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PODCAST

Innovating Cannabis Podcast

The Mary Jane Society

Welcome to the Innovating Cannabis Podcast, where you will meet the people breaking barriers in the cannabis industry, both locally, nationally, and internationally, with a focus on business, entrepreneurship, cultivation, manufacturing, retail, brands, science, and policy. Get in touch with Pam at pam@InnovatingCannabisPodcast.com

business entrepreneurship

All Episodes

00:33:33

51_ A Thai Legacy Growers Journey To Legalization

Innovating Cannabis Podcast ·

2022/12/22

today we meet Beer, a legacy grower in Thailand who is a leader and hero for cannabis farmers. When he became tired of the underground hustle and decided to become a Monk, it wasn't long before the Minister of Health recruited him to help the government usher in the cannabis industry. He is given the authority to license farmers and train them in cultivating cannabis.Beers operates his own grow facility and dispensary in Bangkok and is on a mission to keep foreigners and illegal imports at bay until

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00:24:29

50_ Twenty Three Minutes With Kate Miller, CEO of...

Innovating Cannabis Podcast ·

2022/12/15

Today we meet Kate Miller, CEO of the popular Miss Grass pre-roll brand which is now in 5 states and moving across the country as they continue to build national brand awareness. I talk to Kate about their recent move to NJ. She tells us you need to be boots on the ground developing relationships in the store with budtenders, buyers, the community, and the end customer to build a brand successfully. She believes in-person and digital marketing needs to be part of the overall strategy to build a

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00:40:52

49_ Lisa Weser, The Consummate PR Professional

Innovating Cannabis Podcast ·

2022/12/01

Lisa Weser had a long career in the alcohol industry as a public relations professional. She transitioned into the cannabis industry and is making a name for herself as the CEO of TrailBlaze Public Relations. Lisa and I talk about the different PR tactics working for her clients, tips on working with reporters, and how psychedelics are outpacing cannabis in media interest. Lisa gave us great insights on how to use public relations to build a brand and get

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01:03:10

#48_The Inside Scoop On Thailand and Cannabis With...

Innovating Cannabis Podcast ·

2022/11/28

Our guest today is a contributing writer to the very popular HighThailand.com and goes by the pen name Mendel Menachem. High Thailand is quickly becoming the go-to for reviews of dispensaries and strains in the country. We talk about the government's position on cannabis, how the first legal harvest produced great weed, how legacy farmers are flourishing LEGALLY, the cannabis culture in Thailand and the opportunities for foreigners to enter the marketplace. www.highthailand.com Instagram:

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00:44:16

47_Can Bonds Save The Cannabis Industry From Getting...

Innovating Cannabis Podcast ·

2022/11/24

Today we talk to Terry Buffalo from Buffalo Cannabis Advisors to discuss the serious issue of debt financing and how it may cause widespread consolidation if the Safe Banking Act doesn't pass to provide refinancing solutions. Terry has over seven years of hands-on experience in the cannabis industry and a long career as a Wall Street junk bond trader in his previous life. Terry believes cannabis companies can utilize corporate bonds to avoid industry consolidation and manage funding and debt issues

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00:31:40

#46_ ThIs Company Is Setting The Standards For...

Innovating Cannabis Podcast ·

2022/11/07

Consumption lounges are emerging as the next step in normalizing the cannabis industry. Entrepreneurs and innovators are trying to figure out the concept based on vague and unwritten laws governing the lounges. But, one company is forging ahead to set the standard for how you consume cannabis in a lounge. Today we meet Wendy Forwell, CEO of Zenco, to find out why consumption lounges around the WORLD are knocking down their door to buy ZENCO. And they haven't even been in business for a year

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00:37:00

#45_ Chemist and Founder, Lo Friesen of Heylo

Innovating Cannabis Podcast ·

2022/10/28

Seattle-based vape company HEYLO was recently named one of the top cannabis brands in the country by data company Pioneer Intelligence. Heylo is led by chemist Lo Friesen who started the company when she was 25. Heylo specializes in high-terpene, full-spectrum cannabis extracts for their well-known vapes. Lo and I talked about Extraction, chemistry, the dangers of vapes, how to start an extraction business, and Heylo's expansion

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00:27:19

44_Meet The Director of Cannabis Degree Programs in...

Innovating Cannabis Podcast ·

2022/10/25

Our guest is Mike Zaytsev. He is the Director of Cannabis Degree Programs At LIM College in NYC. Mike is at the helm of one of the country's first cannabis college degree programs, and he recently published a book called How to Succeed in Weed According to 50 Industry Insiders. And his wildly popular networking event, High New York, draws a huge crowd in the NYC cannabis scene. Meet one of NY's cannabis movers and shakers, Mike Z. https://www.linkedin.com/in/michaelzaytsev/

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00:56:09

#43_ The Ins and Outs of Public Relations with Elana...

Innovating Cannabis Podcast ·

2022/10/14

Our guest today is Elana Cohen, she is a 13-year public relations practitioner who worked for various agencies and is starting her own PR firm specializing in the cannabis industry called Tree Of Life PR. Today, Elana gives us great insights into how she approaches working with clients and the different public relations strategies available. Let's meet Elana to learn the ins and outs of launching a PR campaign. https://www.treeolifepr.com/ https://www.linkedin.com/in/elana-naomi-cohen/

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00:43:22

42_Watch Out. Europe Is Gaining Ground Over The U.S....

