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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

16:49

What Needs to Happen In Order For Your Marketing...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/04/19

Have you ever said to yourself, if I can just get people on the phone with me, I know I can make the sale. But the problem is getting them to that phone call in the first place. I hear this all the time when I'm on a call with a potential client. And it tells me two very important things. Number one, it tells me what they are doing is tremendously valuable. And that when they're talking with someone one-on-one, they are very skilled at communicating the value their business is creating for

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20:49

What's the Intention Behind Your Marketing Message?...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/04/12

What was the intention behind your last email or post? What did you want it to do for your business? What did you want it to do for your audience? Sometimes we get caught up in posting or emailing for the wrong reasons. We realize that it’s been a while since we sent an email to our subscribers so we draft one quickly and send an email out. We come up with something that we think the algorithm will like so we post on social media even if it’s not really communicating our message. In this

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20:04

Are You Communicating or Playing the Game of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/04/05

Let me ask you a question. Did you start your business to accumulate shares, likes, views, comments, email subscribers, and traffic? I don’t know your life, but I’m guessing that if you’re listening to this podcast, you did not start your business for any of those reasons. I started my business because I truly believe that communication can change the world. I knew that if I could help business owners communicate what it is they do and why it freaking matters, then more people who are doing

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32:26

Do You Really Have to be on Social Media to Market...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/03/29

Do you have to be on social media to market your business? If you’re becoming more and more disenchanted with social media, know this: you are not alone. The number one question I get asked lately is if there is an alternative to marketing on social media. My clients are requesting marketing strategies that don’t have a social media component because the platforms are demanding more and more of our time. Whether it’s video, reels, lives, stories, the constant cycle of content creation seems

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13:51

What Does Your Business Get Out of Your Social Media...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/03/22

How much time are you spending on social media each week? I don’t mean the time you spend doom scrolling or mindlessly looking at cat photos, but the time you spend creating social media for your business. Creating the visuals, researching the hashtags, writing the captions, engaging with other people with purpose, answering your DMs, sharing other people’s work, responding to comments–it’s a long list of tasks that take more time than we think. Last year I did a time audit and realized

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24:32

Demystifying Marketing : Behind The Scenes of My...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/03/15

What happens after you get a message that works for your business? AKA that message is persuading people and leading them to work with you, so it's generating revenue for your business. How do you get that message that works to the people who need to hear it? The people who right this minute are most likely looking for you, but they don't know you exist? Yet. That's where marketing comes in. Today I'm going to take you behind the scenes of my own business to show you how my marketing

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8:15

Bonus: When the Messy Middle Feels TOO MUCH to Handle...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/03/10

Today's bonus episode of the podcast comes from the "It Should've Been Me" Community Project. Who do you turn to when the messy middle of building a business becomes TOO MUCH to handle? Today, we have Tracey Warren a very raw and vulnerable “It Should’ve Been Me Moment” and what she did to navigate through that moment to remind us all - even when it’s hard - there is a way through. If you've enjoyed this story and want to hear more stories like this one, sign up for the community project at

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17:06

Why Is It So Hard to Know If Your Messaging Is Working?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/03/08

A huge following equals easy sales, right? Eh, not so much. Let me give you an example. Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with a T-shirt. All she needed for the first run was 36 people to buy a shirt. Sounds simple, right? Except she couldn’t get 36 people out of 2.6 million followers to buy a T-shirt. There’s a common misconception in

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14:58

Messaging: What Is It and How Do You Know If It's...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/03/01

How do you know if your messaging is working for your business? Ask yourself a few questions: Are you making the sales you want to make? Are you closing the deals you want to close? When people show up on sales calls, are they ready to work with you? And is the sales conversation just about the fit? If you answered yes, congratulations! Your messaging is working! If you answered no, well, you have some more work to do. And it’s no wonder! The online business world is chock full of

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12:44

Exploring the Messy Middle of Building an Audience...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/02/22

Imagine this: a friend tells you they’ve just landed a huge opportunity. And you’re thrilled for them! You’re genuinely happy for their success. But. There’s this niggling little voice in your head whispering, that should be me. And it really is a both/and situation. You can be genuinely excited for someone else and still feel that twinge of envy, knowing that you want an opportunity like that too. It’s so easy to see someone land a TEDx talk and think, that should have been me, or they

