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PODCAST

The Brave Technologist

Technology is reshaping society—but how are users included in the conversation? The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future. Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public

technology marketing

All Episodes

29:44

The Urgency for Brands to Adopt Emerging Technology

The Brave Technologist ·

2023/02/06

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don’t embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment. Key Takeaways: Why Web3 is permissionless and what this means for brands What traits make a game successful in the metaverse The most common mistakes web2 brands are making when entering the metaverse Educational resources for learning about Web3 Guest Bio: Thomas

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35:20

Monetizing in the Metaverse

The Brave Technologist ·

2023/01/30

Justin Hochberg, CEO of the Virtual Brand Group, shares how he’s helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC’s The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there’s limited information available. In this episode we discuss: Justin’s approach to converting eyeballs into revenue – helping organizations innovate while remaining fiscally responsible Getting

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27:40

From a 2D to 3D Internet: How Marketing Strategies...

The Brave Technologist ·

2023/01/23

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves. In this episode we discuss: How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively Why it’s not

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28:49

How Marketers Can Convert The Masses to Web3

The Brave Technologist ·

2023/01/16

Quinn Campbell, VP of Growth at Sky Mavis, discusses how they’re working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user. In this episode, we discuss: The future of Web3 growth tech and resources for your marketing tech stack Advertising payment models: making things people want

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22:51

Making the Metaverse Commercially Viable for Advertisers

The Brave Technologist ·

2023/01/09

Ryan Kumar, Founder and CEO of Mintdropz, explains why we’re in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first In this episode we discuss: Making cold outreach personal via Twitter and email marketing The state of the crypto market and mindsets for investor success Why the next phase of the metaverse will be social Guest Bio: Ryan Kumar is the founder of Mintdropz - a

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17:59

Why Marketers Need to Make Blockchain Invisible

The Brave Technologist ·

2022/12/26

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects. In this episode we discuss: Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok) Gaming in the metaverse and how the experience is (and is not)

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23:55

Privacy First Marketing

The Brave Technologist ·

2022/12/19

Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences. In this episode we discuss: How to balance advertising quality and returns from your ads while still protecting privacy The intersection of crypto and privacy and how Skiff fits How market changes are impacting

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32:21

Dentsu: What Holds Brands Back From Jumping Into Web3

The Brave Technologist ·

2022/12/12

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn’t the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value. Key Takeaways: Trade offs marketers are making when choosing to experiment in the Metaverse Battling red tape and

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29:26

Vayner3: When to Expect Mainstream Adoption of Web3

The Brave Technologist ·

2022/12/05

Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self-sovereignty of Web3. Key takeaways: The difference between stunt campaigns and always-on marketing when it comes to the metaverse and what it will take to succeed in Web3 channels Using Tokenproof to distribute NFTs for

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01:17

Introducing Season 6: Marketing in the Metaverse

The Brave Technologist ·

2022/11/28

Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. But where do you start and when? In this new season of The Brave Marketer Podcast, we’re talking Web3 Marketing and how to market in the Metaverse. You’ll hear from marketers from top brands and agencies who will help us leverage this exciting moment in time, and take our brave marketing moments to the next level.

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22:29

Being a Brand in a Brandless Category: Avocados From...

The Brave Technologist ·

2022/11/07

Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects. Key Takeaways: How to build integrated, omnichannel marketing campaigns for the Superbowl Ways that

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22:38

Collaborating with Creators to Solve Marketers’ Most...

The Brave Technologist ·

2022/10/31

Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability. Key Takeaways: What brand marketers can learn from the “race to space” How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target

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19:50

Adjusting to the Complexities of Web3 Marketing

The Brave Technologist ·

2022/10/24

Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics. In this episode we discuss: Importance of marketing team building strong working relationships across product and compliance departments Ways to collect direct feedback from your audience including user interviews and platforms like Discord The shift to

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29:42

PepsiCo is Bridging the Physical and Digital World...

The Brave Technologist ·

2022/10/17

Kate Brady, Head of Next Gen D2C Consumer Experience & Direct Digital Marketing Capabilities at PepsiCo, shares how mainstream brands and marketers can utilize Web3 technologies. Kate’s team is currently testing a number of next gen initiatives as part of PepsiCo's newly established Web3 & Metaverse Center of Enablement. We also discuss the removal of third-party trackers and moving towards a private internet while still owning the communication with your audience and prioritizing zero first-party

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23:41

Mindsets For Success: How Marketers Can Stand Behind...

The Brave Technologist ·

2022/09/26

Sierra Reed, Vice President Director of Social Strategy at Digitas, discusses how she’s successfully leaned into brave marketing moments and stood up for her values, even in the early days of her career. She also shares how she’s helping brands like Macy's and Crocs act boldly through her agency work. Key Takeaways: Why marketers should think long term and create memorable brand experiences that last Social media trends and how consumers are engaging with each of the social media platforms

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31:47

Authentic Team Cultures Build Authentic Brands That...

The Brave Technologist ·

2022/09/19

Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users In this episode we discuss: How “Makers” like Notion and Figma got their start on Product Hunt – what made them successful on the platform and how it’s great

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28:52

Culture is Changing: How Marketers Can Prepare For...

The Brave Technologist ·

2022/09/12

Quynh Mai, Founder & CEO of Qulture shares how culture is changing quickly from Gen Z and what brands need to change in order to be successful on platforms like TikTok, the Metaverse and Twitch. We also talk about making your audience the star of your campaigns with user-generated, collaborative content. In this episode we discuss: Working with Kanye West on the “Life of Pablo” International Campaign Bringing Kylie Jenner’s Kylie Cosmetics into the Metaverse Embracing Decentraland as the new

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29:17

Favorability Focused Storytelling For Nestlé’s...

The Brave Technologist ·

2022/09/05

Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she’s built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by integrating important values like sustainability, social responsibility, and climate action into Nestle’s brand strategy. Key Takeaways: Measuring favourabilty and brand lift with specific target segments Being willing to fail forward and iterate quickly from

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30:24

Why Your Audience Is Not Your Community

The Brave Technologist ·

2022/08/29

Claire Kart, VP Marketing & Community at Mina Foundation, discusses how they’re leveraging “just in time marketing” as a go to market strategy for their upcoming SDK launch. Claire also shares Mina’s rebrand story and how it actually started with getting sued by a larger player in crypto! Key takeaways: What “zero-knowledge proof” means and the practical utility of it Marketing to ever evolving audiences when building an L1 The role of brand strategy in setting realistic expectations to earn user

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25:53

How Twitter is Promoting Safety and Gamifying Privacy

The Brave Technologist ·

2022/08/22

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they’re adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust. Key takeaways: Protecting democracy while elevating important voices Responding to consumer distrust

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185 results

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