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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

9:09

NEVER Have a Problem With Churn Again

Geronimo Unfiltered ·

2024/02/27

If your churn is higher than than 5%, then you NEED to listen to this episode.We’ve had a lot of new listeners since dropping our episode on increasing your retention last year, so we wanted to bring it back because we know IT WORKS. It’s short and sweet so in the time it takes you to order your coffee, you’re going to have fixed your churn problem. BOOM. And remember: if you reduce your churn, you DOUBLE your profit and it costs nothing. If you did this last year…It’s something that our most

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30:26

The One Thing That ALL Successful Business Owners...

Geronimo Unfiltered ·

2024/02/20

Do you know the MAIN difference between the successful and the struggling owner? Most studios think that all they need to be successful is to run ‘vibey’ sessions but that couldn’t be FURTHER from the truth. In today’s episode, I’m breaking down the top THREE skills that every single successful studio and business owner has mastered. But the first two won’t matter if you don’t nail the third one. So make sure you stick around to the end. You’ll hear: The three skills that WILL make you the

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22:09

You Will Hit Your KPIs CONSISTENTLY if You Do This...

Geronimo Unfiltered ·

2024/02/13

Have you been stuck at the same member number for more than two weeks but still feel like you’re constantly busy? Always hustling? You do everything from admin to cleaning the toilets? Your whole life is spent between the hardware and stationary stores every day? Great, this episode is for you. I have been looking at the data reports of our high performing studios and have uncovered a crucial difference between those who are doing well, and the studios that are struggling. It’s their ability to

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25:28

The Four Levels of Business: The Path to Owning...

Geronimo Unfiltered ·

2024/02/06

Can you step away from the studio, without having to put out 100 fires on your return? Can you go on holiday and turn your phone off? Today, I’m sitting in front of the mic to chat about a powerful concept that has transformed so many of the studios that we work with - The Four Levels of Business. The Four Levels of Business is a strategy that helps you identify why you’re NOT getting ahead, EVEN when you’re hitting your goals. This year we are getting you out of the HUSTLE and back into ENJOYING

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20:43

How to be a BETTER LEADER

Geronimo Unfiltered ·

2024/01/30

Do you feel like your team never takes initiative? Or do the tasks you delegate to your standard? Leadership has been a hot topic among the studios that we worked with last year, so today I am sitting down and telling you EXACTLY how to go from pushing your team, to actually leading it. Real talk, I used to burn my staff out and it’s because I wasn’t delegating effectively. And if I was, I had unreasonable expectations which easily feed into the internal narrative of “no one cares about my

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29:42

6 Profit Levers to Pull in 2024 (& They're NOT What...

Geronimo Unfiltered ·

2024/01/23

Over the last 12 months, most people have taken a hit on their profit because of interest rates and the cost of living rising … but YOU don’t have to. In 2024 I want to help you to make MORE profit but not the type where you are hustling and working for it every single day … the type of money that you make in your SLEEP. So in this episode, I’m sharing 6 profit levers (plus a bonus one) that you can pull, and it’s not adding protein bars to the shelves or selling more merch - these levers are

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26:44

You Don't Need More Leads - The Answer is In This...

Geronimo Unfiltered ·

2024/01/16

How many leads do you have right now? If your answer is not enough I want to instead ask you, how many people are on your email list that you haven’t converted to be members yet? Every single one of those people are leads that you paid for at some stage but you just haven’t activated them … yet. And the best part is that email marketing is something hardly any of your competitors will be doing well right now AND IT GETS TO BE EASY (especially if you listen to this episode). In this week's

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17:57

How to Turn Your 7 Day Trials Into LIFETIME Members

Geronimo Unfiltered ·

2024/01/09

The New Year's Resolutioners are here and it's up to YOU whether you are the studio they’re going to fail at OR if your studio is the one they are going to stick to for life. You’ve heard us talk about this before but this time of year is the time that sets apart the RICH studios and the POOR studios. Those people who are walking in your door starting their trials and setting their New Year's Intentions is where it all begins. This year we’re giving you everything to make sure it’s the LAST TIME

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17:23

New Year Goal Setting - But Not as You Know it

Geronimo Unfiltered ·

2024/01/02

When you think about 2023 were you in control? Did you achieve that goal you set out to achieve? Everything in life is a choice. Either you make the choice, or the choice is made for you. So I want you to ask yourself what do you ACTUALLY want out of 2024? And do you have a plan in place to get it? Because without one, you’re not going to get anywhere NEAR your goals. On today’s episode, we are building your 2024 plan WITH YOU using an interactive worksheet. We talk all about the three aspects

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36:29

2023 Industry Trends That Will Take Your Studio to...

Geronimo Unfiltered ·

2023/12/26

If revenue isn’t the most important metric anymore, what is? It’s that time of year again when we go through the statistics in our academy and find out exactly WHAT our most successful studios have been doing this last quarter. And what have we found? That building a big, successful and PROFITABLE business in 2024 will require you to go ALL IN. 10% profit? That’s the new break even. We know just how hard it can be to keep on top of your studio, let alone find the time to learn and keep up with

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22:49

Why Outsourcing your Confidence is the FASTEST Way to...