Innovating Cannabis Podcast ·

2022/09/22

Michael Sassano, CEO of Somai Pharmaceuticals, a European pharmaceutical, and biotech company centered on manufacturing in Lisbon, Portugal says the data is clear. The US may have more research funds, but they are stymied by the lack of legalization and Europe is about to take the lead on testing and clinical trials. Michael is one of the most respected executives in the pharmaceutical cannabis space today. And he is celebrated in mainstream business and biopharma media as an international authority

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00:31:25

41_The Editor of The NY Cannabis Insider, Brad Racino

Innovating Cannabis Podcast ·

2022/09/12

If you are following cannabis news in NY, you probably have heard of Brad Racino, he is the editor for NY Cannabis Insider, It's the go-to publication to learn what's happening in NY. With a background as an investigative reporter, he covers everything and everyone that has to do with the launch of the industry in NY. Brad is an early mover in the state and has his finger on the pulse. Not only is he reporting on the state's progress, but he is also leading the charge by organizing informational and

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00:40:52

40_Nail Your Product Development With The Proper...

Innovating Cannabis Podcast ·

2022/09/06

Today we meet Lara Fordis, a cannabis market research expert and CEO of Fordis Consulting. Lara explains how cannabis companies rely on retail data alone for market research, but it doesn't tell the whole story. She tells us the additional market research you need to make informed decisions about your product development. Lara claims bad research is worse than no research because it gives you a false sense of security. She talks about the "invisible shopper" and how they influence the

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00:41:35

39-How To Turn Pre-Rolls Into A Brand Building Catalyst

Innovating Cannabis Podcast ·

2022/08/30

Are you a cultivator or extractor looking to build brand awareness? Consider launching a pre-roll brand. According to Harrison Bard, CEO of Custom Cones USA, it's easier than you think and pre-rolls are the most customizable product categories in cannabis. Harrison gives us many tips and tricks on how to turn a simple pre-roll into a brand-building catalyst by adding a unique type of filter or shape or size or a multi-pack format. Custom Cones is always innovating and was the first to release a

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00:47:38

#38_ Trailblazing The Dispensary Experiences With Dre...

Innovating Cannabis Podcast ·

2022/08/23

Dre Neumann is a Grammy-winning photographer and the Chief Creative Director for multi-state operator Jushi Holdings. Dre uses his experience as a photographer, filmmaker, and collaborator in the rock n roll industry to influence his creative approach at Jushi. He likes to mix cannabis with art, performance, and curated designer products to make Jushi dispensaries the heart of the cannabis culture. He's handled partnerships with actors like Colin Hanks and is about to launch a new art exhibit in

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00:44:06

#37_ Cheeba Cannabis Academy Is Putting South Africa...

Innovating Cannabis Podcast ·

2022/08/14

According to Interpol, South Africa is the 4th largest illegal cannabis exporter in the world. And if the country can get it together, they have the potential to legally supply the world with high-quality cannabis AND save its crumbling economy. Helping the country get in the game is Trenton Birch, a former music and advertising executive who, aside from Oaksterdam, has started one of the first full-on cannabis academies called Cheeba Africa. Trenton talks about the challenges and opportunities to

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00:44:09

#36_ What Is The North America Weed Tour?

Innovating Cannabis Podcast ·

2022/08/09

You may have heard about the “The North American Weed Tour" put on by the marketing agency, Respect My Region. I interviewed its co-founder, Mitch Pfeifer, to find out how they assembled a network of judges to review hundreds of cannabis products across the country to help consumers connect with brands. Respect My Region has worked with clients in both the music and cannabis industry including the likes of STIIIZY, Jungle Boys, Cookies, Weedmaps, Xzibit, The Cure Company, Wyclef Jean, and

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00:30:22

#35_ Chef Jordan Wagman On The State Of Infused Food...

Innovating Cannabis Podcast ·

2022/08/02

As the government lags behind on regulating consumption lounges, infused cannabis events are quietly becoming the hottest ticket in town. Chef Jordan Wagman is a James Beard nominee who is using his professional talent to experiment with cannabis as an ingredient. He curates and creates infused food and drinks experiences for brand activations and other events. Jordon also has a sixth book on the way, and just returned from Europe speaking at events and advising others on the nuances of cooking with

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00:42:38

#34_ Dispensary SEO With Jeremy Johnson

Innovating Cannabis Podcast ·

2022/07/25

Cash was the most common way to buy weed before Covid hit...then everything changed. Stores closed and we were forced to buy online. We went from no one wanting to shop online for weed to everyone HAVING to shop online. Dispensaries were not technologically capable of seamlessly merging retail and eCommerce sales because of issues specific to the industry like compliance and inventory. Today we meet Jeremy Johnson, head of business development at Dispense, a B2B software company that offers a way to

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00:42:12

#33_ Funding Your Cannabis Business with Scott Jordan

Innovating Cannabis Podcast ·

2022/07/12

Are You Looking to Fund Your Cannabis Business? I speak to Scott Jordan, founder of the Alternative Finance Network for the low-down on who is loaning money and investing in the mom-and-pop cannabis entrepreneurs. Spoiler alert- not many. Scott has been brokering finance deals for the cannabis industry since 2013 and has relationships with all types of lenders, public and private. He has witnessed the industry's growth from the start of legalization in Colorado and knows how to navigate the

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00:41:40

#32_ Acreage Holdings Chief Medical Officer, Corey...

Innovating Cannabis Podcast ·

2022/07/04

Today we meet Corey Burchman, Chief Medical Officer at Acreage Holdings, a multi-state operator acquired by Canopy Growth in 2019. Corey is a nationally recognized expert on clinical cannabinoid therapeutics and has chaired multiple national conferences on the use of medical cannabis. He is an anesthesiologist and pain management physician with a career that spans over 35 years. We talk about everything from Corey's role in educating lawmakers and the medical community on the health benefit of

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171 results

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