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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

news & politics

All Episodes

15:32

Yard Signs and Direct Mail in a Digital World with...

Digital Politics with Karen Jagoda ·

2020/02/20

Mike Gaby, Account Executive, Kessler Creative talks about the opportunities and obstacles to using yard signs and direct mail to drive voter interest. Despite signage restrictions in some communities and the constant need to replace stolen or removed signs, the political yard sign business is booming. Though political campaigns are sticking to traditional colors in yard signs, they are experimenting with larger format direct mail to stand out from the clutter in the mail box and to drive voters

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15:41

Reality of Applying Technology to Counting Votes and...

Digital Politics with Karen Jagoda ·

2020/02/12

Ben Katz Chief Architect ISPolitical is empathetic to those who contributed to and were affected by the failure to count the votes in the Iowa caucus and he points out the different kinds of failures that drove the melt-down. Ben talks about other ways to bring technology to counting votes, the need to focus on the real requirements of field and election officials, and importance of improving user interfaces in situations where there is a wide range of phones, ages of volunteers and those with

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16:22

Building Multilingual Inclusive Video Search Engine...

Digital Politics with Karen Jagoda ·

2020/02/04

Craig Stadler, Partnership Manager, Petey Vid is an entrepreneur who has been specializing in search architecture and streaming video for many years. He is currently developing a robust video search engine that encompasses videos from 50+ diverse sources with an aim to provide a wider range of views to address the current biases that influence YouTube selections. @PeteyVid ThePeteyVid.com

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18:09

Running for Congress in the Tennessee 5th with...

Digital Politics with Karen Jagoda ·

2020/01/29

Meredith Mattlin is running for Congress in the 5th District in Tennessee which includes Nashville and surrounding areas. The seat is held by an incumbent who was a young upstart from a political family back in the 80's when he was first elected to Congress. Meredith is a life-long activist, a Millennial, inspired by AOC, and ready to tap into under-served communities to shake things up in this diverse district. @meredith_2020 #2020Election MeredithforCongress.com

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17:43

Political Ad Spending in 2020 with Kip Cassino...

Digital Politics with Karen Jagoda ·

2020/01/22

Kip Cassino, just retired Executive Vice President, Borrell Associates has been researching ad spending in the political space for many cycles. He shares his insights about 2020 ad budgets predicting that digital media spending will just about equal television ad budgets this year with each taking about one-third of the estimated $20 billion to be spent on all races. Kip also cautions about the impact of the rising cost of running campaigns in state and local races and the trend towards starting

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16:15

Authenticity is Everything for Candidates with Luis...

Digital Politics with Karen Jagoda ·

2020/01/08

Luis Herrero Acevedo founding partner, 303.Digital on characteristics of successful viral campaigns, best ways to mine for authentic endorsements, driving donations from hard core fans, value of micro-targeting to deliver the right message to the right segment of constituents, and insights about reaching Latino voters. Luis also shares his memories, growing up in Puerto Rico, of why he got so excited using the Internet in political campaigns. 303.Digital

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15:40

Next Level of Constituent Engagement with Michael...

Digital Politics with Karen Jagoda ·

2019/12/18

Michael Allman, Founder and CEO, Voterfied is developing an innovative solution for office holders, candidates and advocates to get immediate feedback from voters and constituents by employing blockchain and a creative platform get input about issues. Allowing for confirmation of identify and integration into other data bases, this direct voter engagement tool shows great promise to provide a competitive advantage. Voterfied is in the first cohort in the StartupCaucus, a start-up accelerator

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17:19

Reed Awards to Recognize New Categories of Excellence...

Digital Politics with Karen Jagoda ·

2019/12/11

Shane Greer, co-owner, Campaigns and Elections talks about their upcoming Reed Awards and the new categories of competition particularly in the digital space. We also talk about raising awareness within the community of the possibility of cyber-attacks on campaigns and what can be done to minimize damage, and new approaches that are being taken to identify fake video and spam. The Reed Awards and Conference will be held in Atlanta February 19-20, 2020. @C_and_E Campaigns & Elections

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16:53

Campaigns Shift to Digital Execution and OTT with...

Digital Politics with Karen Jagoda ·

2019/12/03

Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about how media buyers are shifting from cable to the OTT space to be able to find hard to reach audiences like cord cutters and those who use ad blockers, who is time shifting, the appeal to voters of using Internet enabled screens to pursue content they are interested in, role of mobile devices as well as big screen televisions, finding audiences beyond Google, Facebook and Twitter, and necessity of working with the right partner

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17:38

Power of Campaign Audio Ads with Sean Duggan Pandora

Digital Politics with Karen Jagoda ·

2019/11/21

Sean Duggan, VP Advertising, Pandora talks about their recent State of the Sonic Union event where experts talked about how the brain processes audio and visual information. Sean explains the technique of creating a theatre of the mind to draw in consumers and voters, the need to use a variety of diverse voices in political and advocacy audio ads, and the differences between a local radio buy and using digital audio ads to target specific voters. @pandoramusic PandoraForBrands.com

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17:41

Investing in Next Stage Political Campaign Tools with...

