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PODCAST

How to Win a Campaign

Joe Fuld, Martín Diego Garcia

Join progressive strategists Joe Fuld and Martín Diego Garcia to talk about advocacy and political campaigns. Each episode, they will be joined by seasoned experts who will share their tried-and-true tips and tricks that have helped political and advocacy campaigns make a difference in the long run and maximize their impact on the ground. This podcast is a must listen—if you work for an advocacy organization, non-profit, are running for office, or want to get involved in advocacy and political work

government how to

All Episodes

00:23:46

Special Episode: Black Lives Matter and Your Campaign

How to Win a Campaign ·

2020/10/07

Expressing your support for the BLM movement and addressing the concerns of racial and social justice activists in your community will be essential parts of running a winning progressive campaign this year. That’s why Joe and Martín have devoted this episode to going over what you need to do to ensure your campaign appropriately and effectively engages the BLM movement and clearly demonstrates your support for racial and social justice. You will also need to adjust your strategy based on the type of

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00:27:09

Special Episode: Presidential Election Predictions—Do...

How to Win a Campaign ·

2020/09/30

If we had a crystal ball that could tell us exactly what the outcome of the presidential election will be, many of us would sleep a lot easier at night. But of course, we do not have a crystal ball, and instead we turn to myriad polls, models, and other predictors to try to tell what’s going to happen on election day. That’s why Joe and Martín spend this special episode breaking down the rationale behind some very wonky models as well as some very wacky ones. From looking at factors such as the

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00:18:31

Special Episode: Kanye West 2020 and What Third-Party...

How to Win a Campaign ·

2020/09/23

What do U.S. Senators Bernie Sanders, Angus King, and Lisa Murkowski and rapper Kanye West have in common? They’ve all been third-party candidates! But, three of them have been legitimate third-party candidates, and one is more of a spoiler. Tune in to this special episode to learn what a third-party candidate means for your campaign and how you need to respond. A third-party candidate running in your race could just be a perennial candidate who runs for office as a hobby, or it could be a real

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00:13:58

Tools Edition #7: Making Donating Easy with ActBlue...

How to Win a Campaign ·

2020/07/10

Grassroots fundraising is what powers the progressive movement. Small-dollar donations and people-power are the nuts and bolts of twenty-first-century campaigns. In fact, to make it easy for small-dollar donors to find and donate to your campaign, you have to employ twenty-first-century tools. That’s why in this Tools Episode, Joe and Alexis Chininis of ActBlue discuss how campaigns can use ActBlue to harness the power of small-dollar, grassroots fundraising. ActBlue was used by every 2020

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00:09:26

Tools Edition #6: Keeping Your Voters Informed with...

How to Win a Campaign ·

2020/07/08

Information is power. That’s why BallotReady is so important, especially today. In this Tools Episode, Joe speaks with Alex Niemczewski about Ballot Ready, a tool that provides your constituents with information about all of the races on the ballot for the upcoming election. It also teaches the public about early voting rules and helps them make a plan to vote. As a data-driven platform, this tool is all about making as much information available to the voter as possible such as a candidate’s

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00:13:38

Tools Edition #5: Smart Campaign Budgeting with...

How to Win a Campaign ·

2020/07/03

From Suze Orman to Robert Kiyosaki, there’s no shortage of people trying to tell you how you should budget your life. But unlike with personal finance, there aren’t any celebrity finance gurus just waiting to tell you how to budget for your campaign, which is why we interviewed Conner Johnston, co-founder of Warchest. In this Tools Episode, Joe chats with Conner about Warchest, the only tool that helps you make sure you spend down to zero before Election Day. Warchest also allows for coordination

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00:10:27

Tools Edition #4: Fundraise Faster with Call Time...

How to Win a Campaign ·

2020/07/01

Call time, the time spent calling potential donors to ask for their investment in your campaign, is an ongoing, arduous process. To find a way to help make it easier and more effective, Andrew Blumenfeld developed a tool called, you guessed it, Call Time. In this Tools Episode, Joe sits down with Andrew to learn how Call Time can help you fundraise faster. Call Time helps you keep track of who you’ve already called and who you haven’t, who is more or less likely to donate, and what amount you should

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00:09:27

Tools Edition #3: Canvassing with Grassroots Unwired...

How to Win a Campaign ·

2020/06/26

In this Tools Episode, Joe chats with Russ Oster about how campaigns can improve the effectiveness and efficiency of their canvassing operations using Grassroots Unwired. With Grassroots Unwired, your canvassers can collect data, take photos and videos for constituents to share on social media, and even collect donations. Listen in to learn how you can use Grassroots Unwired to stay connected with your canvassers in the field, drum up early engagement with voters, and determine if your campaign’s

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00:10:59

Tools Edition #2: Integrating Your Digital Operations...

How to Win a Campaign ·

2020/06/24

The digital world is where today’s voters connect with friends, strangers, and influencers. In this Tools Episode, Joe speaks with Mike Liddell about Digital 8, a tool that makes it easy for you to reach your constituents and move them to action. When your constituents use Digital 8, all they need to do is click to donate, sign up, or get involved. It's that easy. Tune in to find out if Digital 8 is a good fit for your campaign!ResourcesDigital 8100+ Best Political Campaign ToolsConnect with us!If

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00:10:14

Tools Edition #1: Relational Organizing During...

