PODCAST

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.

business management & marketing

All Episodes

TWiLBM #154: All your locations are belonging to us

This Week in Location Based Marketing (Video) |... ·

2013/11/04

Welcome to episode #154. On the show: Spindle brings payments to K-Cups in the office; Mozilla launches an open source location service; Tide tries to DOOH up their Halloween Vines; Aptilo launches ad-supported free WiFi in Peru; ESRI's Geography of Horror; Google maps Arlington National Cemetery; Yihaodian launches 1000 augmented reality stores. Plus, our resource of the week looks at cross screen as the new "mobile first"; The app of the week is Findery; Our mobile minute featuring Chuck Martin

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TWiLBM #153: Credit cards now accepted...by the homeless

This Week in Location Based Marketing (Video) |... ·

2013/10/28

Welcome to episode #153. On the show: Canadian company DMTI acquired by NeoPost; Superpedestrian to commercialize the Copenhagen Wheel; Square up against the patent wall; Privacy's voice gets stronger with the Future of Privacy Forum and Chuck Schumer; iZettle let's you pay the homeless with your credit card; Location based CPR assistance arrives; Bytelight raises their series A round; Our resource of the week focuses on WiFi's impact on retail. Chuck Martin talks about relevance in our Mobile

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TWiLBM #152: Location IS the new super power

This Week in Location Based Marketing (Video) |... ·

2013/10/21

Welcome to episode #152. On the show: Zumigo uses location to combat payment fraud from the phone; Mobiquity Networks brings proximity marketing to broadway; Shazam breaks into bricks and mortar; Trafi helps map the unmapped; Google gets deeper into NSA territory; Asda brings 3D printing to the grocery store. Our special guest is Karl Martin, founder and CEO of Nymi - makers of the wearable ECG device used for identification. Our resource of the week looks at the upcoming wearables market explosion

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TWiLBM #151: Run to the beat. Run to the store. Run...

This Week in Location Based Marketing (Video) |... ·

2013/10/14

Welcome to episode #151. SpyMeSat makes it easier to know when to wear your aluminium hat; Retailigence brings offline pickup to online purchases; Jack in the Box uses time as a marketing factor with Pandora; Netclearance lets you do indoor location with WiFi and BLE; Disney harvests energy from your finger; Fooda brings hyper local food into your offices. Plus Chuck Martin reminds us that it will be another mobile Christmas in our Mobile Minute; The most effective local mobile targeting strategy in

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TWiLBM #150: Dressing like JT

This Week in Location Based Marketing (Video) |... ·

2013/10/07

Welcome to episode #150. Rogers has a busy week launching alerts and partnering with Sprint on the connected car; Citi Field tests Apple's iBeacon; Placeable helps you "Plot" your data; Metaio gives us car manuals in Google Glass; Footlocker gives you 46 quadrillion shoe choices; EyeQuant raises money to take eye tracking into the real world. Our mobile minute with Chuck Martin focuses on how mobile payments will be a more natural part of our day; Our resource of the week is an infographic entitled

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TWiLBM #149: One giant leap (backwards) for location

This Week in Location Based Marketing (Video) |... ·

2013/09/30

Welcome to episode #149. On the show: DoubleDutch closes $10M and regroups; Dying for a Stella? There's a (new) app for that; WordLogic Reach launches; Millennial Media partners with Placed and Neustar and, boom, value is created; Joingo Places launches (and we wish it would stay just above the stratosphere); Gap lays out their "three screen" strategy and come SO close. Our Mobile Minute with Chuck Martin focuses on the future of retail search. Our special guest is Cree Lawson, founder and CEO of

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TWiLBM #148: Forget location, it's about couriers,...

This Week in Location Based Marketing (Video) |... ·

2013/09/23

Welcome to episode #148. On the show: We get some insight from Asif's trip to Europe; Facebook uses your data to help carriers market to you better; Zipments proves we are in a bubble by raising $2.25M; ExactTarget moves into location; ESA partners with DMTI; SpeakGeo launches; Intersec gets their Weve on; Bump acquired by Google. Featuring A Mobile Minute with Chuck Martin on B2B companies finally understanding mobile, special guest David Shalaby of TapTrack on the future of NFC, our resource of

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TWiLBM #147: 2 motes over-easy with a side of iBeacon...

This Week in Location Based Marketing (Video) |... ·

2013/09/16

Welcome to episode #147. On the show: Placecast's new mobile ad platform; Bing partners with Local Corp; Audi brings public desire and reward to the Mini in London; Estimote powered by iBeacon is just the start of the mote world; Coca-Cola's Positivity Wall; PayPal taking their hands-free payments to the masses; The Pew report on location based services is revealing; Chuck Martin's Mobile Minute gives us the Cool vs. Creepy scale for location based marketing. - Do you have a location based

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TWiLBM #146: I sing the body authentication

This Week in Location Based Marketing (Video) |... ·

2013/09/09

Welcome to episode #146. On the show: Nymi uses your heartbeat as a password; OnOurRadar enables on-the-ground reporting in emerging economies; Toopher uses location as authentication; Microsoft acquires Nokia but not the juicy parts; Gucci partners with Google Maps for store walkaround in Milan; AirPatrol launches ZoneAware WiFi. Plus our Mobile Minute with Chuck Martin on the emerging market for shopper segmentation based on device; ACE Hardware's successful in-store basket conversion; and special

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TWiLBM #145: Your average run-of-the-mill NFC-enabled...