Digital Politics with Karen Jagoda ·

2019/11/18

Betsy Hoover is a Partner at Higher Ground Labs, an incubator, accelerator, and lead investor in political technology. Betsy is in search of entrepreneurs with insights about building companies that address the needs of Progressive political and advocacy campaigns. We talk about trends in the market, HGL criteria for selecting companies to invest in, and most significant obstacles to growth for their portfolio companies. @BetsyHoover Higher Ground Labs

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15:18

Action Needed on Abuses on Social Media Sites with...

Digital Politics with Karen Jagoda ·

2019/11/12

Scott Goodstein CEO Catalyst Campaigns reflects on the need for more proactive action by Twitter and other social media sites to clean up the environment that has developed with fake news, bots, and spam and what campaigns can do about abuses on social media. Scott also raises questions about data harvesting, how social media should fight bullying by bots, and warns about the ease of inserting a spam bot into a social media dialogue. He highlights the trend to watch in 2020 campaigns is short

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17:15

The Real Problems with Twitter with David Goldstein...

Digital Politics with Karen Jagoda ·

2019/11/06

David Goldstein, Co-Founder and CEO, Tovo Labs focuses on Twitter in light of their announcement that they will no longer accept political and advocacy ads, the real issues created by the use of social media by the dark side with bots and fake news, Facebook announcement about their policy to not verify validity of political ad content and how even fringe groups are building communities online and in the real world where people feel they belong. @tovolabs TovoLabs.com

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18:01

Political Fundraising Around the Globe with Jonathan...

Digital Politics with Karen Jagoda ·

2019/10/29

Jonathan Moakes, Vice President, Greenberg Quinlan Rosner Research works with international opposition parties to help candidates raise money, organize and motivate voters new to democracy. He talks about the cultural differences between the US and other countries in fundraising to run political campaigns, connection between being a donor and voting, power of private funding and lower value donors to bring change in developing and emerging democracies, tapping into financial support for candidates

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16:13

Leveling the Playing Field for Down Ballot Candidates...

Digital Politics with Karen Jagoda ·

2019/10/22

Deepak Puri, co-founder and CEO of San Francisco based DemLabs is on a mission to identify strong open source and free or low cost software that candidates and campaigns can use to message and mobilize their constituents while maintaining a secure environment for online data. Deepak reflects on some of the lessons he learned in the software development business and drives home the need for political campaigns to carefully spend their limited resources on the right online tools. TheDemLabs.org

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16:49

Power of Online Ads to Persuade with Myles Bugbee...

Digital Politics with Karen Jagoda ·

2019/10/15

Myles Bugbee is a political strategist with a keen eye for the power of online political ads to persuade and mobilize voters and using social media as a branding tool as he did for Senator Jon Tester's campaign. Myles talks about how the Trump campaign is currently using online ads to target new segments of voters with a landing page that does not match the information in the ad to create custom audiences to re-target later. We also talk about the impact of incendiary as well as humorous ads to

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16:54

Recruiting and Empowering Supporters in 2020 with...

Digital Politics with Karen Jagoda ·

2019/10/09

Sangeeth Peruri, Founder and CEO, Outreach Circle on ways campaigns and organizations can build relationships with supporters, volunteers, activists, and donors and integrate third party tools to allow for easy sharing on social media. Outreach Circle is developing this intelligent, robust platform for micro-actions, virtual participation, and making it easy for people to raise their hand in the progressive ecosystem. This messaging and engagement platform allows for calls to action using a web

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17:58

Development of NewsElect App with Xiaoli Jin

Digital Politics with Karen Jagoda ·

2019/10/01

Xiaoli Jin, app developer and student in the Harvard Law School class of 2024 talks about what has driven her to undertake this project to bring news about candidates from a range of sources to voters who are looking for more information about down ballot races. Xiaoli wants to use this app as a way to help voters see beyond media bias and fake news so that they have more informed views. Find NewsElect at the Apple Store.

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17:25

Dynamic Voter Contact with Brendan Tobin Ecanvasser

Digital Politics with Karen Jagoda ·

2019/09/25

Brendan Tobin, Head of Growth, Ecanvasser, headquartered in Cork, Ireland, has seen the development of new ways for field staff and volunteers to canvass potential voters, as more people are hesitant to answer a knock on their door. With an emphasis on the possibilities for the 2020 campaign, Brendon reminds us that canvassing is a great way to build relationships with voters, gather and quickly analyze critical data about what constituents are thinking, and determine commitment of the base and how

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17:21

Investing in Next Generation Solutions to Help...

Digital Politics with Karen Jagoda ·

2019/09/18

Eric Wilson, Managing Partner, Startup Caucus is excited about this new startup accelerator designed to invest in companies that can help Republicans win elections. With an appreciation for the historic resistance in the culture on the Right to invest in political and advocacy related technology, Eric is determined to find the right entrepreneurs and investors to bring best in class technology to center-right candidates and catch up with the Democrats in their use of digital tools to target and

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