x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Audio Branding

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? Send me

education marketing

All Episodes

20:51

Shaping the Future of Content Creation: A...

Audio Branding ·

2024/01/17

“We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team, but, like, he knows that, like, every day he has to post something, you know, and he was talking about starting a podcast, because it’s another form of content. And I think it's just like one of the easier ways to, like, look into your daily life and make those things interesting.” -- Rob PuzzitielloThis episode is the second half of my discussion with podcaster, filmmaker, and Mackie

en

25:37

Exploring the Mackie DLZ Creator: A Conversation with...

Audio Branding ·

2024/01/10

“What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professional who went to school. Like, I hear all the time, anytime I meet someone they’re like, ‘Oh, the first board I ever used was a Mackie,’ and, like, we all learned on it. I, you know, we have them in my classrooms.” -- Rob PuzzitielloThis episode’s guest is a creative self-starter who’s worked across podcasting, independent filmmaking, and the music

en

31:52

Understanding Consumer Influence: Audio Branding for...

Audio Branding ·

2024/01/03

“Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of music. It really is the subjects that we talk about in for what it boils down to this consistency and persistency. And even if you’re you know, Colleen, you’re 100% right, you know they have to be ready for this, they have to be ready to roll this out to

en

33:45

Unleashing the Power of Sound: Audio Branding for the...

Audio Branding ·

2023/12/27

“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something clever and, as Adam says, anchored in the brand, if it’s a tongue-in-cheek brand and it’s a tongue-in-cheek lyric, that’ll work and maybe it adds freshness rather than clutter.” -- Colleen FaheyRecently, I had a conversation in a LinkedIn Audio Event with four very

en

32:43

Mastering the Podcast Universe: A Conversation with...

Audio Branding ·

2023/12/20

“I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we have that opportunity. But podcasting, to me, is the ultimate solution right now for getting a voice heard and elevated throughout the world, that it can really change somebody’s life. I’ve had stories from listeners. I have a lot of friends that have stories from listeners that are all around the world focused on something really specific, saying this

en

32:16

The Art and Science of Podcasting: A Conversation...

Audio Branding ·

2023/12/13

“Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on every single episode, and it’s there just for a short time to really pique someone’s interest, cause they’re like ‘This is different. What is this?’"“Yeah, that’s a really good option. Yeah, I like the dynamic insertion at the very beginning too, because people are that’s when they’re you’ve got them hooked. They’re there to listen, so you may as well

en

31:51

Exploring the Unheard: A Conversation with Andrea...

Audio Branding ·

2023/12/06

“Also, because nobody listened to these sounds, even the nurse that should be paying attention. They really, they got used to this kind of droning sensation.""You have to tune it out.""Yes, yes, and imagine the mental load to do that, to tune out these kinds of sounds, and, of course, imagine the poor people that are in the hospital as a patient as well." -- Andrea CeraThis episode’s the second half of my discussion with sound designer and composer Andrea Cera as we talk about his trial-and-error

en

32:17

Unveiling the Language of Sound: A Conversation with...

Audio Branding ·

2023/11/29

“I don't know if in Canada or in the States the sounds are different, but here, Toyota, for instance, is very abstract, high-pitched, it's a bike or like 'peeeeee,' like this, for instance. The Renault is more reassuring, more warm, it's welcoming, it's a little bit more, you know, it's less cold than other sounds.""Sure, yeah. Well, I guess maybe if it doesn't focus specifically on the sound of the engine, but even the engine sounds have been changing over the years right, yes. They're getting,

en

33:30

The New Era of Sonic Branding: A Conversation with...

Audio Branding ·

2023/11/22

“My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of the day, it’s the difference between art and craft,’ said, ‘when you’re making your own music and you’re doing your own thing, it’s art, it’s art for you. You’re the artist and you’re making it and you can make it whatever you want, whatever you want. But when you’re making something for

en

35:40

The Evolution of Audio Branding: A Conversation with...

Audio Branding ·

2023/11/15

“I would just play these crazy ‘80s drum beats and then I’d play on top of it and it was like the coolest thing ever. So it always became this really important thing to me too, and I couldn’t describe it in any way professionally at all. I mean, I was just a kid. But I was thinking about this like, I don’t know. I assumed some kids were, like, super into BMX bikes or something. Like, this was like my thing, and I think, again, that just really helped push me into that world.” -- Jack BradleyWhat

en

31:13

Unveiling the Future of Sonic Branding: A...

Audio Branding ·

2023/11/08

“But if it’s a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they’re getting the message across? You wouldn’t be wondering what color shirt they’re wearing, why do you need to know what gender they are? So I’m really pleased that the industry is heading in this direction, and I’m even more pleased that clients have so far been very receptive to it. Yeah, it’s great.” -- John SanfilippoAre you ready to hear the roar of a Ferrari's engine like never

en

37:54

Exploring The Power of Sonic Branding: A Conversation...

