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PODCAST

Unpopular Opinions with Sandra Coan | A Photography & Business Podcast

The go-to podcast for maternity, newborn and family photographers looking for insight into the art and business of photography. Sandra Coan is an award winning photographer, industry educator and best selling author with over 25 years experience working in the photography industry. On this podcast, she"s sharing every thing she"s learned over the course of her career. No holding back. No gate keeping. Just real talk and honest opinions, even if they"re unpopular. To learn more visit:

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All Episodes

00:11:56

037: The 3 Things You Need to Know to Create Your...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/05/04

When it comes to creating YOUR version of ideal light with strobe and flash, you need to know THREE main things. On today's episode, I'm sharing what those things are! SHOWNOTES: https://www.sandracoaneducation.com/podcast/need-to-know-create-ideal-light LINKS: Get my equipment list: https://sandracoan.lpages.co/free-blueprint-to-craft-your-ideal-light/ Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your new photography

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00:10:34

036: Be a Help Desk, Not a Billboard!

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/04/20

On today's episode, I'm sharing the three things you need to know to make marketing your photography business both easy and effective. SHOWNOTES: https://www.sandracoaneducation.com/podcast/be-help-desk-not-billboard LINKS: Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation Follow me on Instagram:

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00:14:32

035: The Branding Series #5 - Consistency is Key

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/04/16

If there is one thing I know after 20+ years in the photography industry, it is this...consistency is the key to having a profitable business. On today's episode, I'm talking all about the importance of consistency and sharing tips for how to make sure you have it in your work AND in your marketing plan! SHOWNOTES: https://www.sandracoaneducation.com/podcast/consistency-is-key LINKS: Be the first to hear when doors are open for the Six-Figure Studio:

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00:09:23

034: The Branding Series #4 - The Power of the Brand...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/04/15

Welcome to Day 4 of the special podcast edition of the Branding Series! So far on the series we've covered, what a brand is (and isn't) and the four characteristics of a strong photography brand (Episode 31), we learned the one thing you need to know to build a brand that stands out in the saturated photography market (Episode 32) and we've learned all about the importance of having a clear brand identity (Episode 33). In today's episode, we're learning all about the power of brand evangelists, and

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00:08:56

033: The Branding Series #3 - How to Stand Out in a...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/04/14

What is your brand identity? Don't know? Then today's episode is for you! Have a listen to learn how to create a strong brand identity and how to use it to stand out in the saturated photography market! SHOWNOTES: https://www.sandracoaneducation.com/podcast/how-to-stand-out-saturated-market LINKS: Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your new photography BFFS in our Facebook community:

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00:12:25

032: The Branding Series #2 - Why You DON'T Want to...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/04/13

Welcome to day two of the Brand Series! Today we're diving into the first characteristic of a good photography brand. You'll learn what it is, and the one simple thing you need to do to make sure your brand has it! SHOWNOTES: https://www.sandracoaneducation.com/podcast/why-you-dont-want-to-be-like-everyone-else LINKS: Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your new photography BFFS in our Facebook community:

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00:15:23

031: The Branding Series #1 - Your Logo is NOT Your...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/04/12

Welcome to the Branding Series, a very special edition of the Beyond Natural Light Podcast!! Listen, in order to build a profitable photography business, you MUST have a strong photography brand. The problem is, a lot of photographers are confused about what that means, and end up focusing their time, efforts and money on the wrong things! I don't want that for you. So this week, I'll be posting a new episode EVERY DAY to teach you all about how to build a solid photography brand and

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00:57:37

030: How to Nail Your Digital Editing with Elise...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/04/06

In today's episode, I'm sitting down with Elise Hogberg of Image Salon to talk about the importance of consistency in editing and how to do it like a pro! Have a listen to learn the three things you need to know to create a custom look and how fine-tuning your post-production is one of the best things you can do to elevate your brand and grow your business. SHOWNOTES: https://www.sandracoaneducation.com/podcast/nail-digital-editing-elise-hogberg LINKS: Get 10% off your first order with Image Salon:

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00:30:11

029: You Do NOT Have to be All Things to All People!...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/03/30

Good news! You do not have to be all things to all people. You can say no. You can simplify. And doing so will actually help your business! I recently sat down and talked with Six-Figure Studio graduate Terry Riggins about what she learned from her time in the program AND how she's using it to take her already successful photography business to the next level! If you are doing all the things, you are going to want to listen to this

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00:20:07

028: An Extra 100k?! Yes Please!

