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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

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All Episodes

00:35:15

66. Getting into gaming fundraising, with Will Robinson

Fundraising Bright Spots ·

2021/06/15

Even before the lockdowns of 2020 and 2021, gaming was growing ever more popular and across all demographics. This hobby is now so popular that some of the people who care about your cause almost certainly enjoy gaming on a regular basis. In recent years many larger charities have developed strategies for fundraising with gamers. If you’ve not considered this before, or you’re interested in the opportunity, we hope you find this episode helpful. I’m excited to share part of an interview with a very

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00:23:26

65. Increasing engagement, with Henrietta Carter-Mayers

Fundraising Bright Spots ·

2021/06/04

An important ingredient in fundraising success is engaging your community. An effective communications strategy makes a big difference. In this episode I talk to Henrietta Carter-Mayers, Director of Development at Godolphin and Latymer school. In recent years the school has implemented communications strategies that have helped engage its audience, with increased numbers and greater involvement. This progress has set the platform for impressive fundraising growth, delivering a fantastic increase in

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00:32:48

64. Boosting major gift income during the pandemic,...

Fundraising Bright Spots ·

2021/05/17

As some income streams have been hit so hard, attracting major gifts has been more important than ever for many charities. But how do you do this, in spite of all the other pressures during the crisis? In this episode, Rob is excited to share his recent interview with a wise, experienced fundraiser named Angie Turner. A fundraiser for 30 years, Angie has learned a great deal about effective fundraising. This year, The Children’s Trust, where Angie is Head of Philanthropy, exceeded an already

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00:22:08

63. Adding value to your supporters’ experience, with...

Fundraising Bright Spots ·

2021/05/12

During the pandemic, the leaders of the small music charity, Ensemble Reza have been determined that their organisation should continue to make a difference for their community. In fact, by continually trying new tactics to solve their many challenges this year, the charity has grown its audience, doubled its fundraising income and transformed its impact. In this, the second half of my recent interview with Hannah Carter, the Managing Director, we explore several ways they’ve managed to add value to

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00:29:55

62. Creating a growth mindset in fundraising, with...

Fundraising Bright Spots ·

2021/04/26

In a crisis, its more tempting than ever to keep rushing to get things done. Sometimes, taking the time to make decisions about how you’re going to operate is immensely powerful. In this episode, I talk to the brilliant Davinia Batley, about the decisions she made in March 2020, as the pandemic took hold. She explains the conclusions she came to and the key values she decided to embed in her leadership style and team culture. She goes on to explain the various ways these decisions continue to pay

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00:26:53

61. Enticing new corporate partners – our sparkling...

Fundraising Bright Spots ·

2021/04/14

If your charity works wants to win and grow corporate partnerships, then one really valuable asset is a proposition or first step that is both easy to understand and enticing to those companies. This is by no means easy, so I was fascinated to hear the way Laura Webb approached it for Leeds Hospitals Charity. In mid-September 2020, she got inspired by the brilliant Snowflake Appeal at Sheffield Children’s Hospital charity, and in hardly any time, she and her colleagues created their own campaign,

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00:24:47

60. More tactics that helped our hospice FR –...

Fundraising Bright Spots ·

2021/04/08

Clearly fundraising has been immensely challenging for many hospices and small charities this year. It’s also true that the public still care about deeply about their favourite causes, so high value and individual giving fundraising have become especially important. So I was excited to have the chance to talk to Paul Courtney, Director of Fundraising at Children’s Hospice South West, to hear about how his colleagues have adapted their approach during the pandemic, not least because they’ve

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00:20:55

59. Fundraising tactics bringing fabulous results for...

Fundraising Bright Spots ·

2021/03/30

Fundraising has been especially hard for many hospices and small charities this year because community and events fundraising has been so disrupted during the pandemic. Similarly, as so many companies have had their own problems to deal with, generating corporate partnerships income has also been a massive struggle. So I was intrigued to hear about the remarkable results that have been achieved by Children’s Hospice South West this year. Not only have the overall results achieved by the fundraising

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00:33:31

58. Influencing colleagues within your charity, with...

Fundraising Bright Spots ·

2021/03/19

One of the biggest headaches for many fundraisers is encouraging colleagues see things from the donor or partners’ point of view, and to want to take actions that would be good for relationships with those supporters (and therefore good for fundraising growth). And in corporate partnership fundraising, we know that great partnerships are never possible if they’re solely driven by your own desire and hard work. They can only happen if they are genuinely a partnership between two organisations. But

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00:28:17

57. How we doubled income for our small arts charity,...

Fundraising Bright Spots ·

2021/03/11

Raising funds has been hard for so many charities this year, but its been especially hard in the arts and for small charities. Ensemble Reza is both these things and yet they’ve found ways to not only keep serving their audience (and grow it significantly), they’ve even done remarkably well in fundraising terms too. Responding to the challenges, they’ve actually DOUBLED fundraising income compared to the previous year. In this episode Rob asked Hannah to share some of the tactics they’ve used to

