percent in a single day, which turned into sustained five-digit revenue every month. She's on Start Scale Succeed to tell the story of how that happened and the journey that

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60:54

Ep 94 - Launching and Growing a Beauty Brand in the UK

Start Scale Succeed ·

2023/04/27

Do you want to launch a beauty brand in the UK? Or perhaps you already have one and are looking to grow that business? This week's episode of Start Scale Succeed is a recording of a live webinar Nicole hosted with four beauty experts where they spoke about brand identity, PR, pitching to retailers, customer reviews and testimonials and how they can help you with your business, and so much more. KEY TAKEAWAYS Brand identity goes beyond just your logo, just because you have a product and a logo it

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54:22

Ep 93 - Laura Nolan Horgan and LNH EDIT Two Years on

Start Scale Succeed ·

2023/04/20

Today Nicole is joined by Laura Nolan Horgan, founder of LNH EDIT. This is a bit of a 360 podcast as Nicole chatted with Laura just as she launched her brand in Episode 9, now they catch up 2 years on. They’ll be discussing how the business has grown in that time, Laura’s biggest successes so far, as well as keeping a positive mentality as a business owner. KEY TAKEAWAYS LNH EDIT is a creative collection of fashion and homeware. Laura believes that every home and every person should surround

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33:17

Ep 92 - Imposter Syndrome With Roo Davies

Start Scale Succeed ·

2023/04/12

Return guest Roo Davies, The Mojo Coach, joins Nicole today on Start Scale Succeed to discuss imposter syndrome. They’ll be talking about what imposter syndrome is, how it can show up, how it can sabotage you and your business, and most importantly what you can do about it. Find out what the 5 types of imposter syndrome are, how to spot them, and how to move away from them towards having a killer mindset. KEY TAKEAWAYS There are 5 types of imposter syndrome, first is The Perfectionist -

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23:14

Ep 91 - Mental Resilience with Martin Durrant

Start Scale Succeed ·

2023/04/06

Today on Start Scale Succeed, Nicole is talking to Martin Durrant, mental resilience and wellbeing advocate and the founder of Out of The Grey. They’ll be chatting and giving you advice on building resilience, managing stress, and coping strategies. You’ll also get to hear Martin’s incredible story of fighting off illness all while keeping a positive mindset. KEY TAKEAWAYS In 2014 after 8 years of things going wrong with his body, Martin was finally diagnosed with MS. He felt this was a relief

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21:34

Ep 90 - Louisa Tidy Founder of Floragy

Start Scale Succeed ·

2023/03/30

Today's episode of Start Scale Succeed is a recording of an instagram with Louisa Tidy, the founder of Floragy, a natural skincare brand founded in 2019. Louisa started the company looking to rebalance her life after an exhausting retail career travelling and working too many hours. After a few years of testing and developing formulas, she launched Floragy with the ethos that ‘less is more’ keeping their ingredients to a minimum and using only key botanicals. KEY TAKEAWAYS Louisa suffered from dry

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26:39

Ep 89 - Growing Your Business with Chat GPT With...

Start Scale Succeed ·

2023/03/23

Today’s episode is centred around giving you advice on growing your business with ChatGPT. To do that Nicole is joined on Start Scale Succeed by founder of Mother Cuppa Tea, Candice Mason. If you’re new to AI, then this is the perfect place to start as we’ll be discussing what ChatGPT is, what it can do for your business, how to use it, and what its limitations are. KEY TAKEAWAYS When Candice launched Mother Cuppa Tea she was aware that she had to build an audience through a pre-launch strategy

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45:10

Ep 88 - Tips For Your Pre Launch Content Strategy...

Start Scale Succeed ·

2023/03/16

Today, host Nicole is joined by Nicole Giordano, founder of StartUp FASHION, an online community and business resource helping independent startup fashion designers around the world to take action, make progress, and reach their entrepreneurial goals. Nicole Giordano is on Start Scale Succeed this week to talk all about your pre-launch content strategy. KEY TAKEAWAYS One of Nicole Giordano’s top tips for your pre-launch strategy is to embrace the idea that you have to start the marketing process

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35:41

Ep 87 - How The Experts Value Your Business For Sale...

Start Scale Succeed ·

2023/03/09

Are you planning on selling your product business in the future? Do you want to have a better understanding of how it could be valued, what you should have in place, and what you need to know? If so you’re in luck because today Nicole is joined by Mark Fitzgerald Cooke, MD of Intelligent Business Partners, a UK based company who act as a broker for businesses that want to buy and sell companies from startups to multi million pound brands. KEY TAKEAWAYS The top things Mark looks at when valuing a

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31:05

Ep 86 - Costume stylist to Cashmere Designer Laura...

Start Scale Succeed ·

2023/03/02

Today Nicole is joined by Laura Chambers, founder of Laura Chambers Cashmere. The two are going to be discussing her brand, why she set it up, and all the background and advice she can give to help you when it comes to starting and scaling your business. Listen in to find out the best advice Laura has ever received and the challenges she faced in the fashion industry. KEY TAKEAWAYS Laura Chambers Cashmere began when Laura started casually knitting for herself after she closed her womenswear

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45:06

Ep 85 - Using Pinterest to Grow Your Product Business...

