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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

43:01

741 Clients: All the Secrets From CrossFit North 579

Run a Profitable Gym ·

2024/12/26

Torben Keller, owner of CrossFit North 579 in Denmark, runs a gym with more than 740 members—he took the No. 1 spot on Two-Brain's recent leaderboard for client count. In today’s episode of “Run a Profitable Gym,” Torben shares exactly how he built a thriving gym with multiple revenue streams and an unbeatable client experience. He explains how he started with 250 members in the first month, scaled to over 700 without relying on ads, and keeps churn at just 3.5 percent by focusing on culture ...

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19:31

Massive Client Headcount: How Top Gyms Attract and...

Run a Profitable Gym ·

2024/12/23

Some gyms have over 300 members and are still growing—but how do they do it?In this episode of “Run a Profitable Gym,” Chris Cooper reveals the secrets behind the gyms with the highest client headcounts on Two-Brain’s leaderboard. These gyms don’t rely on gimmicks or flashy marketing campaigns. Instead, they focus on retention, onboarding and delivering incredible value to their members.Chris explains why many gyms struggle with client headcount and how systems can help you attract and retain...

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30:53

7 Tax Strategies to Save Big Money as a Gym Owner

Run a Profitable Gym ·

2024/12/19

Tax season doesn’t have to be a headache; smart planning can reduce stress and save gym owners money.In this episode of “Run a Profitable Gym,” former multi-gym owner John Franklin joins host Mike Warkentin to share seven tax strategies every fitness entrepreneur should know:- Keep your books clean and updated.- Get a tax estimate.- Don’t waste money to "save on taxes."- Hire your kids.- Use bonus depreciation.- Max out retirement contributions.- Open a health savings account (HSA). John dive...

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25:34

Profit Made Simple: Master Your P&L for Gym Growth

Run a Profitable Gym ·

2024/12/16

Gym owners can take control of their businesses with a simple tool: the profit and loss statement (P&L). In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to master a P&L to improve retention, increase revenue and grow your gym. Sharing examples from his own gym, Catalyst, Chris walks you through metrics tracking and expense auditing in a spreadsheet tailored to a coaching gym.He shows you how to uncover hidden opportunities to improve profitabilit...

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33:10

Elite Annual Planning: How Top Gym Owners Plan to...

Run a Profitable Gym ·

2024/12/12

Annual planning puts gym owners in control of their businesses. Elite gym owners take it further, crafting plans that give them the freedom to choose where they spend their time—whether inside or outside the gym. In this episode of “Run a Profitable Gym,” Joleen Bingham, leader of Two-Brain’s Tinker program, reveals how top gym owners use annual and three-year plans to achieve massive growth, financial freedom and personal fulfillment.Joleen shares stories of gym owners who grew by 30 percent...

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34:10

Want a Thriving Gym in 2025? Here's the Exact Plan to...

Run a Profitable Gym ·

2024/12/09

Chris Cooper has a gift for gym owners who want to crush it in 2025: a complete, step-by-step annual plan.In this episode of “Run a Profitable Gym,” Chris breaks down the exact strategies you can use to grow your gym next year. From kickstarting the year with a habits challenge to boosting retention with client goal reviews, he explains how a clear plan can help you stay consistent and avoid overwhelm.You’ll also learn about building effective marketing funnels, performing coach evaluations a...

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42:44

Kicking Ass: Gym-Owning Fighter Posts Huge Average...

Run a Profitable Gym ·

2024/12/05

Amanda Buckner’s gym, Untamed Fitness in Washington, recently earned a spot on Two-Brain’s leaderboard for average revenue per member (ARM)—with top performers hitting between $500 and $821 per client per month.Since opening her gym just a year and a half ago, Amanda has scaled her monthly revenue from $6,000 to $15,000. In this episode of “Run a Profitable Gym,” host Mike Warkentin digs into how Amanda achieved such impressive numbers without relying on traditional group classes.Amanda expla...

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31:08

January Revenue-Generation Tactic: Healthy Habits...

Run a Profitable Gym ·

2024/12/02

Cynthia Fotti, Two-Brain mentor and owner of CrossFit Rush, helps gym owners turn healthy habits into thousands of dollars in revenue.In this episode of “Run a Profitable Gym,” Cynthia explains how she helped her gym generate front-end revenue of $3,500 in just four weeks with a healthy habits challenge—and an additional $1,800 in ongoing revenue.Cynthia lays out everything you need to run your own challenge this January, including how to price, structure and market it. She also explains why ...

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27:51

0 to 60 Percent of Fitness Revenue: How a CrossFit...

Run a Profitable Gym ·

2024/11/27

Mike Monaco took his gym from parking lot workouts to a thriving 5,000-square-foot facility that generates over $420 per member per month. How? He switched to a PT-focused model with an emphasis on relationship building and holistic wellness.In this episode of “Run a Profitable Gym,” host Mike Warkentin talks to Mike Monaco, owner of RX FIT in New York State, who shares how he skyrocketed his ARM with the help of a mentor.Mike’s approach centers on quality, not quantity: He’s focused on high-...

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15:44

When Every Client Pays You More Than $500 a Month!

Run a Profitable Gym ·

2024/11/25

Imagine if every client paid you between $500 and $800 every month. That’s a reality for the gyms on this month’s leaderboard. In today’s episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper shares the Top 10 leaderboard for average revenue per member (ARM). With a mean ARM of $608 and an average client headcount of 58, our leaders are focusing on high-value options beyond group training, such as one-on-one and semi-private coaching. These options help high-value clients get to their...

