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PODCAST

Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

business marketing

All Episodes

25:20

The Power of Alignment: Driving Revenue through...

Attributed - A podcast by Dreamdata ·

2023/07/03

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. The alignment of different departments in organisation is a powerful tool in modern GTM strategy. Steffen goes through his experience and what impact it has on the growth and performance of organizations.Enjoy the episode and don’t forget to rate us and give us a comment. For more episodes go to the Demand Gen Made Simple

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27:19

5 Hard-learned lessons about MOps that Marketers need...

Attributed - A podcast by Dreamdata ·

2023/06/29

Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint Go-To-Market Consulting.We’ll unveil the 5 essential rules to optimise marketing efficiency and unlock greater results in today's B2B landscape.- Consider attribution before you feel you need to- Having an inbound/outbound flag is key to understanding your early funnel- Well-defined lifecycles will save you in the long run- Codify data imports

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38:21

Maximizing LinkedIn with Ideal Customer Profile &...

Attributed - A podcast by Dreamdata ·

2023/06/26

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldhaber.Steffen is going through his experience on defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn to increase company momentum and growth!Get to know Steffen, his past experience from his first marketing job and learnings on the importance of connecting marketing tactics to revenue to avoid losing money and

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25:23

Aligning Sales & Marketing Teams Through Customer...

Attributed - A podcast by Dreamdata ·

2023/06/22

On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.They are discussing the importance of:having a shared ICP to align sales and marketing efforts accountability, efficiency, and collaboration between sales and marketing teams.the importance of high-quality leads from high-intent channels. accurate customer journey tracking.Enjoy the episode and don’t forget to rate us and give us a comment. For

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23:02

How we’ve 4x’ed our ARR past $3 MN using our...

Attributed - A podcast by Dreamdata ·

2023/06/19

In this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. Dreamdata’s growth has been 4x over the last 12 months. Lars is discussing the influence of social selling strategy on LinkedIn on the above growth and how it’s done at Dreamdata. They also cover topics like: sales cycle, expansion, churn, external funding, and future vision.Enjoy the episode and don’t forget to rate us and give us a comment. For more

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30:29

Best Practices for Your Marketing Mix

Attributed - A podcast by Dreamdata ·

2023/06/15

Myles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.aiDuring this session, we will discuss an optimal marketing mix:- how do you define a marketing mix- which channels are the most impactful ones?- how to measure it?- how does Observe.ai marketing mix looks like?Enjoy the episode and don’t forget to rate us and give us a comment. Follow Myles Madden on LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/Follow Laura Erdem on

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35:47

Fully Leveraging Marketing Data with Lars Gronnegaard...

Attributed - A podcast by Dreamdata ·

2023/06/12

In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey. They are discussing the importance of marketing data in a B2B market, and how a SaaS service was created to serve that need.Enjoy the episode and don’t forget to rate us and give us a comment. For more episodes got to the SaaS Scaled Podcast: https://www.saasscaled.com/Connect with Arman Eshraghi: https://www.linkedin.com/in/aeshraghi/Connect

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54:11

UX Writing What, Why and How

Attributed - A podcast by Dreamdata ·

2023/06/08

UX Writing vs Copywriting - such an important difference!Ever thought that UX writing topics can be presented in a very exciting way?Dreamdatas friends: Michelle de Marée and Oline Schoeler Co-founders and UX Writers at Copy That, will join us for this important topic.They will introduce us to what UX Writing actually is and how it evolved to stand as its own field in the tech world.You will learn:- The difference (and value!) between copywriting for Marketing and UX writing for Product in

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48:51

10 Paid Ad Tactics That Always Work in B2B

Attributed - A podcast by Dreamdata ·

2023/06/05

Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way to waste money. It’s a difficult balance especially when you add ever-changing buying habits to the mix. So just how do you get paid ads right in B2B?Silvio Perez founder of AdConversion and a B2B Performance Marketing Expert will help answer just this question by offering 10 tactics that always work.Enjoy the episode and don’t forget to rate

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26:41

Accelerating Growth with Data- Attribution Benchmarks...

