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PODCAST

Social Geek

Social Geek Radio

412557 Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.

business marketing

All Episodes

01:01:00

Social Media Aids in SEO

Social Geek ·

2010/10/22

How can a solid social media presence dramatically increase a website's search engine ranking? Do you know how to use correct page titles, metadata, alt-tags for images, anchor text, etc? Join Deb and this week co-host Lorri Wyndham (@LorriW) and guest AK Stout from WebConjunction. AK will share how she has helped many small businesses grow their business by enhancing their online presence and manage their reputation via social media channels.

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01:01:00

Using Social Technologies to Reward Brand Loyalty

Social Geek ·

2010/10/08

Listen in as BJ interviews special guest Bill Hanifin of Hanifin Loyalty, LLC. They'll be discussing the the latest trends in technology related to loyalty, social applications and how brands are rewarding customers.

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01:01:00

From Microsoft to Small Business Owner

Social Geek ·

2010/10/01

Once again BJ Emerson will be in the air and unavailable for Social Geek Radio. We may start a contest, “Where in the World is BJ!” Deb invited COMPUTER EXPLORERS Curriculum and Program Development Director, Cyndee Perkins to be her co-host on Thursday Sept 30th and together they searched for a “Geek of the Week” special guest. They are delighted that Margaret Johnson, founder of Sabi Games, a Seattle-based start-up company, accepted the invitation to help them Geek It Out! On the show you will

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01:01:00

Gadgets, toys, software, apps....oh my!

Social Geek ·

2010/09/24

BJ Emerson will not be available for the Sept 23 show but Deb will be joined by Warren Buckleitner, a long time friend of COMPUTER EXPLORERS. Warren Buckleitner is the Editor of Children’s Technology Review. After five years in the classroom and 10 years at the High/Scope Educational Research Foundation, he established Children’s Technology Review, earning him SIIA’s First Journalism Codie Award for “Best Software Reviewer.” He has been an advisor to Consumer Reports WebWatch, a judge for AEP’s

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01:01:00

Foursquare For Business

Social Geek ·

2010/09/17

Still confused by foursquare and how to use mobile social communications for business? Want to learn how foursquare can help drive sales? How do you become Mayor and how do you attract Mayors through loyalty programs? BJ Emerson will be a presenter at the Mobile Social Communications Case Studies & Roundtables in NYC on the 15th. The ½ day event will include some great case studies and roundtable discussions with companies like Foursquare, Yelp, McDonalds and BJ Emerson representing Tasti D-Lite

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01:01:00

The Business Case for Using Twitter

Social Geek ·

2010/09/10

BJ and Deb dedicate this week's show to why and how Twitter can be a great channel to engage customers 140 characters at a time.

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01:00:00

Geek it out with Dave Delaney

Social Geek ·

2010/09/03

This week we'll be joined by community enthusiast, social media strategist and new media maven Dave Delaney who is social media coordinator for Griffin Technology. Listen in as we cover the latest trends in social technologies with one of the coolest geeks on the web.

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01:01:00

Blending Social Media and Traditional Media

Social Geek ·

2010/08/27

Our guest will be Nick Powills, founder of No Limit Media Consulting which is a progressive communications firm focused on the franchise industry. By using a fine-tuned blend of Social Media + Traditional Media, No Limit creates campaigns focused on driving more consumers at the local-unit-level and more franchise prospects to the brand. Its staff of experienced publicists challenges old technology used by traditional PR firms by delivering stronger, more strategic, and more in depth buzz for the

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01:01:00

Meet Author Jeanne Bliss

Social Geek ·

2010/08/20

BJ and Deb met and interviewed Jeanne Bliss, author "I Love You More Than My Dog" at the Word of Mouth Supergenius conference (see video www.facebook.com/socialgeekradio). Jeanne started her career at Land's End reporting to founder Gary Comer and the company's executive committee, ensuring that in the formative years of the organization, the company stayed focused on its core principles of customer and employee focus. She was the first leader of Land's End Customer Experience. Jeanne now runs

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01:01:00

Social Media Strategies

Social Geek ·

2010/08/13

Social media tools offer franchisees and franchisors so many ways to promote their franchise business today. LinkedIn, Twitter, Blogging and Facebook are used to build brand awareness and drive interested customers to the corporate website. There are also platforms customized to manage and monitor the franchise sales process for the franchisor. Join BJ and Deb with guest Jon Carlston, Vice President of Social Development at Process Peak to discuss the strategies to create and grow business.