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00:37:58

56. The amazing value of learning – why and how, with...

Fundraising Bright Spots ·

2021/03/03

For the last five years, the pace of change (including in the fundraising environment) has been greater than ever. And since the pandemic began, it’s felt turbo-charged. Since change seems unlikely to slow down any time soon, it is now more important than ever that we embrace learning as a key value. Unless we make time to keep learning, as individuals, fundraising teams and organisations, we will fail to adapt to all the new opportunities and challenges. In this episode Rob explores four powerful

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00:32:04

55. Growing legacy income, with Dr Claire Routley

Fundraising Bright Spots ·

2021/02/17

The pressure to handle more urgent fundraising challenges mean that strategies to promote legacy giving often gets put to one side. Dr Claire Routley is one of the UK’s experts on legacy fundraising. In this clip, we explore ideas to help you find and bring to life your legacy proposition; and ideas to help you promote those ideas consistently, so that both colleagues and supporters feel this is a normal way of donating. This is an excerpt from a new course we made recently, and it’s one of more

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00:25:24

54. Increasing Major Donor income, Part 2 – CONNECT!...

Fundraising Bright Spots ·

2021/02/11

Major donor income is so important to many charities looking to make up for the continuing COVID-induced shortfall in other areas. So in this episode we are looking at a crucial element of high value fundraising, that is, ideas to help you deepen relationships with supporters. This is the second part of my interview with the brilliant Louise Morris, Director at Summit Fundraising. Together we’ve created a new learning bundle on major donor fundraising for members of our training and inspiration

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00:35:10

52. Individual Giving – setting up a successful...

Fundraising Bright Spots ·

2021/01/26

Do want to increase regular or one-off donations? Perhaps the effects of COVID on other income streams mean you need to improve how your charity approaches Individual Giving. If so, or if you’d just like ideas to help solve your current challenges, then we hope you’ll find this episode really helpful, because this time I got the chance to pick the brains of an experienced and very practical fundraiser Jenny Crabtree. We discussed five key areas that fundraisers need to solve to get an individual

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00:28:05

51. Using online events to inspire high value giving,...

Fundraising Bright Spots ·

2021/01/20

As other income streams have been hit, high value fundraising has become more important than ever for many charities. But amidst all the challenges of the pandemic, how do you deepen relationships and inspire people to donate? One charity that has tried a range of tactics in high value fundraising this year, with great success, is St John’s Ambulance. In this episode, I share an interview with Julide Troedson, who heads up the team that looks after philanthropy, partnerships and special events. Our

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00:25:57

50. More ways to create an AMAZING experience for...

Fundraising Bright Spots ·

2021/01/12

If you’d like tangible examples and wise principles to help deliver successful fundraising during the pandemic, I hope you’re going to find this episode really helpful. It’s the second part of an interview with a brilliant fundraiser named Richard Turner, who shares highlights from a new piece of research carried out by the Chartered Institute of Fundraising’s Supporter Experience group. Over recent months, Richard and his colleagues in the group, Giles Pegram and Angela Cluff have studied charities

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00:22:09

49. FIVE listens to help you handle 2021 – with Rob...

Fundraising Bright Spots ·

2021/01/07

I’ve now been making this podcast for just over year, and now that there are nearly 50 episodes, I wanted to reflect on five episodes that I think are especially relevant to the challenges fundraisers are facing as we start another difficult year. To help me reflect, and pull out the juiciest insights from these conversations, I’m joined by Ben Swart, my long-standing associate at Bright Spot. Our discussion includes ideas for fundraisers around STORY-TELLING; TENACITY; LEADERSHIP DURING LOCKDOWNS;

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00:29:26

48. Story-telling and growing your resilience, with...

Fundraising Bright Spots ·

2020/12/20

If you’d like ideas to help you be resilient; or ideas to improve the way you inspire your supporters through stories…then this episode is for you. This time I talk again to Max Newton, Head of community fundraising at Shelter. Earlier this year, Max completed the Tunnel Ultra, running for 200 miles non-stop, back and forth through a dark tunnel in a single weekend. As I write this, Max is ‘Running Home for Christmas’ (inspired by Chris Rea!) that is, 410 miles up the A1 in December, to raise funds

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00:26:03

47. Favourite insights and listens of 2020 – with Rob...

Fundraising Bright Spots ·

2020/12/17

I’ve now been making this podcast for just over year. Not least because 2020 has created so many new fundraising challenges for charities, I’m so grateful to have got the show started well before the pandemic hit, so that I could keep creating content to help fundraisers as the crisis has unfolded. To celebrate the amazing way the show has grown in its first 12 months, I wanted to reflect on four or five of the guest interviews, especially from the early days, that I’ve found especially fascinating

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00:33:16

46. Lucy Read – Harnessing the power of incremental...

Fundraising Bright Spots ·

2020/12/08

Its human nature to get tempted to focus too much attention on the big shiny prize, such as the game-changing major gift. But after interviewing very successful fundraisers for nearly two decades, I’ve found these wonderful results rarely come from one extraordinary move or piece of good fortune. Rather, they are the result of the discipline to do lots of relatively ordinary things (that most people don’t do), day in, day out. Beware, these activities rarely get attention at conferences as they

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183 results

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