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PODCAST

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

If you’re an online seller, ecommerce operator, DTC brand builder, or aspiring ecom entrepreneur, this podcast is for you. We help you master digital marketing and sales — so you can grow your online store faster and smarter.Discover what’s working now to sell on Amazon, Shopify, TikTok, and beyond, with insights on MarTech, D2C, B2B, social media, paid ads, AI, dropshipping, and more. We focus on the tools and tactics that really matter.Hear from top ecommerce and marketing experts sharing proven

business marketing

All Episodes

30:25

How BattlBox Cracked the Short-Form Video Secret for...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/12

In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with long-form YouTube content and evolving into a powerhouse of short-form videos across multiple platforms. Learn about their content creation strategy, the

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26:53

What is Outdated in Shopify Marketing and What to Use...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/07

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com.

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24:03

Struggling With Data Overload? This Fixes Your Ecom...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/08/05

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.Topics discussed in this episode: Why has the marketing analytics landscape evolved so rapidly in

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29:55

Where Do Top-performing Shopify Merchants Optimize?-...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/31

In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Discover actionable strategies to enhance your Shopify store's performance and drive revenue growth.Topics discussed in this episode: Why site speed

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22:45

Why Most Shopify Stores Fail at Conversion...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/30

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps

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27:35

Ecommerce Expert Explains Why Conversions Are So Hard...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/29

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading times, mobile optimization, and trust signals like customer reviews. Yuxin also touches on SEO and backend performance. Tune in for expert advice to

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22:55

Ecommerce Summer School: Loyalty Programs a WASTE?...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/24

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com.Topics discussed in this episode: Why loyalty programs are crucial for customer retention in times of economic uncertaintyHow integrating loyalty with subscription and membership programs creates a seamless customer experienceWhy dynamic point redemption is a game-changer for loyalty programs, allowing customers

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20:14

Ecommerce Summer School: Discounts Killing Your...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/23

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to design an effective loyalty program that goes beyond just points and builds lasting customer relationships. Our featured guest on the show is Fiona

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25:01

Ecommerce Summer School: 5 Loyalty Program HACKS to...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/22

In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io. Topics discussed in this episode: What factors contribute to a successful loyalty program, including analytics, customization, and active communication How micro-engagements like social media interactions can be rewarded to boost customer loyalty Why the value of loyalty points is a critical

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10:29

23 Years of Digital Marketing Advice For You — Claus...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/17

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challenges faced by countless 9-to-5ers, side hustlers, and solopreneurs who yearn for ecommerce success. Claus Lauter will share his hard-won insights into why

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27:59

How To Unlock 8-figure Growth: 4 Crucial KPI's...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/16

In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co.Topics discussed in this episode: Why product market fit is crucial before scaling: Reviews and customer feedback indicate if you've achieved the right fitHow KPIs determine a company's scalability: Reviews, repurchase rate, average

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27:43

How to Use AI to Master Paid Media — Drew Smith | Why...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/15

In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai. Topics discussed in this episode: Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms How the shift to AI powered advertising has transformed the landscape for ecommerce businesses How Google's

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30:57

Why You Can't Scale with Just Shopify (Do This...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/10

In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com Topics discussed in this episode: Why Shopify and Amazon have become a good match for e-commerce businesses How using both Shopify and Amazon can help double sales and achieve greater success What advantages

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32:49

CMO Reveals: The Real eCommerce Design Problems...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/08

In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on the show is Jess Holland, Co-Founder and CMO at cornerstory.io.Topics discussed in this episode: Why simple and minimalist design often outperforms complex or overly creative visuals in e-commerce marketingHow understanding the root causes of customer problems helps create more effective branding and messagingWhat strategies can help e-commerce

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34:26

The 80/20 Rule: Work Less, Earn More (Here's How) —...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/03

In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Torsten Lueddecke, founder and managing director at meinteaminkapstadt.com.Topics discussed in this episode: Why the 80/20 rule (Pareto Principle) is crucial for business growth and productivityHow to identify the 20% of activities that produce 80% of your resultsWhat fractional marketing is and why it's beneficial for small businesses and

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44:01

How AI Helps Brands Survive in Ecommerce — Valon...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/07/01

In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.comTopics discussed in this episode: Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscapeHow the pandemic changed the e-commerce industry, making traditional growth strategies less effectiveWhat behavioral science means in the context of e-commerce and how it impacts user

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31:38

CEO Reveals: 5 Simple Steps to Subscription & Loyalty...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/26

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com Topics discussed in this episode: Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and customer retentionWhat types of products work best for subscription and loyalty program combinations (e.g. supplements, pet products, baby products)Why

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45:50

Europe Shipping SECRETS: Sell More & Save the Planet...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/24

In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. How the European market differs from a single country, with 27 distinct consumer preferences. What challenges online businesses face when expanding into

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48:48

5 Secrets Successful Stores Use to Prevent...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/18

In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manipelli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com. Topics discussed in this episode: Why card-not-present fraud is a big problem for online merchants. How fraudsters use advanced methods like bots and fake identities. Why merchants must balance fraud prevention with good

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51:39

Why Your Online Reputation Can Make Or Break Your...

Ecommerce Coffee Break – The Ecom Marketing & Sales... ·

2024/06/17

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak Topics discussed in this episode: Why online

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