How to Win a Campaign ·

2020/06/22

Personal contact is what drives voters to the polls. That’s why in this Tools Episode, Joe speaks with Sangeeth Peruri about how your campaign can use OutreachCircle to best take advantage of relational organizing. OutreachCircle integrates multiple platforms so that you can have an easy to use, streamlined process to connect with your friends, and their friends, and even their friends. If you want all of them to take a certain action like donate or post on social media, OutreachCircle can help you

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00:45:27

Bonus: The Full Interview with Amie Kershner (Ep. 8:...

How to Win a Campaign ·

2020/06/17

The full, raw interview with Amie Kershner of AKM Consulting and former finance director of Priorities USA PAC. Amie has had over fourteen years of fundraising experience for major progressive Democratic organizations like Priorities USA and Emily’s List, so when she starts to spill her insider tips and tricks, you will want to take notes! Learn where to find out background research on your donors, how to find and hire a fundraiser, how to determine the amount of money you need to raise, how to get

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00:43:57

Bonus: The Full Interview with Carmen Berkley (Ep. 7:...

How to Win a Campaign ·

2020/06/17

The full, raw interview with Carmen Berkley of Dancing Hearts Consulting. Carmen has participated in and led door-knocking efforts for a range of issues from political campaigns to census awareness, and she has knocked on doors across America from the Mid-Atlantic to Mexico, Missouri. Learn everything you need to know from writing scripts to training canvassers to standing firm and not running away from the door when you get nervous. She also shares some hilarious, crazy stories from some of her

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00:48:41

Bonus: The Full Interview with Mayor Annise Parker...

How to Win a Campaign ·

2020/06/17

The full, raw interview with Annise Parker, current CEO of the LGBTQ Victory Fund and Institute, and former Mayor, Controller, and Member of the City Council of Houston, Texas. Hear her thoughts on how to survive campaign life, how to separate work and personal life in politics, and how to deal with conflict on the campaign trail. Listen to her stories of what it was like campaigning during the holidays, the challenge of adopting kids in the height of election season, and how she won, lost, then

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00:37:03

Ep. 10: Get Out the Vote (feat. Professor Donald Green)

How to Win a Campaign ·

2020/06/10

After months of door knocking, ad buying, hand shaking, picture-taking and town hall-ing, you might be tempted to think there’s nothing else to do come election day. False! You need to run an effective get out the vote campaign! Even if you convince your whole district to vote for you, it won’t matter unless they turn out at the polls on election day. That’s why in this episode, Joe and Martín teach you just how to do that. They give you the cold, hard truth about five of the biggest GOTV myths,

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00:30:47

Ep. 9: Paid Communications and Media Consultants...

How to Win a Campaign ·

2020/06/03

In order to win your campaign, you need voters to know your name as well as your campaign message. That’s why it's important to invest in paid communications, and if you can afford it, a media consultant to guide you through media strategy and help produce advertising spots for TV, radio, and social media. But what makes eye-catching creative work and how many spots do you need to buy so your message is heard? Joe and Martín answer these questions and more in this episode to teach you about the

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00:40:04

Ep. 8: Fundraising Like a Pro (feat. Amie Kershner)

How to Win a Campaign ·

2020/05/27

If you think it’s hard asking strangers for money, imagine asking your own friends and family! Fundraising isn’t easy, but it’s essential to win your campaign. Most candidates will do anything to get out of calling donors, but Joe and Martín have some foolproof strategies to make fundraising easier for everyone on the campaign trail. This week, Joe and Martín discuss fundraising myths, where to find donors, and how to effectively ask for money. They are joined by Amie Kershner of AKM Consulting, and

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00:31:11

Ep. 7: Door-to-Door Canvassing (feat. Carmen Berkley)

How to Win a Campaign ·

2020/05/20

There is no better way to get to know the constituents in your district than going right up to their door and talking to them. Canvassing is essential, and it often becomes the most fun part of any campaign! Getting to know your neighbors, listening to the issues they care about, and telling them how you can help are key to not only convince them to choose you over your opponents, but also to convince them to turn out to the polls on election day. This week, Joe and Martín talk about the importance

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00:38:22

Ep. 6: Hiring a Good Campaign Manager (feat. Brandon...

How to Win a Campaign ·

2020/05/13

When you run for office, you need to surround yourself with people you trust and people who believe in you. Choosing a campaign manager is one of the most important decisions you will make. You may have a plethora of campaign managers waiting to work with you, or you may only have a few friends or family members to choose from. This decision is going to be tough, and so this week, Joe and Martín chat about what to look for in a campaign manager and how to find the right one for your campaign. Martín

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00:31:44

Ep. 5: Digital Communications for Your Campaign...

How to Win a Campaign ·

2020/05/06

In today’s digital world, any candidate without a robust digital communications operation is sorely lacking. Your campaign needs a healthy mix of in-person and online contact with voters to win. But with the ever changing landscape of digital media, as well as the constantly evolving rules surrounding political ads on social media, it is important to keep up to speed with digital campaign best-practices. That’s why in this episode, Joe and Martín discuss what digital means to them and what to keep

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00:23:12

Special Episode: Campaigning in Times of Crisis or...

How to Win a Campaign ·

2020/04/29

In 2020, the global COVID-19 coronavirus pandemic struck the United States. Campaigns up and down the ballot had to start moving their operations online as social distancing became the norm. This period challenged us all to think outside the box to come up with new practices for voter outreach and deploy new fundraising tactics. In this Special Episode of How to Win a Campaign, Joe and Martín discuss how to safely adapt to a changing environment to keep building campaign

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