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PODCAST

The Brave Technologist

Technology is reshaping society—but how are users included in the conversation? The Brave Technologist explores how emerging technologies like artificial intelligence, machine learning, and Web3 are influencing our lives, our choices, and our collective future. Unlike many tech podcasts that focus on hype and disruption, this show puts users at the center of the conversation. Each episode features thoughtful discussions with technologists working to ensure that innovation serves the public

technology marketing

All Episodes

01:21

Introducing Season 7: Advertising in a Brave New World

The Brave Technologist ·

2023/04/17

Marketers everywhere are getting creative - they’re being asked to do more with less, and rising to the challenge. In this new season of The Brave Marketer Podcast, we’re exploring advertising in a brave new world: The challenge (and opportunity) of changing consumer preferences within a volatile economy. Every Monday you’ll hear how leading marketers are responding to the most pressing challenges brands and agencies face today. Topics include ethical advertising, consumer privacy, Web3 marketing,

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30:06

Decentraland Offers Brands Creative Freedom and...

The Brave Technologist ·

2023/03/20

Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she’s seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics. Key Takeaways: Metaverse Fashion Week and the role that art plays in Decentraland Best practices for marketing metaverse events and driving traffic from your

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33:23

Leveraging the Virtual Real Estate Market with...

The Brave Technologist ·

2023/03/13

Hrish Lotlikar, Co-founder and CEO at SuperWorld, discusses how they’re blending the virtual and physical world to unlock diverse opportunities for brands to reach more customers, unlock new monetization opportunities and build community. Key Takeaways: How IRL event organizers can enhance their physical events by utilizing emerging technologies like AR and VR The impact that the US real estate market downturn has had on the virtual real estate market How to decide whether your brand should

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36:02

Why Tokenization is the Core Building Block of Web3

The Brave Technologist ·

2023/03/06

Matt Wurst, Founder of PointSymmetry and Co-Founder of Mint, discusses the role that tokens will play in enabling brands to reward and incentivize participation in their metaverse experiences. He also stresses the importance of making Web3 terms and technologies more clear and consistent for everyday users. Key Takeaways: NFT missteps and the critical flaw so many NFT launches have had Who will lead this next phase of Web2.5 and Web3 adoption Connection between metaverse campaigns and

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38:52

Web3 Ideals: Ease of Use, Security and Risk Mitigation

The Brave Technologist ·

2023/02/27

Andrew Klein, SVP, Web3 Brand Strategy & Innovation at Publicis Media, discusses how they’re helping brands convert their existing audiences to Web3 without scaring them off by unfamiliar technologies. He also shares his vision of the limitless creative potential that metaverse environments offer. Key Takeaways: Setting goals and being strategic when utilizing these technologies, but also uncovering the revenue potential opportunities for brands in the metaverse Erasing the complexity of

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21:34

Grassroot Marketing Strategies That Scale

The Brave Technologist ·

2023/02/20

Hugo Feiler, Co-Founder and CEO of Minima, shares how they’ve been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses. Key Takeaways: Empowering their community with marketing materials and resources to attract new users How to evaluate grassroot marketing strategies such as sponsoring podcasts and events The

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36:11

The Importance of Privacy in the Metaverse

The Brave Technologist ·

2023/02/13

Arjun Bhatnagar, CEO and Abhijay Bhatnagar, Chief Product Officer at Cloaked discuss the role privacy will play in the evolution of the Internet and the transition to Web3. They also share the reasoning behind their surprising decision to build Cloaked off the blockchain. Key Takeaways: Why a consumer-first approach to privacy so important How advertising is changing in a cookieless world Influencer marketing and the impact of celebrity endorsement trends on marketers Guest Bios: Arjun

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29:44

The Urgency for Brands to Adopt Emerging Technology

The Brave Technologist ·

2023/02/06

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don’t embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment. Key Takeaways: Why Web3 is permissionless and what this means for brands What traits make a game successful in the metaverse The most common mistakes web2 brands are making when entering the metaverse Educational resources for learning about Web3 Guest Bio: Thomas

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35:20

Monetizing in the Metaverse

The Brave Technologist ·

2023/01/30

Justin Hochberg, CEO of the Virtual Brand Group, shares how he’s helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC’s The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there’s limited information available. In this episode we discuss: Justin’s approach to converting eyeballs into revenue – helping organizations innovate while remaining fiscally responsible Getting

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27:40

From a 2D to 3D Internet: How Marketing Strategies...

