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PODCAST

Unmade: media and marketing analysis

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes unmade.substack.com

business marketing

All Episodes

37:15

The hour that decides an agency's fate: Jonathan...

Unmade: media and marketing analysis ·

2023/11/15

Welcome to an audio-led edition of Unmade.Today’s edition features a conversation with Jonathan Pearse, author of book Winning the Room, designed to help agency executives pitch better.‘I became obsessed with what makes an agency win and lose’: Jonathan Pease on how adland can pitch betterCommunications agencies still win (or lose) much of their new business via competitive pitches.Often, the process culminates in a single timeslot of an hour or less, in which the agency needs to persuade its

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21:15

Start the Week: Seven gatecrashes the radio war;...

Unmade: media and marketing analysis ·

2023/11/12

Welcome to Start the Week, our Monday scene-setter for the week ahead.Seven grabs ARN stakeToday:* Seven takes a 20% chunk of ARN in weekend raid;* Google’s big plot to block search in Australia;* The week ahead in radio ratings, Filmfronts and the Australian Podcast Ranker;* Communications minister Michelle Rowland’s lavish gambling lunchFurther reading:* Australian Financial Review: Kerry Stokes’ Seven swoops on ARN Media, takes near 20pc stake* Unmade: What will Seven do with its war chest?*

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45:42

Final word on Upfronts season: Investment bosses give...

Unmade: media and marketing analysis ·

2023/11/08

Welcome to an audio-led edition of Unmade.After the most gruelling Upfronts season yet, we wrap things up with the people whose verdicts matter - the media agency chief investment officers. Plus, we speak to SBS managing director James Taylor about the series of agenda-setting announcements made by the public broadcaster.The most interesting, most unexpected and most meaningful upfronts - plus, who put on the best show?Upfronts Season finally ends this afternoon, with the ABC announcing its content

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18:22

Start the Week: Nine retains The Ashes; Media bosses...

Unmade: media and marketing analysis ·

2023/11/05

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* The big media beasts kick anti-platform lobbying into gear;* Nine retains overseas Ashes rights;* New Foxtel costs revealed;* How the public is cutting their streaming spendFurther reading:* Australian Financial Review: Media chiefs demand ‘urgent’ curb of big tech* Australian Financial Review: Rod Sims - Take action to stop AI entrenching big tech’s market power* Australian Financial Review: Nine retains English Ashes

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41:11

'Still massive advertising dollars in linear': How...

Unmade: media and marketing analysis ·

2023/11/01

Welcome to an audio-led edition of Unmade.Today’s edition features a conversation with Paramount bosses Beverley McGarvey, and Jarrod Villani.Australia’s most misunderstood TV company?At this year’s Upfronts season, Paramount took a different path to its rivals. The owner of Network 10, along with streaming services, Tenplay, Paramount+ and Pluto TV, Paramount dispensed with the usual 1000-guests in a giant hall approach, for more select briefings. It had a different story to tell.By some distance

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24:38

Start the Week: Curtain closes on Upfronts season;...

Unmade: media and marketing analysis ·

2023/10/29

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* The curtain closes on Upfronts season;* What we learned at Foxtel and Ooh Media’s Upfronts, and what’s to come at SBS;* The battle to acquire SCA heats up as Antony Catalano enters the arena;* Seven plots a new east coast-based masthead;Further reading:* Unmade: Media, Unmade* Unmade: Whale tales and couch comfort as Ooh Media and Paramount share their 2024 plans* Capital Brief: SCA takes its time on ARN as Catalano waits

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28:32

The Unmakers: 25 years of Abe's Audio

Unmade: media and marketing analysis ·

2023/10/25

Welcome to an audio-led edition of Unmade.Today’s edition of The Unmakers features Abe Udy, the founder and owner of one of Australia’s longest established audio production houses Abe’s Audio, which celebrates its 25th anniversary this weekend.‘I don't think you can beat real humanness’: audio guru Abe Udy on harnessing AIAbe Udy will already be a familiar voice to listeners of the Unmade podcast - he’s been editing our Monday Start the Week podcast since its inception and has been hosting it for

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28:24

Start the Week: SCA seeks alternative buyers; SXSW...

Unmade: media and marketing analysis ·

2023/10/22

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* We discuss the first outing of SXSW Sydney;* What we learned at the Seven Upfronts;* Radio wars as Southern Cross Austereo courts investors;Further reading:* The Australian Financial Review: Southern Cross courts wider interest as board reviews ARN deal* Unmade: Value adds and valuing ads* Unmade: Seven’s spotlight* Unmade: What good is doing good? Leo Burnett's Catherine King on what the public expects from brandsToday’s

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24:01

Bonus: The Unmade x TV Blackbox crossover - Live at...

Unmade: media and marketing analysis ·

2023/10/21

Welcome to a bonus audio-led edition of Unmade. Below, we discuss Seven West Media’s plans for 2024 with the team from TV Blackbox.'We weren't expecting any surprises and Seven delivered'In a bonus audio-led edition, Unmade’s Tim Burrowes and Seja Al Zaidi joined TV Blackbox’s Rob McKnight and Steve Molk at the noisy afterparty of the Seven Upfronts, held in Sydney.The quad squad discussed:* The lack of surprises in Seven’s annual showcase* The importance of Seven’s digital AFL and cricket rights*

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30:37

(Re)defining retail media

Unmade: media and marketing analysis ·

2023/10/18

Welcome to an audio-led edition of Unmade.Today’s edition features a particularly impactful panel from last week’s retail media conference, REmade.‘The path to purchase is not linear’ How the retail media landscape has changed againThe leaders of Australia’s emerging retail media sector returned to the stage last week for Unmade’s second REmade conference.Today we bring you the final session from the conference, the leadership panel, moderated by Unmade’s Tim Burrowes.It featured:* Mike Tyquin, MD

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27:17

Start the Week: SXSW kicks off; ARN closes in on Kyle...

