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PODCAST

How to Win a Campaign

Joe Fuld, Martín Diego Garcia

Join progressive strategists Joe Fuld and Martín Diego Garcia to talk about advocacy and political campaigns. Each episode, they will be joined by seasoned experts who will share their tried-and-true tips and tricks that have helped political and advocacy campaigns make a difference in the long run and maximize their impact on the ground. This podcast is a must listen—if you work for an advocacy organization, non-profit, are running for office, or want to get involved in advocacy and political work

government how to

All Episodes

00:10:59

Tools Edition #2: Integrating Your Digital Operations...

How to Win a Campaign ·

2020/06/24

The digital world is where today’s voters connect with friends, strangers, and influencers. In this Tools Episode, Joe speaks with Mike Liddell about Digital 8, a tool that makes it easy for you to reach your constituents and move them to action. When your constituents use Digital 8, all they need to do is click to donate, sign up, or get involved. It's that easy. Tune in to find out if Digital 8 is a good fit for your campaign!ResourcesDigital 8100+ Best Political Campaign ToolsConnect with us!If

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00:10:14

Tools Edition #1: Relational Organizing During...

How to Win a Campaign ·

2020/06/22

Personal contact is what drives voters to the polls. That’s why in this Tools Episode, Joe speaks with Sangeeth Peruri about how your campaign can use OutreachCircle to best take advantage of relational organizing. OutreachCircle integrates multiple platforms so that you can have an easy to use, streamlined process to connect with your friends, and their friends, and even their friends. If you want all of them to take a certain action like donate or post on social media, OutreachCircle can help you

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00:45:27

Bonus: The Full Interview with Amie Kershner (Ep. 8:...

How to Win a Campaign ·

2020/06/17

The full, raw interview with Amie Kershner of AKM Consulting and former finance director of Priorities USA PAC. Amie has had over fourteen years of fundraising experience for major progressive Democratic organizations like Priorities USA and Emily’s List, so when she starts to spill her insider tips and tricks, you will want to take notes! Learn where to find out background research on your donors, how to find and hire a fundraiser, how to determine the amount of money you need to raise, how to get

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00:43:57

Bonus: The Full Interview with Carmen Berkley (Ep. 7:...

How to Win a Campaign ·

2020/06/17

The full, raw interview with Carmen Berkley of Dancing Hearts Consulting. Carmen has participated in and led door-knocking efforts for a range of issues from political campaigns to census awareness, and she has knocked on doors across America from the Mid-Atlantic to Mexico, Missouri. Learn everything you need to know from writing scripts to training canvassers to standing firm and not running away from the door when you get nervous. She also shares some hilarious, crazy stories from some of her

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00:48:41

Bonus: The Full Interview with Mayor Annise Parker...

How to Win a Campaign ·

2020/06/17

The full, raw interview with Annise Parker, current CEO of the LGBTQ Victory Fund and Institute, and former Mayor, Controller, and Member of the City Council of Houston, Texas. Hear her thoughts on how to survive campaign life, how to separate work and personal life in politics, and how to deal with conflict on the campaign trail. Listen to her stories of what it was like campaigning during the holidays, the challenge of adopting kids in the height of election season, and how she won, lost, then

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00:37:03

Ep. 10: Get Out the Vote (feat. Professor Donald Green)

How to Win a Campaign ·

2020/06/10

After months of door knocking, ad buying, hand shaking, picture-taking and town hall-ing, you might be tempted to think there’s nothing else to do come election day. False! You need to run an effective get out the vote campaign! Even if you convince your whole district to vote for you, it won’t matter unless they turn out at the polls on election day. That’s why in this episode, Joe and Martín teach you just how to do that. They give you the cold, hard truth about five of the biggest GOTV myths,

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00:30:47

Ep. 9: Paid Communications and Media Consultants...

How to Win a Campaign ·

2020/06/03

In order to win your campaign, you need voters to know your name as well as your campaign message. That’s why it's important to invest in paid communications, and if you can afford it, a media consultant to guide you through media strategy and help produce advertising spots for TV, radio, and social media. But what makes eye-catching creative work and how many spots do you need to buy so your message is heard? Joe and Martín answer these questions and more in this episode to teach you about the

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00:40:04

Ep. 8: Fundraising Like a Pro (feat. Amie Kershner)

How to Win a Campaign ·

2020/05/27

If you think it’s hard asking strangers for money, imagine asking your own friends and family! Fundraising isn’t easy, but it’s essential to win your campaign. Most candidates will do anything to get out of calling donors, but Joe and Martín have some foolproof strategies to make fundraising easier for everyone on the campaign trail. This week, Joe and Martín discuss fundraising myths, where to find donors, and how to effectively ask for money. They are joined by Amie Kershner of AKM Consulting, and

