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Florida Podcast Network

The Florida Podcast Network is your audio destination for celebrating all things Florida!! FPN is a podcast network connecting Florida businesses and podcasters with innovative opportunities to create content. The sounds of the sand and sun are on the horizon!!

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All Episodes

17:09

Podcasting Your Brand - Episode 62: Holiday...

Florida Podcast Network"s All Shows Feed ·

2022/11/21

Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show’s production and release schedule. Then, I will help you find those special holiday-related opportunities you do NOT want

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01:00:46

Fresh Mix Podcast - Episode 43: Edwin Muhammad of...

Florida Podcast Network"s All Shows Feed ·

2022/11/18

What do consumers in 2022 value? Good quality products and services at an affordable price? Sure. But how about ethics or community service? Well, today's guest explains how brands can expand their target audience by concentrating on the things that really matter. Edwin Muhammad is the Founder of Brainwash Media, an innovation agency that's committed to empowering people through social impact. His team develops unique projects and marketing campaigns that provide creative solutions to social

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29:48

Florida Beer Podcast - Episode 119: Treasure Coast...

Florida Podcast Network"s All Shows Feed ·

2022/11/16

I am a big fan of regional ale trails–especially when they have the support of local tourism boards. The Treasure Coast Wine and Ale Trail is one such example, and is fully supported by Indian River, Martin, and St. Lucie counties. That support extends to the Treasure Coast Wine and Ale Trail Festival coming up on Nov. 19th. It will be on the grounds of Trail founder, Summer Crush Winery, located in Ft. Pierce. We will chat with Allen Cooley from Summer Crush to learn a bit more about operating a

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48:22

Episode 21: All Things Technology with Marco Santana...

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2022/11/15

Technology in Central Florida is popping up everywhere! In this episode, we spoke to Orlando Tech News Founder Marco Santana about tons of tech headlines. He told us what he thinks of the Metaverse, video games, Augmented Reality, and AI. This conversation was incredibly fun, and we'll likely hear Marco again in the near future since we invited him to join us on an upcoming Tech News Talk. If you're interested in what's happening in Orlando tech, then this is a great introduction to Marco, his

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33:21

Podcasting Your Brand - Episode 61: Engaging with...

Florida Podcast Network"s All Shows Feed ·

2022/11/14

Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social media. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...

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29:16

Florida Beer Podcast - Episode 118: 2022 North Miami...

Florida Podcast Network"s All Shows Feed ·

2022/11/09

One of our absolute favorite beer festivals is back this Saturday, November 12th! We are heading back to the North Miami Brewfest, hosted by the Chaplin School of Hospitality and Tourism Management at Florida International University. As this event grows, even more of the Chaplin School is participating! Today in Part 1, we are welcoming Dr. Michael Cheng, Dean of the Chaplin School, back to the podcast to talk all about this year’s event, the awesome school participation, and more–so much more,

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50:17

Podcasting Your Brand - Episode 60: Structuring Your...

Florida Podcast Network"s All Shows Feed ·

2022/11/07

I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the CPM model of advertising is NOT an ideal way to go and instead offer you an alternative approach. From

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44:19

TECHxploration - Episode 20: Apple, Netflix, Twitter,...

Florida Podcast Network"s All Shows Feed ·

2022/11/01

There's so much going on in tech every day, so we wanted to touch on some of the top stories that may impact you! We're discussing ALL the things like Apple launching new products, Meta and its"metaverse" push, Netflix changing the way people access the platform, and Twitter going fully private as of Nov. 8th. We'll give our take on all of it for your listening pleasure! Hosts: Craig Brooks (CEO) and David Forman (COO) of Clarity Creative Group in Orlando, FL Executive Producer: Jaime (“Jemmy”)

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26:57

Podcasting Your Brand - Episode 59: Website Content...

Florida Podcast Network"s All Shows Feed ·

2022/10/31

I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast’s website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to take advantage of, once I let you in on a few simple tricks. So, first I will explain these SEO drivers and

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01:07:24

Fresh Mix Podcast - Episode 42: Josh Powe of LinkIt!...

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2022/10/28

We've featured quite a few personal friends of Gerard's before, but today's guest is Gerard's BESTIE! Josh Powe is the Co-Founder and Executive Chairman of LinkIt!, a platform that collects and uses students' data to enhance academic achievement. He's also the Founder of Pubbly, which is a company that produces digitally interactive children's books. Josh talks about how the flaws of the FCAT (remember that?) helped spawn LinkIt! Plus, Gerard and Josh reminisce on their Harvard and South Beach days

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24:31

Podcasting Your Brand - Episode 58: Your Podcast’s...