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20:26

4 Surefire Ways to Get More Gym Members Without...

Run a Profitable Gym ·

2024/11/21

Want more gym members without slashing your prices? Discounts can undermine your gym’s value, hurt your profit margins and attract the wrong clients. There’s a better way.In this episode of "Run a Profitable Gym," host Mike Warkentin is joined by John Franklin, chief marketing officer at Two-Brain and Kilo.John shares four proven strategies to help you attract and retain new clients without offering discounts: events, holiday challenges, New Year’s Day check-ins and black card referral campai...

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28:55

"We Don't Have Discounts": How to Keep Your Profit on...

Run a Profitable Gym ·

2024/11/18

Slashing prices for Black Friday is a mistake if you sell coaching. Discounts attract the wrong clients and teach the right clients to wait for sales instead of renew memberships at full price. Worse, the discount comes out of your profit. The government still gets paid if you cut your rates, and so does the landlord. But you take home less money. In this episode of "Run a Profitable Gym," Chris Cooper explains exactly what to say when people ask for discounts—use his lines word for word. He ...

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112:42

State of the Industry Release Show With Sevan Matossian

Run a Profitable Gym ·

2024/11/14

Two-Brain's annual industry-defining report is out! The 2024 "State of the Industry" guide is packed with the essential data gym owners need to grow their businesses. This year, it even contains 13 ratings scales fitness entrepreneurs can use to evaluate their businesses and target areas for improvement. How many clients does the average gym have? How much revenue? What do gym owners pay staff? How many classes do they run? How large are gyms, and how much of their revenue is used to cover fi...

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48:35

State of the Industry 2024: The Data You Need to Succeed

Run a Profitable Gym ·

2024/11/12

Two-Brain’s fifth annual “State of the Industry” report is out, and it’s more useful than ever. It’s not just a collection of statistics but a practical tool designed to help gym owners assess their strengths and weaknesses and make strategic decisions.Kilo and Wodify kicked in stats from thousands of gyms around the world, and our greatest survey response ever filled the guide with data on average revenue per member, expenses, client retention, profitability and more. The numbers are broken ...

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22:05

Focus and Accountability: The Golden Hour for the Win

Run a Profitable Gym ·

2024/11/07

Dana Fouche is busy.In addition to running Reach Athletics, she’s a mother and the owner of a farm. To ensure she never lets her business falter—even when the cows escape again—Dana uses Chris Cooper’s Golden Hour concept: Every day, do one thing to grow your business before you do anything else.To start her days, Dana goes to a quiet place, clears her head, works on simple but effective marketing tasks and then addresses larger projects. She ends after an hour and makes a plan for the next d...

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33:57

Want to Make $100k? Here Are 3 Gym Business Models...

Run a Profitable Gym ·

2024/11/04

Today on “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper lays out three gym business models that actually work, using case studies from gym owners earning $100,000 per year. Chris walks through profit-and-loss statements, revealing all the nitty-gritty details, so you can see exactly what levers these gym owners pulled to reach $100,000.The first gym owner ran big group classes with a decent headcount but had high overhead and struggled to scale. They focused on increasing...

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29:01

From 12-Hour Days and Low Wages to Top-Earning Gym...

Run a Profitable Gym ·

2024/10/31

Three years ago, gym owner Magnus Bjorsvik increased rates dramatically, and some of his clients were angry about it.Today, Magnus is on Two-Brain’s Top 10 leaderboard for net owner benefit (NOB)—salary, dividends and anything else the gym pays its owner. He also won the coveted Clients’ Choice Award at this year’s Two-Brain Summit in Chicago. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Magnus, owner of CrossFit Uvaer in Norway, to learn how his gym has chang...

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20:21

What Exactly Are Gym Owners Doing to Earn Over...

Run a Profitable Gym ·

2024/10/28

The average fitness entrepreneur earns between $2,500 and $6,000 per month. The top earning gym owner on our leaderboard brings home six times the high end of that average.In this episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper presents the Top 10 leaders for net owner benefit (NOB)—profit, salary and anything else a gym owner earns from their business. Then, he shares how they got on our leaderboard. Some focused heavily on retention and raising client value. Others reinvested ...

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23:05

Golden Hour: 5% Client Boost With Just 60 Minutes of...

Run a Profitable Gym ·

2024/10/24

In this episode of “Run a Profitable Gym,” Eric Conner shares how he measurably improved his gym in just 60 minutes a day using Chris Cooper’s Golden Hour framework:Go to a place where you can focusOpen your mindLead with marketing repsDo your big projectsEnd after one hourNext steps Eric sets aside a Golden Hour every morning in which he focuses on high-value, CEO-level work. He puts in marketing reps, such as reaching out to former clients and unconverted leads. Then he works on larger...

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37:24

The Golden Hour Challenge: Grow Your Gym in Just 1...

Run a Profitable Gym ·

2024/10/21

Gym owners with the fastest-growing businesses share one specific skill: focus.They have access to the same tools, resources and mentors as everyone else. What sets them apart is their ability to consistently do the key things that are required to improve their gyms without second-guessing themselves or getting distracted.You can learn how to build this entrepreneurial focus by reading “The Golden Hour,” the upcoming book from Two-Brain founder and CEO Chris Cooper.In today’s episode of “Run ...

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209 results

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