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PODCAST

LevelUp

Unity / Melissa Zeloof

Mobile games and apps are a multi-billion dollar industry. But what goes into making these popular apps and games? Join us as we speak to titans of the mobile world as we learn how they design, develop, monetize, and market their apps.

leisure games

All Episodes

00:20:01

Lucky Kat Studios | How an Indie Developer Reached #1...

LevelUp ·

2019/08/07

Herdjie Zhou co-founder and CEO of Lucky Kat Studios, speaks about the process of building his own gaming studio from the buttom up and how they got to first place on the top charts without any paid user acquisition. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-an-indie-developer-reached-number-one/

en

00:34:17

GameMakers | How Root Cause Analysis Optimizes Game...

LevelUp ·

2019/08/06

LevelUp is kicking off our new miniseries on game product management with Joe Kim, founder at GameMakers. In this pilot episode, Joe breaks down how and why product managers should do root cause analyses. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-does-root-cause-analysis-optimize-game-design/

en

00:34:17

GameMakers | How Root Cause Analysis Optimizes Game...

LevelUp ·

2019/08/06

LevelUp is kicking off our new miniseries on game product management with Joe Kim, founder at GameMakers. In this pilot episode, Joe breaks down how and why product managers should do root cause analyses. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-does-root-cause-analysis-optimize-game-design/

en

00:15:28

Homa Games | How to Make Hyper-Casual Games, Part 4:...

LevelUp ·

2019/06/23

Next up in our hyper-casual series, Vincent Hart de Keating, Managing Director at Homa Games gives us an update on genre and where it stands in the wider gaming indstry. It's been more than a year since hyper-casual took off. Is it starting fade or just getting steam? Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-make-hyper-casual-games-part-4-hyper-casual-check-in/

en

00:15:28

Homa Games | How to Make Hyper-Casual Games, Part 4:...

LevelUp ·

2019/06/23

Next up in our hyper-casual series, Vincent Hart de Keating, Managing Director at Homa Games gives us an update on genre and where it stands in the wider gaming indstry. It's been more than a year since hyper-casual took off. Is it starting fade or just getting steam? Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-make-hyper-casual-games-part-4-hyper-casual-check-in/

en

00:18:19

Social Point | Transitioning to an In-App Bidding World

LevelUp ·

2019/06/06

Sofia Gilyazova, Ad Monetization Manager at Social Point, talks everything in-app bidding - from challenges and drawbacks to benefits and brands coming on board. Read the edited highlights here: https://www.ironsrc.com/podcasts/transitioning-to-an-in-app-bidding-world/

en

00:18:19

Social Point | Transitioning to an In-App Bidding World

LevelUp ·

2019/06/06

Sofia Gilyazova, Ad Monetization Manager at Social Point, talks everything in-app bidding - from challenges and drawbacks to benefits and brands coming on board. Read the edited highlights here: https://www.ironsrc.com/podcasts/transitioning-to-an-in-app-bidding-world/

en

00:28:16

Jam City | How to Secure an IP for Your Mobile Game

LevelUp ·

2019/06/02

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/

en

00:28:16

Jam City | How to Secure an IP for Your Mobile Game

LevelUp ·

2019/06/02

Brian Sapp, VP User Acquisition at Jam City, discusses how to conquer IPs in games, including the pros of partnerning with IPs, how game developers can get an IP, the ideal marketing strategy for them, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-secure-an-ip-for-your-mobile-game/

en

00:34:41

Tactile Games | The Evolution of Puzzle Games

LevelUp ·

2019/03/14

Christophe Carvenius, Head of Insights at Tactile Games, runs through the evolution of the casual puzzle game genre while giving a deep dive into the psychology and motivation for playing puzzle games. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-evolution-of-casual-puzzle-games/

en

00:34:41

Tactile Games | The Evolution of Puzzle Games

LevelUp ·

2019/03/14

Christophe Carvenius, Head of Insights at Tactile Games, runs through the evolution of the casual puzzle game genre while giving a deep dive into the psychology and motivation for playing puzzle games. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-evolution-of-casual-puzzle-games/

en

00:16:57

Random Logic | How to Monetize and Advertise Word Games

LevelUp ·

2019/01/30

Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which ad unit performs best? And should you run competitior ads? Read the edited highlights here: https://www.ironsrc.com/podcasts/monetize-advertise-word-games/

en

00:16:57

Random Logic | How to Monetize and Advertise Word Games

LevelUp ·

2019/01/30

Andrew Stone, President at Random Logic Games, shares best practices for monetizing, advertising, and designing word games. What demographic plays word games most? Which ad unit performs best? And should you run competitior ads? Read the edited highlights here: https://www.ironsrc.com/podcasts/monetize-advertise-word-games/

en

00:22:19

Kwalee | How to Make Hyper-Casual Games, Part 3:...

LevelUp ·

2019/01/13

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

en

00:22:19

Kwalee | How to Make Hyper-Casual Games, Part 3:...

LevelUp ·

2019/01/13

In our next installment of our dedicated hyper-casual series, Ryan Davies, Digital Marketing Manager at Kwalee, tells us how his team runs successful user acquisition campaigns for hyper-casual games, which tools they rely on, and his thoughts on failing (hint: it's key). Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-3-marketing/

en

00:19:58

Miniclip | The Future of Programmatic Mediation

LevelUp ·

2019/01/01

Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to see in the near future. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-future-of-programmatic-mediation/

en

00:19:58

Miniclip | The Future of Programmatic Mediation

LevelUp ·

2019/01/01

Pieter Kooyman, Chief Advertising Officer at Miniclip, sets the record straight on programmatic mediation and predicts what the mobile games industry can expect to see in the near future. Read the edited highlights here: https://www.ironsrc.com/podcasts/the-future-of-programmatic-mediation/

en

00:25:55

Mobile Free to Play | How to Make Hyper-Casual Games,...

LevelUp ·

2018/12/18

Next in our series on hyper-casual games, Tom Kinniburgh, a mobile consultant for game studios who also runs the popular blog Mobile Free to Play, walks us through the history of hyper-casual, monetization and user acquisition best practices, and what it's like with game publishers. Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-2-trends/

en

00:25:55

Mobile Free to Play | How to Make Hyper-Casual Games,...

LevelUp ·

2018/12/18

Next in our series on hyper-casual games, Tom Kinniburgh, a mobile consultant for game studios who also runs the popular blog Mobile Free to Play, walks us through the history of hyper-casual, monetization and user acquisition best practices, and what it's like with game publishers. Read the edited highlights here: https://www.ironsrc.com/podcasts/whats-the-hype-with-hyper-casual-games-part-2-trends/

en

00:22:51

MAG Interactive | How to Make Hyper-Casual Games,...

LevelUp ·

2018/12/11

Discover the basics of how to make, design, plan and develop hyper-casual games with hyper-casual game idea fundamentals on this episode of LevelUp.Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-make-hyper-casual-games-part-1-designing/

en

161 results

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