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PODCAST

Marketing Freaks

Overdrive Digital

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

business marketing

All Episodes

18:03

#EP059 - Landing Your First Job in Paid Media

Marketing Freaks ·

2022/04/13

Moving slightly away from our usual discussion points on paid media strategies & tactics, in this episode we explore the topic of how to land your first job! Joining me for this episode is Louisa McNally, who joined our paid social team a couple of months ago. Very bravely, she agreed to have a chat and share some advice from her recent experience of job hunting.

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19:10

#EP058 - Are Performance Max Campaigns Worth Trying?

Marketing Freaks ·

2022/04/06

If your line of day to day work involves Google Ads, you’ve probably heard of Performance Max campaigns. Performance Max campaigns are Google’s latest move into fully automated campaign types, allowing (in theory!) advertisers to set up quickly and start generating results. In this episode I talk to Chris from our PPC team to give you the lowdown on what they are all about, how to get started and a view on what we’ve seen from our initial testing.

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8:47

#EP57 - Career Advice from Monzo and Girl Guiding

Marketing Freaks ·

2022/03/30

Back in February we ran a webinar discussing social media marketing trends for the year ahead, with the excellent Rochana Shrestha from Monzo and Lisa Prattfrom Girl Guiding making up a brilliant panel. As part of the session there were a number of questions for Lisa and Rochana on the topic of careers. What this turned into was a super informative part of the session with some amazing and honest advice from both Lisa and Rochana! This episode features that specific part of the Q&A, so if you

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17:09

#EP056 - Google Tag Manager For Noobs

Marketing Freaks ·

2022/02/01

What this episode covers:Why getting to know GTM is so importantHow to get startedHow to implement and debug your trackingDan’s tip of the week!

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16:29

#EP055 - Our 2022 Predictions for Paid Social

Marketing Freaks ·

2022/01/25

This episode covers: Key learnings in paid social from last yearOur predictions for 2022What we are seeing work well right nowEllie's tip of the week

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19:45

#EP054 - Planning & Testing Creative That Converts

Marketing Freaks ·

2022/01/18

What this episode covers:The difference between great looking ads and ads that sellHow to monitor and optimise ads for improved conversionsOur approach to creative testing plansCat’s tip of the week!

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17:26

#EP53 - Analytics, The Way The Cookie Crumbles With...

Marketing Freaks ·

2022/01/13

Join us for part two of our interview with analytics legend Barbara Pezzi!

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14:05

#EP52 - Analytics, The Way The Cookie Crumbles With...

Marketing Freaks ·

2022/01/11

What this episode covers:Common analytics mistakesHow to understand your dataThe future of analytics As always, I really hope you enjoy this episode and find it useful! Do subscribe here and we’ll see you later this week for part 2 :)

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17:09

#EP51 - How to Win at PR & Launching a Crypto Product

Marketing Freaks ·

2021/10/15

What this episode covers:What Swarm Markets is all aboutBeing the world’s first licensed DiFi platformGaining cut through in the pressPR tactics for launching your product

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22:24

#EP050 - Facebook Ads Special Categories, What Are They?

Marketing Freaks ·

2021/09/30

What this episode covers:What are special ad categories on Facebook?What does the approval process look like?Recommendations for advertisers

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15:27

Episode 49 - Getting Unstuck With Interest Audiences

Marketing Freaks ·

2021/09/16

What this episode covers:Why interest audiences are so important nowHow to use Google Analytics to find new ideasOther methods we use for finding new audience targeting

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33:49

#EP048 - Personal Branding Tips; A Pint with Hannah...

Marketing Freaks ·

2021/07/22

What this episode covers:How to re-think personal brandingWhy some people just shouldn’t do itHow to get started / what to considerA live rinsing of my personal brand Enjoy!

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24:02

#EP047 - Ecommerce with Sole!

Marketing Freaks ·

2021/06/16

If you want an inside view on just what it’s like to run a rapidly growing ecommerce business, this one is for you! Thanks so much to everyone that’s been listening in and watching our recent episodes. It really is very much appreciated, and as always the full video version is available on YouTube here. What this episode covers:History of the The Fish Society Jeremy’s backgroundHow ecommerce is managed at the board levelA CEO’s view on digital marketing Enjoy!

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18:24

#EP046 - Facebook Ads Tracking, Should You Be Worried?

Marketing Freaks ·

2021/06/03

What this episode covers:A quick recap on iOS14What we’ve seen so farOur recommendations

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31:16

#EP044 - Going Full Time on YouTube, Noel Philips

Marketing Freaks ·

2021/05/13

What This Episode Covers: Background on Noels channelHow it all startedThe shift from full time employment to YouTuberHow the business model works

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34:59

#EP044 - Growing Your Network on LinkedIn Without...

Marketing Freaks ·

2021/04/29

What this episode covers: · What Avery & Brown is all about · The power of networking · Why networking is a bit of a dirty word · How to generate business from LinkedIn

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28:28

#EP043 - Scaling to £30m in revenue...in a pandemic!

Marketing Freaks ·

2021/04/15

What this episode covers:Keiran’s background in businessSwyft’s insane growthLessons learnt through rapid growthChallenges scaling manufacturing through a pandemic This really is a brilliant story and I could have chatted for hours - I genuinely hope you enjoy this as much as I did. If you do enjoy the episode, please do subscribe. It makes a huge difference and is hugely appreciated!

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30:26

#EP042 - The Big Data Privacy Debate, Advertisers vs....

Marketing Freaks ·

2021/04/01

What this episode covers:What’s going on – recent changesThe impact on advertisersA recap on iOS14What we need to do about it as advertisers

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31:21

#EP041 - Time is Your Greatest Asset, Lauren Saunders

Marketing Freaks ·

2021/03/18

What this episode covers: Lauren's background in businessHow and why mindset is important for growthHow to set clear intentions for your dayBeing more productive!

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25:44

#EP040 - The Good, Bad and Ugly of Marketing

Marketing Freaks ·

2021/03/04

What this episode covers:What we feel makes a good vs. bad marketing campaignSome of our favourite recent examplesSome of our least favourite examples Enjoy!

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179 results

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