Attributed - A podcast by Dreamdata ·

2023/06/01

In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. Steffen is sharing his best practices for data-driven attribution.You will learn about:Dreamdata’s approach to data-driven marketing strategy.Why benchmarking is so impactful for marketers.What obstacles or mistakes do marketers encounter when developing a data-driven strategy?Why UTM codes and best practices are a bigger blindspot than you

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57:01

Optimising B2B Revenue Attribution

Attributed - A podcast by Dreamdata ·

2023/05/29

In this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to navigate the challenges B2B Marketers are facing. You will learn the importance of:Understanding your target audience while building a product. Offering a free trial.Building a communityData collection and analysis in measuring the success of marketing campaignsMarketing and Sales Alignment in ABM CampaignsPlus so much more!! Enjoy the episode

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34:38

How do we in Dreamdata decide on which content to...

Attributed - A podcast by Dreamdata ·

2023/05/25

Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers.But this takes more than just good writing. Choosing which topic to write about, targeting your audience with the right content at the right stages of the journey, and succeeding with distribution, takes time to get right.For us at Dreamdata, getting this right requires consistency, plenty of experimentation and quality data to tell us what’s worked and

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45:00

When times are tough we should lean on the strength...

Attributed - A podcast by Dreamdata ·

2023/05/22

2023 is a rollercoaster!And it is less fun to be in marketing as budgets are really scarce.Gwen Lafage, VP, Brand and Content at Sinch is our next guest to discuss the strength of branding.She has been building strong brands for a long time.We will walk through the branding trends that we are seeing.Which of the trends are to be adopted by B2Bs for strong company growth?Which branding tactics work best when an economic crisis hits?Enjoy the episode and don’t forget to rate us and give us a

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40:59

What to do in the first 100 days as a Marketing Leader

Attributed - A podcast by Dreamdata ·

2023/05/18

The first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build the credibility you need to position your leadership for high impact.Our guest Andreas Obel Director of Marketing at Neurons and Steffen Hedebrandt CMO at Dreamdata are digging into the topic of leadership.- How to succeed in Marketing Leader Role in the first 100 days- What are the first steps to focus on- What worked well from their personal

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30:18

The Science of Great Sales Meetings.

Attributed - A podcast by Dreamdata ·

2023/05/15

Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at the data, “successful meetings” have a lot more in common than you’d think.Our guest Daria Danilina is a Co-founder of Salesroom and an expert within great sales meetings.You will learn: - How to build rapport with buyers?- When does it start?- How do you navigate calls 1:1?- Does it differ from calls with many stakeholders?- What makes a great

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32:02

How to do product-led sales as a B2B company - by...

Attributed - A podcast by Dreamdata ·

2023/05/11

Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?Join Esben Friis-Jensen Co-Founder and Chief of Growth at Userflow and Steffen Hededebrand Co-founder and CMO at Dreamdata talking about successful product-led growth strategies for B2Bs.Some insights:- Why is product-led growth important- How do you build a successful product-led B2B business?- How to still stay customer-focused?- Turning your product into a growth engineEnjoy the episode and

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28:33

A new marketer in your team - ChatGPT

Attributed - A podcast by Dreamdata ·

2023/05/08

AI has been shaking up nearly every industry! A new category has recently entered the market:generative AI.How is ChatGPT going to revolutionize B2B marketing in 2023, and how do brands need to navigate in order to make the most of it?We are sitting down with Mellonie Francis, Founder of “Are you B2B”.We will dig into how tech enables marketing from creation, analytics and scheduling.You will learn:- How to use chat GPT in your marketing funnel?- How to use chat GPT to create LinkedIn

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30:37

Strategic SEO and Content to hit Your ARR Goals

Attributed - A podcast by Dreamdata ·

2023/05/04

SEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers off SEO entirely.Can SaaS brands hit their ARR goals faster with strategic SEO and content?Maeva Cifuentes, CEO of Flying Cat Marketing, an SEO agency that helps B2B SaaS companies to grow from 5-20% by creating high-quality content, is going to share:- How to turn your website into one of their greatest inbound revenue channels through SEO

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37:00

Boosting your Revenue with G2 Intent Data

Attributed - A podcast by Dreamdata ·

2023/05/01

Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?!When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals.And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals like no tomorrow.Our guest Robin Izsak-Tseng, VP of Revenue Marketing at G2, will be sharing best

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26:57

Uncover the ROI of all your marketing activities

Attributed - A podcast by Dreamdata ·

2023/04/27

Calculating Marketing ROI is so much easier when you do it in a structured way.But there is so little structure in all those marketing initiatives that most of the companies choose to trust guts that it works rather than calculating the actual ROI.We’re close to cracking this code!And we want to share it with you.- Which activities are profitable?- How to manage budget allocations?- How to prioritize spend or cut costs?Mikkel Settnes Director of Data Science at Dreamdata is going to walk

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