Florida Podcast Network"s All Shows Feed ·

2022/10/24

You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I’ll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elements that any podcast’s web presence should include. Plus, I remind you to make your podcast’s website mobile-friendly and share a few best practices on

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37:05

Florida Beer Podcast - Episode 117: The History of...

Florida Podcast Network"s All Shows Feed ·

2022/10/19

Florida's Craft Beer industry began on Feb. 15th, 1897 with the opening of the Florida Brewery in Ybor City, Tampa. Until its closure in the 1960s, the Florida Brewery supplied beer, namely La Tropical, to the vibrant Ybor community. After the building fell into ruin, it was obtained by and is now the home of the law firm, Swope Rodante. We spoke to Dale Swope, half of Swope Rodante, about his background in Tampa and the history of the Florida Brewery, their conservation efforts, and his support of

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39:33

TECHxploration - Episode 19: JLo's Spicy Take On...

Florida Podcast Network"s All Shows Feed ·

2022/10/18

David and Clarity Creative's own Mike Thomas sit down with JLo from Jalapeño Digital to discuss all things Pay-Per-Click (PPC). Jennifer gives us the inside story on why PPC can work for pretty much everyone (yup, everyone), what it was like running Google Ads for Google, and her love of puns. David and Mike also discuss the news that maybe, just maybe, we will finally get some relief from all of those annoying robocalls! Hosts: David Forman (COO) and guest co-host Mike Thomas (Content Project

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22:57

Podcasting Your Brand - Episode 57: SEO Basics for...

Florida Podcast Network"s All Shows Feed ·

2022/10/17

Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your keywords. Next, I will run through optimizing your podcast’s general hosting account settings for

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01:03:01

Fresh Mix Podcast - Episode 41: Dr. Sandra Marie of...

Florida Podcast Network"s All Shows Feed ·

2022/10/14

Spirituality can look different for everyone. Whether you're involved with organized religion or you look to the stars, we all can be somewhat spiritually curious from time to time. Our guest today has pondered the spiritual realms all her life. Dr. Sandra Marie is the Founder of Wild Soul Gatherings and the host of Happy Hour for the Spiritually Curious podcast. She tells Gerard about her experience working as a nurse in the Middle East. She also shares how she transitioned away from a 40-year

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29:48

Florida Beer Podcast - Episode 116: Live at...

Florida Podcast Network"s All Shows Feed ·

2022/10/12

We are (or were) live at Oktoberfest at the American German Club of the Palm Beaches! Decades long, this event is as popular as ever featuring authentic German beers, food, shopping, rides for the kids, and so much more. We started back with our friend Jay Vollstedt as he gave us a fantastic tour of the American German Club’s richly detailed clubhouse. We also talked about how this year’s Oktoberfest is going (very well) along with some of the other events coming to the Club. From there, we spoke to

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26:06

Podcasting Your Brand - Episode 56: Naming Your...

Florida Podcast Network"s All Shows Feed ·

2022/10/10

I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cross your T’s and dot your I’s with some due diligence checks for the name you land on. Then, I’ll remind you not to let your search for the “perfect” name

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27:39

Florida Beer Podcast - Episode 115: Oktoberfest with...

Florida Podcast Network"s All Shows Feed ·

2022/10/05

Prost! It’s October, so it’s Oktoberfest time! And while your local brewery is almost contractually obligated to celebrate with some excellent German-style beers, Oktoberfest is so much more than that. To get the info, we spoke with Jay Vollstedt, Member Committee Chair of the American-German Club of the Palm Beaches. The club has been in existence since the late 60’s, and has hosted their own authentic Oktoberfest since 1974. Jay just returned from Germany a few days ago, and was gracious enough to

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49:15

TECHxploration - Episode 18: Kye Gomez is an AI...

Florida Podcast Network"s All Shows Feed ·

2022/10/04

In this VERY special episode, David and Craig talk all things AI (artificial intelligence) with a true wunderkind, Kye Gomez. At just 18 years old, Kye has been coding for nearly a decade, and he's built, through countless hours of work, Athena -- a fully-functional business assistant. The conversation was ripe with AI tech from a philosophical standpoint to where the industry may go in a few years. We open up the show with a discussion on Starbucks' innovative, new loyalty program that is launching

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23:30

Podcasting Your Brand - Episode 55: Taking Your Solo...

Florida Podcast Network"s All Shows Feed ·

2022/10/03

For my next Podcasting 102 topic, let’s work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested for clients over the years, so that you can have an initial grab bag of ideas for including solo content in your podcasting. Then, I will end with

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