Unmade: media and marketing analysis ·

2023/10/15

Welcome to Start the Week, our Monday scene-setter for the week ahead.Getting set for South by SouthwestToday:* South by Southwest hits Sydney;* Kyle & Jackie O’s $200m deal comes closer;* ACRA awards winners announced;* Upfronts season reaches final weeksFurther reading:* The Australian Financial Review: Kyle and Jackie O to take on Melbourne in new $200m KIIS FM contract* Radioinfo: ACRAs 2023: Full Winners List* Unmade: Telling brand stories to an agreeable audience* Unmade: 'It's like addressing

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43:55

'Know my role, play my role': Russel Howcroft on...

Unmade: media and marketing analysis ·

2023/10/11

Welcome to an audio-led edition of Unmade.Today’s edition features adman and radio host, Russel Howcroft, riding high after another 3AW ratings win.If there was anyone in the Australian marketing world who could be called a household name, it’s Russel Howcroft.Howcroft is the former CEO of what was once the iconic ad agency George Patterson Y&R and is now part of VMLY&R. He became recognisable to the Australian public after his 15 years as a panelist on the ABC’s Gruen, which is still the

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20:11

Start the Week: Seven claims the year; News...

Unmade: media and marketing analysis ·

2023/10/09

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Seven lays claim to the ratings crown;* News publishers ask for a bigger slice of the advertising pie;* The Market Herald pivots to ‘The Market’;* Joe Aston to leave the Australian Financial Review;Today’s episode feature Tim Burrowes and Seja Al Zaidi.Further reading:* The Australian: Seven Network claims the rating crown in 2023 despite eight weeks remaining in the ratings year* Australian Financial Review: On the

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49:09

'The world's most secretive democracy': Peter Greste...

Unmade: media and marketing analysis ·

2023/10/04

Welcome to an audio-led edition of Unmade.Today’s edition features journalist and press freedom advocate Peter Greste, who became a global figure of attention in 2014 when he was held captive by Egyptian authorities for more than a year on baseless terrorism accusations.Why Peter Greste is chasing a media freedom lawPeter Greste wears many hats - former foreign correspondent, journalist, academic, activist, press freedom advocate and author. He was hailed as an icon for press freedom around the

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35:05

'It's not doing what I aspired': How programmatic...

Unmade: media and marketing analysis ·

2023/09/27

Welcome to an audio-led edition of Unmade.Today’s edition of The Unmakers features Brian O’Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the day he helped create the programatic advertising industry, although he’s not entirely proud of the that legacy.Further down, it was a poor day on the Unmade Index for the three TV players.The only way to access Unmade’s full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also

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22:10

Start the Week: Foxtel loses patience with...

Unmade: media and marketing analysis ·

2023/09/24

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* News Corp prepares for life under a new boss;* Foxtel rails against media rules;* Amazon Prime Video to turn on ads in AustraliaToday’s episode feature Tim Burrowes and Abe Udy.Further reading:* Unmade: Rupert’s last big strategic move?* Australian Financial Review: ‘Feeding frenzy’ of laws unfairly hit Foxtel, Delany says* About Amazon: Update on Prime VideoTime to leave you to start your week.Editing was courtesy

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32:58

'Setting up an ad network is the smallest part':...

Unmade: media and marketing analysis ·

2023/09/20

Welcome to an audio-led edition of Unmade.Today’s edition of the podcast features Colin Lewis, retail media evangelist and global marketing consultant. Further down, a particularly good day for Domain on The Unmade Index.The only way to access Unmade’s full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also get discounted tickets to our events, including our retail media conference Re:Made, which takes place next month.‘The media business is a different game to

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23:21

Start the Week: Kyle and Jackie O push for $200m...

Unmade: media and marketing analysis ·

2023/09/17

Welcome to Start the Week, our Monday scene-setter for the week ahead.Only Unmade’s paying members get full access to all of our content and archives. Sign up today.Today:* Kyle Sandilands and Jackie Henderson closing in on a record-breaking radio deal;* The invisible hand of Google;* Why every publisher talks about authenticity;* Nine Radio’s disclosure tangleToday’s episode feature Tim Burrowes, Seja Al Zaidi, and Abe Udy.Further reading:* Unmade: Publishers talk trust but does it matter?*

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32:27

'Brief once, personalise everywhere': How Avid...

Unmade: media and marketing analysis ·

2023/09/13

Welcome to an audio-led edition of Unmade.In today’s edition of the Unmakers, Unmade’s Tim Burrowes talks to Luke Spano, founder of Avid Collective, about his attempts to take the pain out of briefing native campaigns.Avid Collective, founded in 2017, has evolved from an unremarkable publisher to trying to solve a bigger publishing problem - how brands can brief out native campaigns at scale.Avid is carving out a place within the long tail of native content with the aim of making it easier for media

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23:12

Start the Week: Countdown to Facebook news oblivion;...

Unmade: media and marketing analysis ·

2023/09/11

Welcome to Start the Week, our Monday scene-setter for the week ahead.STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packagesToday:* Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;* News Corp warns of AI-induced job losses;* Rough seas ahead for publishers as News Media Bargaining Code negotiations restart;* Our program reveal for REMade next month;Today’s episode feature Tim Burrowes, Seja Al Zaidi, Abe Udy and Cat McGinn.Further reading:*

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