This Week in Location Based Marketing (Video) |... ·

2013/09/02

Welcome to episode #145. On the show: Foursquare’s proactive recommendations; McDonalds’ NFC Happy Table; Ubimo closes $2m; The PGA Tour partners with Xirrus for outdoor WiFi; JDS Uniphase launches Location Insight Services; 7Eleven invests in Belly with Andreessen Horowitz. Plus our featured app is CO Everywhere, our mobile minute with Chuck Martin looks the biggest threat to your mobile strategy and our special guest is journalist and author Nora Young. Special Guest: Nora Young, author (The

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TWiLBM #144: Your dirty dirty data

This Week in Location Based Marketing (Video) |... ·

2013/08/26

Welcome to episode #144. On the show: Google patents your gaze (and a little latent pre-searching on the side); GoDaddy acquires Locu; Coors Light’s Refresh the Night campaign; Placeable emerges from LocationInsight to normalize location data for enterprises; Coca Cola uses location to help charities with Movement for a Movement campaign; Nuance launches their talking ads in Sweden; Apple acquires Embark; Google chokes on Yahoo!’s dust; Chuck Martin looks at the plight of the QR code; What are the

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TWiLBM #143: The ambient backscatter shaboogie

This Week in Location Based Marketing (Video) |... ·

2013/08/19

On the show: Google launches Carousel visual search; Renew London smart recycling bins are sniffing your MAC address; Millennial scoops up JumpTap; Tour Sicily with the San Pellegrino robot; Placed trying to morph into the ComScore of the real world; Riding the payment waves without batteries; Special guest Alex Kottoor of Siamese Systems talks mobile CSI; Chuck Martin and our Mobile Minute on who is benefiting from the mobile retail war; Infosys data on what consumers will share to get a

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TWiLBM #142: Geo-conquesting rules

This Week in Location Based Marketing (Video) |... ·

2013/08/12

On the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal's Q2 look at the

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TWiLBM #141: An insult to Naughty by Nature

This Week in Location Based Marketing (Video) |... ·

2013/08/05

On the show today: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest. - Do you have a location based marketing question?Ask us hereand we’ll answer it on an upcoming show. Featured Guest: Jon Rosen ofiInside(18:15) A Mobile Minute with Chuck Martin:

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TWiLBM #140: Looking back or thinking ahead

This Week in Location Based Marketing (Video) |... ·

2013/07/29

On the show today: YFind is acquired by Ruckus Wireless; Weston Expressions launches Linkett to connect smartphones with dumb screens; Cineplex expands their out of home reach by acquiring EK3 Technologies; Timehop raises $3million; Imersia brings Epic to life in New Zealand; Garmin brings HUD to the dashboard; AudioVox partners with AT&T for on-board auto diagnostics. Plus a Mobile Minute with Chuck Martin, our resource of the week on Showrooming and special guest Tyler Bell of Factual. Do you

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TWiLBM #139: Will that be cash, credit or your face?

This Week in Location Based Marketing (Video) |... ·

2013/07/22

On the show today: Foursquare now showing ads but is anyone watching? Apple buys Locationary and HopStop to bolster their map offering. Google kills Latitude. TomTom chooses DMTI for Canadian location data. Uniqul lets you pay with your face. Our app of the week is QuadStreaker, Chuck Martin is back in our mobile minute to talk augmented reality and our special guest is Brian Wong of Kiip. Show highlights: - Do you have a location based marketing question?Ask us hereand we’ll answer it on an

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TWiLBM #138: Commercializing your mood

This Week in Location Based Marketing (Video) |... ·

2013/07/15

On the show today: Apple is making Waze – on their own. YuMe brings targeted video ads to the home. France rocks biometric payments and IBM’s Smarter Cities billboards. Tracking moods through facial expressions to sell cosmetics. SolveMedia and Unilever brand the captcha. This week features special guest Krina Patel of Ingenious Med and a Mobile Minute feature with Chuck Martin plus our resource of the week. Featured Guest Krina Patel, VP ofIngenious Med(25:13) A Mobile Minute with Chuck Martin:

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TWiLBM #137: Pinterest gets physical with Nordstrom

This Week in Location Based Marketing (Video) |... ·

2013/07/08

On the show today: Nordstrom brings Pinterest into their stores. eMart’s flying store. What3Words tries to make physical location easier with 3 words. Shopperception goes deep into buyer behaviour in physical stores. WyWy signs up Vodafone for cross-screen advertising. Foursquare and Deezer partner for concert checkins. Our special guest is Linden Skeens of Thumbvista Featured Guest Linden Skeens, founder ofThumbvista(28:50) App Observation: A bitch about GPS apps – the good, bad and ugly (3:40)

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TWiLBM #136: Is this the same Google?

This Week in Location Based Marketing (Video) |... ·

2013/07/01

On the show today: Asif’s take on location based marketing in China; Twitter finally developing geo-targeted ads; Free parking with Summon Auntie in Singapore; Facebook to help get you (almost) free Wifi; Molson brings back I Am Canadian; Google to launch thing sharing service Mine; Pandora quadruples listeners + our resource of the week: The mobile payment journey of the future and special guest Keller Rinaudo, co-founder of Romotive. Featured Guest Keller Rinaudo, co-founder ofRomotive(26:55)

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TWiLBM #135: From the connected car to the connected...

This Week in Location Based Marketing (Video) |... ·

2013/06/24

On the show today: Asif's take on location in Singapore; SingleTouch launches their FollowMe service; uKnow partners with ESRI to help track your family; Gannett acquires Belo's television stations and tries to take it hyper-local; Tred delivers your next new car test drive; Google's Project Loon soars; The connected car is going to be big; Special guest Mike Soucie of Revolv on the connected home.

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

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