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00:31:11

Ep. 7: Door-to-Door Canvassing (feat. Carmen Berkley)

How to Win a Campaign ·

2020/05/20

There is no better way to get to know the constituents in your district than going right up to their door and talking to them. Canvassing is essential, and it often becomes the most fun part of any campaign! Getting to know your neighbors, listening to the issues they care about, and telling them how you can help are key to not only convince them to choose you over your opponents, but also to convince them to turn out to the polls on election day. This week, Joe and Martín talk about the importance

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00:38:22

Ep. 6: Hiring a Good Campaign Manager (feat. Brandon...

How to Win a Campaign ·

2020/05/13

When you run for office, you need to surround yourself with people you trust and people who believe in you. Choosing a campaign manager is one of the most important decisions you will make. You may have a plethora of campaign managers waiting to work with you, or you may only have a few friends or family members to choose from. This decision is going to be tough, and so this week, Joe and Martín chat about what to look for in a campaign manager and how to find the right one for your campaign. Martín

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00:31:44

Ep. 5: Digital Communications for Your Campaign...

How to Win a Campaign ·

2020/05/06

In today’s digital world, any candidate without a robust digital communications operation is sorely lacking. Your campaign needs a healthy mix of in-person and online contact with voters to win. But with the ever changing landscape of digital media, as well as the constantly evolving rules surrounding political ads on social media, it is important to keep up to speed with digital campaign best-practices. That’s why in this episode, Joe and Martín discuss what digital means to them and what to keep

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00:23:12

Special Episode: Campaigning in Times of Crisis or...

How to Win a Campaign ·

2020/04/29

In 2020, the global COVID-19 coronavirus pandemic struck the United States. Campaigns up and down the ballot had to start moving their operations online as social distancing became the norm. This period challenged us all to think outside the box to come up with new practices for voter outreach and deploy new fundraising tactics. In this Special Episode of How to Win a Campaign, Joe and Martín discuss how to safely adapt to a changing environment to keep building campaign

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00:36:38

Ep. 4: Setting Up Your Campaign HR (feat. Claire...

How to Win a Campaign ·

2020/04/29

A campaign, like any business, needs to have streamlined and coordinated HR practices. Everything from onboarding to writing an employee handbook is essential, but can take time away from the campaign trail if you don’t do it right. This week Joe and Martín discuss the unique HR details of campaigns like having volunteers and full-time employees, union and non-union employees, and why campaign insurance is so important. Martín speaks with Claire Stein-Ross of CSR Operations, an HR professional with

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00:28:24

Ep. 3: Developing Your Campaign Message with Polling...

How to Win a Campaign ·

2020/04/22

Your campaign needs to have a winning message—one that resonates with voters and stays true to your values. How do you make one? Using a Tully Message Box of course! This week, Joe and Martín will walk you through how to use a Tully Message Box to come up with a winning message for your campaign. Joe interviews Margie Omero of The Pollsters, the only bipartisan women podcast about polling, to teach you how to use polling to inform your message and what to look for when hiring an amazing

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00:38:45

Ep. 2: The Candidate Perspective (feat. Mayor Annise...

How to Win a Campaign ·

2020/04/15

Mayor Parker has run in 11 races and won nine in a row, so she knows a thing or two about what it’s like to win and lose. She has served as an elected legislator, an administrator, and as an executive, and now she works to help elect other LGBTQ+ candidates across the country. Martín was super excited to interview Mayor Parker this week and we hope you are super excited to take a listen! Joe and Martín also discuss some of the most challenging aspects of running for office and what you can do to

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00:31:55

Ep. 1: Deciding to Run for Office (feat. Anthony...

How to Win a Campaign ·

2020/04/15

In this episode, Joe and Martín discuss how to determine if it is financially feasible for you to run, how to harness your core values to craft a compelling campaign narrative, and how to make that difficult decision of whether to run for President of the United States or start a little closer to home. Anthony Robinson of the National Democratic Training Committee joins Joe this week to discuss the benefits of attending a candidate training, and the work we can all do to diversify the political

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00:24:27

Trailer: Who are we and why are we making a podcast?

How to Win a Campaign ·

2020/04/08

In this trailer, Joe and Martín talk about how they got started in politics and their inspiration for making a podcast. This trailer for the brand new How to Win a Campaign podcast gives you a taste of what’s in store for Season 1. Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram:

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