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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

28:20

This Is Your Product

Built To Grow Fitness Business ·

2024/12/03

Gym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck.That’s because retention isn’t just about attracting people - it’s about what happens after they walk through the door.At some point, you have to stop focusing on how to get members in and start thinking about why they leave. In many cases, it comes down to one word: consistency. If your gym

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20:28

The Trump Effect

Built To Grow Fitness Business ·

2024/11/28

For months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there.Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been

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28:49

Fastest Way To Get Your Coaches Up To Speed

Built To Grow Fitness Business ·

2024/11/26

Coach turnover is the gym owner’s worst nightmare. A coach leaves, and suddenly, clients are walking out, too. It’s a disruption that hits both your bottom line and your gym’s morale.Most gym owners try to “fix” the problem by hiring experienced candidates. However, it often becomes frustrating because the candidate pool is so limited.As a result, gym owners usually lower their standards and hire people who either lack the right skills or aren’t a good cultural fit, just to fill the gap. This can

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27:14

Relationship Proofing Your Policy

Built To Grow Fitness Business ·

2024/11/21

Many gym owners are struggling to enforce their policies without losing trust. They’ve followed the usual playbook – written clear contracts, outlined cancellation terms, and even added flexibility – yet they still find themselves dealing with upset clients.When clients face policies they don’t agree with, they often take it personally, seeing enforcement as a breach of trust rather than a standard business practice. Instead of discussing their concerns, they may react emotionally – canceling credit

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24:02

Why Gyms Fail Semi-Private

Built To Grow Fitness Business ·

2024/11/19

"My clients don’t want this."How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training.In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.They explain the critical role of communication in helping clients see the value of semi-private training. It’s not enough to quietly add it

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25:50

Pennies On The Dollar

Built To Grow Fitness Business ·

2024/11/14

Building a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear.Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind – starting with a solid foundation – can attract buyers or ensure a smooth handover when you’re ready to step away. In this episode, Tim and Randy break down why your gym needs

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12:12

Maximize Your Content Game

Built To Grow Fitness Business ·

2024/11/12

You’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere – from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email

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24:51

Your Facebook Ads

Built To Grow Fitness Business ·

2024/11/07

Recently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA.Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like you’re just throwing money into the Facebook ad machine.In this episode,

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22:26

Iron Circle Maryland Recap

Built To Grow Fitness Business ·

2024/11/05

What happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix of valuable insights, real connections, and powerful experiences that left everyone inspired and ready to take action.This wasn’t the usual business gathering. With strategy sessions, open discussions, and even a fire-walking experience, the Iron Circle event helped gym owners set clear goals, let go of old limits, and connect with others facing similar

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17:24

Grassroots Gift Card Campaign

Built To Grow Fitness Business ·

2024/10/31

Smart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.Here’s the idea: partner with local kids’ sports teams to sell gym-branded gift cards. It’s a win-win – teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.Families support their kids’ teams while also

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29:36

Dominate Your Black Friday Campaign

Built To Grow Fitness Business ·

2024/10/29

For gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead. But let’s be real – throwing out a big discount isn’t the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple “good-better-best” pricing strategy that adds extra value instead of just cutting

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18:42

The Three-Legged Stool

Built To Grow Fitness Business ·

2024/10/24

Bringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and every new client only adds to the chaos.Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm

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30:06

Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 2)

Built To Grow Fitness Business ·

2024/10/22

The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture

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25:09

Soft Skills Have Hard Cost w/ Lindsay Vastola (Part 1)

Built To Grow Fitness Business ·

2024/10/17

We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true. Many gym owners focus only on the technical skills of their staff when hiring and often overlook the emotional intelligence needed to ensure the day-to-day activities in the gym run smoothly. But what happens when your coaches can't connect with clients? Or if they struggle with tough conversations? Or leave you frustrated because they don't know how to communicate

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18:39

My Business Is Different

Built To Grow Fitness Business ·

2024/10/15

"But my business is different."How many times have you told yourself that? It’s a common refrain among gym owners who believe their challenges are unique and that the solutions that work for others won’t apply to them.In this episode, Tim and Randy break down the "my business is different" mindset that holds so many back from achieving real growth. They explain how the systems and processes that lead to success – whether in marketing, staffing, or automation – are universal and can

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30:50

The Truth Behind Your HighLevel Automation

Built To Grow Fitness Business ·

2024/10/10

As more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full client journey.You might have experienced this frustration with different agencies offering you "custom solutions." However, you soon realize that all these systems are just rebranded versions of the same software, leaving you juggling multiple accounts and incomplete solutions.In this episode, Tim and Randy break down the chaos surrounding

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10:54

4x5 Performance Model

Built To Grow Fitness Business ·

2024/10/08

Do you have a clear system to evaluate the performance of your gym coaches? Or are you just hoping they’ll do their best and grow on their own?Many gym owners don’t have a structured plan to develop their coaches' skills or reward them for hitting performance benchmarks. But without a solid evaluation system, these gyms risk high turnover and stagnation (not to mention missed opportunities for growth).In this episode, Tim and his fitness director, Zach, break down the "4x5 Performance

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26:18

The Most Important Position In The Gym

Built To Grow Fitness Business ·

2024/10/03

When was the last time you focused on your gym's delta? Last week? Last month? You can't remember?Most gym owners don't have enough time to focus on actual growth because they're too busy putting out everyday fires. Yes, all that grind and constant involvement may feel productive, but it's actually an obstacle that sabotages business scaling.It's ironic, but many gym owners spend most of their time handling tasks that could easily be delegated. So, the turning point for a gym

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38:43

Fireside Chat With Tim Grover

Built To Grow Fitness Business ·

2024/10/01

Sooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made – it's how much they'll cost you.In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode – it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the

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35:20

2024 Growth Summit Recap

Built To Grow Fitness Business ·

2024/09/26

What sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.They didn’t talk about the flashiest equipment or the most intense workouts – they discussed the systems,

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