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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

36:29

2023 Industry Trends That Will Take Your Studio to...

Geronimo Unfiltered ·

2023/12/26

If revenue isn’t the most important metric anymore, what is? It’s that time of year again when we go through the statistics in our academy and find out exactly WHAT our most successful studios have been doing this last quarter. And what have we found? That building a big, successful and PROFITABLE business in 2024 will require you to go ALL IN. 10% profit? That’s the new break even. We know just how hard it can be to keep on top of your studio, let alone find the time to learn and keep up with

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22:49

Why Outsourcing your Confidence is the FASTEST Way to...

Geronimo Unfiltered ·

2023/12/19

If I asked you the weakest link in your business, what would it be? One month after our Breaking News episode, and we’re STILL getting out-of-office replies from studios that have shut down. And when we look at WHY all of these are continuing to happen, we’ve realised one MASSIVE thing that they have in common… They are OUTSOURCING their CONFIDENCE. Is there something in your business that you are outsourcing now, NOT because they can do a better job than you, but because YOU don’t know how to

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57:46

The Unexpected Diagnosis that Changed EVERYTHING for...

Geronimo Unfiltered ·

2023/12/12

Today’s episode marks the last in our series of interviews at Active Escapes Bali, where we have been sitting down and picking apart the brains of some of the BEST athletes in Australia. Through this journey, we have discovered key traits that ALL our interviewees have in common, and chat about their defining moments where they LEANED into the pain, and pushed through. Our last, but not least interviewee is the incredible Amanda Bisk. Amanda is a professional pole-vaulter, she has represented

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19:55

The Hidden Tax That Could be Costing You $150,000

Geronimo Unfiltered ·

2023/12/05

Do you know how many of your members are on suspension and just HOW MUCH that is costing you? The Suspension Tax is a term that I have coined to talk about the hidden tax that is preventing you from putting another 150k in your back pocket. We sometimes forget that when anyone goes on pause, they're only pausing the training. They're not pausing the community and they're not pausing the care. So why are you? We're doing live maths on the poddy again so you know what that means #DozaMaths. Get

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44:51

Never Letting Someone ELSE Hold You Back with Danni...

Geronimo Unfiltered ·

2023/11/28

The difference between advanced athletes and everybody else is that the advanced are willing to do the boring shit WAY longer than anyone else. Today’s episode is number three in our series at the Active Escapes retreat in Bali where we are interviewing some of the top athletes in Australia, and seeing what makes them tick. Joining Pete Day and I by the poolside today is Danni Belle, a strength and conditioning coach, owner of Work It by DB as well as her very own Nike-Lululemon hybrid activewear

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26:36

If Your Member Just Wanted a Workout, They Could Do...

Geronimo Unfiltered ·

2023/11/21

If you don’t stand for anything, why would anyone stand with you? Soph has been going on her own fitness journey recently to get back into the gym, but through that process, she has realised just how many gyms don’t stand for ANYTHING. To a potential new member, or even those in their studios right now - they’re just another ski-erg which means it ALL comes back to price. On today’s episode, Soph and I talk about the THREE main areas that are overlooked when you are building your studio’s

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19:34

BREAKING NEWS: Gyms are Shutting DOWN but YOURS...

Geronimo Unfiltered ·

2023/11/14

Do you feel like it’s nearly your time? Today we have a slightly different episode. It’s raw, unfiltered, it’s 6 am on a Saturday morning and I’ve just woken up to yet another article about gyms shutting down. And I’ve seen this at Geronimo too, every time we send out an email to our database, we get a new bounce back from a studio shutting down. But the thing is, studios have bounced back. Studios are thriving. Our data shows it, industry data shows it. But these owners are a new breed. They

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40:21

Mastering Mental Strength with Professional...

Geronimo Unfiltered ·

2023/11/07

If you had to decide between going to the Olympics or helping your family… What would you choose? In this episode we are back in Bali at the Active Escapes retreat, the world’s number #1 fitness retreat. So of course, we took the opportunity to get unfiltered with some of the top athletes in Australia and get to know the people behind the legends. Joining Pete Day and I behind the mics today is Alana Doust, a powerhouse of a human being who is a professional pole vaulter, the author of Mind and

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35:21

WHY Isn’t My Manager LISTENING?

Geronimo Unfiltered ·

2023/10/31

Do you feel like you’re constantly saying the same things over and over and your manager is nodding their head but nothing ever happens? Or perhaps you're a manager and you feel like you’re not being HEARD! Soph joins me in this episode, who used to be the manager at our gym and now coaches and works with hundreds of owners and managers across the world and gives us the honest, real and unfiltered truth from a manager's perspective. If you want to stay off the gym floor and increase your

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53:50

What does it take to be Australia’s Fittest Man? with...