Audio Branding ·

2023/11/01

“Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very exciting. And they had this new young marketing team too, and they were really receptive to new ideas, and they had this agency on board that had done their visual rebrand and their overall rebrand, and they were great to work with too. So it was a longer process and it was more involved,

en

23:50

Celebrating Your True Self: Insights on Creativity...

Audio Branding ·

2023/10/25

“One of my clients said, you know, he literally stopped doing gigs for free or for a low pay because he was able to just stand in his body and realize that some part of his inner body was saying to him ‘you're worth more than this.’ And so he was able to hear that within himself, and it helped really shift that mindset, and so now, he said, ‘I'm doing way better gigs and I'm always saying ‘this is my price, that’s it,’ you know,’ and, and when you say it and do it in this powerful but grounded

en

26:20

Exploring Sound & Self: Musical Connections and...

Audio Branding ·

2023/10/18

“It’s part of it, but the deeper part is truthful, authentic, safe, safe to express yourself, and I think that’s the biggest problem in this, you know, one of the biggest problems in the world. [It’s] that people don’t feel free to express themselves, to truly express who they are or what they want to say.” -- Danielle SoccioThis episode’s guest is an accomplished singer and performing artist, creative mentor, speaker, and author from Melbourne, Australia. She’s performed in prestigious concert

en

24:20

Leveraging Podcasts for Business Growth Strategies: A...

Audio Branding ·

2023/10/11

“I feel like people are just becoming more and more repelled by that and so I think the days of companies being more personal and accessible, and ‘I want to hear what you sound like, I want to know who you are before I sign a contract with you, before I do business with you,’ I don’t think it’s going anywhere. I think, if anything, it’s going to deepen. I think people think about branded podcasts as, like, Colgate having a podcast about brushing your teeth.” -- Molly RulandThis week is the second

en

27:12

Strategies for Effective Listening: A Conversation...

Audio Branding ·

2023/10/04

“It just feels better to listen to somebody who sounds good. It just does, you know? And there’s all kinds of articles you can read about the psychology: you sound smarter when you sound better, you sound more trustworthy when you sound better. So it’s not about manipulating people.” -- Molly RulandMy next guest is the CEO and founder of Heartcast Media, a digital content agency focused on content marketing for founders, CEOs, coaches, and brands. She specializes in producing high-quality branded

en

25:20

How to Niche Down in the Music Industry: A...

Audio Branding ·

2023/09/27

“You know, 'do you have any advice for me?' And I say, 'Yeah go write one hundred bad songs. Go finish them. Because that's going to do way more for your career, even though you think they're like really bad songs.' I'm like, 'yep, you got to get through those to write the one that's going to actually start a fire for you. I'm not saying you have to put them out, you know. Just go write them. Go give me the draft. Give me the worst draft you can on anything you know.' And the older I get the more

en

24:18

How to Market & Brand Your Music: A Conversation with...

Audio Branding ·

2023/09/20

“I just want to try to take a more thoughtful, mindful approach to helping artists think for themselves and become self-sustaining. Because the industry is going to change. The things we’re talking about right now are going to be either way more relevant or way less relevant ten years from now. But I want you to be able to gain the tools and frameworks for kind of going through and saying ‘Hey well, how do I talk to this label? How do I pitch this label.’ And being like ‘Hey a better idea is, let’s

en

23:13

Infomercials and Life Lessons: A Conversation with...

Audio Branding ·

2023/09/13

“So a lot of times they feel like they have to pack this thing with so much dense information. I'm like, dude, you have 30 minutes and you have three of those to hook somebody and you still need to leave a little bit for Q&A. You still need to leave a little bit for engagement. So if you're not going to answer everybody's question about something highly technical in the span of a podcast or the span of a technical talk, the span of an explainer video, you always have to get them to that act

en

29:02

Why Infomercials Matter: A Conversation with Brian...

Audio Branding ·

2023/09/06

“And I carried that into engineering in college and was going to go into computers, but then kind of got into robotics. But through all of that, I was still doing college radio. And again, that was like backdoor access to, ‘Hey, can I use the studio in the off hours? Can my band record our CD here in the summer when the stations technically shut down?’ And then that got me into, well, I’m on-air talent now, which in college radio is, as Strongbad used to say, I can describe college radio in five

en

319 results

Similar Podcasts

Science Talk

Albert Einstein College of Medicine

五分钟心理学

柠檬心理

Daily Facts

Amalia Dupray and Montgomery Jones.

Les dents et dodo

BFMTV

Veterinary Clinical Podcasts

The Royal Veterinary College