The Brave Technologist ·

2023/01/23

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves. In this episode we discuss: How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively Why it’s not

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28:49

How Marketers Can Convert The Masses to Web3

The Brave Technologist ·

2023/01/16

Quinn Campbell, VP of Growth at Sky Mavis, discusses how they’re working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user. In this episode, we discuss: The future of Web3 growth tech and resources for your marketing tech stack Advertising payment models: making things people want

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22:51

Making the Metaverse Commercially Viable for Advertisers

The Brave Technologist ·

2023/01/09

Ryan Kumar, Founder and CEO of Mintdropz, explains why we’re in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first In this episode we discuss: Making cold outreach personal via Twitter and email marketing The state of the crypto market and mindsets for investor success Why the next phase of the metaverse will be social Guest Bio: Ryan Kumar is the founder of Mintdropz - a

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17:59

Why Marketers Need to Make Blockchain Invisible

The Brave Technologist ·

2022/12/26

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects. In this episode we discuss: Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok) Gaming in the metaverse and how the experience is (and is not)

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23:55

Privacy First Marketing

The Brave Technologist ·

2022/12/19

Andrew Milich, CEO of Skiff, discusses their commitment to consumer privacy despite its associated marketing challenges. He explains how their team has gotten creative with their marketing strategies - utilizing privacy preserving forms of marketing to reach their desired audiences. In this episode we discuss: How to balance advertising quality and returns from your ads while still protecting privacy The intersection of crypto and privacy and how Skiff fits How market changes are impacting

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32:21

Dentsu: What Holds Brands Back From Jumping Into Web3

The Brave Technologist ·

2022/12/12

Michael Liu, SVP, Head of Innovation at Dentsu Media and Kevin Villatoro, Partnerships at Dentsu, share how their agency clients are responding to Web3 marketing opportunities and taking their first (small) steps. They also explain why Web3 isn’t the channel to fight for attention, but rather to engage consumers in meaningful ways, embracing innovation while providing real value. Key Takeaways: Trade offs marketers are making when choosing to experiment in the Metaverse Battling red tape and

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29:26

Vayner3: When to Expect Mainstream Adoption of Web3

The Brave Technologist ·

2022/12/05

Avery Akkineni, President of Vayner3, discusses the current state of Web3 adoption and her predictions for its future. She explains how brands are currently experimenting with Web 2.5 – a bridge offering the speed and ease of use from Web2 but with the ownership and self-sovereignty of Web3. Key takeaways: The difference between stunt campaigns and always-on marketing when it comes to the metaverse and what it will take to succeed in Web3 channels Using Tokenproof to distribute NFTs for

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01:17

Introducing Season 6: Marketing in the Metaverse

The Brave Technologist ·

2022/11/28

Brands are navigating the new Web3 world and with it comes an opportunity for experimentation, innovation and engaging consumers in entirely new ways. But where do you start and when? In this new season of The Brave Marketer Podcast, we’re talking Web3 Marketing and how to market in the Metaverse. You’ll hear from marketers from top brands and agencies who will help us leverage this exciting moment in time, and take our brave marketing moments to the next level.

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22:29

Being a Brand in a Brandless Category: Avocados From...

The Brave Technologist ·

2022/11/07

Kelly Poquiz Burke, Associate Director of Brand Marketing & Strategy at Avocados From Mexico, discusses many of the brand experiences their team has launched in an effort to create a deep, emotional connection with consumers, despite lacking any marketing ability on their products themselves. She also shares her approach to Web3 marketing: sticking to a strategy instead of chasing shiny objects. Key Takeaways: How to build integrated, omnichannel marketing campaigns for the Superbowl Ways that

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22:38

Collaborating with Creators to Solve Marketers’ Most...

The Brave Technologist ·

2022/10/31

Lisa Marie Paul, Head of Content and Partnerships at Talenthouse AG, discusses how millenial and Gen Z mindsets have changed consumer expectations surrounding advertising. We examine how marketers are challenged with creating large amounts of content very quickly, without compromising quality, authenticity or relatability. Key Takeaways: What brand marketers can learn from the “race to space” How brands can evaluate where to spend their marketing dollars to make the biggest impact on their target

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19:50

Adjusting to the Complexities of Web3 Marketing

The Brave Technologist ·

2022/10/24

Stacy Wakefield, VP of Marketing at Delphia, discusses her biggest new marketing challenge: building a Web3 brand and community. She explains the complexities of managing risk and compliance and how Web3 differs from Web2 marketing tactics. In this episode we discuss: Importance of marketing team building strong working relationships across product and compliance departments Ways to collect direct feedback from your audience including user interviews and platforms like Discord The shift to

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