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01:01:00

Social Technology and Franchising

Social Geek ·

2010/08/06

This week BJ and Deb will discuss on social technology plays a role in franchising today. They welcome friend and very special guest the Tech Media Ninja, Ken Colburn. Ken is founder and president of Data Doctors Franchise System based in Arizonia. You can hear Ken every Saturday as Talk Show Host of The Computer Corner on KTAR 92.3 News Radio in AZ. Ken is an active member of IFA (International Franchise Association) Technology Committee and presenter at the annual convention. Ken is a frequent

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01:01:00

What happens at Word of Mouth Supergenius is shared!

Social Geek ·

2010/07/30

Have you seen the videos on Social Geek Radio Facebook page? If not, visit www.facebook.com/socialgeekradio BJ and Deb met several amazing individuals and attended some awesome sessions on word of mouth marketing. Did you know there are 5 Ts to word of mouth marketing (via Andy Sernovitz)? Talkers, Topics, Tools, Taking Part and Tracking? Did you know to make an impact you must: Believe, Have Clarity, Be Real, Be There and Say Sorry (via Jeanne Bliss)? Even Domino's has a (good) story to tell via

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00:34:00

Word of Mouth Supergenius Conference

Social Geek ·

2010/07/23

BJ and Deb traveled to New York City to attend the "How to be Great at Word of Mouth Marketing Conference. They attended 12 How-to classes, heard about 12 real-world case studies and listened to presentations from 6 brilliant authors! They will share interviews with Andy Sernovitz, author of "Word of Mouth Marketing", Jeanne Bliss, author "I Love You More Than My Dog" and presenter Ramon De Leon from Domino's. At the end of the show you will meet Skyler Fox the face behind the Twitter handle

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00:34:00

Word of Mouth Supergenius Conference

Social Geek ·

2010/07/22

BJ and Deb traveled to New York City to attend the "How to be Great at Word of Mouth Marketing Conference. They attended 12 How-to classes, heard about 12 real-world case studies and listened to presentations from 6 brilliant authors! They will share interviews with Andy Sernovitz, author of "Word of Mouth Marketing", Jeanne Bliss, author "I Love You More Than My Dog" and presenter Ramon De Leon from Domino's. At the end of the show you will meet Skyler Fox the face behind the Twitter handle

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01:01:00

Doing Business Online

Social Geek ·

2010/07/16

Special Guest Rochel Roland will join BJ and Deb this week! Rochel is founder of an internet company Joyful Bath Company and just celebrated her first anniversary in business. Joyful Bath Company provides luxurious, therapeutic bath salts and handmade botanical soaps based on the ocean’s natural healing powers and inspired by bathing rituals and remedies from around the world. Rochel will share how she started her business and why the internet and how she uses social media to promote her business

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01:01:00

School Is Out For Summer

Social Geek ·

2010/07/09

BJ and Deb will discuss how you keep the entire family busy with technology activities that are fun, educational and entertaining! Treasure hunting (GEO cache), making a vacation summer book, creating movies and cake designs are all part of the discussion.

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01:01:00

Review of the book Accidental Billionaires

Social Geek ·

2010/07/02

Join us as we discuss Accidental Billionaires - The Founding of Facebook by author Ben Mezrich. We'll also chat about the upcoming movie based on the book called The Social Network. Don't miss this episode and the always awesome Geek It Out tips at the end of the show.

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01:01:00

How Does One Become A Social Geek

Social Geek ·

2010/06/25

Deb's weekly co-host BJ Emerson will not be able to join the show this week as he will be in flight to a destination unknown. He has promised to return next week. In the meantime, Lorri Wyndham, COMPUTER EXPLORERS Operations Manager will join Deb as co-host this week. Deb and Lorri will discuss why they have been called "social geeks" and will share their thoughts of who they believe are "social geeks" and why. BJ just may be the hot topic of conversation! Are you a geek due to the number of

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01:01:00

How To Tell A Story With Social Media

Social Geek ·

2010/06/18

BJ and Deb welcome Thomas Scott www.brandjournalists.com as a guest this week. Thomas believes that Brand Journalism is the key to communication today. Brand Journalism involves telling stories about a company that make readers want to know more. It means having conversations with them – not preaching at them. Heavy-handed, hard sells no longer work because people tune them out. People simply don’t trust one-way messages handed down from a corner office. Thomas is an accomplished photojournalist

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01:00:00

How do you get heard through all the noise on Social...

Social Geek ·

2010/06/11

Join BJ and Deb and special guest Lorri Wyndham @LorriW (on Twitter) as they continue discussions on social networking. There are so many social media channels with excessive noise in all directions! So how do you get heard? • How important is listening before speaking? • What tools should be used? • What social media channels should be the first to implement? • After listening and engaging starts do you sell yourself or your brand first? • How important is it for kids to get involved with

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