x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

35:11

Creating Online Customer Conversations through AI...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/10/11

Episode 180 features Miki Goyal, Chief Technology Officer at TimeTrade. Miki leads TimeTrade’s software engineering organization where his focus is leading the company’s product roadmap for their market-leading cloud appointment scheduling platform. On this episode, we discuss how TimeTrade is enabling automated appointment setting using Artificial Intelligence (AI) and machine learning capabilities. In case you're not familiar with TimeTrade, it's a customer engagement platform fueled by AI

en

27:03

A Love Story: When Sales and Marketing Get Aligned

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/10/04

On the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the "love story" between marketing and sales. This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on a data overload, digital customer experience, and the state of social engagement. On this episode, you'll discover what's possible when aligning marketing and sales, leading the two to work superbly together toward

en

16:17

The State of Social Engagement 2017

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/09/27

The UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four. Of The 5 Most Influential Topics for B2B Marketing, so far we've discussed influencer marketing, data overload, and digital customer experience. On episode four we look at the current state of social engagement by reviewing Lithium's "The State of Social Engagement Report." Find out what challenges brands and marketers are facing and learn how you can get more from your digital and

en

18:01

Digital Customer eXperience is the New Battle Ground

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/09/20

Dayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer marketing and data overload. On this episode, we're focusing on digital customer experience. This is a big topic, and we cover as much as we can in this short podcast episode. The statistics we point out further bolster the argument to engage on the digital customer experience (CX) battle ground. Get all

en

22:48

Data Overload: How Do You Harness It?

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/09/13

Dayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series covers The 5 Most Influential Topics for B2B Marketing. In the second episode, Dayle explains how B2B marketers can harness all of the data that's available to them. Get all five episodes in one recording plus Social Business Journal Volume 10 now. How to Overcome Data Overload The volume of data

en

24:08

B2B Influencer Marketing is Dead - All Hail Marketing...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/09/06

Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing. View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead

en

15:06

Marketing as a Profit Center

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/08/30

I recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below. View the show notes page: http://www.socialbusinessengine.com/podcasts/marketing-profit-center

en

21:22

Podcasting Trifecta for Sales Leadership, Sales...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/08/23

Episode 173 is a special episode. I joined up with two of my co-founders at Vengreso on a recorded Zoom video call to discuss podcasting. When you listen to the podcast above or watch the video below you'll meet Phil Gerbyshak, Chief Digital Officer at Vengreso, and Mario Martinez, Jr., CEO at Vengreso. Phil and Mario both host their own podcast. Essentially, the Vengreso team has three podcasts. On this episode, we explain what they are, how each is unique, and frankly why we think you might care

en

45:57

Harnessing Data through AI to Understand the B2B...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/08/15

Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. He explains how CaliberMind uses machine learning techniques to harness data across the broad spectrum of sources, resulting in improved sales pipeline and accelerated close rates. We also discuss

en

40:35

The Evolution of Marketing Technology and What It...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/08/09

Scott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He lives at the intersection of marketing and technology. On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance as marketing professionals. You'll also find out why Scott says marketing should be considered an Olympic sport. View the show

en

43:57

New Rules of Marketing Are Fun

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/08/02

David Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. It’s truly an honor to know David, as I’ve long admired his body of work. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you. If you ever get a

en

37:25

The Journey to Sales 3.0

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/07/25

Gerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content. On this episode, Gerhard opens up about the three biggest trends in business all leaders must understand on their journey to Sales 3.0. View the show notes: http://www.socialbusinessengine.com/podcasts/journey-sales-3

en

37:10

Human Assisted AI Breeds Social Sales

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/07/19

Scott Lewis is the Co-Founder and CEO of KickFactory — a personalized engagement platform that utilizes artificial intelligence (AI) to identify potential sales opportunities on social media.The program finds a potential customer based on social media activities, suggests the best reply for a brand (client), and the best place for a conversion. Scott shares how KickFactory combines the power of AI with community managers – real people - who confirm the identification of a prospective buyer and

en

32:47

The Rise of Account Based Marketing through AI

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/07/12

Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. Nate and I are diving into Salesforce Einstein Accounts Based Marketing (ABM). You’re going to learn what it is, how it’s used, and examples of Salesforce Einstein in action. If you’re a regular listener to this podcast, you’ve noticed that I’m paying

en

33:19

Shattering the Digital Sales Paradigm

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/07/05

On this special episode, I interview my co-founders at Vengreso. What we’re doing at Vengreso is relevant to the editorial mission of the Social Business Engine podcast. It is my goal that each episode brings you valuable insights from brands, tech companies, authors and analysts that might get you inspired to think differently and take action to improve results in your business or your career. So, in that context, I’m introducing you to my co-founders at Vengreso. To be clear, I'm NOT pitching you

en

46:03

Why Marketers Should Embrace the Age of the Algorithms

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/06/28

Susan Etlinger, an Industry Analyst at Altimeter, a Prophet company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. If you’re a regular listener of this podcast, you’ve "met" some of Susan’s colleagues at Altimeter Group including Charlene Li, Brian Solis, and Ed

en

32:12

Niche Blogging Moves the Needle at ANSYS

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/06/14

Sandy Adam, Global Manager of Social Media Marketing at ANSYS, returns for her second episode. In case you missed her first appearance on the podcast, let me give you a little background on ANSYS. They're a global leader in engineering simulation software with about 3,000 employees, many of whom have advanced degrees. Their software is used in the creation of rockets, cars, and even smartphones. Sandy is back to update us on how their content – specifically their blog – is moving the needle at

en

34:14

Be a Sales Sherpa via Hyper-Connected Selling

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/06/07

Back for another appearance on Social Business Engine, David J.P. Fisher joins me for episode 163. David, a.k.a. DFish, is a speaker, writer and author of seven books, a musician, a sales coach, a podcaster, and a salsa dancer - really, I've witnessed it! His books are about selling, networking, and building relationships. DFish's latest book is Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection. View the show notes

en

30:14

5 Ways to Get Huge Value from Attending a Social...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/05/31

Over the last couple of years, I've featured multiple guests who were speakers at the Social Media Strategies Summit conferences. Today's guest is the unsung hero behind the scenes of those conferences, Breanna Jacobs. Breanna is the VP of Conference Production at Global Strategic Management Institute (GSMI), a conference and training company. Breanna works to plan, organize and put on The Social Media Strategies Summit conferences three times a year. They’re delivered in San Francisco, Chicago, and

en

41:46

How GoDaddy Improved their Brand through an Advocacy...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2017/05/24

This week's guest is Stacey DePolo, Social Advocacy Manager at GoDaddy. Stacey has 20 years experience in digital marketing. She's worked with tech brands, authors, entertainers, artists, and non-profits, specializing in brand advocacy, influencer marketing, customer experience and social media. At GoDaddy, Stacey has been focused on turning their brand image around through customer and employee advocacy strategies. GoDaddy is the world's largest domain registrar with 71 million domains under

en

311 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...