Geronimo Unfiltered ·

2023/12/19

If I asked you the weakest link in your business, what would it be? One month after our Breaking News episode, and we’re STILL getting out-of-office replies from studios that have shut down. And when we look at WHY all of these are continuing to happen, we’ve realised one MASSIVE thing that they have in common… They are OUTSOURCING their CONFIDENCE. Is there something in your business that you are outsourcing now, NOT because they can do a better job than you, but because YOU don’t know how to

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57:46

The Unexpected Diagnosis that Changed EVERYTHING for...

Geronimo Unfiltered ·

2023/12/12

Today’s episode marks the last in our series of interviews at Active Escapes Bali, where we have been sitting down and picking apart the brains of some of the BEST athletes in Australia. Through this journey, we have discovered key traits that ALL our interviewees have in common, and chat about their defining moments where they LEANED into the pain, and pushed through. Our last, but not least interviewee is the incredible Amanda Bisk. Amanda is a professional pole-vaulter, she has represented

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19:55

The Hidden Tax That Could be Costing You $150,000

Geronimo Unfiltered ·

2023/12/05

Do you know how many of your members are on suspension and just HOW MUCH that is costing you? The Suspension Tax is a term that I have coined to talk about the hidden tax that is preventing you from putting another 150k in your back pocket. We sometimes forget that when anyone goes on pause, they're only pausing the training. They're not pausing the community and they're not pausing the care. So why are you? We're doing live maths on the poddy again so you know what that means #DozaMaths. Get

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44:51

Never Letting Someone ELSE Hold You Back with Danni...

Geronimo Unfiltered ·

2023/11/28

The difference between advanced athletes and everybody else is that the advanced are willing to do the boring shit WAY longer than anyone else. Today’s episode is number three in our series at the Active Escapes retreat in Bali where we are interviewing some of the top athletes in Australia, and seeing what makes them tick. Joining Pete Day and I by the poolside today is Danni Belle, a strength and conditioning coach, owner of Work It by DB as well as her very own Nike-Lululemon hybrid activewear

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26:36

If Your Member Just Wanted a Workout, They Could Do...

Geronimo Unfiltered ·

2023/11/21

If you don’t stand for anything, why would anyone stand with you? Soph has been going on her own fitness journey recently to get back into the gym, but through that process, she has realised just how many gyms don’t stand for ANYTHING. To a potential new member, or even those in their studios right now - they’re just another ski-erg which means it ALL comes back to price. On today’s episode, Soph and I talk about the THREE main areas that are overlooked when you are building your studio’s

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19:34

BREAKING NEWS: Gyms are Shutting DOWN but YOURS...

Geronimo Unfiltered ·

2023/11/14

Do you feel like it’s nearly your time? Today we have a slightly different episode. It’s raw, unfiltered, it’s 6 am on a Saturday morning and I’ve just woken up to yet another article about gyms shutting down. And I’ve seen this at Geronimo too, every time we send out an email to our database, we get a new bounce back from a studio shutting down. But the thing is, studios have bounced back. Studios are thriving. Our data shows it, industry data shows it. But these owners are a new breed. They

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40:21

Mastering Mental Strength with Professional...

Geronimo Unfiltered ·

2023/11/07

If you had to decide between going to the Olympics or helping your family… What would you choose? In this episode we are back in Bali at the Active Escapes retreat, the world’s number #1 fitness retreat. So of course, we took the opportunity to get unfiltered with some of the top athletes in Australia and get to know the people behind the legends. Joining Pete Day and I behind the mics today is Alana Doust, a powerhouse of a human being who is a professional pole vaulter, the author of Mind and

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35:21

WHY Isn’t My Manager LISTENING?

Geronimo Unfiltered ·

2023/10/31

Do you feel like you’re constantly saying the same things over and over and your manager is nodding their head but nothing ever happens? Or perhaps you're a manager and you feel like you’re not being HEARD! Soph joins me in this episode, who used to be the manager at our gym and now coaches and works with hundreds of owners and managers across the world and gives us the honest, real and unfiltered truth from a manager's perspective. If you want to stay off the gym floor and increase your

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53:50

What does it take to be Australia’s Fittest Man? with...

Geronimo Unfiltered ·

2023/10/24

If you could win, but it would take 10% off your life … would you do it? Recently Pete and I went to an Active Escapes retreat and were surrounded by Olympians, record holders and some of the fittest people in this country and thought … We want to know what makes these guys tick. What are the habits, the 1% that they do, that get them to the next level? Like all of our episodes, these conversations are Unfiltered - we uncover and talk about the realities of performing at this level, the morning

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17:53

How to Make $250K in the Next 90 Days - PART TWO

Geronimo Unfiltered ·

2023/10/17

How would your life change if you made $250K in the Next 90 Days? Welcome to Part Two of this series with Soph and I, Last episode we taught you the how and gave you the exact tools you need to fix your Leads AND SALES Conversion rate and in this episode, we’re going to be talking about the MISSED money in the middle. This is the part that most studio owners IGNORE, but you’re not like most studio owners and if you take action on this today it won’t just be the difference between you having a

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143 results

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