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17:26

Who Has Bigger Stages and Why

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/02/15

What if the online business game is rigged? There’s such a sense of rugged individualism and “pull yourself up by your bootstraps” when it comes to building an audience and building your business. And celebrity entrepreneurs with their huge audiences teach you in their courses that if you want a business and an audience just like theirs, you need to do what they do. You need to show up consistently. You need to provide great value. You need to blog, podcast, do videos, host webinars and

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39:18

Advocating for Your Work in a Competitive Industry...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/02/08

Have you ever wondered what needs to happen to take an idea and turn it into a TV show? All of the TV that we watch starts as an idea someone had, that they then had to develop and advocate for to finally get it on TV. Sound familiar? What needs to happen to get a show on TV isn’t all that different from what we need to do as business owners to take an idea out of our heads and turn it into a business. Today, I’m speaking with Dave Noll, the co-creator of the hit reality TV show Chopped

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18:09

Building an Argument: How to Get Past the...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/02/01

Pull a hoard of drooling, slobbering, fervent buyers willing to buy everything you have to offer! Yeah. That’s a real headline from a real sales page. Ick. But it reminded me of a question from a member of my email community that asked me, what will replace manipulative, privilege-based marketing in years to come? And the short answer is that we, as business owners, have to learn how to persuade in a different way. If we’re are going to break free from manipulative marketing, we have to

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21:02

The Top Meh Messages In Online Business that You...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/12/14

Previously on the podcast, I’ve introduced how to change ‘meh’ into a powerful message, that will set you apart from everyone else who is in your industry. On this final episode of the podcast in 2021, I am diving deeper into 7 types of ‘meh’ messages, so you can start creating messages that will stand out in overcrowded online space. My dear rebels, I wish you a fantastic Christmas holiday and New Year. Talk to you soon! Visit this episode’s blog post here:

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12:00

A Question Every Business Owner Should Ask

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/12/07

If a visitor came to your website without its branding in place, no logo, name, tagline, would he or she even recognize it as yours? If the answer is no, that means you are delivering ‘meh’ messages to your audience. And with ‘meh’ messages people aren't seeing you and your work. It is about time to start working on your message, so you can stand out and bring your uniqueness into the world. Visit this episode’s blog post here:

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17:34

The 3 Essential Foundations for Creating Demand for...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/11/30

In today’s episode, we are moving forward with how to create a demand in your business. If you haven’t tuned into the last two episodes, please do, as this one is a sequence. Everything we do in business is about communication. You want a message that builds a desire, builds demand for your work, and really engages with people. So today, I’m going to dive into the 3 essential foundations that create demand in your business. Visit this episode’s blog post here:

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19:12

The Five Reasons You Want Your Business to be In-Demand

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/11/23

If you're a business owner that is almost always at capacity for client work but never quite gets there, do not miss this episode of Rebel Uprising. Today, I am diving deep into the five reasons you want to be in demand and why it is important for your business, your cash flow, and creating consistency. Visit this episode’s blog post here: https://drmichellemazur.com/2021/11/the-five-reasons-you-want-your-business-to-be-in-demand.html

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12:03

The Unspoken Problem in Online Business

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/11/16

Are you familiar with a phase of the business ‘’It's time to make the donuts’’? Some of us don't truly know it's happening to us, because on the surface everything is fine, you are financially stable, but actually, there is an underlying frustration to get more clients, to work with clients, to be fully booked in advance. In this episode, I will walk you through the importance of making a framework and creating demand for your work and expertise. More on today’s episode of Rebel Uprising

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14:52

Case Study: Why You Should Stop Over Nurturing Your...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/11/09

There is an epidemic in the online space where we have been taught to always be giving value, but we're not taught actually how to sell and to make the ask. In this episode, I will walk you through how to stop over nurturing to create marketing that actually results in new clients, new sales, and more money. You will learn how to create something that will be highly valuable for your audience, but also will be selling to them on working with you. Visit this episode’s blog post here:

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62:06

Duped: Courses - Money Making Dream or Business...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2021/11/02

Duped is back with an all-new season! I wanted to share this episode with you because I'm constantly asked if courses are the way to "scale." Stop us if you’ve heard these ones before - “Make money while you sleep!” “Never trade dollars for hours again!” “Create it once and set it on autopilot!” We all know celebrity entrepreneurs make BIG promises when selling us a course that teaches us how to create… another course. But do courses actually live up to the hype? Are they the passive

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