Start Scale Succeed ·

2023/02/23

Today Nicole is joined by Rachel Waring, a creative consultant to talk all about Pinterest and how to make it work for you. Listen in for some really useful tips on what you can be doing differently on Pinterest, how the strategy differs from Instagrams, content repurposing, and most importantly how you can use it to grow your product business. KEY TAKEAWAYS The first place you should start when using Pinterest is knowing why people are there. Stop treating it like Instagram and start treating it

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21:19

Ep 84 - How to Prepare for a Personal Branding Shoot...

Start Scale Succeed ·

2023/02/16

As a small business owner, you need to build those know, like, and trust factors with your audience. It's important that you are visible and show up in your business and to do that you are going to want imagery that's on brand and represents you. Today Nicole is chatting with Rosie Parsons, a personal branding photographer on why you should have personal branding photography, why it's important and how to prepare for a shoot. KEY TAKEAWAYS Showing up to a client meeting or even creating your

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22:13

Ep 83 - From Lawyer to Co-Founder of Skincare Brand...

Start Scale Succeed ·

2023/02/09

On today's podcast Nicole is joined by one of the cofounders of By Sarah London, a UK based B Corp skincare brand that was founded by Sarah and today’s guest Lauren to help stressed and sensitive skins, an idea that was born on the back of Laurens cancer diagnosis and subsequent own personal skincare difficulties. KEY TAKEAWAYS Sarah first developed natural skincare to restore and repair her sister's sensitive, fragile skin when she was recovering from an aggressive form of leukaemia, with only a

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24:38

Ep 82 - Everything You Need To Know About Wholesale

Start Scale Succeed ·

2023/02/02

Today’s Start Scale Succeed is a solo episode from Nicole where she tells you everything you need to know about wholesale. She’ll be discussing the four main questions you need to be asking yourself, the why, the where, the how, and the when. So if you’re looking to get into wholesale but have no idea what to expect when it comes to profit margins, trade fairs, and finding the right resellers, then this is the episode for you. KEY TAKEAWAYS A wider audience means increased sales and increased

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27:22

Ep 81 - Finding The Right Fulfilment With Dean...

Start Scale Succeed ·

2023/01/26

Are you spending several hours packing boxes and shipping orders? Surrounded by boxes in your living room, your sitting room running out of space to store your inventory, or you need more time to grow your business so that you're not focused on packing and picking? Then this episode is going to be a great one for you because Nicole is talking to Dean Johnson, founder of The Hubb, which provides a variety of services from marketing and fulfilment to SMEs. They’ll be covering everything that you need

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40:06

Ep 80 - Turning Browsers into Buyers on your Website...

Start Scale Succeed ·

2023/01/19

There's been a lot of doom and gloom about retail recently, and one of the most important things that you need to do is change your browsers into buyers. That’s what today’s guest Elle Williamson, the E-commerce assistant, is here to do. Elle joins Nicole on Start Scale Succeed to help you convert traffic into sales. KEY TAKEAWAYS Elle created the e-commerce assistant to help busy small business owners learn how to create great Shopify websites and use Klaviyo for their email marketing. She does

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32:01

Ep 79 - What You Should Do When Starting a Fashion...

Start Scale Succeed ·

2023/01/12

Have you wondered about what the costs are involved in starting a fashion business or what you should be doing first? Today on Start Scale Succeed Nicole is chatting with Alison Lewy MBE, founder of Fashion Angel, mentor, consultant, and author of ‘Design Create Sell – a guide to starting and running a successful fashion business’. KEY TAKEAWAYS Fashion Angel is a fashion industry support service offering business mentoring, events and access to funding, to fashion start-ups and established

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51:30

Ep 78 - ADHD serial entrepreneur Amanda Perry talks...

Start Scale Succeed ·

2023/01/05

Today Nicole is chatting with serial entrepreneur, Amanda Perry, who has started, scaled and sold several brands and also works with several founders to help them grow and achieve their goals. Listen in for helpful tips from Amanda on how you can grow your own business, dealing with ADHD as a business owner, and the importance of having the right people around you. KEY TAKEAWAYS From having a business go bankrupt, Amanda has learned that you have to have the right people in giving you the right

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34:32

Ep 77 - From Designing for Dior to creating her own...

Start Scale Succeed ·

2022/12/28

Today Nicole is joined by Julie Peelo, founder of the Irish contemporary bag and accessories line Peelo. Julie has worked with designers such as Dior, Marni and John Galliano, creating and overseeing their handbag divisions. In 2020 during the pandemic, she launched her own brand. KEY TAKEAWAYS Julie left her good job in Ireland to move to Italy to pursue her dream. Without speaking a work of Italian, she rented a sofa to stay on and hit the streets to hand out her CV to all the top brands. She

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25:11

Ep 76 - Creating a Brand With Joanna Kay And What You...

Start Scale Succeed ·

2022/12/22

In this week's episode of Start Scale Succeed Nicole is joined by Joanna K, founder of JK Creative Company, which is a branding, marketing and digital company that helps you with your business. Joanna is here to give you advice on branding, creating a brand, and re-branding. KEY TAKEAWAYS When it comes to branding Joanna likes to take a big picture approach and work backwards to reverse engineer the brand. She asks her clients where they want to be in 5 or 10 years and keeps that goal in mind when

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