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/03/16

In today's episode, I'm talking to Six-Figure Studio graduate Angie Heinrich about her experience in the program and how she increased the gross revenue in her business by 100k last year! This is a must listen! SHOWNOTES: https://www.sandracoaneducation.com/podcast/extra-100k-yes-please LINKS: Follow Angie on Instagram: https://www.instagram.com/zetamarimosaics/ Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your new

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00:13:07

027: Three Marketing Mistakes to Avoid This Month...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/03/09

In this episode, I’ll talk about some of the most common marketing mistakes I see photographers make, how to avoid them and what to do instead! SHOWNOTES: https://www.sandracoaneducation.com/podcast/marketing-mistakes-to-avoid-this-month LINKS: Learn a framework for a profitable business: https://sandracoan.lpages.co/free-masterclass-six-figure-studio/ Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your new photography BFFS

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00:35:31

026: How to Get Help When You Don't Even Know What's...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/03/02

Have you ever found yourself feeling like you are stuck in your business, but you just don't know why? Maybe you can't find the right clients. Maybe you're struggling to make the money you want and need. Maybe you are burnt out and tired. If this sounds like you, you are not alone. SO many talented photographers spend YEARS struggling in business without knowing why or how to fix the problem. On today's episode, I'm talking to Marisa Duran about how she was in that exact situation, and how she got

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00:26:27

025: Niching Down to Build Your Business Up with...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/02/16

On today's episode, I talking with Philadelphia portrait photographer, Rebecca Serpe about how learning to work with strobes led to learning how to niche down and build the business of her dreams as a fine art children's portrait photographer! SHOWNOTES: https://www.sandracoaneducation.com/podcast/niching-down-build-business-up-rebecca-serpe LINKS: Follow Rebecca on Instagram: https://www.instagram.com/rebeccaserpephotography Sign up for the Missing Link:

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00:09:04

024: The Problem with February

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/02/09

Sandwiched between the New Year energy of January and the springtime excited of March, February is kind of the overlooked middle child of the first quarter! I want to change that. In this episode, I share why February is the PERFECT month to make your marketing plans as well as what to focus on so that you use this month to set your business up for success in the coming year! SHOWNOTES: https://www.sandracoaneducation.com/podcast/problem-with-february LINKS: Learn the framework for a profitable

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00:17:07

023: Why Some Online Classes Work When Others Don't

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/02/02

One of the common things I hear from photographers who have been through the Six-Figure Studio is that they’ve taken other courses on business before, but that this is the only one that has gotten them results. Of course as an instructor, I LOVE hearing that. But I also want to know why that is. So I sat down with Six-Figure Studio graduate Stephanie H to ask her what she learned, why she felt this program got results when other programs didn’t and if the experience was worth the

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00:12:06

022: Is It Healthy Inspiration or Toxic Competition?

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/01/26

On today's podcast episode I'm talking about the difference between healthy inspiration and toxic competition, because as creatives who work in a very competitive industry, this is a conversation we need to have! I'll also share how I was able to tune out the noise and create my signature style AND how to determine if it's time for YOU to take a break from social media. SHOWNOTES: https://www.sandracoaneducation.com/podcast/healthy-inspiration-or-toxic-competition LINKS: Be the first to hear when

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00:12:42

021: Three Easy Steps to Creating Impactful Marketing...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/01/21

Do you struggle with what to say when writing captions for social media or coming up with content for your blog? If so, this episode is for you! Listen to learn my simple process for coming up with marketing content your clients will WANT to read! SHOWNOTES: https://www.sandracoaneducation.com/podcast/easy-steps-creating-marketing-content LINKS: Learn the framework for a profitable business: https://sandracoan.lpages.co/free-masterclass-six-figure-studio/ Be the first to hear when doors are open for

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00:09:58

020: How to Stop Playing around and START Actually...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/01/12

In today’s episode I'm continuing the conversation on setting goals for the New Year by sharing how to set actionable goals that will help move your and your photography business forward! SHOWNOTES: https://www.sandracoaneducation.com/podcast/start-achieving-your-goals LINKS: Learn the framework for a profitable business: https://sandra-coan-photography.ck.page/c58ac67241 Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your

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00:08:17

019: Ensure That You Are 42% More Likely to Succeed...

Unpopular Opinions with Sandra Coan | A Photography... ·

2021/01/05

On today's episode I'm sharing why setting goals is so important as well as how to make sure you will be 42% more likely to achieve your big business goals this year! SHOWNOTES: https://www.sandracoaneducation.com/podcast/more-likely-to-succeed-this-year-kb3g3 LINKS: Be the first to hear when doors are open for the Six-Figure Studio: https://sandra-coan-photography.ck.page/19b3b91b88 Find your new photography BFFS in our Facebook community: https://www.facebook.com/groups/sandracoaneducation Follow

en

00:22:08

018: Letting Go of "Should"

Unpopular Opinions with Sandra Coan | A Photography... ·

2020/12/29

A lot of us build our photography business around what we think we "should" do to be successful and end up burnt out and broke as a result. What I’ve learned over the years and what I teach the photographers I coach inside of the Six-Figure Studio is that the real secret to success comes from figuring out what YOU do, what your passion is and then doing it fearlessly. In today’s episode, I’m talking with Toronto photographer Kate Wilson about this very thing. In our conversation, Kate shares how she

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