Geronimo Unfiltered ·

2023/10/24

If you could win, but it would take 10% off your life … would you do it? Recently Pete and I went to an Active Escapes retreat and were surrounded by Olympians, record holders and some of the fittest people in this country and thought … We want to know what makes these guys tick. What are the habits, the 1% that they do, that get them to the next level? Like all of our episodes, these conversations are Unfiltered - we uncover and talk about the realities of performing at this level, the morning

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17:53

How to Make $250K in the Next 90 Days - PART TWO

Geronimo Unfiltered ·

2023/10/17

How would your life change if you made $250K in the Next 90 Days? Welcome to Part Two of this series with Soph and I, Last episode we taught you the how and gave you the exact tools you need to fix your Leads AND SALES Conversion rate and in this episode, we’re going to be talking about the MISSED money in the middle. This is the part that most studio owners IGNORE, but you’re not like most studio owners and if you take action on this today it won’t just be the difference between you having a

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29:13

How to Make $250K in the Next 90 Days - PART ONE

Geronimo Unfiltered ·

2023/10/10

If you thought winter was tough, brace yourself because we are about to head into the absolute WORST part of the year. Every year we see the next 90 days are the days that are MAKE OR BREAK for studios … so in this ep today Soph and I are going to show you HOW to make $250,000 (well actually it's a hell of a lot more than that but we want to cover your costs as well) in 90 days. Why 90 days? And why is this SO important? Because if we look over the data from the HUNDREDS of Studios we’ve coached

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32:05

"If I didn't walk in to that studio on that day, I...

Geronimo Unfiltered ·

2023/10/03

*CONTENT WARNING: This episode discusses eating disorders and suicide ideation.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14, Today we’re going to talk about the ACTUAL reason that every single one of you owns a gym, and it’s not the money, it’s not the freedom, it’s not because you love fitness … it’s something bigger than all of that. Soph is behind the mic with Benny this

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18:12

Mistakes Studio Owners are Making when using AI

Geronimo Unfiltered ·

2023/09/26

AI is not here to replace you … but you might be replaced by the studio down the road that’s using AI to grow their business. Have you joined the Chat GPT revolution yet? People either love it or hate it but I want to use this episode to help you LEVERAGE AI to grow your studio, to make more money and get MORE time back in your week. We spoke about this in our summit and have had messages every single day asking for MORE on this topic so today Soph and I talked about the common mistakes we see

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14:56

How to create a SELLABLE business

Geronimo Unfiltered ·

2023/09/19

Every single week we speak to studio owners who want to sell their studios, and if you listened to last week's episode you’ll know that we also speak to brokers who are telling us that RIGHT NOW there are studios that no one wants to buy, no matter how much they drop the price. It’s a topic that is very close to our hearts, by the time Benny and I finally agreed to sell our studios it was right in the middle of COVID and our studios should have been worth six figures and come back with a

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19:19

What brokers are saying about gyms that are trying to...

Geronimo Unfiltered ·

2023/09/12

We speak to brokers every single week to find out what's happening in the market - who’s selling, how much for and we’ve found recently there is a HUGE split. Benny and I are talking to you about the split, about the two main types of studios that exist right now and the levels in between. The first ones are those that for whatever reason, it doesn't matter how much they lower their price or how long they've been on the market for … they just can't seem to sell. And on the flip side, there are

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24:09

The Multibillion Dollar Business Opening Group...

Geronimo Unfiltered ·

2023/09/05

“Everyone is tightening their spending” … Interesting … it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. And what we find will shock you, I hope it will shift your perspective

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19:04

Stop Doing This and Holding Yourself Back from Your...

Geronimo Unfiltered ·

2023/08/29

Last week we ran the Summit which is a 3-day event we run every four months where we work with our studios to look at the view, look at the peak of where they want to be and create a plan to get them there. We’ve run a few of these now but were told that this one was the most powerful yet and the BEST summit because of one moment. And that moment was the moment they realised that regardless of the income they were earning there were BASICS that they hadn’t nailed which were holding them back

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59:49

”When you’re dying … your perspective changes” The...

Geronimo Unfiltered ·

2023/08/22

This story is one I wasn’t planning to share today. Benny flipped the tables and sprung this on me as a surprise interview, and not only takes you back through my own personal origin story but something that happened last year which changed absolutely everything for me. So these show notes aren’t like our other show notes either … Hey Guys, Ben here … I wanted to share Doza’s story because I wanted you to understand who the man is behind the big personality and the jokes. The reason Doza

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26:05

How to DELEGATE so your team do the tasks better than...

Geronimo Unfiltered ·

2023/08/15

'It’ll only take me ten minutes, it’s just easier if I do it myself.' 'I tried to delegate it but the task just came straight back to me, my team couldn’t do it' If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and lifestyle that you LOVE not hate. But how do you get there if you are still stuck doing the LOW-VALUE

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